The Franchise Matchmakers
The Franchise Matchmakers is a Glen Allen, Virginia franchise consulting firm founded in 2019 that connects prospective franchisees with franchise opportunities from a network of nearly 1,000 franchisors across multiple industries, using a proprietary matching system and earning commissions from franchisors on successful placements.
- Company typePrivate
- Founded2019
- HeadquartersGlen Allen, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Franchise Matchmakers does
The Franchise Matchmakers is a Glen Allen, Virginia-based franchise consulting and matchmaking firm founded in 2019. The company operates a two-sided service connecting prospective franchisees with franchise opportunities from a network of nearly 1,000 franchisors spanning restaurants, service businesses, automotive, home decor, real estate, and retail. Its core technology is a proprietary Franchise Matchmaking System that analyzes candidate profiles across financial capability, income goals, business experience, lifestyle goals, management style, and business interests to generate franchise matches. Services to prospective franchisees are provided free of charge, with revenue generated through commissions paid by franchisors when matches result in franchise sales.
The company has expanded beyond matchmaking into a portfolio of complementary services including Franchise Development Services (FDD preparation, franchise agreements, operations manuals, and registration support for businesses seeking to franchise), Lead Generation Services targeting qualified franchise prospects, Web Development Services for franchisor brands, and Business Funding Services connecting entrepreneurs to lenders, private money sources, and retirement account-based funding. Strategic partnerships with franchise attorneys and a lender network extend the company's delivery capabilities without internal staffing expansion.
The go-to-market is sales-led and event-driven, combining direct phone and email outreach with franchise show participation, local networking, paid digital advertising, direct mail campaigns, and content marketing through the company's blog. Distribution is entirely direct-to-consumer and domestic within the United States, with no international footprint, no resellers, and no disclosed funding rounds. The company operates with a team of 1-10 employees and appears to be founder-operated and privately held.
The Franchise Matchmakers firmographics
Firmographics- Name
- The Franchise Matchmakers
- Legal name
- The Franchise Matchmakers
- Website
- https://therightfranchise.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Franchise Matchmakers is a Glen Allen, Virginia franchise consulting firm founded in 2019 that connects prospective franchisees with franchise opportunities from a network of nearly 1,000 franchisors across multiple industries, using a proprietary matching system and earning commissions from franchisors on successful placements.
- Ownership category
- akta.pro rank
The Franchise Matchmakers industry classification
Industry- Product category
- Franchise Consulting Services
- akta.pro primary industry
- Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)
Keywords
Where The Franchise Matchmakers is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Franchise Matchmakers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Franchisor Referral/Matchmaking Commissions: The company is compensated directly by franchisors when they successfully match them with qualified franchisees. Services to prospective franchisees are provided completely free of charge. This creates a business model where franchisors pay for qualified lead generation and matching services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free membership for prospective franchisees |
| Freemium | Others | Free membership for franchisors |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
The Franchise Matchmakers product offering
Product offeringCore offering
The Franchise Matchmakers operates a franchise consulting and matching service that uses a proprietary Franchise Matchmaking System to analyze prospective franchisee profiles and pair them with appropriate franchise opportunities from a network of nearly 1,000 franchisors. The company also supports businesses in franchising their own concepts and provides ancillary services including lead generation, web development, and business funding connections.
Product overview
The Franchise Matchmakers operates as a franchise matching and consulting service built around its proprietary Franchise Matchmaking System, which pairs prospective franchisees with nearly 1,000 franchisor opportunities across industries including restaurants, service businesses, automotive, home décor, real estate, and retail. The company offers a complementary suite of supporting services: Franchise Development Services for businesses looking to franchise themselves (including legal document preparation, FDD, franchise agreements, and training manuals); Lead Generation Services to drive qualified franchisee prospects to franchisors; Web Development Services for brand-focused website design; and Business Funding Services to connect entrepreneurs with lenders and funding sources. The company also operates a free Franchisor Membership Program that provides access to the franchisee matching network, educational events, and marketing opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Franchise Matchmaking System Proprietary matching system that analyzes prospective franchisees' financial capability, income goals, experience, lifestyle goals, management style, and business interests to generate franchise matches from a network of nearly 1,000 franchisors across restaurants, service businesses, automotive, home decor, real estate, and retail categories.
