What Vice Golf does

Vice Golf is a Munich-based direct-to-consumer golf equipment company founded in 2012 that designs, sources, and sells golf balls, clubs, apparel, and gear through its own e-commerce storefronts. Its core technology centers on premium cast urethane 3-layer golf ball construction featuring a 318-dimple aerodynamic pattern, High Energy Speed Core (HESC), and proprietary S2TG technology in the Pro Soft line; the company also markets a full club portfolio (VGD01+ driver, VGI01-VGI03 irons, VGW02 wedges, VGP01-VGP04 putters including Zero Twist) and lifestyle apparel such as the Fuse and Verve shoe lines. Manufacturing appears to be outsourced, while design, branding, and go-to-market are owned in-house under two legal entities: Vice Sporting Goods GmbH (Germany/Europe) and Vice Sporting Goods, Inc. (US). Pricing spans from $17.99/dozen (Vice Drive) to $44.99/dozen (premium Pro line specials), with volume discounts kicking in at 3, 5, and 6 dozen; drivers retail at $249-$449, complete club sets at $539-$899, and shoes at $119.99-$149.99. Vice Golf serves serious amateur golfers seeking tour-quality performance at lower prices than heritage OEMs like Titleist, plus value-seekers, military/first-responder/teacher segments (via a 10% GOVX discount), and junior golfers. The company sells exclusively through 11+ country-specific DTC websites plus Amazon, with no physical retail, achieving claimed reach of 1M+ customers and 150M+ golf balls produced across product lines, and has raised a $14M Series A from Oakley Capital in 2022.

Name

Vice Golf

Legal name

Vice Sporting Goods, Inc.

Website

https://vicegolf.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Vice Golf is a Munich-based direct-to-consumer golf equipment brand that designs and sells premium cast urethane golf balls, clubs, apparel, and gear through 11+ country-specific e-commerce storefronts, targeting amateur golfers seeking tour-quality performance at 30-40% below heritage OEM pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Golf Balls: Primary revenue stream with premium cast urethane golf balls (Vice Pro, Vice Pro Plus, Vice Pro Air, Vice Tour, Vice Drive) and limited edition special drops. Volume discounts incentivize larger purchases.
2. Golf Clubs: Full club line including drivers, irons, wedges, putters, fairways, hybrids, and driving irons. Free shipping and paint fill customization available. Complete sets and starter packages offered.
3. Apparel & Gear: Golf shoes (Vice Verve, Vice Fuse), gloves, bags, caps, towels, rangefinders, and accessories. Lifestyle and performance apparel categories.
4. Bundles & Packages: Pre-configured bundles offering savings including Pro Bundle, Distance Bundle, Variety Bundle, Tour Bundle, and themed bundles. Volume discounts drive higher transaction values.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vice Golf designs, brands, and sells premium golf balls (cast urethane and ionomer-cover lines), full golf club sets (drivers, fairways, hybrids, irons, wedges, putters), apparel (shoes, gloves, headwear, polos), and gear (bags, towels, rangefinders) directly to consumers through its own e-commerce storefronts in 11+ countries. The company operates on a direct-to-consumer model that bypasses traditional retail, pricing premium cast urethane balls and complete club sets 30-40% below heritage brands.

Product overview

Vice Golf is a direct-to-consumer golf equipment company offering a comprehensive product portfolio across golf balls, golf clubs, and apparel/gear. The golf ball lineup spans three tiers: premium Pro Line (Vice Pro, Pro Plus, Pro Air - all featuring cast urethane construction), and economy Tour Line (Vice Tour, Vice Drive). Special editions include limited colors, collaborations (Greg Mike, Divot Dudes), and tracer/neon variants. The golf club range includes drivers (VGD01/VGD01+), fairway woods, hybrids, iron sets (VGI01-VGI03), wedges (VGW02), putters (blade, mallet, center mallet including Zero Twist series), and driving irons. Complete solutions include the Boost+ and Boost Starter Sets. Apparel encompasses golf shoes (Fuse, Verve), gloves (Pure, Duro), bags (cart bags, carry bags, gym bags, backpacks), headwear, towels, rangefinders, and apparel. Bundles offer curated combinations at discounted prices. The company sells direct-to-consumer with free shipping and customization options, competing on value against heritage brands like Titleist.

