Organizacion Cultiba SAB de CV

Name

Organizacion Cultiba SAB de CV

Legal name

Organización Cultiba SAB de CV

Website

https://www2.cultiba.mx

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Beverages and Sugar

NAICS

Beverage Manufacturing (3121), Management of Companies and Enterprises (55)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

Keywords

• Beverage bottling
• Sugar production
• Soft drink distribution
• PepsiCo bottling
• Holding company Mexico

Headquarters

HQ city

Chapultepec

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Sales: The beverages division markets and distributes nationwide carbonated soft drinks, non-carbonated soft drinks, bottled water and jug water under its own brands as well as third party brands. Revenue generated from sale of beverage products throughout Mexico.
2. Sugar Sales: The sugar business operates three wholly-owned sugar mills and holds a 49% interest in a fourth mill in western Mexico. Revenue generated from sugar production and sales, with some exports to the United States.
3. Equity Method Investment Income: As of 2017, Cultiba accounts for its 40% stake in Grupo GEPP using the equity method. The company recognizes 40% of GEPP's net profit on its P&L and records its stake at fair value on the balance sheet.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Organización Cultiba is a Mexican holding company operating two main business lines: beverages through a 40% stake in Grupo GEPP (exclusive bottler of PepsiCo products in Mexico, distributing carbonated soft drinks, non-carbonated soft drinks, bottled water and jug water nationwide) and sugar through wholly-owned GAM, which operates three sugar mills and holds a 49% interest in a fourth mill in western Mexico.

Product overview

Organización Cultiba SAB de CV is a Mexican holding company operating two primary business segments: a 40%-owned beverages business (Grupo GEPP) and a 100%-owned sugar business (GAM/Grupo Azucarero MX). The beverages division markets and distributes carbonated soft drinks, non-carbonated beverages, bottled water, and jug water nationwide under both PepsiCo brands (as exclusive bottler) and third-party brands. The sugar division owns and operates three sugar mills and holds a 49% interest in a fourth mill in western Mexico, with exports primarily to the United States.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1,659 million eight-ounce equivalent unit cases sold in 2016

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• PepsiCocoreStrategic or Co-development PartnerPepsiCo owns 20% of Grupo GEPP, while Cultiba holds 40% and Polmex Holding holds 40%. Cultiba is the exclusive bottler of PepsiCo beverage products in Mexico, providing Cultiba with operational expertise and proven capabilities in the beverage industry along with shared procurement and investment commitment.
• Polmex HoldingcoreStrategic or Co-development PartnerPolmex Holding (affiliated with Empresas Polar) holds a 40% stake in Grupo GEPP alongside Cultiba's 40% and PepsiCo's 20%. On October 26, 2016, Polmex announced its decision to exercise an option to purchase an additional 11% of GEPP from Cultiba, which finalized in April 2017.
• Grupo GEPPcoreStrategic or Co-development PartnerOne of Mexico's largest bottlers of soft drinks and jug water. Cultiba holds 40% stake, Polmex Holding holds 40%, and PepsiCo holds 20%. As of 2017, financial statements use the equity method to reflect Cultiba's 40% stake in GEPP.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Grupo Bimbo: Mexico's largest baked goods company and one of the largest food companies globally. Comparable as a major Mexican-listed consumer staples company with extensive nationwide distribution infrastructure, but operates in a different category (bakery vs. beverages/sugar).
• Industrias Bachoco: Major Mexican-listed protein and food company. Comparable as a Mexican-listed consumer staples company with diversified food production, but operates in poultry rather than beverages/sugar.
• Grupo Lala: Major Latin American dairy and beverage company headquartered in Mexico. Overlaps with Cultiba in the broader Mexican consumer staples space and shares cold-chain logistics and direct-to-store distribution, though focused on dairy rather than CSDs.
• PepsiCo Inc. Global brand owner and 20% shareholder in Grupo GEPP. While not a peer in the traditional sense, PepsiCo's strategic decisions on bottling consolidation, product innovation, and emerging brand investments drive Cultiba's revenue trajectory and contract economics.
• Zucarmex: One of Mexico's largest sugar producers, operating multiple mills. Direct comparable to Cultiba's wholly-owned GAM sugar business for evaluating mill-level economics, US export exposure, and Mexican sugar commodity exposure.
• Grupo Azucarero de México: Confusingly similar naming but distinct Mexican sugar industry player. Provides peer benchmark for sugar mill margins, capacity utilization, and export channel economics relevant to Cultiba's GAM operations.

Direct peers

• Arca Continental: Second-largest Coca-Cola bottler in Mexico and Latin America, with a majority stake in Coca-Cola Southwest Beverages. Directly comparable to Cultiba on exclusive bottling rights, multi-country distribution scale, and a complementary snacks portfolio (Bokados), serving similar retailer and on-premise channels.
• Coca-Cola FEMSA: Mexico's largest Coca-Cola bottler and the most direct competitor to Cultiba/GEPP. Operates the same business model (exclusive bottling rights to a global beverage brand owner) at significantly larger scale across Mexico and Latin America, providing the cleanest comp for Cultiba's beverage economics.

Regional players

• Pepsi Bottling Ventures: Exclusive PepsiCo bottler across the US Mid-Atlantic and Southeast. While operating in a different geography, it shares the same business model as Cultiba's GEPP (exclusive Pepsi bottling rights), making it a useful peer for understanding contract economics, bottler margins, and capital intensity benchmarks.

Broad incumbents

• FEMSA (Fomento Económico Mexicano): Parent of Coca-Cola FEMSA and operator of OXXO convenience stores. Provides a broader incumbent comparison: while Cultiba is a pure beverage holding company, FEMSA bundles bottling with vertically integrated retail distribution, illustrating the strategic ceiling Cultiba could pursue through deeper retail integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organizacion Cultiba SAB de CV