12Mprove
12Mprove is a Netherlands-based Lean, Agile, Scrum, and Obeya training and consultancy firm delivering accredited belt certifications, incompany programs, and e-learning, supported by a proprietary 9-step learning-culture roadmap. It primarily serves Dutch organizations seeking continuous improvement transformation.
- Company typePrivate
- Founded2013
- HeadquartersAnkeveen, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 12Mprove does
12Mprove BV is a Netherlands-based training and consultancy firm founded in April 2013 by Remco Rovers, specializing in Lean, Agile, Scrum, and Obeya methodologies. The company delivers a portfolio of accredited training programs — Lean belts (Yellow, Green, Black) accredited by the Lean Competency System (LCS) of Cardiff Business School, Obeya Fundamentals accredited by the Obeya Association, and Scrum.org-aligned Agile/Scrum courses — alongside consultancy and coaching services that guide organizations through continuous improvement transformation. Its proprietary 9-step 'Roadmap naar een lerende cultuur' framework is the central intellectual property, structuring engagements from initial vision-setting through to cultural anchoring. Delivery formats span open enrollment classroom training at the Ankeveen training venue, incompany programs at client sites (including virtual classroom), and a self-serve e-learning academy (academy.12mprove.nl).\n\nThe business operates a multi-revenue-stream model: per-person public training fees (€795–€3,750 per course), quote-based incompany engagements, individual e-learning units (from €49 per nugget to €495 for Green Belt), and time-and-materials consultancy and coaching. Customer mix spans Dutch enterprises (KLM, Amplifon, Boska Food Tools, Edelman, Woonbron, Livit Ottobock Care) and individual professionals purchasing self-development courses. GTM is sales-led, combining content marketing (Dutch-language blog, downloadable roadmap PDF, email newsletter), social media presence, seasonal summer masterclasses, and Calendly-booked exploration calls. The company is privately held by co-founders Remco Rovers and Robert Zaaijer (co-owner since 2015), with no external funding disclosed and a team of 11–50 employees.\n\nTechnically, the platform stack is conventional: a proprietary e-learning LMS (academy.12mprove.nl) offering individual course purchase and 1-year access, a community platform (thehuddle.nl) for alumni, and a content-marketing website at 12mprove.nl. There is no disclosed AI/ML infrastructure, data flywheel, or proprietary software beyond the roadmap framework and courseware. The product surface is broad but shallow — a curriculum of roughly a dozen training products, four revenue streams, and a 12-year track record of 7,500+ participants trained with a self-reported 9.5/10 satisfaction score — positioning 12Mprove as a niche, content-and-services-led consultancy rather than a technology platform.
12Mprove firmographics
Firmographics- Name
- 12Mprove
- Legal name
- 12Mprove BV
- Website
- https://12mprove.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 12Mprove is a Netherlands-based Lean, Agile, Scrum, and Obeya training and consultancy firm delivering accredited belt certifications, incompany programs, and e-learning, supported by a proprietary 9-step learning-culture roadmap. It primarily serves Dutch organizations seeking continuous improvement transformation.
- Ownership category
- akta.pro rank
12Mprove industry classification
Industry- Product category
- Corporate Training and Consultancy
- NAICS
- Business Schools and Computer and Management Training (6114), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Operations, Quality & Process Improvement (Lean/Six Sigma) (EDAGANAH)
Keywords
Where 12Mprove is headquartered
LocationHeadquarters
- HQ city
- Ankeveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
12Mprove business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Public/Open Enrollment Training: Classroom and e-learning training programs delivered to individual participants who register and pay per course. Includes Lean belts (Yellow, Green, Black), Agile/Scrum, Obeya, and skills training.
- Incompany / Custom Training: Tailored training programs delivered at client organizations or virtual classrooms for teams and departments. Pricing is quote-based and customized per organization.
- E-learning Subscriptions and Unit Sales: Online courses sold individually (e.g., €49 per E-learning Nugget module, €119 for Lean Yellow Belt e-learning, €495 for Lean Green Belt e-learning). Includes 1-year access to online learning environment.
- Consultancy and Coaching Services: Process analysis, improvement projects, Lean/Agile/Obeya implementation and coaching, culture and change management support across all 9 phases of the roadmap.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lean Yellow Belt - Open Enrollment Classroom Training |
| One time/ perpetual license | Pay-as-you-go | Lean Green Belt - Open Enrollment Classroom Training |
| One time/ perpetual license | Pay-as-you-go | Lean Black Belt - Open Enrollment Classroom Training |
| One time/ perpetual license | Pay-as-you-go | Agile & Scrum Introduction E-learning |
| One time/ perpetual license | Pay-as-you-go | Scrum Master Training (Incompany) |
| One time/ perpetual license | Pay-as-you-go | Scrum Product Owner Training |
| One time/ perpetual license | Pay-as-you-go | Obeya Fundamentals Training - Open Enrollment |
| One time/ perpetual license | Pay-as-you-go | Sprekend Beïnvloeden Training |
| Unit Pricing | Pay-as-you-go | E-learning Nuggets |
| One time/ perpetual license | Pay-as-you-go | Lean Green Belt E-learning |
| One time/ perpetual license | Pay-as-you-go | Lean Yellow Belt E-learning |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
12Mprove product offering
Product offeringCore offering
12Mprove is a Dutch training and consultancy firm specializing in Lean, Agile, Scrum, and continuous improvement. It delivers open-enrollment courses, incompany (in-house) training programs, coaching, and consultancy services aimed at building sustainable operational improvements in client organizations.
