The Bethania Group

What The Bethania Group does

The Bethania Group is a Winnipeg-based non-profit organization founded in 1945 by the Mennonite Benevolent Society that operates an integrated continuum of senior care and affordable housing services in Manitoba. The organization runs two personal care homes — Bethania Mennonite Personal Care Home (148 beds) and Pembina Place Mennonite Personal Care Home (57 beds) — providing 24-hour nursing, spiritual care, recreational therapy, and dietary services, with Pembina Place specializing in care for the Deaf community through ASL-trained staff and culturally adapted programming. The 148-bed Bethania Mennonite PCH is physically connected to Concordia Hospital, enabling direct access to acute care.

The portfolio extends beyond institutional care into six housing sites spanning independent living, assisted living, and supportive housing: ArlingtonHaus (116 suites, owned), BethaniaHaus (53 suites, built 1989), 285 Pembina Inc. (Deaf Centre Manitoba complex), 529 Country Club Blvd (107 suites, managed for Manitoba Housing), Fred Tipping Place (205 suites, managed for Manitoba Housing), and KingsfordHaus (75 suites, cooperative). Combined housing inventory exceeds 750 suites. Ancillary revenue-generating assets include DC Cafe (catering and cafeteria services) and the Forrest Nickerson Theatre (182-seat venue).

Bethania's business model blends government-funded healthcare, income-based affordable housing rent (30% of gross monthly income), subscription-priced assisted/supportive housing packages ($788-$916/month at ArlingtonHaus), fee-for-service catering, and charitable donations through the Bethania Mennonite Memorial Foundation. All PCH admissions flow through the WRHA Long Term Care Access Centre, making the Winnipeg Regional Health Authority the sole referral channel for institutional care placements. The organization is governed by a 12-member volunteer board, led by CEO Gary Ledoux and Board Chair Martin Enns.

Name

The Bethania Group

Legal name

Bethania Mennonite Memorial Foundation Inc.

Website

https://bethania.ca

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

The Bethania Group is a Winnipeg-based non-profit, founded in 1945, operating two personal care homes (205 beds) and over 750 senior housing suites, including specialized Deaf community services and affordable housing managed for Manitoba Housing.

Ownership category

akta.pro rank

Product category

Senior Living and Long-Term Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Nursing Homes (Non-SNF) (HLAFAFAC), General Assisted Living Facilities (HLADABAA)

Keywords

• Senior long-term care
• Personal care home
• Affordable senior housing
• Deaf community care
• Spiritual care services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Resident Daily Fees: Daily rent charges set by Manitoba Health and Healthy Living, re-assessed annually based on previous year's income. Covers room, nursing, professional care, recreation programs, medical/surgical supplies, medications, incontinence products, and meals.
2. Government Funding: Provincial government funding for personal home care staff and chaplain salaries. In 2023/24, government began covering most chaplains' salaries that were previously unfunded.
3. Donations and Fundraising: Donations through Bethania Mennonite Memorial Foundation for unfunded resident care needs including therapeutic recreation programs, medical equipment, furniture, and outdoor maintenance. Includes legacy bequeaths and stock donations.
4. Non-Insured Miscellaneous Charges: Additional charges not covered by standard fees including alterations to clothing, sundry products, spiritual care donations, equipment rentals, and recreation outing expenses.
5. Catering Services: Fee-for-service catering for special events at both facilities and external locations. DC Cafe provides cafeteria services to tenants and community clients.
6. Housing Rent: Rent at independent living sites based on 30% of tenant's gross monthly income. Additional revenue from meal programs, bundled services (housekeeping, laundry, dietary), and a-la-carte services at housing sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Bethania Group operates two personal care homes (Bethania Mennonite PCH with 148 beds and Pembina Place Mennonite PCH with 57 beds, the latter specializing in Deaf community care with ASL services) and manages or owns multiple senior housing sites across Winnipeg, Manitoba. It delivers 24-hour nursing care, spiritual care, rehabilitation services, recreational programs, dietary services, and affordable independent/assisted/supportive housing under a faith-based Mennonite non-profit model funded by resident fees, government subsidies, and donations.

