Citurgia Biochemicals

What Citurgia Biochemicals does

Citurgia Biochemicals, despite its name, operates as Guide2Gambling.in at citurgiabio.com — an India-focused online gambling and casino review portal owned by Esse N Videri Media LTD, a private entity registered in India (founded 2021). The platform publishes reviews, comparisons, and strategy guides for ~40 international online casino and betting brands (Unibet, Pure Casino, Betway, LeoVegas, Royal Panda, 10cric, Bet365, Spin Palace, etc.), along with state-specific lottery content (Assam, Karnataka, Gujarat, Tamil Nadu) and adjacent verticals including sports betting, real-money casual games (Andar Bahar, 3 Patti, Ludo, Rummy), and crypto gambling. Content is localized into multiple Indian languages (English, Hindi, Bangla, Kannada, Telugu), and the site explicitly restricts content for the states of Andhra Pradesh and Telangana due to local online-gambling prohibitions.

The product is a content-first affiliate portal: no native mobile app is published, no proprietary platform technology or AI features are disclosed, and the site distributes exclusively through its own web property with social profiles on Facebook, Twitter, YouTube, and Instagram. The core platform appears to be a standard CMS-driven publishing site with category/section taxonomy covering casino brands, game developers (Evolution Gaming, Microgaming, Playtech, Pragmatic Play, Blueprint, Big Time Gaming), payment methods (UPI, Paytm, PhonePe, Google Pay, Skrill, Neteller, AstroPay, EcoPayz, PayPal), and game guides. No API, SDK, integrations, patents, certifications, management team, or investor information are disclosed in the public record.

The business model is affiliate/referral monetization: the site earns commissions when users click through "Play Now" links to listed casino and betting operators. Go-to-market is SEO-driven, targeting Indian consumer search intent around online casinos, sports betting legality, payment methods, and game strategies. End customers are Indian consumers (segmentation is vertical — Indian online gamblers, with geographic restrictions in Andhra Pradesh and Telangana); paying counterparties are offshore and Indian-friendly international gambling operators. No pricing tiers, advertising roster, or revenue figures are publicly disclosed.

Name

Citurgia Biochemicals

Legal name

Esse N Videri Media LTD

Website

https://citurgiabio.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Citurgia Biochemicals operates the Guide2Gambling.in affiliate portal (citurgiabio.com), providing India-focused online casino reviews, betting guides, lottery content, and payment-method information across multiple Indian languages to Indian online gambling consumers, monetized via affiliate commissions from ~40 listed international gambling operators.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Content

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Online casino reviews
• Gambling affiliate content
• Casino game guides
• Payment method reviews
• India gambling information

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels1 record

Marketing channels3 records

Core offering

Citurgia Biochemicals (operating as Guide2Gambling.in via the citurgiabio.com domain) is an India-focused online casino and gambling review/affiliate website. It publishes reviews of online casinos, betting sites, and lottery services; provides strategy guides for games such as roulette, blackjack, slots, and Indian card games (3 Patti, Andar Bahar, Jhandi Munda); and lists payment methods (Skrill, Neteller, Paytm, PayPal, EcoPayz, Astropay) relevant to Indian players. The platform monetizes through affiliate referral commissions when visitors click through to listed gambling operators.

Product overview

Citurgia Biochemicals operates the website citurgiabio.com, which is actually a gambling and casino review platform for the Indian market (Guide2Gambling.in). The site provides reviews and comparisons of online casinos, betting sites, lottery services, and various gambling-related content targeted at Indian users. The platform lists numerous online casino brands, payment methods for gambling, and casino game guides rather than any biochemical products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Guide2Gambling.in (citurgiabio.com) Casino Review Portal
• Casino Game Strategy Guides
• Gambling Payment Method Guides

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Guide2Gambling.in (Parent Entity)coreOthers

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bookies.com: Sportsbook and casino affiliate comparison site that aggregates bonuses and operator reviews. Comparable in being a content-led gambling affiliate with referral economics.
• CasinoGuru: Casino review and affiliate platform offering detailed operator ratings, complaint resolution, and bonus listings. Directly comparable business model of content-driven casino referrals.
• Casino.org: Casino review, news, and affiliate site covering online gambling operators and games. Directly comparable as an SEO-led casino review affiliate.
• ThePOGG: Independent casino review and complaint-resolution affiliate site focused on transparency and player protection. Comparable niche casino affiliate operation.
• AskGamblers: Long-established online casino review and affiliate site that lists operators, bonuses, and player complaints. Highly comparable as a casino-focused affiliate portal monetized via referral commissions.
• Latest Casino Bonuses (LCB): Casino affiliate and community site featuring operator reviews, bonus tracking, and player discussion. Closely comparable affiliate-driven review portal.
• Oddschecker: Sports betting odds comparison and affiliate site, primarily UK-focused. Comparable affiliate-driven gambling content portal with referral monetization.

Broad incumbents

• Better Collective: Listed sports betting affiliate group with a portfolio of regional sportsbook review sites. Comparable affiliate model in the gambling vertical, with broader portfolio.
• Gambling.com Group: Publicly-traded gambling affiliate network operating multiple localized review portals across geographies. Comparable in business model but at much greater scale and broader geographic footprint.
• Catena Media: Publicly-traded performance marketing company specializing in gambling and financial services affiliates. Comparable affiliate-driven gambling lead-generation model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookgoto/main
• Xgoto/main
• YouTubegoto/main
• Instagramgoto/main

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citurgia Biochemicals