Toscano
Toscano AG Naturstein is a Swiss family-owned natural stone manufacturer (founded 1952, 20+ employees) that extracts and processes Andeer Granit and San Bernardino Silber from its own quarries, supplying custom-cut floor tiles, facades, paving, and garden products to architects, municipalities, and public institutions across Switzerland and internationally.
- Company typePrivate
- Founded1952
- HeadquartersAndeer, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Toscano does
Toscano AG Naturstein is a Swiss family-owned natural stone manufacturer and supplier founded in 1952 in Andeer, Canton Graubünden. The company extracts and processes two proprietary stone types from company-owned quarries: Andeer Granit (a green granite) and San Bernardino Silber (a silver-gray shimmering stone), with extraction sites at Andeer (since 1958) and San Bernardino Pass (since 1953), and an on-site processing plant established in 1961. Under third-generation CEO Claudio Toscano (MSc ETH), the business operates with 20+ employees across extraction, production, sales, and administration.
Toscano's product portfolio is built on these two stone types and spans five product lines: natural stone floor tiles and slabs (Naturstein-Bodenplatten) for bathrooms, kitchens, living areas, and pools; public space and urban development products (paving stones, walkways, parquet); facade and wall cladding systems; garden and terrace products (slabs, wall stones, block steps, gravel); and unique pieces/remnants. The company serves three primary segments: architects and interior designers for premium residential and commercial projects, municipalities and public institutions for urban development, and private homeowners/landscapers for garden and terrace work — with named references including FIFA Museum Zürich, Klinik Schlössli Oetwil am See, Solina Spiez, Gemeindeverwaltung Meilen, Bahnhofstrasse Chur, and Kunstmuseum Chur.
The business model is sales-led and project-based, with quote-driven pricing, direct consultation at the Andeer workshop, on-site customer visits, mailed sample plates, and optional transport organization. Distribution is direct in Switzerland and international on a project basis, supported by industry association memberships (NVS, Pro Naturstein, Schweizerischer Baumeisterverband, VSBS), annual Marmomac trade show participation in Verona, and a digital presence across website, LinkedIn, Facebook, and Instagram. The company is privately held by the Toscano family with no external investors, subsidiaries, or parent company.
Toscano firmographics
Firmographics- Name
- Toscano
- Legal name
- Toscano AG Naturstein
- Website
- https://toscano-granit.ch
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toscano AG Naturstein is a Swiss family-owned natural stone manufacturer (founded 1952, 20+ employees) that extracts and processes Andeer Granit and San Bernardino Silber from its own quarries, supplying custom-cut floor tiles, facades, paving, and garden products to architects, municipalities, and public institutions across Switzerland and internationally.
- Ownership category
- akta.pro rank
Toscano industry classification
Industry- Product category
- Natural Stone Building Materials
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Dimension Stone Mining and Quarrying (212311)
- SIC
- Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)
- akta.pro primary industry
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)
- akta.pro secondary industry
- Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)
Keywords
Where Toscano is headquartered
LocationHeadquarters
- HQ city
- Andeer
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Toscano business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Natural Stone Sales: Direct sale of natural stone products from Swiss quarries, including standard products and customized solutions for interior, exterior, and garden applications. Transport organization available upon request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing for custom natural stone solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Toscano product offering
Product offeringCore offering
Toscano AG Naturstein extracts, processes, and sells Swiss natural stone for interior, exterior, and horticultural applications. Its core offerings are two proprietary stone materials — Andeer Granit and San Bernardino Silber — supplied as standard products and custom-cut fabrications for floor slabs, facades, public space paving, and garden construction. Customers include architects, municipalities, contractors, and private homeowners, served via direct consultation and project-based pricing.
Product overview
Toscano AG Naturstein is a Swiss natural stone company offering a unified portfolio built around two primary stone materials: Andeer Granit and San Bernardino Silber. These Swiss natural stones, extracted from company-owned quarries since 1952, serve as the foundation for five main product lines: natural stone floor tiles and slabs (Bodenplatten), public space and urban development products, facade and wall cladding systems, and garden construction materials. The company also provides custom-cut products, unique pieces, and remnants, with optional delivery services. All products are manufactured at the company's facility in Andeer, Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- Andeer Granit Green natural stone quarried in Andeer, Switzerland, known for its distinctive color and exceptional quality. Suitable for all natural stone applications in construction and architecture, including floors, facades, and garden projects.
- San Bernardino Silber Silver-gray natural stone with sparkling appearance that brightens rooms. Each slab is unique, suitable for both modern and classical architecture projects.
- Natural Stone Floor Tiles and Slabs (Naturstein-Bodenplatten) Custom-tailored natural stone floor tiles and slabs for bathrooms, kitchens, living areas, stair treads, and swimming pools.
