What Gladwell Academy does

Gladwell Academy B.V. is a privately held professional training and consulting firm headquartered in Amsterdam, Netherlands, founded in 2014 as part of the Highberg Group (an umbrella of nine boutique consulting firms). The company delivers a structured curriculum portfolio of roughly 70 courses spanning Scaled Agile Framework (SAFe, 19 courses), the AI Mastery Series (20 courses), Scrum.org certifications (6 courses), ICAgile accreditations, plus proprietary programs in Obeya, Continuous Innovation (COIN), HR transformation, and Privacy/Data Security. Underlying technology consists of a digital learning platform that produces custom video-based, interactive e-learning modules with SCORM or web delivery, gamification elements, and accessibility compliance (WCAG 2.1AA / Section 508). The company holds Platinum SAFe Partner status and Microsoft Copilot training partnership, and operates authorized Scrum.org and ICAgile delivery networks.

The business operates a hybrid revenue model combining (a) open enrollment public courses at €895-€3,295 per participant delivered across Amsterdam, Paris, Frankfurt, and virtual classrooms, (b) customized in-house corporate training delivered globally at client premises with a 5-participant minimum and quote-based pricing, (c) transformation coaching and specialist role coaching services, (d) custom digital learning content development for enterprises, and (e) annual events including the RTE Summit (12th edition in 2026, €549/ticket), Agile Coach Conference, and Scaling Agile India. Named enterprise customers include Philips, Unilever, ASML, Siemens Energy, BMW, KBC Bank, PCCW, Air France-KLM, Dutch National Police, and Schiphol, with management citing 250+ clients, 50,000+ successful alumni, and 100,000+ professionals guided across 75+ cities since inception. Leadership is anchored by founder and CEO Miranda Goossens and CFO Michel Tuijp, with Anand Murthy Raj (SAFe Fellow) directing Asia operations.

Name

Gladwell Academy

Legal name

Gladwell Academy B.V.

Website

https://gladwellacademy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Gladwell Academy is a Netherlands-based professional training firm delivering Agile, SAFe, Scrum, and AI certification courses plus transformation coaching and custom digital learning, serving enterprise clients across Europe, India, and globally with 50,000+ alumni trained.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

akta.pro secondary industries

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Custom Corporate IT Training & Upskilling Programs (BPAEANAB), Quality, Process Improvement & Lean/Six Sigma Certifications (EDAAANAC)

Keywords

• Agile training courses
• SAFe certification programs
• AI mastery training
• Enterprise transformation coaching
• Professional scrum training

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Course Enrollment: Open enrollment professional training courses with per-attendee pricing ranging from €895 to €3,295
2. In-House Corporate Training: Tailored training delivered at client premises, starting from 5 participants, with custom content and flexible scheduling
3. Coaching Services: Transformation coaching, specialist role coaching (Scrum Master, Agile Coach, RTE), and organizational change support
4. Digital Learning Development: Custom digital learning experiences created for organizations, including branding, localization, and modular design
5. Events and Conferences: Paid conferences including RTE Summit (€549+), free webinars, and community events

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gladwell Academy delivers professional training, certification, and consulting services across Agile, Scaled Agile Framework (SAFe), Scrum.org, ICAgile, AI Mastery, Obeya, Continuous Innovation (COIN), HR transformation, and Data/Privacy methodologies. Offerings include open-enrollment public courses (virtual and classroom), customized in-house corporate training, transformation coaching, custom digital learning content development, and annual industry events (RTE Summit, Agile Coach Conference, Scaling Agile India). The company serves both individual professionals pursuing certifications and large enterprises executing multi-year Agile/AI transformations.

Product overview

Gladwell Academy is a training and consulting company offering a comprehensive portfolio of professional development programs centered on Agile, SAFe, and AI methodologies. The core offering consists of structured training programs across SAFe (19 courses including Leading SAFe, Implementing SAFe SPC, POPM, RTE, SSM), AI Mastery Series (20 courses from AI literacy to AI-Native Change Agent), Scrum.org (6 courses including PSM, PSPO, PAL-E), ICAgile (3 courses), Obeya (5 courses), Continuous Innovation Framework COIN (4 courses), HR transformation (4 courses), and Privacy/Data Security (5 courses). The SAFe Training Program includes AI-empowered versions of core courses (POPM, RTE, SSM, SPC) reflecting the integration of AI into agile practices. Supporting services include Digital Learning (custom e-learning with SCORM/web delivery, video-based content, interactive design, gamification), Gladwell Coaching (transformation and specialist role coaching), In-House Training (customized corporate training for 5+ participants), Transformation Journeys (tailored enterprise transformation programs), Events (annual RTE Summit, Agile Coach Conference, SCAIN), and Knowledge Hub (blogs, whitepapers, podcasts). The company operates as part of the Highberg Group with offices in Amsterdam, Paris, and Bangalore, having trained 100,000+ professionals across 75+ cities since 2014.

