Vemat Group
Vemat Group is a Morocco-based exclusive distributor of heavy lifting, material handling, and construction equipment from global manufacturers including Terex, Tadano, JLG, Magni, and Mecalac, serving construction, oil and gas, mining, and industrial customers across 21 countries in Africa and the Middle East via five offices.
- Company typePrivate
- Founded2008
- HeadquartersCasablanca, Morocco
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vemat Group does
Vemat Group is a privately held industrial equipment distributor headquartered in Casablanca, Morocco, founded in 2008 by Domenico Paduano. The company operates as an exclusive regional distributor for six global heavy-equipment manufacturers—Terex (rough terrain and tower cranes, Fuchs material handlers), Tadano/Demag (all-terrain, crawler, city, and truck cranes), JLG (aerial work platforms), Magni (telescopic handlers), and Mecalac (compactors, dumpers, excavators). Its portfolio spans crane capacities from 35 to 1,600 tonnes, aerial platform working heights from 5 to 58 meters, and telescopic handlers lifting up to 51 tonnes. The company also distributes certified original spare parts (current inventory includes 11,514 JLG parts across 17 categories and 8,486 Terex parts across 15 categories) and operates a buyback/refurbishment program for used Terex, Demag, and Tadano equipment.
Vemat generates revenue through four streams: (1) new and refurbished equipment sales, (2) equipment rental and long-term lease, (3) after-sales service and on-site technical interventions by manufacturer-trained technicians, and (4) spare parts distribution. Pricing is quote-based across all equipment, with responses guaranteed within 24 hours and 24/7 technical support. The go-to-market is exclusively direct enterprise field sales, targeting construction/BTP firms, oil and gas operators, mining companies, and industrial users across Africa and the Middle East.
The company maintains five offices in Casablanca (Morocco, HQ with logistics and technical workshops), Dubai (UAE, regional platform for international sourcing and Middle East operations), Lagos and Port Harcourt (Nigeria, operating under the Westchase Oil & Gas brand for petroleum industry clients in the Gulf of Guinea and Niger Delta), and Nouadhibou (Mauritania, focused on mining). Operations span 21 countries across two continents. Westchase Oil & Gas functions as a regional market entity/subsidiary for Nigerian petroleum operations.
Vemat Group firmographics
Firmographics- Name
- Vemat Group
- Legal name
- Vemat Group
- Website
- https://vematgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vemat Group is a Morocco-based exclusive distributor of heavy lifting, material handling, and construction equipment from global manufacturers including Terex, Tadano, JLG, Magni, and Mecalac, serving construction, oil and gas, mining, and industrial customers across 21 countries in Africa and the Middle East via five offices.
- Ownership category
- akta.pro rank
Vemat Group industry classification
Industry- Product category
- Heavy Industrial Equipment Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Material Handling Equipment Manufacturing (33392), Mining Machinery and Equipment Manufacturing (333131), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)
- akta.pro secondary industries
- Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC), Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)
Keywords
Where Vemat Group is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices5 records
Markets served
Vemat Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Distribution of industrial machines and construction equipment from world-leading brands (Terex, Tadano, JLG, Magni, Mecalac). Sales include new equipment and certified refurbished machines.
- Equipment Rental and Long-term Lease: Rental solutions and long-term lease options for equipment, providing flexibility for project-based needs.
- After-Sales Service and Maintenance: SAV (Service Après-Vente) including troubleshooting and repair services with rapid on-site interventions by qualified technicians.
- Spare Parts Distribution: Supply of certified original spare parts. Current inventory includes 11,514 JLG parts across 17 categories and 8,486 Terex parts across 15 categories. Tadano, Magni, and Mecalac parts coming soon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Equipment Sales - Quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Vemat Group product offering
Product offeringCore offering
Vemat Group is the exclusive distributor in Africa and the Middle East of heavy lifting, material handling, and construction equipment from world-leading manufacturers (Terex, Tadano/Demag, JLG, Magni, Mecalac, Terex Fuchs). The company sells and rents new and certified refurbished cranes (35t–1,600t), aerial work platforms (5m–58m), telescopic handlers (up to 51t), and compact construction equipment. It complements sales with 24/7 after-sales service, certified original spare parts supply, technical consulting, and long-term leasing for construction, energy, mining, and industrial customers across 21 countries.