- Natural Stone for Public Spaces and Urban Development (Naturstein für öffentliche Plätze und Städtebau) Natural stone products for public spaces and urban development including drivable slab coverings, walkways, parquet paving, paving stones, and road construction.
- Facades and Wall Cladding (Fassaden & Wandverkleidungen) Wall panels in standard sizes and surfaces for brickwork cladding, exterior and interior facades, window sills, and facing stones.
- Garden Construction Products (Gartenbau) Garden construction products including garden and terrace slabs, wall stones, wall coverings, mosaic slabs, block steps, edge strips, gravel, and chippings.
Quantifiable outcome
- Significantly lower CO2 equivalents compared to other paving materials during production and use
Companies that use Toscano
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Toscano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Toscano partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Naturstein-Verband (NVS)coreMembership in Swiss Natural Stone Association, supporting industry standards and promotion of natural stone usage
- Pro NatursteincoreMembership in Pro Naturstein association promoting natural stone as sustainable building material
- Schweizerischer BaumeisterverbandcoreMembership in Swiss Master Builders Association supporting construction industry connections
- VSBScoreMembership in Verband Schweizerischer Beton- und Betonwarenfabrikanten for industry networking
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Toscano competitors and assessment
Company assessmentDirect peers
- Strassacker GmbH: German natural stone company producing finished stone products for gardens, facades and interiors; comparable boutique scale and architectural customer base to Toscano.
- Grassi Pietre S.r.l. Italian quarrier and fabricator of natural stone for architectural, urban and interior applications; closely comparable vertically integrated model producing stone for floors, facades and public spaces.
- Marmi Vrech S.r.l. Italian natural stone fabricator producing custom cut-to-size pieces for architectural and interior projects; comparable custom-fabrication, project-based model targeting architects and builders.
- Antolini Luigi & C. S.p.A. Italian processor and global distributor of premium natural stone slabs and finished products; comparable in offering premium natural stone surfaces to architects and high-end construction projects.
- Lüscher AG Naturstein: Swiss natural stone company extracting and fabricating stone for architecture and construction, with a similar domestic, premium-positioning model directly comparable to Toscano.
- Levantina y Asociados S.A. Spanish multinational natural stone producer with own quarries and global distribution; directly comparable in quarrying, processing and supplying natural stone for architectural and construction projects.
- Beltrami N.V. Benelux natural stone wholesaler and fabricator supplying slabs and finished products to construction and architectural markets; comparable channel and product mix to Toscano.
Emerging players
- Lapitec S.p.A. Italian producer of sintered-stone slabs for facades, kitchens and interiors; adjacent category that increasingly competes with natural stone in the same architectural specification battles.
Broad incumbents
- Cosentino Group: Spanish global surfaces company offering natural stone alongside engineered quartz and ultra-compact surfaces; broader portfolio and global scale but overlaps with Toscano in architectural surfacing.
- Caesarstone Ltd. Israeli engineered-quartz surface manufacturer serving global architectural and residential markets; relevant adjacent competitor shaping substitution dynamics for natural stone in interior applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Toscano social profiles
Digital presenceToscano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toscano leadership team
Management profileNumber of profiles
Profiles6 records
Toscano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toscano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toscano
What does Toscano do?
Toscano AG Naturstein extracts, processes, and sells Swiss natural stone for interior, exterior, and horticultural applications. Its core offerings are two proprietary stone materials — Andeer Granit and San Bernardino Silber — supplied as standard products and custom-cut fabrications for floor slabs, facades, public space paving, and garden construction. Customers include architects, municipalities, contractors, and private homeowners, served via direct consultation and project-based pricing.
Is Toscano a public or private company?
Toscano is a private company. It is classified as family owned and is currently operating.
When was Toscano founded?
Toscano was founded in 1952. It employs 11 to 50 people.
Where is Toscano based?
Toscano is headquartered in Andeer, Switzerland, in the Europe region.
How does Toscano make money?
One revenue line is on record: natural Stone Sales.
Who are Toscano's main competitors?
Direct peers on record are Strassacker GmbH, Grassi Pietre S.r.l., Marmi Vrech S.r.l., Antolini Luigi & C. S.p.A., Lüscher AG Naturstein, Levantina y Asociados S.A. and Beltrami N.V.. Lapitec S.p.A. is listed as an emerging player. Broad incumbents are Cosentino Group and Caesarstone Ltd..
Does Toscano have an API?
No public API is recorded for Toscano.
What industry is Toscano in?
Toscano's product category is Natural Stone Building Materials. Its primary akta.pro industry code is IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication, with a secondary code of IMAKAHAF, Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication. Its NAICS code is 327991 and its SIC code is 3281.