What Mol Schuddebeurs does

Mol Schuddebeurs B.V. is a privately held, family-owned Dutch energy distributor founded in 1930, operating across three generations from its headquarters in Noordgouwe, Netherlands. The company operates a network of 22 Shell/Avia branded tank stations across South West Netherlands (Zeeland and South Holland islands), with both manned and unmanned self-service locations offering extended hours and 24/7 payment-terminal access. Its core business is the retail distribution of motor fuels (diesel, gasoline, HVO biofuels, red diesel, TRAXX, V-power), supported by a proprietary Tankpas fuel card program providing uniform discounts off Shell's national advisory price to commercial fleet customers via consolidated bi-monthly billing.

Beyond fuel retail, the company has built a diversified energy and adjacent-products portfolio: KIWA-certified fuel storage tank installations and disposal services, LRQA-certified propane tank and gas installations (via Benegas partnership), EV charging stations (via Orange Charging partnership), lubricants from Castrol, Shell, and Total, AdBlue and Optispray emissions products, fire extinguishers and inspections (via ADT), industrial and specialty gases (via Air Products), and a range of propane and butane gas cylinders for consumer and commercial use. The company employs 51-100 staff and serves agricultural, recreational, and private consumer segments across the Zeeland and South Holland islands region.

The business model combines transactional revenue (fuel sales, lubricants, gas, AdBlue), recurring subscription-style revenue (Tankpas fuel card, EV charging exploitation contracts), and one-time project revenue (tank installations, EV hardware sales). Customer acquisition is driven by physical station presence and local brand recognition rather than digital marketing, with limited online channels (Facebook, LinkedIn) supplementing word-of-mouth in regional communities. The competitive moat is anchored by regional distribution density, regulatory certifications (KIWA, LRQA), and 90+ years of family-owned brand equity.

Name

Mol Schuddebeurs

Legal name

Mol Schuddebeurs

Website

https://mol-olie.nl

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Mol Schuddebeurs is a Dutch family-owned energy distributor (founded 1930) operating 22 Shell/Avia branded fuel stations across South West Netherlands, serving agricultural, recreational, and private consumers with motor fuels, EV charging, propane, lubricants, and certified tank installation services.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Energy Retail

NAICS

Gasoline Stations (4571), Fuel Dealers (45721), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Fuel distribution services
• Fuel station network
• EV charging infrastructure
• Industrial gas supply
• Propane and lubricants

Headquarters

HQ city

Noordgouwe

HQ country

Netherlands

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales at Tank Stations: Direct fuel sales to consumers at 21-22 Shell/Avia branded tank stations across South West Netherlands. Both manned and unmanned stations available.
2. Fuel Card (Tankpas) Services: Fleet fuel card providing consolidated billing, uniform discount on Shell national advisory prices, and bi-monthly invoices for commercial customers.
3. Fuel Storage Installation Sales and Services: Sale and installation of certified fuel storage tanks with associated maintenance and certified disposal of old tanks.
4. Propane Tank and Gas Supply: Supply of propane tanks through Benegas partnership, including pipe network installation and permit advisory services.
5. EV Charging Stations: Sale and exploitation of EV charging stations including installation, maintenance, and 24/7 support services through Orange Charging partnership.
6. Lubricants and Maintenance Products: Sale of lubricants from Castrol, Shell, and Total brands, ranging from small packages to bulk deliveries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mol Schuddebeurs operates a network of 21-22 Shell/Avia branded tank stations across South West Netherlands, providing motor fuels, lubricants, propane and butane gas, EV charging stations, and certified fuel storage installations. The company also offers a proprietary fuel card (Tankpas) for commercial fleet customers and distributes industrial gases, AdBlue, and fire safety products through partnerships with Shell, Avia, Benegas, Orange Charging, and Air Products.

Product overview

Mol Schuddebeurs operates a multi-product energy portfolio anchored by a network of 22 Shell/Avia branded fuel stations across South-West Netherlands. The core offering combines physical fueling infrastructure (manned and unmanned tankstations) with proprietary fuel cards (tankpas) that provide discounts across the station network. The company has expanded into electric mobility via EV charging stations (laadpalen) offered through purchase or exploitation models in partnership with Orange Charging. Beyond automotive energy, the portfolio encompasses motor fuels (motorbrandstoffen) including conventional diesel, HVO biofuels, and specialty fuels like TRAXX and V-power; KIWA-certified fuel storage installations; propane and butane gas solutions via Benegas partnership; and complementary products including AdBlue, Optispray, fire extinguishers (through ADT), Air Products industrial gases, and lubricants from major brands (Castrol, Shell, Total). The overall architecture functions as a unified regional energy service provider with fuel station retail at its center, supplemented by B2B fuel card management, EV charging infrastructure, and a broad range of petroleum and gas products.

