Flex Power
Flexpwr is a Provo, Utah-based authorized Solar Flex dealer selling residential solar panel systems to U.S. homeowners through a direct-to-consumer website model, coordinating design, financing, and installation via a vetted local installer network.
- Company typePrivate
- Founded2007
- HeadquartersProvo, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Flex Power does
Flexpwr is a Provo, Utah-based authorized dealer of Solar Flex residential solar equipment, operating under the legal name Flexpwr since 2007. The company serves U.S. residential homeowners through a direct-to-consumer go-to-market motion, capturing leads via a website-based 60-second quote form and assigning a dedicated advisor who guides the customer through design, financing, and installation coordination. Physical installation is outsourced to a vetted network of licensed local crews rather than performed by Flexpwr directly, allowing the company to operate as a sales, design, and project management intermediary rather than a licensed installer.
The core product offering combines Solar Flex Tier-1 solar panels, inverters, racking, and optional battery storage, with system design informed by satellite and LIDAR-based roof modeling. Three pricing structures are offered: outright purchase ($14,000-$28,000 before the 30% federal tax credit), $0-down solar loan financing, and fixed-rate solar leasing. A real-time mobile monitoring app tracks production, CO2 offset, and trees-equivalent environmental impact. The 25-year manufacturer warranty on equipment and performance is passed through from Solar Flex.
Revenue is generated as a dealer margin on equipment sales, financing facilitation, and recurring monthly lease payments. Customer segments include cost-conscious homeowners seeking bill reduction, backup power seekers prioritizing outage resilience, environmentally conscious homeowners motivated by carbon offset, and long-term homeowners maximizing resale value. No external funding, parent company, or institutional ownership is disclosed, and the company operates from a single U.S. headquarters with installer coverage across multiple states.
Flex Power firmographics
Firmographics- Name
- Flex Power
- Legal name
- Flexpwr
- Website
- https://flexpwr.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flexpwr is a Provo, Utah-based authorized Solar Flex dealer selling residential solar panel systems to U.S. homeowners through a direct-to-consumer website model, coordinating design, financing, and installation via a vetted local installer network.
- Ownership category
- akta.pro rank
Flex Power industry classification
Industry- Product category
- Residential Solar Installation
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industry
- Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)
Keywords
Where Flex Power is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Markets served
Flex Power business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Supply Chain, Technology or R&D
Revenue model
- Solar Panel and Equipment Sales: Revenue from selling Solar Flex solar panel systems, inverters, racking, and optional battery storage directly to homeowners. Systems are priced at $14,000-$28,000 before 30% federal tax credit. Customers can purchase outright with cash or finance through solar loans.
- Solar Financing Facilitation: Facilitates solar loan financing with $0 down options. Monthly loan payments are typically structured to be lower than the customer's existing utility bill, enabling immediate savings from day one. The company acts as the dealer intermediary in these financing arrangements.
- Solar Leasing: Offers fixed monthly rate solar leasing option where customers pay for power produced by panels without ownership or maintenance responsibility. Revenue received as monthly lease payments from homeowners who prefer not to own the system.
- Installation Coordination Services: Coordinates with vetted local installer network to handle permits, utility paperwork, installation, and inspection. Service is bundled with system sales as part of the dealer model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Outright Purchase: From ~$14k after tax credit ($14,000-$28,000 before credit) |
| Subscription | Monthly | Financing: $0 down, monthly payments |
| Subscription | Monthly | Leasing: Fixed monthly rate, no ownership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Flex Power product offering
Product offeringCore offering
Flexpwr is an authorized Solar Flex dealer that designs, sells, and coordinates the installation of residential rooftop solar systems with optional battery backup storage. The company offers three ownership pathways — outright purchase, solar loan financing with $0 down, and fixed-rate solar leasing — and matches homeowners with a vetted network of licensed local installers who handle permits, utility paperwork, and the physical installation.
Product overview
Flexpwr is an authorized Solar Flex dealer offering residential solar energy systems through three ownership models: Buy Outright, Finance, and Lease. The core offering combines Solar Flex Tier-1 panels, inverters, and racking (with optional battery storage) designed for each home using satellite and LIDAR data. Flexpwr coordinates with vetted local installers for installation, handles permits and utility paperwork, and provides ongoing monitoring via a real-time app. All equipment is backed by Solar Flex's 25-year manufacturer warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar System
Quantifiable outcome
- Average monthly savings of $210 per home on electricity bills
- +5 more outcomes
Companies that use Flex Power
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Flex Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flex Power partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Solar FlexcoreFlexpwr is an authorized dealer for Solar Flex, a premium solar panel manufacturer. Solar Flex provides Tier-1 panels, inverters, racking, and optional battery systems with industry-leading 25-year manufacturer warranties on equipment and performance. This dealer relationship is central to Flexpwr's business model and value proposition.