Product overview
12Mprove is a Dutch training and consultancy firm specializing in Lean, Agile, and continuous improvement methodologies. The company offers a comprehensive portfolio consisting primarily of training programs (classroom, virtual, and e-learning formats) including Lean belt certifications (Yellow, Green, Black, Six Sigma Green), Agile/Scrum training (Scrum Master, Product Owner), Obeya methodology, and skills training (Leadership, MBTI, Sprekend Beïnvloeden). These training offerings are complemented by consultancy services for process improvement and organizational transformation, coaching support, and a proprietary 9-step Roadmap framework that guides clients through the journey to a learning culture. The company operates from an accredited status with the Lean Competency System (LCS) and Obeya Association, and serves organizations across the Netherlands with both open enrollment and incompany training options.
Differentiator
Problem solved
Functional benefit
Products and services
- Lean Training Courses
- Agile and Scrum Training
- Continuous Improvement Consultancy
- Coaching Services
Quantifiable outcome
- Organizations with a learning culture innovate up to 30% faster and significantly shorten time-to-market
- +3 more outcomes
Companies that use 12Mprove
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
12Mprove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
12Mprove partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Lean Competency System (LCS) / Cardiff Business Universitycore12Mprove is an officially accredited training provider for the Lean Competency System developed by the Lean Enterprise Research Centre at Cardiff Business University. This accreditation covers their Yellow, Green, and Black Belt Lean training programs. Graduates receive internationally recognized LCS certificates.
- Obeya Associationcore12Mprove is an accredited training provider for the Obeya Association, authorized to deliver the official Obeya Fundamentals training and prepare participants for the Obeya Fundamentals exam leading to official certification.
- 12Gatherminor12Gather is a partner venue used for open enrollment training sessions, such as the Obeya Fundamentals training on October 1, 2026. Located in Ankeveen alongside 12Mprove's headquarters.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
12Mprove competitors and assessment
Company assessmentEmerging players
- Springest: Dutch training marketplace/aggregator where learners compare and book professional training courses. Acts as an indirect distribution channel and partial competitor for individual-learner enrollment in 12Mprove's open-enrollment courses.
Broad incumbents
- Scrum.org: Global certifying body founded by Ken Schwaber that issues Professional Scrum Master (PSM) and Product Owner (PSPO) certifications which 12Mprove prepares candidates for. A broader incumbent whose brand defines the certification value 12Mprove's training is built around.
- Scaled Agile (SAFe): Global Agile framework provider (SAFe) with large-scale enterprise adoption and a global certified partner/trainer network. A broad incumbent competing for the same enterprise Agile transformation wallet that 12Mprove targets in the Netherlands.
- Accenture (Lean/Agile practice): Global management consultancy with large-scale Lean, Agile, and operational transformation practices serving enterprise clients. A broad incumbent competing for the same Dutch enterprise continuous improvement transformation wallet.
Direct peers
- QRP International: European Lean Six Sigma training and consultancy offering accredited belt programs and corporate training across multiple countries. Comparable in methodology (LCS/IASSC accredited belts), customer profile, and training-led + consultancy business model.
- Management Drives: Dutch organizational transformation firm combining diagnostics, leadership development, and continuous improvement training for enterprises. Comparable in culture change and Lean/Agile transformation offerings with similar enterprise buyers.
- Gladwell Academy: Netherlands-based training provider offering Agile, Scrum, DevOps, and leadership certifications to professionals and enterprises. Overlaps directly with 12Mprove's Agile/Scrum and incompany training lines and shares the Dutch SME/enterprise buyer segment.
- Pink Elephant: International Lean, ITSM, and organizational change training and consultancy with accredited programs and enterprise delivery. Comparable in training-led transformation model and certification-backed offerings.
- Lean Management Instituut (LMI): Long-established Dutch Lean Six Sigma training and consultancy firm offering Yellow/Green/Black Belt programs and operational excellence services to Dutch enterprises. Closest direct competitor given overlapping methodology, geography, and enterprise customer base.
- Bureau Tromp: Dutch Lean and operational excellence consultancy delivering training and transformation projects to NL organizations. Direct competitor in the same niche with similar incompany delivery model and methodology focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
12Mprove social profiles
Digital presence12Mprove compliance and trust
Trust signalCompliance3 records
12Mprove financial estimates
Financial estimateRevenue estimate
Valuation estimate
12Mprove leadership team
Management profileNumber of profiles
Profiles2 records
12Mprove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
12Mprove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 12Mprove
What does 12Mprove do?
12Mprove is a Dutch training and consultancy firm specializing in Lean, Agile, Scrum, and continuous improvement. It delivers open-enrollment courses, incompany (in-house) training programs, coaching, and consultancy services aimed at building sustainable operational improvements in client organizations.
Is 12Mprove a public or private company?
12Mprove is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 12Mprove founded?
12Mprove was founded in 2013. It employs 11 to 50 people.
Where is 12Mprove based?
12Mprove is headquartered in Ankeveen, Netherlands, in the Europe region.
How does 12Mprove make money?
Four revenue lines are on record. Public/Open Enrollment Training is the primary driver. The others are incompany / Custom Training, E-learning Subscriptions and Unit Sales and consultancy and Coaching Services.
Who are 12Mprove's main competitors?
Springest is listed as an emerging player. Broad incumbents are Scrum.org, Scaled Agile (SAFe) and Accenture (Lean/Agile practice). Direct peers are QRP International, Management Drives, Gladwell Academy, Pink Elephant, Lean Management Instituut (LMI) and Bureau Tromp.
Does 12Mprove have an API?
No public API is recorded for 12Mprove.
What industry is 12Mprove in?
12Mprove's product category is Corporate Training and Consultancy. Its primary akta.pro industry code is EDAGANAH, Operations, Quality & Process Improvement (Lean/Six Sigma). Its NAICS code is 6114 and its SIC code is 8200.