Parasol Projects
Parasol Projects is a New York-based boutique production firm founded in 2010 that delivers turn-key pop-up marketing spaces and brand activation services for marketers, operating with a small 1–10 person team.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Parasol Projects does
Parasol Projects is a New York-based private firm that provides pop-up marketing and production services for brands. According to available firmographic data, the company specializes in delivering turn-key physical spaces and production support for brand activations, positioning itself within the experiential marketing services category rather than as a software or technology vendor. Its value proposition centers on enabling brands to deploy short-duration, location-based marketing campaigns without building dedicated infrastructure in-house.
The business operates as a services firm, not a product or platform company: there are no disclosed software products, API offerings, AI/ML capabilities, or proprietary technology components referenced in the source data. The company is small, with a reported headcount band of 1–10 employees, consistent with a boutique production studio model. Its revenue model, pricing structure, customer segmentation, distribution channels, and partnership ecosystem are not documented in the available inputs — the firm's primary web property was inaccessible due to a captcha/loading block, and no third-party press, funding announcements, or customer references were captured.
Parasol Projects was founded in 2010 and remains privately held with no disclosed funding rounds, investors, M&A activity, leadership changes, patents, awards, or geographic expansion signals. The company's operating footprint, as currently evidenced, is concentrated in New York City, though the full scope of served markets and client industries cannot be determined from the available data. Strategic, financial, and operational signals beyond the basic firmographics above are absent, and any inferences beyond the founding premise and operational status should be treated as low-confidence.
Parasol Projects firmographics
Firmographics- Name
- Parasol Projects
- Website
- https://parasolprojects.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parasol Projects is a New York-based boutique production firm founded in 2010 that delivers turn-key pop-up marketing spaces and brand activation services for marketers, operating with a small 1–10 person team.
- Ownership category
- akta.pro rank
Parasol Projects industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)
- akta.pro secondary industries
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Brand Activations & Experiential Campaign Design (MPAAAGAA), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
Keywords
Where Parasol Projects is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Parasol Projects business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Parasol Projects product offering
Product offeringCore offering
Parasol Projects delivers pop-up marketing and production services for brands, supplying turn-key physical spaces and on-site production support for short-term brand activations. The company focuses on the build-out, operation, and execution of pop-up environments that enable marketers to run immersive, time-bound consumer experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Pop-Up Marketing Spaces Turn-key physical spaces provided to brands for short-term marketing activations, including the sourcing, build-out, and operation of the venue. Target customers are brand marketers and agencies running time-bound consumer campaigns.
- Brand Activation Production Services End-to-end production support for brand activations, covering on-site logistics, build management, and execution of pop-up marketing experiences. Target customers are brands and agencies seeking outsourced activation execution.
Companies that use Parasol Projects
Customer profileIdeal customer profiles1 record
Parasol Projects technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parasol Projects partnerships and signals
Strategic signalRecent moves1 record
Parasol Projects competitors and assessment
Company assessmentRegional players
- Storefront: Global pop-up marketplace connecting brands to short-term retail spaces, primarily Europe- and Asia-headquartered. Comparable on the pop-up-space-rental and activation-services overlap.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency producing experiential campaigns, pop-ups, and live events for major brands. Comparable on activation delivery but materially larger and broader in scope.
- George P. Johnson Experience Marketing: Large U.S. experiential agency delivering brand experiences, pop-ups, and event marketing for major enterprise brands. Comparable offering but at significantly greater scale and broader service portfolio than Parasol.
Direct peers
- MKG NYC: NYC-based experiential marketing and brand activation agency serving consumer, fashion, and beauty brands with pop-ups and live experiences. Direct geographic and product overlap with Parasol.
- Sparks: Global experiential marketing agency producing brand experiences, pop-ups, and live events for enterprise clients. Comparable on customer base (Fortune 500 brand marketers) and pop-up/experiential delivery model.
- MAS Event Design: Experiential design and production firm specializing in brand activations, pop-up installations, and event environments. Comparable in production-services-and-spaces delivery model.
- Appear Here: Online marketplace and operator for short-term retail and pop-up brand spaces, providing turn-key venue and activation support. Comparable on the 'turn-key pop-up spaces' core of Parasol's offering.
- The Pop-Up Agency: Paris-headquartered experiential agency that builds pop-up brand activations and turn-key immersive experiences for global brands. Directly comparable to Parasol on product (pop-up activation), target market (consumer/lifestyle brands), and delivery model.
- Emperia: London-based specialist in pop-up retail and immersive brand experiences, providing design, production, and operational support for short-term retail activations. Closely aligned with Parasol's turn-key pop-up offering and brand-activation focus.
Emerging players
- Set & Stage: NYC-based experiential production and design studio focused on pop-up installations and brand activations. Closely aligned with Parasol on geography, scale, and activation-production delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Parasol Projects social profiles
Digital presenceParasol Projects financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parasol Projects leadership team
Management profileNumber of profiles
Profiles1 record
Parasol Projects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parasol Projects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parasol Projects
What does Parasol Projects do?
Parasol Projects delivers pop-up marketing and production services for brands, supplying turn-key physical spaces and on-site production support for short-term brand activations. The company focuses on the build-out, operation, and execution of pop-up environments that enable marketers to run immersive, time-bound consumer experiences.
When was Parasol Projects founded?
Parasol Projects was founded in 2010. It employs 1 to 10 people.
Where is Parasol Projects based?
Parasol Projects is headquartered in New York, United States, in the North America region.
Who are Parasol Projects's main competitors?
Storefront is listed as a regional player. Broad incumbents are Jack Morton Worldwide and George P. Johnson Experience Marketing. Direct peers are MKG NYC, Sparks, MAS Event Design, Appear Here, The Pop-Up Agency and Emperia. Set & Stage is listed as an emerging player.
Does Parasol Projects have an API?
No public API is recorded for Parasol Projects.
What industry is Parasol Projects in?
Parasol Projects's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAG, Retail & Pop-up Experiences (In-store/Pop-ups), with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54181 and its SIC code is 7311.