- Vetted Local Installer NetworkcoreLicensed local installation crews personally evaluated by Flexpwr for craftsmanship, communication, and reliability. These installers handle physical installation including permits, utility interconnection, and building/electrical inspections. Flexpwr manages the relationship and stays involved throughout the warranty period.
- Solar Loan LenderssupportingFinancial lending partners that provide $0 down solar loan financing to homeowners. Loans enable customers to own the system with monthly payments typically lower than their current utility bill, with full 30% federal tax credit capture.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Flex Power competitors and assessment
Company assessmentDirect peers
- Palmetto Solar: Tech-enabled residential solar dealer/installer operating in multiple US states with cash, loan, and lease options and a software platform for design and customer experience. Directly comparable dealer-led model with technology emphasis similar to Flexpwr.
- Momentum Solar: Direct-to-homeowner residential solar installer with directly hired installation crews across multiple US states. Comparable in D2C lead-capture model and ownership options, though with employed rather than vetted-contractor installers.
- Freedom Forever: Residential solar dealer with national footprint using partner installers and offering cash, finance, and PPA structures. Closely comparable dealer-channel distribution model and customer-acquisition approach.
- Trinity Solar: US residential solar installer operating primarily in the Northeast and Mid-Atlantic, providing cash, financed, and leased rooftop systems with a directly-employed installation model. Comparable in customer base and ownership paths despite slightly different go-to-market.
- Sunrun: Leading US residential solar installer/dealer offering solar leases, PPAs, and cash/financed purchases. Directly comparable D2C residential rooftop solar business with multi-state operations, financing partnerships, and battery add-ons.
- Blue Raven Solar: Residential solar installer operating across multiple US states with similar dealer-plus-vetted-installer model, financing partnerships, and subscription-style offerings. Now part of the ADT portfolio, with comparable customer segment targeting.
- SunPower (Complete Solar): Long-standing US residential solar installer acquired by Complete Solar, serving homeowners with cash, loan, and lease options plus battery storage. Closely comparable D2C residential solar dealer business model.
Broad incumbents
- Tesla Energy: Tesla's residential solar (Solar Roof and retrofit panels) and Powerwall battery business sells directly to US homeowners with similar cash/loan/PPA options. Functions as a vertically integrated incumbent competitor with brand and balance-sheet advantages.
- ADT Solar: Residential solar arm of ADT (home-security incumbent) leveraging installed security base and brand trust to sell rooftop solar with battery add-ons. Acts as a broader-portfolio incumbent in the same customer segment.
Emerging players
- Lumio (formerly known as Paid Solar): Tech-forward residential solar installer using digital sales tools and remote design workflows similar to Flexpwr's satellite/LIDAR approach. Competes in the same next-generation D2C residential solar category.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Flex Power social profiles
Digital presenceFlex Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flex Power leadership team
Management profileNumber of profiles
Flex Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flex Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flex Power
What does Flex Power do?
Flexpwr is an authorized Solar Flex dealer that designs, sells, and coordinates the installation of residential rooftop solar systems with optional battery backup storage. The company offers three ownership pathways — outright purchase, solar loan financing with $0 down, and fixed-rate solar leasing — and matches homeowners with a vetted network of licensed local installers who handle permits, utility paperwork, and the physical installation.
Is Flex Power a public or private company?
Flex Power is a private company. It is classified as unknown and is currently operating.
When was Flex Power founded?
Flex Power was founded in 2007. It employs 51 to 100 people.
Where is Flex Power based?
Flex Power is headquartered in Provo, United States, in the North America region.
How does Flex Power make money?
Four revenue lines are on record. Solar Panel and Equipment Sales are the primary driver. The others are solar Financing Facilitation, solar Leasing and installation Coordination Services.
Who are Flex Power's main competitors?
Direct peers on record are Palmetto Solar, Momentum Solar, Freedom Forever, Trinity Solar, Sunrun, Blue Raven Solar and SunPower (Complete Solar). Broad incumbents are Tesla Energy and ADT Solar. Lumio (formerly known as Paid Solar) is listed as an emerging player.
Does Flex Power have an API?
No public API is recorded for Flex Power.
What industry is Flex Power in?
Flex Power's product category is Residential Solar Installation. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAMABAH, Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring).