Magni Telescopic Handlers

What Magni Telescopic Handlers does

Magni Telescopic Handlers SRL Società Unipersonale is an Italian industrial equipment manufacturer founded in 2013 and headquartered in Castelfranco Emilia, Modena, Italy. The company designs, manufactures, and sells three core product families: telescopic handlers (rotary RTH, fixed TH, heavy-duty HTH, and agricultural THA ranges covering lifting capacities from 3,000 kg to 50,000 kg and heights from 5.8 m to 51 m), aerial work platforms (scissor lifts for paved surfaces and off-road use, articulated and telescopic boom lifts, and vertical self-propelled platforms), and off-road forklifts (FL Stage V and FL-A Stage IIIA). The product offering is supplemented by a broad attachment ecosystem (winches, fork carriages, jibs, hooks, buckets, manipulators, and special attachments), configurable options (comfort, performance, safety, road homologations), and the MyMagni GPS fleet management system, which is powered by third-party telematics provider TrackUnit and bundled for two years on RTH and HTH machines. Proprietary in-cab technology includes MCTS (Magni Telescopic Control System), a cab display that shows accessory-specific load diagrams to keep operations within safe limits.

Magni generates revenue predominantly through hardware sales of machines, attachments, and spare parts, distributed exclusively via a worldwide authorized dealer and concessionary network rather than direct sales. The company also monetizes a financial services offering in partnership with selected credit institutions, providing flexible financing for individual units and full fleets. Customers are diversified across at least ten vertical segments, with construction (including renovation, maintenance, and material handling) designated as the primary segment, and agriculture, mining and quarries, heavy logistics, defense, civil/industrial plant engineering, events, forestry, petroleum, food, and chemicals as additional end markets. Pricing is not publicly disclosed and follows a quote-based model through the dealer channel. The company maintains a multi-channel marketing presence (corporate website in 9 languages, LinkedIn, Instagram, Facebook, YouTube, email newsletter, press releases) and drives engagement through major industry trade shows (SAMOTER, BAUMA, AGRITECHNICA, EIMA, GIS, INTERMAT). Ownership is concentrated in a single-member private limited liability company, with no disclosed external venture or private equity investment.

Name

Magni Telescopic Handlers

Legal name

MAGNI TELESCOPIC HANDLERS SRL SOCIETÀ UNIPERSONALE

Website

https://magnith.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Magni Telescopic Handlers is an Italian manufacturer of telescopic handlers, aerial work platforms, and off-road forklifts, serving construction, agriculture, mining, defense, and industrial end markets globally through an authorized dealer network.

Ownership category

akta.pro rank

Product category

Material Handling Equipment / Industrial Machinery

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Farm Machinery & Equipment (3523)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Telescopic handlers
• Aerial work platforms
• Off-road forklifts
• Material handling equipment
• Heavy construction machinery

Headquarters

HQ city

Castelfranco Emilia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy Equipment Manufacturing: Magni generates revenue through the design, manufacture, and sale of telescopic handlers, aerial work platforms, and off-road forklifts. The company offers comprehensive product lines across multiple equipment categories with various power and capacity configurations.
2. Aftermarket Parts and Service: Revenue generated from spare parts, accessories, and service support through authorized dealers. The company offers extended spare parts service hours to provide faster and more efficient support to customers.
3. Financial Services: Magni provides financing solutions through partnerships with selected financial institutions. Services cover both individual unit purchases and complete fleet equipment financing with flexible payment plans.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Magni Telescopic Handlers is an Italian manufacturer that designs, produces, and sells telescopic handlers (rotary RTH, fixed TH, heavy-duty HTH, and agricultural THA models), aerial work platforms (scissor lifts, articulated and telescopic booms, vertical self-propelled units), and off-road forklifts. The product portfolio is complemented by a wide range of interchangeable attachments, configurable options, the MyMagni GPS fleet management system, and partnered financial services to support equipment acquisition. Products are sold globally through an authorized dealer and concessionary network serving construction, agriculture, mining, logistics, defense, and other industrial sectors.

Product overview

Magni Telescopic Handlers is an Italian manufacturer of material handling equipment offering a diversified product portfolio organized into three core product lines: telescopic handlers (rotary RTH, fixed TH, heavy-duty HTH, and agricultural THA), aerial work platforms (scissor lifts for paved surfaces and off-road, articulated and telescopic boom lifts, and vertical self-propelled platforms), and off-road forklifts (FL Stage V and FL-A Stage IIIA models). The portfolio is complemented by an extensive range of attachments (winches, fork carriages, hooks, buckets, handlers, jibs, platforms, and special items) and configurable options (comfort, performance, safety, and road homologations). The company also offers MyMagni, a GPS fleet management system powered by TrackUnit, and financial services through partnered operators. The products serve diverse sectors including construction, logistics, agriculture, mining, defense, and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• RTH: Rotary telescopic handlers for construction, renovation, and material handling applications
• TH
• HTH
• THA
• FL
• Aerial Platforms
• MyMagni

