Sand & Sky
Sand & Sky is an Australian-origin skincare brand selling clean, vegan, cruelty-free skincare built on Australian botanicals (Pink Clay, Finger Lime, Kakadu Plum, Tasmanian Spring Water) across five ranges, distributed via seven regional DTC e-commerce storefronts and a wholesale channel to general consumers.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sand & Sky does
Sand & Sky is an Australian-origin skincare brand founded in 2013, currently operating under parent company Supernova Brands and headquartered in Singapore. The company sells clean, vegan, and cruelty-free (PETA-approved) skincare built around Australian botanical ingredients, with hero raw materials including Australian Pink Clay, Australian Finger Lime Extract, Kakadu Plum, and Tasmanian Spring Water. Its catalog spans more than 50 SKUs organized into five ranges — Australian Pink Clay (detoxifying/pore-refining), Tasmanian Spring Water (hydrating), Australian Glow Berries (brightening), Oil Control (balancing), and The Essentials (nourishing) — covering cleansers, exfoliators, toners, masks, serums, moisturizers, eye care, sun care, and body care, alongside value bundles, accessories, and digital gift cards priced at $20–$88 per item.
The business model is a direct-to-consumer e-commerce operation running seven localized regional storefronts (US, UK, Canada, Australia, EU, Malaysia, and Rest of World) with multi-currency pricing and region-specific free-shipping thresholds. Revenue streams include one-time product sales, bundles (saving ~15%), and gift cards. Customer acquisition is product-led and content-driven, relying on organic social (Instagram, TikTok, Facebook, YouTube, Pinterest), a content/SEO blog, skin and mask quizzes, email newsletter, and a structured affiliate and influencer gifting program. Retention is supported by the tiered Sand & Sky Rewards loyalty program. A B2B wholesale channel for stockists extends reach beyond DTC, though no named retail partners are disclosed. The company is small (11–50 employees), has no public funding history, and has won 11 beauty awards across its product range.
The addressable customer base is the general consumer skincare market, segmented by use case across acne/breakouts, dryness, dullness/uneven tone, fine lines/wrinkles, redness/sensitivity, and dark spots/hyperpigmentation. Differentiation rests on Australian botanical provenance, 'A-Beauty' category positioning as an alternative to K-Beauty, clean formulation standards (no sulfates, silicones, parabens, or phthalates), and PETA cruelty-free certification. The company holds FDA compliance for at least one US-market sunscreen SKU and reports no revenue, funding, or investor disclosures in the available data.
Sand & Sky firmographics
Firmographics- Name
- Sand & Sky
- Legal name
- Sand & Sky
- Website
- https://sandandsky.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sand & Sky is an Australian-origin skincare brand selling clean, vegan, cruelty-free skincare built on Australian botanicals (Pink Clay, Finger Lime, Kakadu Plum, Tasmanian Spring Water) across five ranges, distributed via seven regional DTC e-commerce storefronts and a wholesale channel to general consumers.
- Ownership category
- akta.pro rank
Sand & Sky industry classification
Industry- Product category
- Skincare Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)
- akta.pro secondary industries
- Natural/Organic & Clean Skincare (CRABAAAH), Eye & Lip Skincare (CRABAAAC), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)
Keywords
Where Sand & Sky is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Sand & Sky business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of skincare products including cleansers, exfoliators, toners, masks, serums, moisturizers, eye care, sun care, and body care. Products sold as one-time purchases at varying price points ($20-$88 per item).
- Bundles and Value Kits: Pre-configured skincare kits and bundles offering discounted pricing (save 15%) compared to individual products. Drives higher average order value.
- Gift Cards: Digital gift cards available in denominations of $50, $75, $100, $150, $200, and $300. Redeemable across all products.
- Loyalty Program: Sand & Sky Rewards program with three tiers (Level 1, 2, 3) based on 12-month spend. Members earn 1 point per $1 spent, with additional points for account creation, reviews, social follows, and referrals. Points redeemable for discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products |
| Unit Pricing | Pay-as-you-go | Value Bundles and Kits |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Other | Pay-as-you-go | Free Shipping Thresholds |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels11 records
Sand & Sky product offering
Product offeringCore offering
Sand & Sky develops, markets, and sells clean, vegan, cruelty-free skincare products built around Australian botanical ingredients, organized into ranges including Australian Pink Clay (detoxify), Tasmanian Spring Water (hydrate), Australian Glow Berries (brighten), and Oil Control (balance). The portfolio covers cleansers, exfoliators, toners, masks, serums, moisturizers, eye care, sun care, and body care, sold individually and in curated kits through regional direct-to-consumer e-commerce storefronts in 7 currencies.
