Duinrell

What Duinrell does

Duinrell is a privately held Dutch integrated vacation and amusement resort operating from a single private estate (Landgoed Duinrell) in Wassenaar, within Nationaal Park Hollandse Duinen. The company is structured as Duinrell B.V. and was founded around 1935. Its core offering combines three business lines on one property: an amusement park (Attractiepark) with more than 40 rides and attractions; Tikibad, described as the largest waterpark in the Benelux with over 21 water slides and more than 1.5 km of slide length; and a vacation park (Vakantiepark) offering Duingalows (self-catering holiday homes across Comfort, Premium, and Premium Plus tiers), glamping (Lodgetenten, Thermotent), camping pitches across multiple themed fields, and group accommodations (Oranjerie, Residence, combined up to 30 persons). Supporting amenities include an 80+ game arcade, 18-hole minigolf, padel courts, an outdoor fitness and football area, bike and e-bike rental, the Food Plaza with multiple F&B outlets and a Superstore, and an entertainment team anchored by the Rick de Kikker mascot.

The business model is a hybrid D2C leisure operator with multiple revenue streams: one-time day tickets and accommodation bookings, recurring annual subscriptions (abonnement) for the attraction park and/or Tikibad, F&B and retail spend on property, arcade and minigolf receipts, bike rental, and group/event revenue (school trips, birthday parties, corporate events, signature events such as the Tina Festival 2026). Distribution is anchored by owned channels — multi-language websites (duinrell.nl, duinrell.com, duinrell.de), a self-service ticketing portal (tickets.duinrell.nl), a phone booking line, the Duinrell mobile app, and a 50,000+ subscriber newsletter — supplemented by Tiqets affiliate links for nearby regional attractions. Pricing is published in ranges with surcharges (€25 reservation fee, €1.75/p.p./night tourist tax, €11.50/p.p. bed linen, usage-based Tikibad overstay fees). The primary customer base is Dutch and Benelux families with children, with secondary segments in outdoor/nature enthusiasts, large groups and celebrations, and local day visitors; the company has no disclosed enterprise customers, no funding rounds, and no parent company.

Name

Duinrell

Legal name

Duinrell B.V.

Website

https://duinrell.nl

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Short description

Duinrell is a privately held Dutch integrated vacation and amusement resort in Wassenaar, operating an amusement park (40+ rides), the Benelux's largest waterpark Tikibad (21+ slides), and on-site accommodations (Duingalows, glamping, camping, group stays) for Dutch and Benelux families.

Ownership category

akta.pro rank

Product category

Theme Park and Vacation Resort

NAICS

Amusement and Theme Parks (71311), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

akta.pro secondary industry

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Amusement park operations
• Waterpark attractions
• Vacation park accommodations
• Family resort hospitality
• Holiday park bookings

Headquarters

HQ city

Wassenaar

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Day tickets and admission: Revenue from sale of day tickets to the attraction park and/or Tikibad water park. Tickets can be purchased online via tickets.duinrell.nl or at the gate. Annual subscriptions (abonnement) are also available for repeat visitors.
2. Vacation accommodations: Revenue from overnight stays in Duingalows (holiday cottages), glamping (Lodgetents, thermotent), camping pitches, group accommodations (Oranjerie, Residence), and the Duinhostel. Pricing varies by accommodation type, season, and amenities. Includes booking fees, tourist tax, and optional add-ons (bed linen, cancellation insurance).
3. Food & Beverage: Revenue from on-site dining at Food Plaza, Duinrell Pub, Superstore (groceries), and various snack outlets throughout the park. The waterpark and attraction park each have dedicated F&B outlets.
4. Retail and attractions: Revenue from the Arcade (80+ arcade games), minigolf, bike rental, attraction photos, and merchandise shops.
5. Annual passes and subscriptions: Repeat-visit revenue from annual subscriptions (abonnement) that provide unlimited access to the attraction park and/or Tikibad, often with perks such as discounts on accommodation.
6. Group bookings and events: Revenue from school trips (schoolreisjes), children's birthday parties (kinderfeestjes), group visits (groepsbezoek), corporate events, and special events such as the Tina Festival and Rides by Lights.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Duinrell operates an integrated vacation and amusement resort on a private estate in Wassenaar, Netherlands, offering an amusement park with over 40 attractions, the Tikibad waterpark (largest in the Benelux with 21+ slides), and on-site accommodations including Duingalows, glamping, camping, and group stays. The company sells day tickets, annual subscriptions, multi-night stays, F&B, retail, and event/group packages to families primarily in the Netherlands and Benelux region.