Differentiator

Problem solved

Functional benefit

Brands

• Vice Pro: Premium golf ball line featuring cast urethane construction for tour-level performance
• Vice Pro Plus
• Vice Pro Air
• Vice Tour
• Vice Drive
• Vice Verve
• Vice Fuse
• Vice Boost
• Zero Twist Putters

Products and services

• Vice Pro Golf Balls

Quantifiable outcome

• VGD01+ driver achieves forgiveness score of 8.7 at $249 in MyGolfSpy 2026 Best Drivers test
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Greg MikeflagshipStrategic or Co-development Partner · 1 January 2026Vice Golf x Greg Mike collaboration featuring limited edition golf balls and headcovers. Greg Mike's bold world comes to life in 2026 limited series with unique artwork on Vice Pro balls.
• Divot DudescoreStrategic or Co-development Partner · 1 January 2026Vice Golf teams up with Divot Dudes for special edition ball. Pro Plus performance with all personality. Cross-promotional limited edition product.
• GOVXminorGTM or Marketing PartnerGOVX verification platform enables Vice Golf to offer 10% discount to military, first responders, healthcare workers, teachers, and government employees through secure ID verification.
• Jack NicklauscoreStrategic or Co-development PartnerVice Pro Bear '23 limited edition golf ball celebrating Jack Nicklaus with unique design. Features Jack Nicklaus signature style and branding.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snell Golf: Direct-to-consumer golf ball brand founded by a former Titleist engineer, selling premium cast urethane balls online at lower prices than OEMs. Closest comparable to Vice Golf in DTC ball strategy, customer base (serious amateurs), and value positioning.
• Cut Golf: DTC golf ball company focused on selling premium 3- and 4-piece urethane balls directly to consumers at significant discounts to Titleist Pro V1. Competes head-to-head with Vice Golf on the value-premium ball proposition online.
• OnCore Golf: Direct-to-consumer golf ball brand with patented perimeter-weighting technology, selling premium balls via owned e-commerce. Comparable DTC ball model and engineering-driven differentiation targeting amateur golfers.

Emerging players

• PXG: Premium golf equipment brand built on a direct-to-consumer and custom-fitting model, known for high-priced clubs and bold designs. Comparable to Vice Golf in DTC-first ethos, distinctive aesthetics, and aggressive direct marketing to serious amateurs.
• Sub 70: DTC golf club brand offering custom-fit irons, drivers, and wedges at significant discounts to OEM prices via direct online sales. Closely comparable to Vice Golf's equipment expansion strategy of bypassing retail markup with quality products at lower prices.
• Takomo Golf: European-headquartered DTC golf club brand offering custom-fit irons and metalwoods at OEM-discounted prices via online ordering. Comparable as a digitally native, Europe-based golf equipment challenger pursuing the same value-premium niche as Vice Golf.

Broad incumbents

• Titleist (Acushnet Holdings): Market-leading premium golf ball and equipment brand owned by Acushnet Holdings, dominant in tour and amateur play with the Pro V1 franchise. The primary incumbent Vice Golf is disrupting on price; comparable on product category and target customer.
• Callaway Golf: Major golf equipment OEM producing balls, clubs, and apparel with strong tour presence and global retail distribution. Comparable across Vice's full product portfolio and is a primary benchmark in MyGolfSpy third-party testing referenced by Vice.
• TaylorMade Golf: Leading golf equipment OEM with broad portfolio of balls, clubs, and apparel, heavily tour-sponsored. Comparable in product breadth and target market; competes directly in the premium ball and driver categories where Vice has expanded.
• Bridgestone Golf: Major golf ball manufacturer with TOUR B line and emphasis on fitting-based ball selection. Comparable as a golf ball OEM with strong performance credentials and direct competition to Vice Pro/Pro Plus in the premium segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/vicegolf
• Facebookfacebook.com/vicegolf
• LinkedInlinkedin.com/company/vice-sporting-goods-gmbh
• Instagraminstagram.com/vicegolf
• TikToktiktok.com/@vicegolfofficial
• Xx.com/vice_golf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vice Golf