Products and services

• RTH (Rotary Telescopic Handlers) Rotating telescopic handlers offering versatility through interchangeable attachments. Designed for the construction sector, renovations, maintenance, material handling, road and viaduct work, and green/wooded area applications.
• TH (Fixed Telescopic Handlers) Fixed telescopic handlers providing reliable and agile operations for logistics and light industrial handling. Compact and fast, suitable for renovations, events, concerts, and civil/industrial plant engineering.
• HTH (Heavy Duty Telescopic Handlers) High-capacity fixed telescopic handlers combining power, traction, and lifting capacity for the most challenging heavy-duty tasks and heaviest loads.
• THA (Agricultural Fixed Telescopic Handlers) Agricultural fixed telehandlers designed for modern farming operations, offering eight models from the compact THA 3.6 to the powerful THA 5.8 and THA 5.10, balancing power, safety, and comfort.
• Scissor Lift Aerial Platforms (Paved Surfaces) Compact and maneuverable scissor lifts for paved surfaces, ideal for environments with acoustic limitations. Feature zero emissions with electric motors.
• Off-road Aerial Platforms (Scissor)
• Articulated Boom Aerial Platforms Boom platforms with high lifting capacity and excellent stability from a lowered center of gravity. The articulated boom design allows the platform to overcome obstacles during operation.
• Telescopic Boom Aerial Platforms Boom platforms with a transport mode offering advantages for transportation comfort. Available in models ranging from 22 to 44 m working height.
• Vertical Self-Propelled Platforms Compact and agile vertical platforms with electric motors that reduce noise levels and eliminate emissions, suitable for use in enclosed environments.
• FL (Off-road Forklifts - Stage V) Stage V compliant off-road forklifts representing Magni's commitment to innovative and high-quality solutions for demanding professional applications.
• FL-A (Off-road Forklifts - Stage IIIA) Stage IIIA compliant off-road forklifts for regions with different emission requirements.
• MyMagni GPS Fleet Management GPS fleet management system installed on RTH and HTH range machines, included free for 2 years with the machine price. Provides fleet location tracking, operational status monitoring, messaging, CAN BUS data monitoring, and inventory management, powered by TrackUnit technology.
• Financial Services Financing solutions designed to facilitate machine acquisition with flexible formulas, provided through selected financial institution partners. Covers both individual unit purchases and complete fleet equipment financing with modularity, simplified procedures, and dedicated advisory.

Quantifiable outcome

• Warranty coverage: 24 months or 2000 hours for telescopic handlers; 12 months for aerial work platforms
• +1 more outcomes

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• TrackUnitcoreTechnology or IntegrationTrackUnit provides the GPS technology powering the MyMagni fleet management system. This system is installed on all RTH and HTH range machines, offering geolocation, status monitoring, CAN BUS data, inventory management, and mobile app capabilities for 2 years included in machine price.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Skyjack: Aerial work platform and telehandler manufacturer focused on scissor and boom lifts, overlapping Magni's access-equipment portfolio.

Broad incumbents

• JCB: Major construction and material-handling equipment maker with a large telehandler range serving construction and agriculture, overlapping Magni's primary markets.
• Manitou Group: Global leader in telehandlers, aerial platforms and rough-terrain forklifts, competing directly with Magni across all its core product lines at far larger scale.
• Bobcat (Doosan Bobcat): Global maker of compact construction equipment including telehandlers and loaders, overlapping Magni's construction and agriculture material-handling segments.
• Genie (Terex AWP): Leading global maker of scissor and boom aerial work platforms, directly comparable to Magni's aerial platform range.
• JLG Industries: Oshkosh-owned global manufacturer of aerial work platforms and telehandlers, overlapping Magni's aerial platform and telehandler offerings.

Direct peers

• Haulotte Group: French manufacturer of aerial work platforms and telehandlers with a European footprint, competing with Magni in access equipment and telehandlers.
• Merlo: Italian family-owned manufacturer of telescopic handlers, including rotary models, serving construction and agriculture — the closest direct competitor to Magni in product focus and geography.
• Faresin Industries: Italian producer of fixed and rotating telehandlers, including electric models, directly competing with Magni's telehandler lines in the same home market.
• Dieci: Italian manufacturer of fixed and rotating telehandlers and material-handling machines for construction and agriculture, a close regional and product peer to Magni.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3illCVFFyLgPAfD448IdlA
• Facebookfacebook.com/magnitelescopichandlers
• LinkedInlinkedin.com/company/magni-telescopic-handlers
• Instagraminstagram.com/magnith_official
• Xx.com/magni_th

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magni Telescopic Handlers