Trust Golf

What Trust Golf does

Trust Golf is a direct-to-consumer golf ball manufacturer specializing in premium crystal urethane balls with distinctive color aesthetics. Founded in 2016 and headquartered in Taipei, Taiwan, the company sells exclusively through its own U.S. e-commerce storefront (trustgolfball-usa.com), targeting golfers who seek tour-grade performance at accessible price points. It is positioned as a value alternative to Titleist Pro V1 and Pro V1X, with crystal urethane 3-piece balls priced at roughly half the per-dozen cost of leading competitors and bundled at further discounts in 4-dozen packs.

The product portfolio is built on proprietary Crystal Urethane cover technology, graduated core construction, and compression designs tuned to swing-speed segments. It comprises four core lines: Aurora and Rosa (3-piece premium crystal urethane, $35/dozen, in colors such as Icy Blue, Bright Orange, Royal Yellow, and Golden Pink); BISON V Power and BISON X Power (engineered for swing speeds below and above 105 mph respectively, $26.99–$32.99/dozen); and Panther (2-piece urethane for golfers aiming to break 100, $17.99–$19.99/dozen). The company claims 30+ years of golf ball material manufacturing expertise, has been featured in Golf Monthly, Golf Digest, and Golf Magic, and sponsors competitive athletes including Taiwanese golfer Li Yen-Hsi (李姸熹), who captured the 2026 Mandiri Ciputra Junior World Championship Best Promising Player title in the Girls Division.

Trust Golf monetizes exclusively through DTC e-commerce with no retail, wholesale, or third-party marketplace presence disclosed. Go-to-market emphasizes professional golfer endorsements and testimonials, social proof from golf media features, Instagram-driven community engagement, and bulk-discount promotions (buy 2 get +5% off, free shipping on orders over $50). The storefront is Shopify-powered and accepts PayPal, Apple Pay, Google Pay, and major card networks including JCB. Customer traction includes 1,300+ reviews averaging 4.8/5; however, no revenue, headcount, funding, or ownership figures are publicly disclosed, and the operating geography outside the U.S. storefront is not formally defined.

Name

Trust Golf

Legal name

Trust Golf USA

Website

https://trustgolfballs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Trust Golf is a Taipei-based, DTC golf ball company selling premium crystal urethane balls through its U.S. e-commerce storefront. It targets amateur through professional golfers seeking tour-grade performance at roughly half the price of Titleist Pro V1, with swing-speed-tuned and colored product lines.

Ownership category

akta.pro rank

Product category

Golf Equipment (Golf Balls)

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Golf Balls Retail (CRAMAGAB)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Golf equipment
• Urethane golf balls
• Colored golf balls
• Premium golf balls
• Direct-to-consumer golf

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Golf Ball Sales (Direct-to-Consumer E-commerce): Revenue generated through direct online sales of golf balls to individual consumers and golfers. Products sold in single-dozen and multi-dozen packages with tiered bulk discounts. No intermediaries or retail distribution mentioned.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Trust Golf designs, manufactures, and sells premium crystal urethane golf balls directly to consumers through its own e-commerce storefront. The product portfolio spans Aurora and Rosa 3-piece colored premium balls, BISON POWER series (V Power and X Power) engineered for specific swing speeds, and Panther 2-piece urethane balls for recreational players. All products are sold at per-dozen unit pricing with bulk discounts.

Product overview

Trust Golf is a direct-to-consumer golf ball company offering a portfolio of premium colored golf balls with crystal urethane technology. The product lineup includes: Aurora and ROSA (3-piece Crystal Urethane premium series for tour-level performance with standout color aesthetics); BISON POWER Series (BISON V POWER and BISON X POWER, optimized for different swing speeds for pros and advanced golfers); and PANTHER (2-piece urethane entry-level ball for golfers breaking 100). All products feature the company's proprietary crystal urethane cover technology and are sold directly through their e-commerce platform with pricing ranging from $17.99 to $35 per dozen.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora: Premium Crystal Urethane golf ball series available in Icy Blue, Bright Orange, and Royal Yellow colors
• Rosa
• BISON POWER
• Panther