Product overview
Sand & Sky is an Australian skincare brand offering a diverse portfolio of clean, vegan, and cruelty-free skincare products. The product line is organized into four main ranges: Australian Pink Clay (detoxifying and pore-refining products including masks, cleansers, and exfoliators), Tasmanian Spring Water (hydrating products including moisturizers, serums, and masks), Australian Glow Berries (brightening products including serums, masks, and moisturizers), and Oil Control (products for oily and acne-prone skin). Beyond individual products, Sand & Sky offers comprehensive skincare kits and value sets for specific concerns, as well as accessories and gift cards. The brand emphasizes Australian botanical ingredients, no nasties formulations, and a simplified approach to skincare routines. Products are sold through regional websites across multiple currencies (USD, GBP, EUR, AUD, CAD, SGD, MYR) with shipping to customers globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Australian Pink Clay Porefining Face Mask Hero face mask that deeply detoxifies skin, tightens pores, and brightens complexion in 10 minutes using Australian Pink Clay as the main active ingredient; targeted at consumers with congested pores and dull skin.
- Australian Pink Clay Resurfacing Mask Resurfacing mask that smooths uneven texture and clears congestion using pink clay and exfoliating ingredients.
- Oil Control Clearing Face Mask Face mask designed to control excess oil and clear blemishes for balanced, matte skin.
- Tasmanian Spring Water Intense Hydrating Mask Hydrating mineral-rich mask with sea kelp and Pentavitin that quenches thirsty skin in 10 minutes.
- Australian Glow Berries Super Bounce Mask Face mask with Australian Glow Berries that provides bounce and radiance to the skin.
- Oil Control Clearing Cleanser Cleanser that clears pores and controls oil production for combination to oily skin types.
- Australian Pink Clay Deep Pore Cleanser Deep pore cleanser utilizing Australian Pink Clay to draw out impurities and detoxify skin.
- Australian Pink Clay Micro-Exfoliating Face Scrub Triple-action facial exfoliator with bamboo, macadamia, and Finger Lime extracts that smooths texture and refines pores.
- Australian Glow Berries Enzyme Powder Polish Enzyme-based exfoliant powder that polishes skin using natural enzymes from Australian Glow Berries.
- Marshmallow Toner Toner that softens and smooths skin texture with a marshmallow-derived formula.
- Pro Youth Dark Spot Serum Retinol-alternative serum with AHA-Bakuchiol duo that treats pigmentation, dark spots, and improves fine lines and uneven skin tone.
- Australian Glow Berries Dreamy Glow Drops Vitamin C rich botanical serum that brightens, evens skin tone, boosts collagen, and reduces fine lines with 5 types of Hyaluronic Acid.
- Tasmanian Spring Water Splash Serum Ultra-hydrating water-based serum with essential minerals, aquatic botanicals, and probiotics that strengthens skin barrier.
- Oil Control Clearing Moisturizer Lightweight moisturizer that provides hydration while controlling oil and balancing the skin.
- Tasmanian Spring Water Hydration Boost Cream Weightless water cream with two types of Hyaluronic Acid and Tasmanian Spring Water for long-lasting moisture and reduced fine lines.
- Tasmanian Spring Water Renewing Night Cream Night cream with 3-type Hyaluronic Acid that deeply hydrates, reinforces moisture barrier, and reduces fine lines overnight.
- Australian Glow Berries Intense Glow Moisturizer Moisturizer that delivers intense glow using Australian Glow Berries for brightened, even-toned skin.
- Anti-aging Eye Cream Eye cream designed to address signs of aging around the delicate eye area.
- Tinted Glow Primer SPF30 Sunscreen Tinted sunscreen primer that provides SPF30 protection while giving skin a glowing finish.
- Oil Control Dual Action Blemish Patches Patches that target and treat blemishes with dual action formula for clearer skin.
- Australian Pink Clay Smoothing Body Sand Body scrub that smooths and exfoliates skin using Australian Pink Clay and natural particles.
- Tasmanian Spring Water Wonder Body Lotion Lightweight body lotion with three types of hyaluronic acid for long-lasting hydration with a fresh citrus scent.
- Pink Clay Power Duo Value bundle combining two Australian Pink Clay products for comprehensive pore care.
- Australian Pink Clay Perfect Skin Kit Two-step pore-fighting combo with Porefining Face Mask and Flash Perfection Exfoliator for detoxified, smooth, radiant skin.
- Australian Pink Clay Pore Tight Kit Kit combining products to minimize and tighten pores for refined skin texture.
- Pore Minimizing Kit Kit designed to minimize the appearance of pores through targeted skincare products.
- Australian Pink Clay Mask Besties Kit Double pack of bestselling 4-in-1 Pink Clay mask with free applicator brushes for deeply detoxified, brighter skin.
- Oil Control Goodbye Breakout Kit Targeted kit for saying goodbye to breakouts with Oil Control products.
- AHA Hero Kit Kit featuring AHA products for exfoliation and brightening benefits.
- Vitamin C Boost Kit Kit designed to boost Vitamin C benefits for brighter, more radiant skin.
- Tasmanian Spring Water AM/PM Moisturizer Kit Complete moisturizing kit with both morning and evening products for all-day hydration.
- Midnight Elixir Kit Nighttime skincare kit featuring the Renewing Night Cream for overnight skin regeneration.
- Tasmanian Spring Water Healthy Hydration Kit Hydration-focused kit combining serum and moisturizer for healthy, moisturized skin.