Product overview
Vemat Group is a major distributor of heavy industrial equipment in Africa, founded in 2008 and based in Casablanca, Morocco. The company operates as an exclusive distributor for world-leading manufacturers including JLG (aerial platforms), Magni (telescopic handlers), Mecalac (construction equipment), Tadano/Demag (cranes), and Terex (cranes and material handling). The product portfolio is organized into four main categories: (1) Grues (Cranes) encompassing Terex Rough Terrain RT/RTR series, Tadano AC all-terrain cranes, Tadano GTC telescopic boom crawlers, Tadano Demag CC lattice boom crawlers, Tadano City cranes, Tadano truck/carrier-mounted cranes, and Terex tower cranes (FC, CTT, CTLH, CTL, CDK, SK series); (2) Nacelles (Aerial Work Platforms) featuring JLG boom lifts, electric/hybrid nacelles, low-level access, vertical masts, scissor lifts, and compact track-mounted platforms; (3) Élévateurs Télescopiques (Telescopic Handlers) comprising Magni TH fixed, HTH heavy-duty, and RTH 360° rotary models; (4) Construction equipment including Mecalac wheel loaders, backhoe loaders, dumpers (TA, MDX, eMDX, Revotruck), and Mecalac/Terex Fuchs excavators and material handlers. The company complements its equipment sales with services including equipment sales/rental, 24/7 after-sales support, original spare parts supply, and technical consulting. Vemat operates 5 offices across Morocco (Casablanca headquarters), Nigeria (Lagos, Port Harcourt), Mauritania (Nouadhibou), and UAE (Dubai), serving 21 countries across Africa and the Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Cranes (Grues) — Terex Rough Terrain, Tadano All-Terrain, Crawler, City, Truck, and Tower Cranes Distribution of a complete crane portfolio — Terex Rough Terrain and Tower Cranes plus Tadano/Demag all-terrain, crawler, city, and truck-mounted cranes — for construction companies, industrial firms, and energy operators across Africa and the Middle East. Lifting capacities span 35 to 1,600 tonnes to cover everything from light construction to heavy industrial and wind/oil & gas projects.
- Aerial Work Platforms (Nacelles) — JLG Boom Lifts, Electric/Hybrid, Scissor Lifts, Vertical Masts, Compact Crawlers Distribution of the complete JLG aerial work platform range — boom lifts, electric/hybrid platforms, low-level access units, vertical masts, scissor lifts, and compact crawlers — for industrial maintenance, construction, and logistics operators. Working heights range from 5 to 58 meters.
- Telescopic Handlers (Élévateurs Télescopiques) — Magni TH, HTH, and RTH Series Distribution of Magni telescopic handlers — TH fixed, HTH heavy-duty, and RTH rotary 360° models — for construction, agriculture, and industrial/port handling applications. Lifting capacities reach 51 tonnes with working heights up to 51 meters.
- Construction Equipment — Mecalac Loaders, Backhoe Loaders, Dumpers, Excavators; Terex Fuchs Material Handlers Distribution of Mecalac compact construction equipment — articulated, pivot (Swing), and multi-function loaders; backhoe loaders; TA, MDX, eMDX, and Revotruck dumpers; MCR and MWR skid and wheeled excavators — together with Terex Fuchs material handling excavators in diesel, electric, and hybrid versions for recycling, bulk handling, port operations, and forestry.
- Equipment Sales and Long-Term Rental/Lease (Vente d'engins) Sale and long-term rental/lease of new and certified refurbished heavy industrial equipment from world-leading brands, providing flexible acquisition options for construction, energy, mining, and industrial customers.
- After-Sales Service — Breakdown and Repair (SAV) Reactive after-sales service with rapid on-site interventions by manufacturer-trained qualified technicians to maximize equipment availability, minimize downtime, and keep customer fleets operational.
- Certified Original Spare Parts Supply (Pièces de rechange d'origine) Rapid supply of certified original spare parts from JLG, Terex, and other represented brands — with current inventory of 11,514 JLG parts (17 categories) and 8,486 Terex parts (15 categories) — to ensure customer fleet longevity.
- Technical Consulting (Conseils techniques) Expert pre-sales technical consulting to help customers scope project requirements and select the most appropriate heavy equipment from the Vemat portfolio for their specific construction, industrial, or energy site conditions.
- Terex TRT 70 Rough Terrain Crane New Terex TRT 70 rough terrain crane made available in the African market through Vemat Group's exclusive distribution, targeting construction and infrastructure lifting applications.
- JLG ES2632M Micro Scissor Lift Compact JLG ES2632M micro scissor lift with 7.7m height and 272kg capacity, launched in Casablanca for indoor and urban applications requiring a small footprint.
- Certified Refurbished Terex Equipment Program Certified refurbished Terex equipment offering (starting with the Terex QS1065 in Morocco) combined with a buy-back program for used Terex, Demag, and Tadano machines, providing lower-cost entry points for African customers.
Quantifiable outcome
- Quote response time under 24 hours
- +2 more outcomes
Companies that use Vemat Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Vemat Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vemat Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Westchase Oil & GascoreOperating brand for Vemat Group in Nigeria. Vemat operates sales offices in Lagos and Port Harcourt under the Westchase Oil & Gas brand, serving the Gulf of Guinea and Nigerian petroleum industry with heavy lifting equipment.
- Terex Rough Terrain CranescoreOfficial distributor of Terex Rough Terrain Cranes (RT series) and Tower Cranes (CTT series, FC series, CTL series, CTLH series). Vemat distributes Terex RT cranes in Morocco and West Africa with technical support, operator training, and original spare parts supply.
- Tadano / DemagcoreOfficial distributor of Tadano all-terrain cranes (AC series), crawler cranes (GTC and CC series), city cranes, truck cranes (GT series), and Demag crawler cranes. Tadano is one of the three largest crane manufacturers globally with capacities from 40 to 1600 tonnes.
