Bike Fun International

Name

Bike Fun International

Legal name

BIKE FUN International s.r.o.

Website

https://bikefunint.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Bicycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Bicycle manufacturing
• Mountain bikes
• Electric bicycles
• OEM bike production
• Cycling brand portfolio

Headquarters

HQ city

Koprivnice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Primary revenue from manufacturing and selling bicycles under Superior, Rock Machine, and Frappé brands. Products include mountain bikes, gravel bikes, road bikes, urban bikes, and e-bikes. Sales through dealer networks, direct partnerships, and major retail customers.
2. Custom Manufacturing (OEM/White-label): Manufactures custom bicycles for other brands, including city bikes for a leading Dutch brand and OEM production for automotive companies like Škoda Auto.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bike Fun International designs, manufactures, and sells bicycles across multiple categories including mountain, gravel, road, urban, children's, and electric bicycles, operating under three proprietary brands (Superior, Rock Machine, and Frappé). The company runs full in-house production from frame painting and wheel lacing through component assembly at its Kopřivnice, Czech Republic facility, with annual capacity exceeding 160,000 bicycles, and also produces the proprietary SPORT DRIVE e-bike drive system and provides OEM/white-label custom manufacturing for major automotive customers such as Škoda Auto and Volkswagen.

Product overview

BIKE FUN International is a bicycle manufacturing company operating a platform-plus-brands architecture. The company produces bicycles under three distinct brands—Superior Bikes (premium road, gravel, XC, and marathon bikes), Rock Machine (enduro, trail, and mountain bikes), and Frappé Bikes—while also developing proprietary technology like the SPORT DRIVE electric drive system. Manufacturing capabilities include frame painting, wheel building (vyplétání kol), and component assembly.

Differentiator

Problem solved

Functional benefit

Brands

• ROCK MACHINE: Mountain and gravel bicycles with nearly 30 years of heritage.
• SUPERIOR BIKES
• FRAPPÉ BIKES

Products and services

• Superior Bikes Premium Czech bicycle brand under Bike Fun International specializing in road, gravel, cross-country, and marathon mountain bikes with carbon fiber frames, competing at elite UCI World Cup levels and serving riders through dealer networks globally.
• Rock Machine Czech mountain bike brand with nearly 30 years of heritage, offering enduro, trail, and cross-country models including the Lukk CR 60 and Blizzard eLTD series, sold through international dealer networks.
• Frappé Bikes Bicycle brand under the Bike Fun International portfolio targeting specific market segments as part of the company's multi-brand strategy.
• SPORT DRIVE Electric Drive System Proprietary electric bicycle drive system developed in-house by Bike Fun International, featuring unique design and supported by internal technical training programs for staff and partners; used in the company's e-bike product range across brands.
• OEM and Custom Manufacturing Services Custom and white-label bicycle manufacturing services for enterprise customers, including automotive OEM contracts with Škoda Auto and Volkswagen for marketing and sustainable mobility programs, plus long-standing city bike supply for a leading Dutch brand.

Quantifiable outcome

• 160,000+ bicycles produced annually
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Superior - National Partner (Do práce na kole!)minorStrategic or Co-development Partner · 13 February 2025Superior became a national partner of the 'Do práce na kole!' (Commute by Bike) challenge, supporting sustainable mobility in the Czech Republic's 15th annual May cycling challenge.
• We Love Cycling (Škoda Auto)coreGTM or Marketing Partner · 30 June 2023Partnership with We Love Cycling platform, backed by Škoda Auto, promoting cycling culture and sustainable mobility. Superior is the official bike partner.
• ASEKOLminorStrategic or Co-development PartnerPartnership with ASEKOL collective system for separate collection of industrial batteries and electrical waste, ensuring proper end-of-life recycling.
• Czech Biathlon TeamminorStrategic or Co-development PartnerSuperior provides exclusive bikes for summer training of Czech biathlon team, including both men's and women's national teams since 2015.
• CzechTrademinorGTM or Marketing PartnerBIKE FUN International is recognized as the most successful client of CzechTrade, winning export awards through their export support services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cube Bikes: Cube is a German mid-to-large bicycle manufacturer with a multi-category lineup (mountain, road, gravel, e-bikes) sold primarily through European dealers. Cube is the closest direct competitor to Bike Fun in scale, geography, and product breadth, with a stronger German home-market presence.
• Scott Sports: Scott is a premium European bicycle brand with strong presence in mountain, road, gravel, and e-mountain bikes. Scott competes directly with Superior in the high-end XC/marathon segment and with Rock Machine in trail/enduro, and has similar UCI World Cup and Cape Epic racing exposure.
• Merida Bikes: Merida is a Taiwanese-Owned, Germany-headquartered bicycle manufacturer with global dealer distribution and UCI-level racing presence (e.g., Bahrain-McLaren team). Comparable to Bike Fun's Superbrands strategy in scale, multi-category lineup, and European sales focus.
• KTM Fahrrad (KTM Bike Industries): KTM Bike Industries is an Austrian bicycle manufacturer with a broad lineup across road, mountain, gravel, and e-bikes sold through European dealers. Comparable in mid-market positioning, dealer-led GTM, and DACH-region focus.

Broad incumbents

• Giant Bicycles: Giant is the world's largest bicycle manufacturer and a broad incumbent across mountain, road, gravel, and e-bikes. Bike Fun recently hired a senior sales/marketing manager directly from Giant, and both companies sell through dealer networks across Europe with multi-brand portfolios.
• Specialized Bicycle Components: Specialized is a leading premium bicycle brand with proprietary motor systems (Brose partnership/Specialized SL) and strong racing pedigree. Overlaps with Bike Fun's premium road, mountain, and e-bike positioning under Superior and Rock Machine.
• Trek Bicycle: Trek is one of the world's largest premium bicycle brands with deep UCI racing sponsorship, full OEM manufacturing capability, and global dealer networks. Competes with Bike Fun's premium road/gravel offerings under Superior and dwarfs it in scale and brand equity.
• Cannondale: Cannondale (owned by Dorel Industries/Pontiac Holdings) is a heritage premium bicycle brand with strong mountain, road, gravel, and e-bike lines. Comparable in premium positioning, racing heritage, and broad-line dealer distribution.

Regional players

• Author Bikes: Author is a Czech bicycle brand owned by a Czech family, primarily serving Central and Eastern European markets with a broad product lineup. Closest regional peer to Bike Fun in terms of Czech heritage, mid-market positioning, and dealer-led CEE distribution.
• Kellys Bikes: Kellys is a Slovak bicycle brand with manufacturing in Slovakia and broad mountain, road, and e-bike offerings across Central Europe. Comparable regional peer to Bike Fun in Slovak/Czech markets, dealer GTM, and mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bike-fun-international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Fun International