Meural
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Meural firmographics
Firmographics- Name
- Meural
- Legal name
- NETGEAR, Inc.
- Website
- https://meural.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Meural industry classification
Industry- Product category
- Consumer Electronics (Digital Art Displays)
- NAICS
- Art Dealers (459920)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Art & 1/1 Digital Art NFT Marketplaces (FSADANAB)
Keywords
Where Meural is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Meural business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Sales: Meural generates primary revenue from selling digital art display hardware including Meural Canvas II and Meural WiFi Photo Frame. One-time purchase model for the physical devices.
- Meural Membership Subscription: Subscription-based membership providing access to a dynamic library of 30,000+ expertly curated pieces of art, including originals exclusive to Meural. Membership includes exclusive discounts and special offers on hardware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Meural membership subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Meural product offering
Product offeringCore offering
Meural designs and sells WiFi-connected digital art display frames—the Meural Canvas II and the Meural WiFi Photo Frame—that use its patented TrueArt Technology to render artwork, photography, and NFTs with lifelike, textured canvas quality. Frames are sold as one-time hardware purchases, paired with a paid Meural Membership that unlocks access to a curated library of 30,000+ artworks and exclusive discounts. Content is managed through the Meural smartphone app, which enables instant photo sharing, album linking, and scheduled art displays.
Product overview
Meural offers a lineup of digital art display products including the Meural Canvas II (a digital art canvas for showcasing paintings and photography) and the Meural WiFi Photo Frame (for displaying photos from smartphones). These products are complemented by the Meural Art Library (a subscription-based collection of 30,000+ curated artworks) and Meural Membership (which provides access to the art library plus exclusive discounts). All Meural displays utilize patented TrueArt Technology to render artwork with lifelike, textured appearance similar to traditional canvas printing.
Differentiator
Problem solved
Functional benefit
Brands
- Meural Canvas II: High-resolution digital art canvas display for showing classic and contemporary paintings, photography, and NFTs.
- Meural Photo Frame
Products and services
- Meural Canvas II A high-resolution digital art canvas display frame for the home that showcases classic and contemporary paintings, photography from the Meural Art Library, and the user's own photos using patented TrueArt Technology; available in four classic colors with an elegant modern design.
- Meural WiFi Photo Frame A WiFi-enabled digital photo frame that lets users instantly display photos from their smartphone to the frame, link photo albums, and share favorite memories with family and loved ones through a crystal-clear display.
- Meural Membership An annual subscription that gives Meural frame owners access to a dynamic library of 30,000+ expertly curated artworks (including pieces original to Meural), plus exclusive discounts and special offers on Meural hardware.
Companies that use Meural
Customer profileSegments3 records
Ideal customer profiles3 records
Meural technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Meural partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Meural competitors and assessment
Company assessmentDirect peers
- Nixplay: Nixplay is a leading direct-to-consumer brand for WiFi-enabled digital photo frames with companion apps for phone-to-frame sharing. It competes directly with Meural's WiFi Photo Frame on the family memory-sharing use case, though Meural differentiates on premium art/NFT display and curated content.
- Aura Frames: Aura Frames sells high-end WiFi digital photo frames positioned as premium home décor with mobile app curation. It overlaps directly with Meural's WiFi Photo Frame and Canvas II on photo/art display, aesthetics, and D2C gifting channels, targeting similar affluent design-conscious buyers.
- Skylight Frame: Skylight sells touchscreen digital photo frames marketed for families and grandparents with email/photo-sharing workflows. It is a direct competitor to Meural's family memory-sharing use case at a similar mid-premium price point, though with less emphasis on curated fine art and NFTs.
- Dragon Touch: Dragon Touch offers a broader consumer electronics lineup including WiFi digital photo frames that compete on price with Meural's WiFi Photo Frame. It targets value-oriented buyers shopping Amazon and Walmart, contrasting with Meural's premium art-display positioning.
Broad incumbents
- Amazon Echo Show: Amazon's Echo Show smart displays include photo slideshow and ambient art features as part of a broader smart-home/AI-assistant device family. It overlaps with Meural's photo display functionality but lacks TrueArt canvas rendering and curated fine-art content, making it a multipurpose substitute rather than a premium art frame.
- Google Nest Hub: Google's Nest Hub smart displays offer Google Photos ambient slideshows and art-style clock faces on a smart-home device. Comparable to Meural as a general-purpose photo/art display alternative, but without dedicated canvas-texture hardware or a curated subscription art library.
Emerging players
- TokenFrame: TokenFrame makes digital frames purpose-built to display NFT collections directly from crypto wallets, targeting the same crypto-art collector use case as Meural's Opus NFT Display. It is a niche emerging competitor with narrower product breadth but comparable NFT-specific positioning.
Others
- Apple iPad: An iPad paired with apps or a wall mount can serve as a multipurpose digital photo/art display for many consumers. While not a dedicated frame, it competes for the same discretionary home-display dollars and benefits from Apple's continuous display and silicon improvements.
- Framebridge: Framebridge is a custom framing and art-printing service that turns digital images into physical framed wall art. It competes for the same consumer art-on-wall budget that Meural addresses digitally, representing the physical-display alternative to Meural's electronic canvas approach.
- Saatchi Art: Saatchi Art is an online art marketplace offering original paintings, prints, and photography from emerging artists. It operates in the broader digital art consumption category alongside Meural's curated 30,000+ library, addressing overlapping consumer demand for accessible art on the wall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Meural social profiles
Digital presenceMeural financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meural leadership team
Management profileNumber of profiles
Profiles1 record
Meural funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meural
What does Meural do?
Meural designs and sells WiFi-connected digital art display frames—the Meural Canvas II and the Meural WiFi Photo Frame—that use its patented TrueArt Technology to render artwork, photography, and NFTs with lifelike, textured canvas quality. Frames are sold as one-time hardware purchases, paired with a paid Meural Membership that unlocks access to a curated library of 30,000+ artworks and exclusive discounts. Content is managed through the Meural smartphone app, which enables instant photo sharing, album linking, and scheduled art displays.
Is Meural a public or private company?
Meural is a private company. It is classified as corporate owned and is currently operating.
When was Meural founded?
Meural was founded in 2013. It employs 11 to 50 people.
Where is Meural based?
Meural is headquartered in New York, United States, in the North America region.
How does Meural make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are meural Membership Subscription.
Who are Meural's main competitors?
Direct peers on record are Nixplay, Aura Frames, Skylight Frame and Dragon Touch. Broad incumbents are Amazon Echo Show and Google Nest Hub. TokenFrame is listed as an emerging player. Others are Apple iPad, Framebridge and Saatchi Art.
Does Meural have an API?
No public API is recorded for Meural.
What industry is Meural in?
Meural's product category is Consumer Electronics (Digital Art Displays). Its primary akta.pro industry code is FSADANAB, Art & 1/1 Digital Art NFT Marketplaces. Its NAICS code is 459920 and its SIC code is 3861.