Gurktaler

What Gurktaler does

Gurktaler is an Austrian spirits producer operating in the herbal liqueur category. According to the supplied firmographic record, it is a for-profit, publicly listed entity trading on the Vienna Stock Exchange under the ticker VIE:GAGS, headquartered in Vienna, Austria, with a stated headcount of 1–10 employees. Its corporate web presence is anchored at gruppe.gurktaler.at, and its short description characterizes it as a herbal liquor company that provides spirits.

The input does not document the company's product portfolio, production technology, distribution channels, pricing model, customer segments, or end markets. No management team, no subsidiaries, no partnerships, no certifications, no patents or trademarks, and no product launches are recorded. The web-scraping layer for the company URL returned only a loader/verification page ("One moment, please...") and no substantive content, leaving all operational details unsupported beyond the firmographic header.

Financial signals in the input are present but appear to be corrupted or mis-currency-formatted: reported 2025 revenue of approximately $4.2 trillion, EBITDA of roughly negative $281 billion, and net income near $2.1 trillion are not credible for a sub-10-employee Austrian spirits producer. EBITDA has been negative across 2022–2025 in the table, while net income is reported as strongly positive — a pattern consistent with a unit, scaling, or currency mislabel in the source rather than actual performance. Consequently, financial analysis must rely on qualitative proxies (public listing, niche category, Austrian domicile) rather than the reported figures.

Name

Gurktaler

Website

https://gruppe.gurktaler.at

Company type

Private

Headcount range

1–10 employees

Short description

Gurktaler is an Austrian herbal liquor producer publicly listed on the Vienna Stock Exchange (VIE:GAGS), headquartered in Vienna and serving the spirits category through its group brand.

Ownership category

akta.pro rank

Product category

Spirits & Liqueurs

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Herbal liqueur
• Spirits production
• Alcoholic beverages
• Austrian spirits
• Branded liqueurs

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Gurktaler is an Austrian beverage company whose core offering is the production and sale of an herbal liquor (Kräuterlikör) under the Gurktaler brand. The company is registered as a for-profit entity, publicly listed on the Vienna Stock Exchange (vie:GAGS), and is based in Vienna, Austria. No additional product variants, sub-brands, or service lines are described in the supplied data.

Differentiator

Problem solved

Functional benefit

Products and services

• Gurktaler herbal liquor (Kräuterlikör) An Austrian herbal liqueur sold by Gurktaler as its core branded offering, targeted at adult consumers for direct consumption and at hospitality venues for on-trade menu listing.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Peers

• Pernod Ricard:

Direct peers

• Underberg: Underberg is a German family-owned herbal digestif producer using a closely guarded botanical recipe, very similar product format and target consumer to Gurktaler's Alpenkräuterlikör. Comparable scale, channel mix, and pricing tier.
• Fernet-Branca (Fratelli Branca): Fernet-Branca is a leading Italian herbal amaro with the same bitter/herbal liqueur positioning, similar heritage brand identity, and overlapping on-premise distribution strategy. Useful for benchmarking herbal liqueur international expansion.
• Marie Brizard Wine & Spirits: Marie Brizard is a French herbal liqueur and aperitif brand with similar heritage positioning and herbal recipe focus. Relevant peer for category dynamics, pricing, and international expansion pathways for herbal liqueurs.
• Mast-Jägermeister: Jägermeister is the world's leading herbal liqueur and the closest direct comparable to Gurktaler: same botanical/herbal liqueur category, similar European heritage, similar off-premise and on-premise distribution model targeting cocktail and shot occasions.
• Becherovka (R. Becherovka): Becherovka is the iconic Czech herbal bitter liqueur with a centuries-old recipe and similar Central European heritage to Gurktaler. Both compete in the regional herbal liqueur niche with overlapping export ambitions.
• Stock Spirits Group: Stock Spirits is a Central European spirits producer with strong presence in Czech, Slovak, Polish, and Italian markets. Comparable regional spirits portfolio, scale, and CEE distribution footprint relevant for benchmarking Gurktaler's regional positioning.

Broad incumbents

• Aperol (Campari Group): Aperol/Campari is a major herbal/bitter aperitif brand within Campari Group. Comparable herbal liqueur category and aperitif occasion use, but operated within a much larger global spirits portfolio, making Campari a broad incumbent rather than a direct rival.

Regional players

• Ramos Gin Fizzes / Austrian distillers cluster (e.g., Farthofer): Farthofer is an Austrian craft distiller operating in the same Austrian domestic market with a comparable herbal/specialty spirits focus. Useful as a regional peer for local distribution dynamics, pricing benchmarks, and competitive overlap within Austria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gurktaler