- JLG IndustriescoreOfficial distributor of JLG aerial work platforms (nacelles), including boom lifts, electric/hybrid lifts, scissor lifts, vertical masts, and compact crawlers. Full JLG range distributed for industrial maintenance, construction, and logistics applications.
- Magni Telescopic HandlerscoreOfficial distributor of Magni TH (fixed), HTH (heavy duty), and RTH (rotary 360°) telescopic handlers. Italian specialist for equipment lifting up to 51 tonnes and reaching 51 meters height. Distributed in Morocco and several West and Central African countries.
- MecalaccoreOfficial distributor of Mecalac compact construction equipment including loaders, loader-backhoes, dumpers (TA, MDX, eMDX, Revotruck series), and excavators (MCR and MWR series). French manufacturer recognized for urban and civil engineering machines.
- Terex FuchscoreOfficial distributor of Terex Fuchs material handling excavators for recycling, bulk handling, port operations, and forestry. Range covers compact to very large capacity machines with diesel, electric, or hybrid versions.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Vemat Group competitors and assessment
Company assessmentDirect peers
- Kanu Equipment: Pan-African distributor of mining, construction, and material handling equipment with offices in multiple West and Central African countries. Directly comparable to Vemat in terms of product categories, geographies served, and target customers.
- Mantrac Group: Caterpillar's exclusive dealer across Africa and the Middle East, distributing heavy construction, mining, and power systems with full aftermarket support. Directly comparable to Vemat as a multi-country OEM-exclusive distributor serving the same customer verticals in overlapping geographies.
- ELB Group: South African-based distributor of heavy equipment (including Volvo CE and other brands) serving mining, construction, and industrial customers across Africa. Similar multi-brand distribution model with comparable aftermarket service offerings.
- SMT Africa: Volvo Construction Equipment's exclusive dealer across much of West and Central Africa. Competes directly with Vemat in the construction equipment distribution space across similar geographies and customer segments.
- HEC (Heavy Equipment Company): Regional distributor of cranes, aerial work platforms, and construction equipment operating across the Middle East and Africa. Closely comparable to Vemat in terms of product portfolio (cranes, access platforms), customer base, and geographic focus.
- Babcock International: Distributes leading heavy equipment brands across Southern and West Africa, providing sales, rental, service, and parts. Highly comparable business model to Vemat with similar product categories (cranes, material handling, construction) and overlapping African geography.
Regional players
- Astra International: Indonesia's diversified heavy equipment distributor with multiple OEM partnerships across construction, mining, and forestry. Comparable as a multi-brand exclusive distributor in an emerging market, though focused on Southeast Asia rather than Africa.
- United Tractors: Indonesia's largest heavy equipment distributor (Komatsu dealer) with mining contracting and aftermarket services. Comparable distributor-led business model serving a fast-growing emerging market, though geographically distinct from Vemat's Africa/Middle East footprint.
Broad incumbents
- Liebherr distribution partners: Liebherr operates its own direct sales and service network across MEA rather than through independent distributors, making it an incumbent competitor Vemat faces when OEMs choose direct go-to-market over third-party distribution.
- Barloworld Equipment: Long-standing Caterpillar dealer in Southern Africa with broad logistics and industrial services portfolio. Comparable distribution business but at much larger scale and focused on Southern rather than West/Central Africa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vemat Group social profiles
Digital presenceVemat Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vemat Group leadership team
Management profileNumber of profiles
Profiles1 record
Vemat Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vemat Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vemat Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vemat Group
What does Vemat Group do?
Vemat Group is the exclusive distributor in Africa and the Middle East of heavy lifting, material handling, and construction equipment from world-leading manufacturers (Terex, Tadano/Demag, JLG, Magni, Mecalac, Terex Fuchs). The company sells and rents new and certified refurbished cranes (35t–1,600t), aerial work platforms (5m–58m), telescopic handlers (up to 51t), and compact construction equipment. It complements sales with 24/7 after-sales service, certified original spare parts supply, technical consulting, and long-term leasing for construction, energy, mining, and industrial customers across 21 countries.
Is Vemat Group a public or private company?
Vemat Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vemat Group founded?
Vemat Group was founded in 2008. It employs 11 to 50 people.
Where is Vemat Group based?
Vemat Group is headquartered in Casablanca, Morocco, in the Africa region.
How does Vemat Group make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental and Long-term Lease, after-Sales Service and Maintenance and spare Parts Distribution.
Who are Vemat Group's main competitors?
Direct peers on record are Kanu Equipment, Mantrac Group, ELB Group, SMT Africa, HEC (Heavy Equipment Company) and Babcock International. Regional players are Astra International and United Tractors. Broad incumbents are Liebherr distribution partners and Barloworld Equipment.
Does Vemat Group have an API?
No public API is recorded for Vemat Group.
What industry is Vemat Group in?
Vemat Group's product category is Heavy Industrial Equipment Distribution. Its primary akta.pro industry code is TLAKAHAE, Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches), with a secondary code of TLAKAHAC, Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks). Its NAICS code is 423810 and its SIC code is 3530.