What The Nielson Group does

The Nielson Group is a privately held U.S. consulting and executive coaching firm headquartered in Prosper, Texas, founded in 1998 and operating with 51-100 employees. The firm delivers talent and organizational analytics through a portfolio of psychometric assessments, impact coaching engagements, and organizational development services to large enterprises, high-growth mid-market companies, and small businesses. Its go-to-market combines direct consultation-led sales, scheduled appointments, and long-tenured client relationships (the disclosed Wisler engagement spans 15+ years), with named enterprise work in pharmaceuticals via Kiniksa Pharmaceutical.

The Nielson Group's core technology is the TTI Success Insights assessment platform, delivered under a Certification Value Added Partner and Visionary Partners Forum arrangement. The portfolio spans behavioral assessment (DISC), motivational drivers (12 Driving Forces), judgment capacity (Acumen Capacity Index), emotional intelligence (EQ), workplace stress diagnostics (Stress Quotient), and 25-dimension soft-skill competency measurement (DNA). These feed integrated multi-science frameworks, notably TriMetrix HD's 55-factor analysis combining Behaviors, Motivators, Acumen, and DNA Competencies, plus TriMetrix EQ and TriMetrix DNA variants. Enterprise delivery runs on TTI's IDS4 system, which supports corporate-branded assessment administration and complex global report distribution, and the underlying assessments are validated across 90 countries and 46 languages with a dataset of over 90 million decisions from more than 300,000 individuals.

The revenue model is services-led and quote-based across three tiers: Large Enterprise (multi-year contracts covering executive assessment and organizational 360 surveys), High-Growth & Medium Enterprises (annual engagements for scalable hiring and talent development), and Small Businesses (annual, cost-effective assessment access). Stream composition combines professional coaching services, subscription-style recurring assessment administration, and project-based organizational development work. Pricing is not publicly disclosed. The firm is bootstrapped (no funding rounds), and Carl Nielson appears as the founder and primary client-facing principal.

Name

The Nielson Group

Legal name

The Nielson Group

Website

https://nielsongroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

The Nielson Group is a Prosper, Texas talent analytics and executive coaching firm that distributes TTI Success Insights assessments (DISC, TriMetrix HD, EQ, DNA, Stress Quotient) and delivers organizational development and coaching services to enterprise, mid-market, and small business clients globally.

Ownership category

akta.pro rank

Product category

Talent Assessment and Leadership Development Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)

Keywords

• Talent assessment services
• Executive coaching
• Organizational development
• Leadership development
• Psychometric assessments

Headquarters

HQ city

Prosper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Coaching Services: Executive coaching, leadership skills development, communication coaching, and high-potential talent identification and coaching services provided to organizations.
2. Talent Assessment Administration: Administration and delivery of TTI Success Insights assessments including TriMetrix HD, Talent Insights, EQ, and other psychometric tools. Supports corporate branded assessment administration and report distribution for global organizational structures.
3. Organizational Development Services: Organizational change management, employee engagement diagnostics, organizational goal alignment, role definition, and talent management strategy services.
4. Hiring for Fit Solutions: Talent assessments for hiring, talent acquisition, internal selection, and executive candidate assessment and evaluation services tailored to enterprise, mid-market, and small business segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Nielson Group administers TTI Success Insights psychometric assessments (DISC, 12 Driving Forces, Emotional Quotient, Acumen Capacity Index, Stress Quotient, DNA Competencies, and integrated TriMetrix HD) and delivers executive coaching, leadership development, organizational change management, and talent management strategy services. The firm uses the IDS4 platform for global enterprise assessment administration and serves Fortune 50 enterprises, mid-market companies, and small businesses with corporate branded assessment delivery and impact coaching.

