VASARI
VASARI operates a "Spotify for visual art" streaming platform delivering curated image sequences across mobile, smart TV, automotive, and proprietary HDMI hardware. It serves consumers and verticals in education, healthcare, and art institutions via OEM partnerships with LG and Kia.
- Company typePrivate
- Founded2024
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What VASARI does
VASARI (operated by Filetrack Inc., a Delaware corporation headquartered in Coral Springs, FL) operates a visual art streaming platform positioned as a "Spotify for visual art," delivering curated image sequences to consumers across mobile apps (iOS/Android), smart TV platforms (Apple TV, Android TV, Amazon Fire TV, LG webOS, Vizio), and a proprietary HDMI/WiFi streaming stick. The platform generates personalized art sequences via a recommendation engine that uses viewer demographics, preferences, and engagement patterns, with content sourced from a curated artist library under a royalty-per-stream compensation model. VASARI monetizes through four streams: premium subscriptions (Vasari Premium), per-stream artist royalty economics, one-time digital vBook purchases, and direct-to-consumer hardware sales of the Vasari Streaming Art Stick.
The company serves a primarily consumer base (residential ambient art display) with secondary verticals in K-12 education, healthcare facilities, correctional facilities, and art galleries/museums. Distribution is multi-channel: self-serve app stores, OEM pre-installs on LG webOS (reaching 154+ countries in 74 languages), in-car integration in Kia's European EV lineup, and a direct e-commerce storefront for the Art Stick hardware. Strategic partnerships include LG Electronics (core distribution), Kia Motors (flagship automotive), and AIPAD 2025 (institutional/photography art dealers). Professional and institutional tiers are offered via Vasari.Pro and the Vasari Remote Art Exhibition service. The company was founded in 2024 by Eric Hayes, a second-time entrepreneur who previously scaled Cast It Systems to 90% market share in entertainment streaming; VASARI operates with 1–10 employees and discloses no external funding.
VASARI firmographics
Firmographics- Name
- VASARI
- Legal name
- Filetrack Inc.
- Website
- https://info.vasari.art
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VASARI operates a "Spotify for visual art" streaming platform delivering curated image sequences across mobile, smart TV, automotive, and proprietary HDMI hardware. It serves consumers and verticals in education, healthcare, and art institutions via OEM partnerships with LG and Kia.
- Ownership category
- akta.pro rank
VASARI industry classification
Industry- Product category
- Digital Art Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Art Dealers (45992)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
Where VASARI is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
VASARI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Premium Subscriptions: Vasari offers premium subscription tiers providing ad-free viewing, access to exclusive art collections, and enhanced personalization features. The platform generates recurring subscription revenue from consumers seeking premium streaming experiences.
- Artist Royalties: Vasari compensates artists with royalties for every stream of their work, creating a revenue-sharing model that aligns artist incentives with platform growth.
- vBook Purchases: Sale of digital vBooks (virtual art books) and related digital art publications, enabling one-time purchase transactions for collectors and art enthusiasts.
- Hardware Sales (Art Stick): Direct sale of the Vasari Streaming Art Stick hardware device through the Vasari Store, providing a one-time hardware purchase revenue stream for device-enabled access to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium subscription tier with ad-free viewing and enhanced features |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
VASARI product offering
Product offeringCore offering
Vasari operates a Spotify-like streaming platform for visual art, delivering curated artwork sequences to consumer devices including mobile phones, computers, televisions, projectors, and smart TV operating systems. The platform generates personalized art sequences based on viewer demographics, preferences, and engagement patterns, while compensating artists through royalty payments for every stream.
Product overview
Vasari is a visual art streaming platform offering a Spotify-like experience for art. The core Vasari Streaming Art Platform delivers curated visual artworks to users across multiple devices and screens. The product portfolio includes mobile apps (iOS/Android), smart TV applications (Apple TV, Android TV, Amazon Fire TV, LG, Vizio), the Vasari Streaming Art Stick (hardware device), Vasari Premium (paid subscription tier), Vasari.Pro (professional/artists tier), and Vasari Remote Art Exhibition (institutional service). The platform generates customized art sequences based on viewer demographics, preferences, and engagement, with revenue sharing with artists through royalties per stream.
Differentiator
Problem solved
Functional benefit
Brands
- Vasari Streaming Art Stick: A hardware device that transforms TVs, projectors, or monitors into dynamic digital art galleries by streaming curated artworks via WiFi connectivity.
- Vasari.Pro
- Vasari Remote Art Exhibition
- Vasari On Your TV
- Vasari Premium
Products and services
- Vasari Streaming Art Platform A streaming art platform that delivers curated visual artworks to users' devices (mobile phones, computers, televisions, projectors). The platform generates personalized art sequences based on viewer demographics, preferences, and engagement, allowing people to create, view, and share art sequences.
- Vasari Mobile App Mobile applications for iOS and Android that allow users to stream curated art content, create accounts, like/dislike artworks, add favorites, and customize their art sequences.