Differentiator

Problem solved

Functional benefit

Brands

• Shell de Gouwe: Shell-branded fuel station operated by Mol Schuddebeurs in Noordgouwe
• Shell de Zandkreek
• TRAXX diesel
• HVO diesel

Products and services

• Tankstations (Fuel Stations) Network of 21-22 owned and operated Shell/Avia branded fuel stations across South West Netherlands, offering both manned and unmanned self-service options at strategic locations.
• Tankpas (Fuel Card)
• Laadpalen (EV Charging Stations)
• Brandstofopslag-installaties (Fuel Storage Installations)
• Tankgas (Propane Tanks)
• Gasflessen (Gas Cylinders)
• AdBlue
• Optispray
• Brandblussers (Fire Extinguishers)
• Air Products Industrial Gases
• Smeermiddelen (Lubricants and Maintenance Products)
• Motorbrandstoffen (Motor Fuels)

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BenegascoreStrategic or Co-development PartnerBenegas supplies propane for tank gas operations. Mol Schuddebeurs supplies and installs propane tanks and pipe networks, and provides advisory services on permits and regulations.
• Air ProductsminorChannel Partner/ Reseller/ DistributorMol Schuddebeurs is an authorized seller of Air Products industrial gases including welding/cutting gases, Balloonium helium, and food grade gases for the food industry in South West Netherlands.
• ADTminorChannel Partner/ Reseller/ DistributorADT supplies fire extinguishers sold through Mol Schuddebeurs, and also provides mandatory inspections and certifications for fire safety equipment.
• ShellcoreChannel Partner/ Reseller/ DistributorShell-branded fuel products and stations. Mol Schuddebeurs operates Shell/Avia branded tank stations and offers Shell fuel card with Shell national advisory pricing.
• AviacoreChannel Partner/ Reseller/ DistributorAvia-branded fuel products and stations. Mol Schuddebeurs operates Shell/Avia branded tank stations in South West Netherlands.
• Orange ChargingcoreStrategic or Co-development PartnerPartnership for EV charging station installation and operation. Orange Charging handles the charging infrastructure while Mol Schuddebeurs provides locations and customer access.
• Castrol, Shell, TotalminorChannel Partner/ Reseller/ DistributorLubricant suppliers for the smeermiddelen (lubricants) product line. Mol Schuddebeurs distributes these branded oils and maintenance products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Esso Nederland: Dutch arm of ExxonMobil operating branded Esso fuel stations across the Netherlands, comparable as a broad incumbent offering retail fuel, fleet cards, lubricants, and convenience retail.
• BP Nederland: Dutch arm of BP operating branded fuel stations and convenience retail across the Netherlands, comparable as a broad incumbent with overlapping fuel card programs, lubricants, and EV charging initiatives.
• Shell Nederland Verkoopmaatschappij: Major oil company operating company-owned and dealer-branded Shell stations across the Netherlands, comparable as Mol Schuddebeurs's primary brand partner and a broad incumbent competing in the same fuel retail and fleet card market.
• Avia Nederland: Dutch arm of the European Avia fuel brand operating branded stations nationwide, comparable as Mol Schuddebeurs's actual station brand partner and a broader incumbent with overlapping dealer/reseller network.
• TotalEnergies Marketing Nederland: Dutch subsidiary of TotalEnergies operating branded fuel stations and commercial fuel cards nationwide, comparable as a broad incumbent with overlapping lubricant, fuel card, and EV charging offerings.

Direct peers

• TinQ: Dutch independent fuel retail chain operating unmanned and manned stations across the Netherlands, comparable as a similarly-sized regional branded fuel retailer competing in the same Dutch fuel station market.
• Tamoil Nederland: Dutch fuel retail chain operating branded stations across the Netherlands, comparable as a similarly-positioned branded fuel station operator targeting retail and fleet customers with fuel cards.
• Orange Charging: Dutch EV charging infrastructure provider and Mol Schuddebeurs's actual operating partner, comparable as a direct peer in EV charging station deployment and operation across the Dutch regional market.
• Gulf Nederland: Dutch operator of branded Gulf fuel stations across the Netherlands, comparable as a similarly-positioned branded fuel retailer competing in the same Dutch retail and commercial fuel market.

Emerging players

• Fastned: Dutch-listed operator of fast-charging stations for EVs across the Netherlands and Europe, comparable as an emerging EV charging infrastructure competitor whose expansion could erode fuel volumes at Mol Schuddebeurs stations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MolOlie
• LinkedInlinkedin.com/company/mol-schuddebeurs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mol Schuddebeurs