- Skin Defense Kit Kit designed to defend skin with protective products including tinted primer.
- Plump & Glow Kit Kit combining Australian Glow Berries products for plump, glowing skin.
- Exfoliate & Brighten Kit Exfoliation-focused kit for brightening and revealing smoother, more radiant skin.
- Sand & Sky Gift Card Digital gift card available in denominations from $50 to $300, redeemable across all products.
- Cooling Skincare Applicator Cooling tool for applying and enhancing absorption of skincare products.
- Firming Face Roller Firming facial roller for massage and potential skin tightening benefits.
Quantifiable outcome
- Tightens pores and brightens skin in 10 minutes
- +3 more outcomes
Companies that use Sand & Sky
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Sand & Sky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sand & Sky partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Supernova BrandscoreParent company of Sand & Sky. Career opportunities and brand operations referenced through Supernova Brands website (supernovabrands.com). Sand & Sky operates as a brand under the Supernova Brands portfolio.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sand & Sky competitors and assessment
Company assessmentDirect peers
- The Ordinary (Deciem): Ingredient-focused skincare brand offering clinical actives at accessible price points through D2C and major retailers. Comparable to Sand & Sky on D2C-first model, ingredient transparency, and broad portfolio addressing multiple skin concerns.
- Drunk Elephant: Premium clean skincare brand focused on biocompatible formulations free from suspect ingredients. Directly comparable to Sand & Sky on 'no nasties' positioning, ingredient-led storytelling, and DTC-plus-retail distribution strategy.
- Frank Body: Australian-born beauty brand that scaled globally through social-first marketing, influencer programs, and playful branding. Comparable to Sand & Sky in Australian heritage, D2C-led model, social/influencer marketing playbook, and body-care extensions.
- Jurlique: Australian botanical skincare brand leveraging farm-sourced ingredients and clean formulations. Comparable to Sand & Sky in Australian provenance narrative, botanical ingredient focus, and premium D2C positioning with global distribution.
- Glow Recipe: Fruit- and botanical-inspired skincare brand with strong D2C heritage and Sephora retail presence. Comparable to Sand & Sky in botanical hero-ingredient narrative, vibrant brand aesthetic, and TikTok/Gen-Z marketing approach.
- Youth to the People: Superfood- and botanical-based clean skincare brand sold DTC and through Sephora. Comparable to Sand & Sky on clean ingredient philosophy, natural/botanical positioning, and youth-focused Gen-Z marketing.
- Sukin: Australian natural skincare brand offering clean, vegan, cruelty-free facial and body care at accessible price points. Closely comparable to Sand & Sky in origin (Australia), clean beauty positioning, and broad skincare portfolio targeting similar consumer concerns.
- Tatcha: Japanese botanical-inspired luxury skincare brand sold through DTC and premium retailers. Comparable to Sand & Sky in heritage/botanical storytelling, premium price points, and global expansion trajectory anchored by cultural provenance.
Emerging players
- Glossier: Digitally native beauty brand that pioneered the community-led D2C model with strong social media presence. Comparable to Sand & Sky on D2C-first distribution, community/influencer-led growth, and product-led brand storytelling.
Broad incumbents
- Aesop: Established Australian luxury skincare brand with global retail footprint including standalone boutiques. Comparable as an Australian premium skincare incumbent that defines the A-beauty category Sand & Sky operates in.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sand & Sky social profiles
Digital presenceSand & Sky compliance and trust
Trust signalCompliance3 records
Sand & Sky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sand & Sky leadership team
Management profileNumber of profiles
Sand & Sky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sand & Sky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sand & Sky
What does Sand & Sky do?
Sand & Sky develops, markets, and sells clean, vegan, cruelty-free skincare products built around Australian botanical ingredients, organized into ranges including Australian Pink Clay (detoxify), Tasmanian Spring Water (hydrate), Australian Glow Berries (brighten), and Oil Control (balance). The portfolio covers cleansers, exfoliators, toners, masks, serums, moisturizers, eye care, sun care, and body care, sold individually and in curated kits through regional direct-to-consumer e-commerce storefronts in 7 currencies.
Is Sand & Sky a public or private company?
Sand & Sky is a private company. It is classified as corporate owned and is currently operating.
When was Sand & Sky founded?
Sand & Sky was founded in 2013. It employs 11 to 50 people.
Where is Sand & Sky based?
Sand & Sky is headquartered in Singapore, Singapore, in the Asia region.
How does Sand & Sky make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are bundles and Value Kits, gift Cards and loyalty Program.
Who are Sand & Sky's main competitors?
Direct peers on record are The Ordinary (Deciem), Drunk Elephant, Frank Body, Jurlique, Glow Recipe, Youth to the People, Sukin and Tatcha. Glossier is listed as an emerging player. Aesop is listed as a broad incumbent.
Does Sand & Sky have an API?
No public API is recorded for Sand & Sky.
What industry is Sand & Sky in?
Sand & Sky's product category is Skincare Products. Its primary akta.pro industry code is CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers), with a secondary code of CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 456120 and its SIC code is 2844.