Zorg & Plezier

What Zorg & Plezier does

Zorg en Plezier (operating as Zorg & Plezier) is a privately held Dutch home care organization founded in 2013 and headquartered in Almelo, Netherlands. It delivers two core service lines: household assistance and cleaning ("Huishouding – Hulp & Schoonmaak") delivered in clients' homes, and individual and group guidance ("Begeleiding – Groep & Individueel") including a day-activity location in Almelo. The company operates three regional offices covering Regio West (Lisse, Bollenstreek), Regio Midden (Almelo, Twente) and Regio Oost, with reported headcount of 101-250.

Revenue is generated through service delivery to individual clients funded primarily via Dutch public mechanisms: WMO (Wet Maatschappelijke Ondersteuning) municipal indications and PGB (Persoonsgebonden Budget) personal budgets. Go-to-market is sales-led and direct, with personal consultations, care needs assessments, and customized care plans supported by regional offices and phone-based intake; multilingual intake in Dutch, Arabic, and Armenian is offered. Marketing is limited to the company website and direct outreach.

The technology footprint is modest and operational rather than differentiating: a WordPress-based website with Google Analytics, reCAPTCHA, Google Maps, and Facebook integration. Quality and regulatory positioning relies on ISO 9001 certification (via Kiwa), Erkend Leerbedrijf status with SBB, WGV Zorg en Welzijn regional association membership, and an independent complaints arrangement with Vereniging SPOT. No revenue, funding, ownership, or M&A disclosures are available; the company appears founder-operated and independently held.

Name

Zorg & Plezier

Legal name

Zorg en Plezier

Website

https://zorgenplezier.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Zorg en Plezier is a privately held Dutch home care organization, founded 2013 and headquartered in Almelo, providing household cleaning assistance and individual/group guidance services across three Dutch regional offices under WMO and PGB public funding.

Ownership category

akta.pro rank

Product category

Home Care Services

SIC

Services-To Dwellings & Other Buildings (7340), Services-Nursing & Personal Care Facilities (8050), Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYHLAFAEAL

Care Management & Care Coordination (Home & Community-Based)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSABAIAD

Chronic Care & Complex Care Management

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHSABAIAH

Provider Coordination & Appointment Management

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• Home care services
• Household assistance
• Personal guidance services
• Group guidance services
• Care plan development

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Home Care Services: Providing household help and cleaning services as well as individual and group guidance/companionship services to clients in their homes. Services are tailored to individual needs and preferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zorg & Plezier operates as a Dutch home care organization delivering two interconnected service lines: Huishouding – Hulp & Schoonmaak (household help and cleaning delivered in clients' homes) and Begeleiding – Groep & Individueel (individual and group guidance/companionship, including structured day activities at a location in Almelo). Services are provided through three regional offices in the Netherlands (Regio West in Lisse, Regio Midden in Almelo as headquarters, and Regio Oost) and are available in Dutch, Arabic, and Armenian.

Product overview

Zorg en Plezier is a home care organization offering two interconnected service lines: household assistance and cleaning services (Huishouding - Hulp & Schoonmaak), and individual and group guidance services (Begeleiding - Groep & Individueel). Services are delivered in clients' homes and at a day activity location in Almelo, with coverage across three regions: West, Midden, and Oost in the Netherlands. The organization connects care recipients with caregivers who provide personalized support aligned with clients' wishes and way of living.

Differentiator

Problem solved

Functional benefit

Products and services

• Huishouding – Hulp & Schoonmaak Household help and cleaning services delivered in clients' homes, customized to individual preferences and lifestyle. Available for varying durations depending on client wishes; provided by multilingual staff (Dutch, Arabic, Armenian) across the three Dutch regions.
• Begeleiding – Groep & Individueel Individual and group guidance/companionship services for clients, including structured day activities and social support at a day activity location in Almelo (Twente). Service is tailored to the individual, with both one-on-one and group delivery formats.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Vereniging SPOTcoreStrategic or Co-development PartnerSPOT is an association that provides independent complaints handling services for Zorg en Plezier clients. They offer an independent trusted person (vertrouwenspersoon) and independent complaints handler for clients who are not satisfied with internal complaint resolution.
• WGV Zorg en WelzijnminorOthersRegional association for care and wellbeing in the Netherlands, indicating membership in regional healthcare network
• Kiwa (ISO 9001)coreOthersISO 9001 quality management certification through Kiwa, demonstrating compliance with international quality standards
• SBB (Erkend Leerbedrijf)minorOthersRecognized training company for providing apprenticeship and internship opportunities, registered with SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Buurtzorg Nederland: Buurtzorg is the largest Dutch home care organization, delivering district-based nursing and personal care plus household help to clients in their homes—directly comparable to Zorg en Plezier's Huishouding and Begeleiding service lines and serving the same WMO/PGB funding environment.
• Privazorg: Privazorg is a Dutch home care organization delivering 24/7 personal care, nursing, and domestic help in clients' homes, operating on a similar regional multi-office model and serving the same Dutch elderly and disabled populations.
• Allerzorg: Allerzorg is a Dutch specialist home care provider offering nursing, personal care, and guidance services in clients' homes, with a comparable mixed service portfolio and funding mix (WMO/WLZ/PGB).
• Tzorg: Tzorg is a major Dutch provider of household help and domestic assistance funded primarily through WMO, operating across multiple Dutch regions with a similar client base and service model to Zorg en Plezier.
• Home Instead (Netherlands): Home Instead Nederland delivers non-medical home care including companionship, household help, and personal support to elderly clients in their homes—closely aligned with Zorg en Plezier's individual guidance and household services offering.
• Vilente: Vilente is a Dutch home care organization providing household help, personal guidance, and day activity services in the Netherlands—very similar in scope to Zorg en Plezier's Huishouding and Begeleiding offerings including a day activity facility component.

Emerging players

• Helpbuddy: Helpbuddy is a Dutch platform connecting individuals seeking household help with caregivers, operating in the same Dutch home services space as Zorg en Plezier but with a digital marketplace model rather than regional offices.

Broad incumbents

• Atalmedial / STMG (Sensire): Sensire is one of the largest Dutch home care and nursing organizations, offering district nursing, WMO domestic help, and guidance services across multiple regions—a broader incumbent with overlapping household and guidance service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zorgenplezier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorg & Plezier