Product overview

The Bethania Group operates a continuum of senior care and housing services in Winnipeg, Manitoba. The portfolio consists of two personal care homes (Bethania Mennonite PCH with 148 beds and Pembina Place Mennonite PCH with 57 beds, the latter specializing in Deaf services with ASL support), six independent/senior living housing sites (285 Pembina Inc., 529 Country Club Blvd, ArlingtonHaus, BethaniaHaus, Fred Tipping Place, and KingsfordHaus), plus ancillary services including food/dining operations (DC Cafe, catering), spiritual care, rehabilitation services, nursing, and an online rental application system. The organization also operates the Bethania Mennonite Memorial Foundation for donations and the Forrest Nickerson Theatre for community events. Services range from institutional personal care home settings to community-based independent and supportive housing, with funding models including government subsidies, income-based rent, and charitable donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bethania Mennonite Personal Care Home One-story 148-bed personal care home at 1045 Concordia Avenue in North Kildonan, Winnipeg, providing long-term nursing, spiritual, recreational, and dietary care for seniors who can no longer live independently. Founded in 1945 by the Mennonite Benevolent Society and located adjacent to Concordia Hospital.
• Pembina Place Mennonite Personal Care Home 57-bed personal care home at 285 Pembina Highway specializing in supporting Deaf and hard-of-hearing seniors through American Sign Language (ASL)-trained staff, culturally appropriate programming, and language-accessible spiritual care. Assumed by Bethania Group in 1998 after renovations expanded capacity from 22 to 57 rooms with priority for the Deaf community.
• ArlingtonHaus 116-suite seniors community at 880 Arlington Street owned and operated by Bethania Group, offering independent living, assisted living ($788-846/month package with two daily meals, weekly housekeeping and laundry), and supportive housing (20 suites, $916/month package with three daily meals and 24-hour supervision).

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Manitoba Housing and Family ServicescoreStrategic or Co-development Partner · 1 January 2019Bethania Group manages housing sites on behalf of Manitoba Housing including 529 Country Club Blvd (107 suites) and Fred Tipping Place (205 suites) since 2019.
• 285 Pembina Inc (Deaf Centre)coreStrategic or Co-development Partner · 1 January 2002Bethania Group assumed responsibility for the Personal Care Unit in 1998; food services provided under management contract with Manitoba Housing since April 1, 2002. Complex includes Deaf Centre Manitoba with 182-seat theatre.
• Concordia HospitalcoreStrategic or Co-development PartnerBethania Mennonite PCH is attached via a connecting link to Concordia Hospital, allowing resident access to acute care services. This proximity provides integrated healthcare access for personal care home residents.
• Winnipeg Regional Health Authority (WRHA)coreStrategic or Co-development PartnerWRHA coordinates all personal care home admissions through Long Term Care Access Centre, provides funding, and oversees quality standards compliance. Partnership includes infection control protocols and outbreak management.
• Local Churches and ClergyminorStrategic or Co-development PartnerInterfaith worship services conducted by ministers from various denominations; volunteers assist residents to attend chapel services; spiritual care supported by local congregations.
• University of Manitoba Dental ProgramminorOthersProvides dental services to residents in personal care homes; arrangements made through nursing staff.
• Community Therapy Services of ManitobaminorStrategic or Co-development PartnerProvides physiotherapy consultative service to residents upon referral at no charge to residents; complements in-house occupational therapy services.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Revera Inc. One of Canada's largest owners and operators of seniors' accommodation, long-term care homes, and retirement residences. Closest scale-comparable peer with similar mix of long-term care, assisted living, and independent living across multiple provinces.
• Chartwell Retirement Residences: Largest operator of retirement residences in Canada with a portfolio spanning independent living, assisted living, and memory care. Comparable operating model in seniors housing with similar revenue mix from resident fees and government funding.
• Schlegel Villages: Ontario-based operator of retirement, assisted living, and long-term care villages. Closely comparable integrated continuum model with strong research partnerships, similar in scale and service mix to Bethania.
• Sienna Senior Living: Canadian operator of long-term care communities, retirement residences, and managed services. Directly comparable mix of long-term care (similar to Manitoba PCH model) and retirement living segments.
• Amica Senior Lifestyles: Canadian owner/operator of premium retirement residences offering independent living, assisted living, and memory care. Comparable independent and assisted living service lines with similar resident-fee revenue model.
• All Seniors Care Living Centres: Canadian owner/operator of retirement and long-term care communities. Comparable vertically integrated senior living model with both independent/assisted living and higher-acuity care.
• Verve Senior Living: Canadian operator of retirement residences and senior living communities offering independent living, assisted living, and memory care. Comparable service mix to Bethania's housing portfolio.
• Extendicare: Canadian provider of long-term care and home health services operating across multiple provinces. Highly comparable PCH/long-term care operating model with government-funded revenue streams similar to Bethania's WRHA-contracted model.

Broad incumbents

• Saint Elizabeth Health Care (SE Health): Large Canadian not-for-profit health care provider spanning home care, long-term care, and community services. Comparable non-profit mission and broad elder-care service portfolio overlapping with Bethania's nursing and rehabilitation offerings.

Emerging players

• Bob Rumball Centre for the Deaf: Ontario-based provider of services for the Deaf community including senior care and supportive housing. Most directly comparable to Bethania's Pembina Place Deaf-community PCH specialization in terms of serving culturally Deaf seniors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bethania-mennonite-personal-care-home-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bethania Group