Centennial Food Solutions

What Centennial Food Solutions does

Centennial Food Solutions is a privately held, Calgary-headquartered foodservice distributor specializing in customized center-of-the-plate meat, poultry, and seafood products for Western Canadian operators. Founded in 1967 and operating under the legal name Centennial Foodservice (with "Centennial Food Solutions" as a DBA), the company runs 10+ branch locations across British Columbia, Alberta, and Saskatchewan — including a dedicated Vancouver/Richmond seafood processing plant under the C2C Premium Seafood brand and federally inspected manufacturing facilities in Calgary — supported by in-town and out-of-town delivery plus third-party carrier partnerships. Its portfolio combines owned brands (Butchers' Private Stock, Vintage 67, Smokehouse, Island Pride, C2C Premium Seafood, Made at Centennial) and exclusive partner programs (Sterling Silver AAA+ beef, Ovation wet-aged lamb, Spring Creek Black Angus) that deliver custom aging, cutting, marinating, stuffing, skewering, and Modified Atmosphere Packaging (18-day fresh-burger shelf life) tailored to customer specifications.

The company sells to a horizontally segmented customer base: independent and chain restaurants, hotels, universities, catering companies, independent grocers, retail chains, healthcare and senior living facilities, trading companies, and value-add manufacturers. GTM is sales-led, executed through a local branch network, direct customer inquiry forms, and dedicated phone contacts per location; pricing is transaction-based, quote-driven, and not publicly disclosed. Centennial has built out a wholly-owned national-accounts subsidiary (Eleven Food Group, led by General Manager Julian MacLean) and a Vancouver Island regional entity (B&C Foods) to extend its reach beyond the local branch footprint.

The revenue model is straightforward B2B product sales of customized protein SKUs, with certification breadth (BRC, GFCP, Organic 2025, IFANCC 2025, NSF, HACCP, SFCR, Halal) serving as a gating credential for institutional buyers. No revenue figure, funding history, or institutional investor involvement is disclosed in the source material; the company appears to be privately/founder-managed and organically grown over nearly six decades.

Name

Centennial Food Solutions

Legal name

Centennial Foodservice

Website

https://centennialfoodsolutions.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Centennial Food Solutions is a Calgary-based, privately held foodservice distributor founded in 1967 that supplies customized meat, poultry, and seafood products through 10+ branches across Western Canada to restaurants, retailers, healthcare, trading, and value-add manufacturers.

Ownership category

akta.pro rank

Product category

Foodservice Protein Distribution

NAICS

Animal Slaughtering and Processing (3116), Seafood Product Preparation and Packaging (3117), Animal (except Poultry) Slaughtering (311611), Food Manufacturing (311)

SIC

Meat Packing Plants (2011), Prepared Fresh Or Frozen Fish & Seafoods (2092), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked) (AFAIADAE)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free) (AFANAFAL)

Keywords

• Foodservice distribution
• Protein wholesale
• Meat processing
• Seafood distribution
• Customized center-of-the-plate

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Protein Product Sales: Sale of customized centre-of-the-plate meat and seafood products including beef, pork, poultry, lamb, seafood, and burgers to foodservice, retail, and trading customers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Centennial Food Solutions supplies customized centre-of-the-plate meat, poultry, and seafood products (including beef, pork, lamb, poultry, burgers, and wild seafood) to foodservice operators, retailers, healthcare facilities, trading companies, and value-add manufacturers across Western Canada. The company operates federally inspected processing facilities and a branch network that supports custom cutting, aging, packaging, and delivery of protein products under owned and partner brands.

Product overview

Centennial Food Solutions is a leading provider of customized centre-of-the-plate meat and seafood products in Western Canada, operating a multi-brand portfolio of owned and partner brands. The core offering centers on premium beef, seafood, burgers, poultry, lamb, pork, and specialty proteins, complemented by a range of value-add manufactured products. The company manages owned brands including Butchers' Private Stock (premium beef), Vintage 67 (chef-driven custom aged meats), Smokehouse (hardwood-smoked products), Island Pride (Vancouver Island products), C2C Premium Seafood (wild sustainable seafood), and Made at Centennial (in-house manufactured items). Partner brands include Sterling Silver (AAA+ premium beef), Ovation (wet-aged lamb), and Spring Creek (Black Angus beef). All products can be customized to customer specifications, with the company operating federally inspected facilities and offering in-town and out-of-town delivery services across Western Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Made at Centennial: Program consisting of items manufactured at federally inspected facilities with rigorous approval process ensuring quality, consistency, integrity. Addresses labour shortages and provides consistent cuts and pricing.
• Butchers' Private Stock
• Vintage 67
• Smokehouse
• Island Pride
• C2C Premium Seafood