Product overview

Duinrell is a combined vacation and amusement park located in Wassenaar, Netherlands, within National Park Hollandse Duinen. The company operates three main integrated offerings: (1) Attractiepark - an amusement park with over 40 attractions including roller coasters like the Falcon and Dragonfly, arcade games, and minigolf; (2) Tikibad - the largest water park in the Benelux featuring over 21 water slides, indoor/outdoor pools, and the Playa children's water park; and (3) Vakantiepark - a holiday park with diverse accommodations including Duingalows (holiday homes from Comfort to Premium Plus with options like sauna and air conditioning), Glamping (luxe lodgetents, thermotent), camping pitches across various themed fields, and group accommodations (Oranjerie, Residence). The park also provides facilities including Food Plaza, Sport Area with padel courts, bike rental, entertainment programs, and a mobile app. The entire property offers combined access to attractions and water park, positioned as a family-friendly destination near Dutch beaches and cities like The Hague and Leiden.

Differentiator

Problem solved

Functional benefit

Brands

• Tikibad: Indoor and outdoor waterpark featuring over 21 slides, recognized as the largest waterpark in the Benelux with outdoor area
• Tikibad Buiten
• Playa

Products and services

• Attractiepark (Amusement Park) Family amusement park with over 40 attractions including roller coasters, water rides, arcade games, and family-friendly rides. Open to day visitors and overnight guests.
• Tikibad Waterpark

Quantifiable outcome

• 85% of guests rate Duinrell 9.0 or higher (based on 3,041 reviews on Kiyoh)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TiqetsminorChannel Partner/ Reseller/ DistributorTiqets is a third-party attraction ticketing platform that sells tickets for nearby regional attractions (Naturalis, CORPUS, Madurodam, SEA LIFE, Louwman Museum, SkyView de Pier, NEMO, and others) via affiliate links on the Duinrell website. Each attraction page on duinrell.nl includes outbound links with 'partner=duinrell' tracking parameters, earning Duinrell referral commissions when visitors purchase tickets through these links. This arrangement does not relate to Duinrell's own tickets but positions Duinrell as a regional tourism hub.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Efteling: Largest Dutch theme park operator located in Kaatsheuvel, Netherlands. Directly competes with Duinrell for Dutch and Benelux family visitors, but operates at significantly larger scale with on-site accommodations (Efteling Hotels, Bosrijk) and a much broader attraction portfolio.
• Plopsaland De Panne: Belgian theme park operated by Studio 100, located on the Belgian coast with Plopsa-themed hotels and an indoor waterpark (Plopsaqua). Comparable integrated theme-park-plus-lodging model serving Benelux families including the same Belgian market Duinrell targets.
• Walibi Holland: Dutch theme park in Biddinghuizen operated by Compagnie des Alpes. Competes for the Dutch family and thrill-ride segment with a comparable mix of roller coasters and family attractions, though without Duinrell's integrated waterpark and vacation park model.
• Slagharen: Dutch amusement park and vacation resort in Overijssel with on-site White Wicked Waterpark and holiday cottages/camping. Closest direct comparable to Duinrell's combined theme-park-waterpark-vacation park model serving Dutch families.
• Toverland: Theme park in Sevenum, Netherlands with on-site accommodations (Toverland Resorts). Direct comparable to Duinrell's integrated resort model, serving Dutch/German family visitors with theme park and lodging combined.

Regional players

• Bobbejaanland: Belgian theme park in Lichtaart operated by Compagnie des Alpes. Competes with Duinrell for Benelux families, including day-trip cross-border demand from the Netherlands, with a comparable roller-coaster and family ride portfolio.
• Madurodam: Iconic Dutch miniature park in Den Haag that is distributed alongside Duinrell via Tiqets affiliate links and targets similar Dutch family day-trip audiences. Closest geographic and customer-segment peer, though it offers a different (miniature) attraction category.

Broad incumbents

• Roompot: Largest Dutch vacation park operator with extensive coastal and inland park portfolio across the Netherlands, including family parks with on-site pools and entertainment. Comparable to Duinrell Vakantiepark for Dutch short-stay family holidays but without a theme-park component.
• Landal GreenParks: Major Dutch/European vacation park operator with many sites across the Netherlands and coastal locations, offering family-friendly bungalows and indoor swimming facilities. Competes for Dutch family short-break vacation demand but does not operate a comparable amusement park or large waterpark.
• Center Parcs: Largest short-stay vacation park operator in the Netherlands and Europe with multiple sites (e.g., Park Zandduyn, De Eemhof) offering on-site activities, subtropical swimming paradises, and family entertainment. Competes with Duinrell's Vakantiepark for Dutch family vacation bookings but lacks a comparable theme-park attraction portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/duinrell
• Xx.com/duinrell
• LinkedInlinkedin.com/company/duinrell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duinrell