Product overview

The Nielson Group is a talent and organization analytics firm that offers a comprehensive portfolio of psychometric assessments delivered through the TTI Success Insights platform. The core offering includes individual assessments (DISC, 12 Driving Forces, Acumen Capacity Index, Emotional Quotient, Stress Quotient, and DNA Competencies) and multi-science integrated assessments (TriMetrix HD, TriMetrix EQ, TriMetrix DNA). These are complemented by organizational surveys (Leader 360 and Employee Engagement Surveys) and supported by the IDS4 administration platform for enterprise-scale assessment delivery. The portfolio forms a unified talent intelligence system spanning behavioral analysis, motivational drivers, emotional intelligence, capacity evaluation, stress diagnostics, and competency measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• TriMetrix HD Multi-Science Assessment An integrated multi-science psychometric assessment using 55-factor analysis to evaluate the 'How, Why, What, and Can' of a candidate by combining Behaviors (DISC), Motivators (12 Driving Forces), Acumen (judgment and decision-making), and DNA Competencies. Designed for executive candidate assessment, leadership development, hiring for fit, and talent management for enterprise, mid-market, and SMB clients.
• DISC Behavioral Style Assessment Measures how a person acts, handles challenges, and communicates by analyzing four normal dimensions of behavior: Dominance, Influence, Steadiness, and Compliance. Used for improving cross-functional teamwork, enhancing communication styles, and predicting individual performance in specific work environments.
• 12 Driving Forces (Personal Motivators) Assessment Uncovers the 'why' behind an individual's actions by measuring six core dimensions of motivation (Knowledge, Utility, Surroundings, Others, Power, Methodologies) and revealing what drives their behavior.
• Emotional Quotient (EQ) Assessment Evaluates a person's ability to sense, understand, and effectively apply the power of emotions. Measures intrapersonal skills (Self-Awareness, Self-Regulation, Motivation) and interpersonal skills (Empathy, Social Skills).
• Acumen Capacity Index (ACI) Assesses a person's judgment and decision-making by measuring three dimensions of thought: intrinsic (feeling), extrinsic (doing), and systemic (thinking). Applied to evaluate a leader's strategic thinking capability and problem-solving acumen.
• DNA Competencies Assessment Measures 25 specific soft skills and experiential competencies such as problem-solving, resiliency, negotiation, and personal accountability. Used for patented job benchmarking and screening candidates.
• Stress Quotient Assessment Measures seven core stress indicators in the workplace (Demand, Effort/Reward Balance, Control, Organization Change, Manager/Supervisor, Social Support, and Job Security). Available in Leader, Individual, and Anonymous versions.
• TriMetrix EQ Assessment Multi-science assessment blending Behaviors, Motivators, and Emotional Intelligence into a single integrated report for management development and coaching.
• TriMetrix DNA Assessment Multi-science assessment using 55-factor analysis to evaluate 'How, Why, and Can' by combining Behaviors, Motivators, and DNA Competencies.
• Leader 360 Feedback Survey 360 Feedback Survey service providing custom design, survey distribution, and insightful analysis to reveal blind spots by comparing self-perception to others' views. Pinpoints specific areas for improvement and provides a well-rounded, less-biased view of performance.
• Employee Engagement Surveys Custom organizational development surveys that gather anonymous, multi-directional enterprise-wide feedback to create proactive leadership development cultures and provide actionable feedback on staff sentiment and workplace pain points.
• IDS4 Assessment Administration Platform Global assessment administration system by TTI Success Insights ensuring secure, seamless, and immediate delivery of assessments and multi-language reporting for Fortune 50 and enterprise-wide requirements. Supports corporate branded assessment administration and managed report distribution within complex global organizational structures.
• Executive Coaching and Leadership Development Executive coaching, leadership skills development, communication coaching, and high-potential talent identification and coaching services provided to organizations. Includes custom-designed leader assimilation programs and impact coaching designed for action.
• Organizational Change Management Services Organizational change management, employee engagement diagnostics, organizational goal alignment and design, role definition and alignment, and talent management strategy services for organizations navigating transformation and culture development.
• Hiring for Fit Solutions Talent assessments for hiring, talent acquisition, internal selection, and executive candidate assessment and evaluation services tailored to enterprise, mid-market, and small business segments. Uses TTI Success Insights assessment tools to match candidates to role requirements.

Quantifiable outcome

• Lower Employee Turnover
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• TTI Success InsightscoreTechnology or IntegrationThe Nielson Group is a Certification Value Added Partner and Visionary Partners Forum member of TTI Success Insights. They leverage TTI's assessment platform including TriMetrix HD, Talent Insights, EQ, and other psychometric tools. TTI provides the world's most advanced psychometric assessments backed by over four decades of continuous research, distributed in 90 countries and 46 languages. The partnership enables The Nielson Group to offer enterprise-grade assessment administration through TTI's IDS4 system.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Profiles International: Profiles International sells workplace assessments (PXT, Profiles Sales Indicator, etc.) targeting hiring, team development, and leadership — directly competing in the talent assessment market for SMB and mid-market buyers.
• TTI Success Insights: TTI is both The Nielson Group's primary technology partner and a competitor via its own direct sales of DISC, 12 Driving Forces, EQ, TriMetrix HD, and related assessments. The firms sell substantively the same products, though TTI controls the underlying IP and platform.
• PDP Global (Predictive Index): Predictive Index offers behavioral and cognitive assessments for hiring, team alignment, and leadership development — directly comparable in assessment product, target segments, and enterprise go-to-market motion.
• Center for Creative Leadership (CCL): CCL is a global leadership development provider offering 360 feedback, executive coaching, and assessment programs for organizations — overlapping heavily with Nielson's leadership coaching and organizational development services.
• Hogan Assessments: Hogan provides personality-based leadership assessments and 360 tools used for executive selection, leadership development, and succession — a direct substitute for The Nielson Group's behavioral and leadership assessment offerings.
• DDI (Development Dimensions International): DDI delivers leadership assessment, selection, and development solutions to global enterprises — directly comparable in target customer (Fortune-class enterprises) and core offerings (assessment, leadership development, succession).
• Wiley (Everything DiSC): Wiley's Everything DiSC is a widely adopted DISC-based behavioral assessment platform with comparable use cases in team communication, leadership development, and hiring — directly competing in the same buyer use cases.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent assessment, leadership development, and succession solutions as part of a broader executive search and advisory portfolio — overlapping in enterprise assessment and leadership advisory but at vastly larger scale.
• SHL (a CEB/Gartner business): SHL provides enterprise-scale psychometric assessment and talent analytics for hiring and development — comparable in assessment IP and enterprise customers, but operating at much larger scale and with broader product depth.
• Gallup: Gallup delivers CliftonStrengths and employee engagement surveys alongside leadership and management development offerings — overlapping in engagement diagnostics, leadership coaching, and behavioral assessment categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-nielson-group
• Facebookfacebook.com/nielsongroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nielson Group