Southerland Construction & Renovation

What Southerland Construction & Renovation does

Southerland Construction & Renovation, LLC is a privately-held, family-owned general contractor headquartered in Kingsport, Tennessee, serving the Tri-Cities TN market (Kingsport, Johnson City, and Bristol). Founded in 2007 and operated by owner Shannon Southerland, the company delivers design, build, renovation, and maintenance services across both residential and light-commercial segments. Its portfolio spans interior remodels, exterior renovations, additions, decks, awnings, outdoor kitchens, bathrooms, hardwood flooring, and commercial buildouts for offices, banks, restaurants, retail, and medical facilities, with select accessibility-focused "Living in Place" services added in 2020.

The business operates without proprietary technology — services rely on standard construction methods, skilled trades, and direct project execution. In July 2023, the company extended its offering by launching SCR Exteriors, a wholly-owned sub-brand dedicated to residential roofing (CertainTeed shingles), siding, and Pella replacement windows. Southerland runs a direct-sales go-to-market: customers reach the company via phone, website contact form, or in-person consultation, with no intermediaries. Marketing is local and lean — organic social media (Facebook, Twitter, LinkedIn), KBIS/IBS trade show attendance, and a content-driven website including an eBook for homeowners.

Revenue is generated through quote-based, one-time project contracts billed on a pay-as-you-go basis, with PowerPay consumer financing available to lower upfront-cost barriers. The company is bootstrapped with no institutional funding, no parent company, and no disclosed revenue figure, reflecting a founder-led small business model.

Name

Southerland Construction & Renovation

Legal name

Southerland Construction & Renovation, LLC

Website

https://southerlandconst.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Southerland Construction & Renovation is a family-owned general contractor in Kingsport, Tennessee, providing design, build, renovation, and maintenance services for residential homeowners and small commercial clients across the Tri-Cities TN area.

Ownership category

akta.pro rank

Product category

General Contracting & Construction Services

NAICS

Residential Remodelers (236118), Commercial and Institutional Building Construction (23622)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

Keywords

• Residential construction
• Commercial construction
• Home renovation services
• Exterior remodeling
• General contracting

Headquarters

HQ city

Kingsport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Construction and Renovation Services: One-time project-based revenue from residential and commercial construction, renovation, and remodeling services. Projects include interior remodels, exterior renovations, new additions, decks, bathrooms, kitchens, and commercial buildouts. Revenue is earned upon project completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southerland Construction & Renovation is a family-owned, full-service construction company that provides design, build, renovation, and maintenance services for both residential and commercial clients in the Tri-Cities Tennessee area. Its work covers interior remodels, exterior renovations, new additions, decks, awnings, outdoor kitchens, bathrooms, hardwood flooring, and full commercial buildouts for offices, banks, restaurants, and retail. The company expanded in July 2023 with the SCR Exteriors division, which focuses on roofing, siding, and replacement windows using CertainTeed shingles and Pella windows.

Product overview

Southerland Construction & Renovation is a family-owned, full-service construction company offering a unified portfolio of commercial and residential construction services. The core offerings consist of Commercial Construction Services (office spaces, banks, restaurants, retail) and Residential Construction Services (remodels, additions, bathrooms, kitchens). In 2023, the company expanded by launching SCR Exteriors as a dedicated division for roofing, siding, and replacement windows. Supporting services include PowerPay Financing for flexible payment options and Living in Place Services for accessibility modifications.

Differentiator

Problem solved

Functional benefit

Brands

• SCR Exteriors: Residential exterior remodeling division offering roofing, siding, and replacement window services. Preferred brands include CertainTeed for shingles and Pella for windows.

Products and services

• Commercial Construction Services Full-service commercial general contracting for office spaces, banks, doctors' offices, restaurants, pavilions, and shopping malls, delivering projects from concept to completion on time and within budget. Targeted at small commercial property owners and businesses in the Tri-Cities Tennessee region.
• Residential Construction Services Full-service residential construction and remodeling covering interior remodels, exterior renovations, new additions, decks and awnings, outdoor kitchens, bathrooms, and hardwood flooring, with architectural design services included. Targeted at homeowners in the Tri-Cities TN area.
• SCR Exteriors Dedicated exterior remodeling division launched in July 2023 that provides residential roofing installations, repairs, and replacements using CertainTeed shingles (300+ options), siding installations (vinyl, wood, fiber cement), and replacement windows using Pella products. Serves residential customers in the Tri-Cities TN area.
• Living in Place Services Accessibility-focused renovation services that help homeowners conduct daily tasks more safely and with less effort, addressing needs resulting from injury, illness, or aging. Targeted at residential customers seeking aging-in-place modifications.
• PowerPay Financing Consumer finance program offered in partnership with PowerPay that allows customers to transform home improvement project costs into low, fixed monthly payments, making kitchen, bathroom, basement remodels, and additions more affordable. Available to residential customers of Southerland Construction & Renovation.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• SCR ExteriorscoreStrategic or Co-development Partner · 16 July 2023New division of Southerland Construction & Renovation focused on residential exterior remodeling services including roofing, siding, and replacement windows. Operates under the screxteriors.com domain.
• CertainteedminorChannel Partner/ Reseller/ DistributorPreferred shingle brand for roofing installations with more than 300 roofing options. CertainTeed is described as having quality standards that lead the industry.
• PellaminorChannel Partner/ Reseller/ DistributorPreferred window brand for replacement windows services. Pella provides windows, patio doors, and front doors for residential projects.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Renuity: Multi-brand residential remodeler (windows, baths, roofing, gutters) operating across multiple U.S. regions. Directly comparable as a scaled exterior-and-interior home remodeler targeting the same homeowner use cases as SCR Exteriors and Southerland's residential division.
• Window Nation: Regional replacement-window and home-exterior remodeler with multiple U.S. locations. Directly comparable on the replacement-window offering of SCR Exteriors, with homeowner-direct sales and project-based pricing.
• Bone Dry Roofing: Multi-state residential roofing and exteriors contractor. Directly comparable on the roofing installation/repair/replacement line that anchors SCR Exteriors' new division.
• Storm Guard Roofing & Construction: Franchise-based residential roofing, siding, and windows contractor. Comparable as a residential exteriors remodeler serving local markets with project-based pricing.
• Bath Fitter: Nationwide bath-remodel franchise specializing in acrylic tub/shower liners and full bath renovations. Comparable on the bathroom remodel offering that is a stated service line.

Others

• Pella Corporation: National window and door manufacturer and a stated preferred vendor for SCR Exteriors. Included as an ecosystem supplier whose channel programs influence the contractor's replacement-window economics.

Regional players

• Mr. Handyman: Nationwide franchise network of home repair, maintenance, and remodeling service providers. Comparable as a local-footprint residential services brand, though primarily focused on smaller-scope repair rather than full renovations.

Broad incumbents

• Power Home Remodeling: Large multi-product residential remodeler (windows, roofing, siding, baths, solar) operating across multiple U.S. regions. Comparable on the full-service residential remodel concept, but at materially larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/southerlandco
• Facebookfacebook.com/BuiltRite4U
• LinkedInlinkedin.com/pub/shannon-southerland/14/7a/a30

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southerland Construction & Renovation