Products and services

• Butchers' Private Stock

Quantifiable outcome

• 18-day shelf life for fresh burgers using Modified Atmosphere Packaging

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Eleven Food GroupcoreChannel Partner/ Reseller/ DistributorNational Accounts Solution Provider representing Centennial for national account customers. Managed by Julian MacLean, General Manager, operating as part of the Eleven Food Group network.
• B&C Foods (Victoria)coreChannel Partner/ Reseller/ DistributorVictoria-based branch under B&C Food Solutions brand, serving Vancouver Island with local presence. Located at 6711 Butler Crescent, Saanichton, B.C. with exclusive Island Pride brand products.
• Sterling Silver BeefcoreTechnology or IntegrationPremium beef program partner providing AAA+ Canadian beef that can be custom aged and trimmed to Chef specifications. Features actual eating experience guarantee of satisfaction.
• Ovation Premium Natural LambcoreTechnology or IntegrationFlagship lamb program known as the gold standard in lamb. Wet aged, GMO-free lamb with tightest sizing spec and most diverse product offering in the industry.
• TraegerminorGTM or Marketing PartnerGrill manufacturer that sponsored the Centennial Culinary Challenge event, providing Traeger Ironwood 650 grill as raffle prize along with sauces, spice rubs, and wood pellets.
• CargillminorGTM or Marketing PartnerSponsor of the 2023 Centennial Culinary Challenge charity event benefiting Between Friends.
• Between FriendsminorOthersPan-disability organization providing social, recreational and developmental opportunities to disability groups. Charity partner for 2023 Culinary Challenge, receiving $3,900 in fundraising.
• Friends of ChildrenminorOthersCharity providing free and confidential service to Northern BC families travelling to access medical treatments for their children. Received $4,400 from Prince George fundraising event.
• Prince George Hospice Palliative Care SocietyminorOthersLocal charity supporting the new Hospice at Home program. Benefited from Prince George branch fundraising event.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paturel International: Canadian processor and distributor of meat, poultry, and seafood supplying foodservice and retail customers. Directly comparable to Centennial in custom processing, value-added preparation, and B2B protein distribution, though with a different geographic concentration.
• Gordon Food Service Canada: Canada-focused broadline foodservice distributor serving restaurants, hospitality, healthcare, and education with protein, produce, and dry goods. Closely comparable to Centennial's B2B field-sales distribution model, multi-branch regional footprint, and customized centre-of-the-plate offering, though with broader geographic reach.
• Flanagan Foodservice: Canadian family-owned broadline foodservice distributor headquartered in Ontario with Western Canadian operations. Comparable multi-protein, multi-branch B2B model serving independent and chain restaurants, hotels, and institutions with similar customized centre-of-the-plate focus.

Broad incumbents

• Maple Leaf Foods: Canada's largest vertically integrated meat and poultry processor with branded and value-added protein products sold across retail and foodservice. Comparable on protein processing and branded centre-of-the-plate categories, though operating at national/industrial scale and publicly traded.
• Premium Brands Holdings: Canadian specialty food manufacturer and distributor with a portfolio of branded and protein-focused businesses serving retail and foodservice. Comparable multi-protein, multi-brand strategy and Western Canadian heritage, though publicly traded and significantly larger.
• Sysco Canada: Largest foodservice distributor in Canada and the broader Sysco global network. Overlaps with Centennial on broadline protein distribution to restaurants and hospitality but operates at national scale with a much wider product portfolio, including private label.
• Clearwater Seafoods: Canadian shellfish and seafood harvester and processor supplying retail and foodservice globally. Comparable to Centennial's C2C Premium Seafood plant operations and wild-harvest sustainable positioning, though vertically integrated into harvesting.
• Cargill (Canada): Global agricultural and food processor with significant Canadian meat, poultry, and value-added protein operations. Already a minor marketing partner to Centennial's culinary events; broadly comparable on protein sourcing, processing, and supply to foodservice.

Regional players

• Sunrise Farms: BC-based poultry processor and further-processor with foodservice distribution in Western Canada. Comparable to Centennial's poultry and value-added protein categories and overlapping Western Canadian footprint, though focused primarily on poultry.
• Fisherman's Market: Atlantic Canadian fresh and frozen seafood processor/distributor supplying foodservice and retail across Canada. Comparable to Centennial's C2C Premium Seafood program on custom cutting, value-added preparation, and sustainable wild-seafood positioning, with a different regional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CentennialFoodsPG
• LinkedInlinkedin.com/company/centennial-foodservice

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centennial Food Solutions