- Vasari on Smart TVs TV applications available on major smart TV platforms including Apple TV (App Store), Android TV (Google Play), Amazon Fire TV, LG webOS smart TVs, and Vizio Smart TVs, allowing users to stream art content on their television screens.
- Vasari Streaming Art Stick A hardware device that plugs into TVs, projectors, or monitors via HDMI and streams curated artworks directly to the screen. Features WiFi connectivity and a remote control for easy navigation.
- Vasari.Pro A professional offering for artists, galleries, and art institutions to manage, showcase, and monetize their art through the Vasari streaming platform.
- Vasari Remote Art Exhibition A service designed for art institutions (museums, galleries) to virtually exhibit and stream artworks remotely to viewers' devices.
Companies that use VASARI
Customer profileSegments5 records
Ideal customer profiles5 records
VASARI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
VASARI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- AIPAD (Association of International Photography Art Dealers)flagshipVASARI has launched a digital partnership with AIPAD 2025 (The Association of International Photography Art Dealers). This partnership connects Vasari with the photography art dealer community, providing digital streaming capabilities for AIPAD member galleries.
- LG ElectronicscoreVasari has partnered with LG to bring streaming art to LG webOS smart TVs worldwide. Vasari is available for install as a default ambient app and LG actively promotes Vasari on their platform. The partnership covers 154+ countries in 74 languages, positioning Vasari as a pre-installed feature on LG smart devices.
- Kia MotorsflagshipVasari has joined LG's cutting-edge in-car streaming platform, integrated into Kia's European electric vehicle lineup. This partnership expands Vasari's presence to automotive displays, bringing visual art streaming to electric vehicles across Europe.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VASARI competitors and assessment
Company assessmentBroad incumbents
- Google TV: Google's smart TV platform includes ambient mode features that display art and photography, competing for the same ambient screen use case as Vasari without requiring a separate subscription, leveraging Google's broader ecosystem reach.
- Roku: Roku's smart TV platform hosts various screensaver and ambient display features and serves as a competing distribution channel for visual content including art-related apps, with strong retail penetration.
- Apple TV: Apple TV includes aerial and ambient screensavers as part of its broader ecosystem and competes for the same ambient screen real estate with curated visual content, though without a dedicated art subscription service at Vasari's scale.
Others
- Artsy: Artsy is a leading online art marketplace that connects collectors with galleries and artists, sharing Vasari's mission of making visual art more accessible digitally though via marketplace commerce rather than streaming.
- Spotify: Spotify is the canonical business model reference for Vasari's 'Spotify for art' positioning; both use subscription-based streaming with per-stream royalty payments to creators, illustrating the consumer adoption template Vasari aims to replicate.
- Saatchi Art: Saatchi Art is a major online art gallery selling original artwork directly from artists, comparable to Vasari.Pro's artist-facing marketplace features though without streaming distribution or royalty payments per view.
- Netflix: Netflix serves as a reference for premium subscription streaming distribution at global scale, illustrating the type of consumer subscription business Vasari aspires to build, though for visual art rather than video content.
- Patreon: Patreon enables creators to earn recurring income from supporters, sharing Vasari's creator-monetization philosophy though via subscription tipping rather than per-stream royalties, illustrating the broader creator-economy ecosystem.
Direct peers
- Meural: Meural pioneered digital art frames with subscription-based streaming of curated artworks (now under NETGEAR/Arlo); it is the closest historical direct comparator to Vasari's ambient art display and per-stream royalty model.
- Samsung Art Store: Samsung's Art Store is pre-installed on The Frame TVs and offers subscription-based streaming of curated visual artworks - making it the most direct competitor to Vasari's art-streaming-on-TVs concept and validating the category economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VASARI social profiles
Digital presenceVASARI financial estimates
Financial estimateRevenue estimate
Valuation estimate
VASARI leadership team
Management profileNumber of profiles
Profiles1 record
VASARI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VASARI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VASARI
What does VASARI do?
Vasari operates a Spotify-like streaming platform for visual art, delivering curated artwork sequences to consumer devices including mobile phones, computers, televisions, projectors, and smart TV operating systems. The platform generates personalized art sequences based on viewer demographics, preferences, and engagement patterns, while compensating artists through royalty payments for every stream.
Is VASARI a public or private company?
VASARI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VASARI founded?
VASARI was founded in 2024. It employs 1 to 10 people.
Where is VASARI based?
VASARI is headquartered in Los Angeles, United States, in the North America region.
How does VASARI make money?
Four revenue lines are on record. Premium Subscriptions are the primary driver. The others are artist Royalties, vBook Purchases and hardware Sales (Art Stick).
Who are VASARI's main competitors?
Broad incumbents on record are Google TV, Roku and Apple TV. Others are Artsy, Spotify, Saatchi Art, Netflix and Patreon. Direct peers are Meural and Samsung Art Store.
Does VASARI have an API?
No public API is recorded for VASARI.
What industry is VASARI in?
VASARI's product category is Digital Art Streaming. Its primary akta.pro industry code is MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights). Its NAICS code is 516210 and its SIC code is 5735.