Differentiator

Problem solved

Functional benefit

Brands

• AI Mastery Series: Practical AI training programs developed with experienced practitioners, focusing on applied skills and real cases.
• Continuous Innovation Framework (COIN)
• ICAgile Training
• Transformation Journeys

Products and services

• SAFe Training Program Scaled Agile Framework training covering 19 courses including Leading SAFe, Implementing SAFe (SPC), POPM, RTE, SSM, SASM, Lean Portfolio Management, SAFe DevOps, SAFe for Teams, SAFe for Architects, and SAFe for Marketing. Includes AI-empowered versions of core courses. Designed for professionals and enterprises pursuing SAFe certifications and large-scale Agile transformations.
• AI Mastery Series Practical AI training programs including AI-Native Foundations, AI-Native Change Agent, AI literacy, prompting, responsible AI, and AI for HR/Agile/DevOps. Features a five-stage AI Learning Journey from foundation to mastery. Built for non-technical professionals through to enterprise AI transformation leaders, leading to AI-Native Foundations Professional certification from Scaled Agile Inc.
• Scrum.org Training Professional Scrum training delivered as authorized Scrum.org Professional Scrum Trainer (PST) network member. Includes PSM, PSM II, PSPO, PSPO II, PAL-E, and PSPO-AIE (AI Essentials) certification courses for professionals pursuing Scrum mastery and product ownership credentials.
• ICAgile Training ICAgile accredited training including Agile Enterprise Coach (ICP-ENT), Agile Coaching Bootcamp with ICP-ATF and ICP-ACC certifications, and Agile Team Facilitation (ICP-ATF). Targeted at Agile leaders and coaches enabling organizational agility in software delivery, HR, Finance, and Marketing.
• Gladwell Academy Programs In-house developed proprietary training programs including Managing Successful Transformations (MST), Strategy Execution, Agile Coach Postgraduate Program, Agile for Hardware (CHA), Agile Design Thinking & Customer Journey Mapping (ADT), and Agile for Finance and Control (AFC). Targeted at professionals and organizations seeking transformation and niche-domain Agile skills.
• Continuous Innovation Framework (COIN) ISO 56000 compliant Innovation Management System training including Innovation Essentials (COIN-IE), Driving Innovation (COIN-DI), Innovation Strategy (COIN-IS), and Scaling Innovation (COIN-SI). Designed for innovation leaders, R&D teams, and enterprises building systematic continuous innovation capabilities.
• Obeya Training Training on the Obeya management system and philosophy for inclusive and sustainable decision-making based on 11 Obeya Principles. Includes Obeya Fundamentals, Obeya Builder, Obeya Host, and combined journey programs targeted at leaders and teams seeking visual management and decision-making practices.
• HR Training Programs AI in HR and workforce transformation training including AI-driven Workforce Transformation, Leading the AI Transformation of HR, EU Pay Transparency Directive (EUPTD), and Writing AI HR prompts and building AI HR agents. Targeted at HR Business Partners, HR Managers, Compensation & Benefits specialists, and People Analytics professionals.
• Privacy, Data and Security Training Data privacy and cybersecurity training including Digital Transformations in the Public Sector, Wet Politiegegevens (WPG), Data Protection Impact Assessment (DPIA), Foundations of Cyber Security, and Privacy for Professionals. Targeted at privacy officers, security professionals, and public-sector organizations.
• Digital Learning (Custom E-Learning Development) Custom digital learning experiences created for organizations, featuring video-based content with interactive design, scenarios with interactive video, knowledge checks, and gamification (achievements, leaderboards). Delivered in SCORM or web-based formats with customization for branding, language, interactions, and videos. WCAG 2.1AA / Section 508 compliant and responsive on all devices. Targeted at enterprises seeking bespoke e-learning programs.
• Gladwell Coaching Organizational change coaching services including Transformation Coaches for navigating change, and Specialist Role Experts for Scrum Master, Agile Coach, Release Train Engineers, facilitators, Product Owners, and Lean Portfolio Management. Targeted at organizations and individuals seeking coaching support during Agile transformations.
• In-House Training Customized corporate training delivered on-site, online, or hybrid at client premises with minimum 5 participants. Content aligned to organizational context, challenges, and transformation goals. Delivered by certified trainers with real-world transformation experience. Quote-based pricing for enterprises.
• Events & Webinars Annual events including RTE & Scrum Master Summit (12th edition October 2026, €549+ per ticket), Agile Coach Conference, and Scaling Agile India (SCAIN). Free webinars including Freaky FrAIday AI sessions and transformation journey webinars. Drives enterprise lead generation and community building for the Agile, SAFe, and AI transformation community.
• Transformation Journeys Customized enterprise transformation programs including Journey Mapping Workshop, coaching for Individuals, Teams, and Enterprises, and a half-day quick-scan pre-assessment tool for transformation readiness. Targeted at large organizations undertaking multi-year Agile, SAFe, or AI transformations.