- Franchise Development Services
- Lead Generation Services
- Web Development Services
- Business Funding Services
- Franchisor Membership Program
Quantifiable outcome
- Free service for prospective franchisees - no cost to utilize consultation and matching services
- +1 more outcomes
Companies that use The Franchise Matchmakers
Customer profileSegments3 records
Ideal customer profiles3 records
The Franchise Matchmakers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Franchise Matchmakers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Experienced Franchise AttorneyscorePartnership with experienced franchise attorneys who assist with the legal work required for franchising, including Franchise Disclosure Document (FDD) preparation, Franchise Agreement drafting, Operations Manual creation, and franchise registration.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Franchise Matchmakers competitors and assessment
Company assessmentOthers
- BizBuySell: The largest online marketplace for buying and selling small businesses and franchises in North America. Indirectly comparable as a discovery channel that franchises use to attract buyers, complementing and partially substituting for matchmaking intermediaries.
Broad incumbents
- Entrepreneur Franchise 500: The most widely recognized US franchise ranking and directory operated by Entrepreneur Media. It functions as a top-of-funnel discovery and lead-generation destination that franchisors heavily invest in, competing for marketing dollars alongside matchmaking intermediaries.
- FRANdata: Specialized franchise research, analytics, and benchmarking firm serving franchisors and developers with data-led intelligence. Adjacent to matchmaking, but competes for the same franchisor marketing and development budgets with deeper analytical services.
- Franchise Business Review: Independent franchise performance research and ratings firm that helps prospective franchisees evaluate brands via survey-based satisfaction data. Competes for the same franchisee funnel at the research/decision stage rather than via direct matchmaking commissions.
- Franchise Update Media: Media, events, and lead-generation company serving the franchise industry through conferences (Franchise Expo, MFV Expositions) and digital channels. Competes with The Franchise Matchmakers for franchisor sponsorship and lead-generation spend.
Direct peers
- FranChoice: The largest US franchise consulting network, FranChoice connects prospective franchisees with franchisors through a similarly structured consultation-and-matching model with success-based compensation from franchisors—directly comparable to The Franchise Matchmakers' core offering.
- Franchise.com: A major online franchise marketplace where prospective franchisees can browse and request information on franchise opportunities, competing for the same buyer attention as The Franchise Matchmakers and offering franchisors a paid lead-generation alternative.
- Franchise Brokers Association: Trade association representing franchise brokers across the US. Many of its members operate consultative matchmaking businesses structurally similar to The Franchise Matchmakers, with the same free-to-franchisee / franchisor-paid commission model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Franchise Matchmakers social profiles
Digital presenceThe Franchise Matchmakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Franchise Matchmakers leadership team
Management profileNumber of profiles
The Franchise Matchmakers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Franchise Matchmakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Franchise Matchmakers
What does The Franchise Matchmakers do?
The Franchise Matchmakers operates a franchise consulting and matching service that uses a proprietary Franchise Matchmaking System to analyze prospective franchisee profiles and pair them with appropriate franchise opportunities from a network of nearly 1,000 franchisors. The company also supports businesses in franchising their own concepts and provides ancillary services including lead generation, web development, and business funding connections.
Is The Franchise Matchmakers a public or private company?
The Franchise Matchmakers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Franchise Matchmakers founded?
The Franchise Matchmakers was founded in 2019. It employs 1 to 10 people.
Where is The Franchise Matchmakers based?
The Franchise Matchmakers is headquartered in Glen Allen, United States, in the North America region.
How does The Franchise Matchmakers make money?
One revenue line is on record: franchisor Referral/Matchmaking Commissions.
Who are The Franchise Matchmakers's main competitors?
BizBuySell is listed as an others. Broad incumbents are Entrepreneur Franchise 500, FRANdata, Franchise Business Review and Franchise Update Media. Direct peers are FranChoice, Franchise.com and Franchise Brokers Association.
Does The Franchise Matchmakers have an API?
No public API is recorded for The Franchise Matchmakers.
What industry is The Franchise Matchmakers in?
The Franchise Matchmakers's product category is Franchise Consulting Services. Its primary akta.pro industry code is FSAEAIAG, Franchise Resale & Franchise Brokerage (Transfers/Resales).