Products and services

• Aurora Golf Balls Premium 3-piece Crystal Urethane golf balls offered in Icy Blue, Bright Orange, and Royal Yellow colorways, designed for golfers seeking tour-grade distance, spin, wind resistance, and control with distinctive colored aesthetics.
• Rosa Golden Pink Golf Balls Golden Pink 3-piece Crystal Urethane golf balls designed for high visibility on the fairway, delivering premium urethane distance, spin, and control with a distinctive pink-pearl finish.
• BISON V POWER Golf Balls High-performance golf ball engineered for players with swing speeds below 105 mph, part of the BISON POWER Series targeting pros, low handicappers, and aspiring players requiring peak performance tailored to moderate swing speed.
• BISON X POWER Golf Balls High-performance golf ball engineered for players with swing speeds above 105 mph, part of the BISON POWER Series targeting pros, low handicappers, and aspiring players requiring peak performance tailored to fast swing speed.
• Panther Golf Balls 2-piece urethane golf ball with a low-compression Big Max high-COR core and premium urethane cover, designed for recreational golfers aiming to break 100, available in White, Yellow, and Orange high-visibility colorways.

Quantifiable outcome

• 4.8/5 average rating from 1,300+ customer reviews

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Li Yen-Hsi (李妍嬉)coreOthers · 21 June 2026Li Yen-Hsi is a sponsored professional golfer and member of Team Trust. She captured the Best Promising Player title in the Girls Division at Mandiri Ciputra Junior World Championship 2026, firing a bogey-free 69 with 3 birdies. The company highlights her achievements as a historic milestone for Team Trust.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Srixon (Dunlop Sports): Srixon's Z-Star and Q-Star Tour series are premium urethane golf balls with comparable swing-speed-tiered product architecture and competitive pricing. Direct head-to-head in the premium ball category.
• TaylorMade: TaylorMade's TP5 and TP5x are flagship premium urethane balls directly competing with Trust Golf's Aurora/Rosa series in the tour-grade performance segment. Broad incumbent with comparable product positioning.
• Titleist (Acushnet Holdings): Titleist's Pro V1 and Pro V1x are the benchmark premium urethane golf balls against which Trust Golf explicitly positions its BISON Power and Aurora lines. Direct head-to-head competitor with vastly larger scale, tour presence, and distribution.
• Bridgestone Golf: Bridgestone's Tour B series (XS, X, RX, RXS) competes directly with Trust Golf's premium offering, with similar swing-speed segmentation strategy and premium urethane positioning. Strong tour validation parallels.
• Snell Golf: Snell Golf is a DTC premium golf ball company founded by a former Titleist engineer, offering tour-quality urethane balls at direct-to-consumer pricing. Closely mirrors Trust Golf's model of bypassing retail with premium performance at lower price points.
• Cut Golf: Cut Golf is a DTC golf ball brand offering premium urethane balls with distinctive color options directly to consumers. Mirrors Trust Golf's positioning strategy of combining colored aesthetics with tour-grade performance at accessible pricing.
• Callaway Golf: Callaway's Chrome Soft and Chrome Soft X are direct premium urethane ball competitors. Massive incumbent with both DTC and retail channels, comparable tour validation, and similar product-tiering architecture.
• Vice Golf: Vice Golf is the most established DTC premium golf ball brand, selling directly online with a comparable value-positioning model and product tiering. Most direct business-model comparable to Trust Golf's DTC strategy.

Emerging players

• Polara Golf: Polara is a niche golf ball brand specializing in self-correcting and distance-focused balls for amateur/beginner golfers. Adjacent competitor to Trust Golf's Panther entry-level tier targeting golfers aiming to break 100.

Broad incumbents

• Wilson Sporting Goods: Wilson's Staff Model and Duo product lines include premium urethane golf balls sold across multiple channels. Broad sporting goods incumbent with golf ball offerings that overlap with Trust Golf's mid-tier (Panther-equivalent) pricing segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/trustgolf.usa
• Xx.com/GolfTrust
• Facebookfacebook.com/TrustGolfUSA
• LinkedInlinkedin.com/company/trustgolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trust Golf