Quantifiable outcome

• 50,000+ successful alumni trained
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• Highberg GroupcoreStrategic or Co-development PartnerParent company umbrella organization. Gladwell Academy operates as part of Highberg Group which includes nine boutique consulting firms with expertise in organizational, digital, and sustainability transformations. Enables continuous communication with expert consultants.
• Scaled Agile (SAFe)coreStrategic or Co-development PartnerPlatinum Partner status for SAFe training delivery. SAFe Practice Consultant Trainer (SPCT) certified trainers. Part of SAFe Community of Practice. Exclusive SPCT coverage including first Spanish/Portuguese speaking SPCT.
• Scrum.orgcoreChannel Partner/ Reseller/ DistributorAuthorized Professional Scrum Trainer (PST) network. Delivers Professional Scrum Master (PSM), Professional Scrum Product Owner (PSPO), and related certifications.
• ICAgilesecondaryChannel Partner/ Reseller/ DistributorDelivers ICAgile certifications including Agile Enterprise Coach (ICP-ENT), Agile Coaching Bootcamp (ICP-ATF & ICP-ACC).
• MicrosoftsecondaryGTM or Marketing PartnerAI Native partnership for Microsoft Copilot training. Offers Copilot Fundamentals and Copilot for Word, Excel, Teams & Outlook training programs.
• COIN (Continuous Innovation Framework)secondaryStrategic or Co-development PartnerCOIN is the world's first ISO 56000 compliant Innovation Management System. Gladwell Academy delivers COIN training including Innovation Essentials, Driving Innovation, Innovation Strategy, and Scaling Innovation courses.
• AgilityMasters.comminorChannel Partner/ Reseller/ DistributorNetwork partner providing Agile coaches and trainers including Roel de Ponti and Dennis van de Rieth as Senior Agile coaches.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Scrum.org: Founded by Ken Schwaber, Scrum.org licenses Professional Scrum Trainer (PST) networks like Gladwell's. Comparable as a partner/ecosystem counterpart, not a competitor, but adjacent in the Scrum training market.

Direct peers

• cPrime: Full-service Agile transformation consultancy that delivers SAFe, Scrum, and AI-related training programs to enterprise clients in technology, finance, and healthcare, overlapping with Gladwell's core SPC/RTE/POPM portfolio.
• LeadingAgile: US-headquartered SAFe/Agile transformation consulting and training firm and Scaled Agile partner. Closely comparable to Gladwell in offering SAFe SPC, RTE, and AI-empowered training plus enterprise transformation coaching.
• Valiantys: France-based Atlassian and Agile transformation specialist offering SAFe training, enterprise coaching, and change management. Comparable as a European-headquartered Scaled Agile partner targeting similar enterprise buyers.
• agile42: European (Germany) SAFe and Agile transformation consultancy and Scaled Agile partner, offering a similar mix of open enrollment SAFe courses, in-house corporate training, and coaching engagements.

Emerging players

• KnowledgeHut: Global professional training provider covering Agile, Scrum, SAFe, and emerging tech certifications. Comparable in course catalog breadth and per-attendee pricing model, though broader and less specialized in enterprise transformation coaching.
• DPE (Dean Leffingwell): Boutique consultancy founded by the creator of SAFe, focused on advanced transformation advisory and training. Comparable in expertise depth but smaller and more selective than Gladwell's broader training portfolio.

Broad incumbents

• Sogeti: Capgemini subsidiary providing technology and engineering services including Agile/SAFe transformation training and consulting at global enterprise scale. Comparable as a broad incumbent offering overlapping training and transformation services.
• Accenture Agile Transformation: Global consulting giant with large-scale Agile and SAFe transformation practices serving Fortune 500 clients. Comparable only at the broadest level — enterprise transformation training and consulting — but at vastly greater scale and breadth.
• Pluralsight: Large technology skills training platform with on-demand Agile, DevOps, and AI content. Comparable as a training delivery channel and potential substitute for instructor-led Agile courses, though focused on individual rather than enterprise transformation buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/3GDVQMLAUU3InJJBFu51Me
• LinkedInlinkedin.com/company/gladwell-academy
• Xx.com/gladwellacademy
• Facebookfacebook.com/GladwellAcademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gladwell Academy