Jermuk Group
Jermuk Group is Armenia's largest producer of mineral and natural spring water, bottling Jermuk and Byuregh brands from a 2016 automated factory adjacent to the source well for domestic and export markets across ~9 country clusters.
- Company typePrivate
- Founded1999
- HeadquartersYerevan, Armenia
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jermuk Group does
Jermuk Group CJSC is the largest producer and supplier of mineral and natural spring water in Armenia, headquartered in Yerevan with a fully automated bottling factory built in 2016 in the city of Jermuk, directly adjacent to the IV-k mineral water well drilled in 1965. The company is privately held and founder-controlled by President Ashot Arsenyan, who established the modern enterprise in 1999. Its core product is Jermuk-brand natural mineral water — a medium-mineralized underground source with naturally occurring carbonation and a 55°C source temperature — alongside the Byuregh spring water portfolio filtered through multi-stage UV and membrane filtration. The product range has been extended with segment-specific SKUs (Byuregh Children's, Byuregh Sport, Jermuk Mountain) and flavored non-alcoholic beverages (Jermuk Millennium, Jermuk Lemon).
The business model is straightforward B2C hardware sales of bottled water across multiple packaging formats (PET, glass, metal; 0.33L to 5L) sold through domestic wholesale distribution, a company-owned brand store in Yerevan, and international export channels spanning the USA, Russia, Ukraine, Georgia, Belarus, Kazakhstan, EU countries, Israel, and the UAE. The company monetizes both finished beverages and — since 2011 — vertically integrated BRC-certified PET preforms supplied to partner companies. Jermuk Group holds the only European Union certification among Armenian water producers, and its packaging facility has held BRC Global Standard certification since 2011. Revenue is not publicly disclosed; annual financial reports are published for fiscal years 2021-2025 but specific figures are not surfaced on the company website.
Jermuk Group firmographics
Firmographics- Name
- Jermuk Group
- Legal name
- Jermuk Group CJSC (Ջերմուկ Գրուպ ՓԲԸ)
- Website
- https://jermukgroup.am
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Jermuk Group is Armenia's largest producer of mineral and natural spring water, bottling Jermuk and Byuregh brands from a 2016 automated factory adjacent to the source well for domestic and export markets across ~9 country clusters.
- Ownership category
- akta.pro rank
Jermuk Group industry classification
Industry- Product category
- Bottled Mineral and Spring Water
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
- akta.pro secondary industries
- Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bottled Water & Sparkling Water Wholesale (AFAIAGAC), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
Keywords
Where Jermuk Group is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices3 records
Markets served
Jermuk Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mineral and Spring Water Bottling: Production and sale of bottled mineral water (Jermuk brand) and natural spring water (Byuregh brand) in various packaging formats including polymer bottles, glass bottles, and metal containers. The company bottles water directly near the mineral water well to preserve natural properties.
- Beverage Products: Production and sale of non-alcoholic beverages including Jermuk Millennium (lightly carbonated low-mineral drink) and Jermuk Lemon (carbonated lemon-flavored drink).
- PET Preform Manufacturing: Manufacturing of PET preforms used for bottling mineral water, spring water, and other beverages. PET preforms are used in Jermuk Group's own production and supplied to partner companies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Jermuk Group product offering
Product offeringCore offering
Jermuk Group produces, bottles, and distributes natural mineral water under the Jermuk brand and natural spring water under the Byuregh brand, sourced from mineral wells and mountain springs in the Jermuk area of Armenia. The company also produces non-alcoholic beverages (Jermuk Millennium, Jermuk Lemon Flavor) and manufactures PET preforms for bottling applications. Products are bottled at a state-of-the-art automated factory built in 2016 near the mineral water well.
Product overview
Jermuk Group is the largest producer of mineral and natural spring water in Armenia, offering a portfolio of branded water products under two main sub-brands: Jermuk (mineral water) and Byuregh (spring water). The Jermuk brand includes natural mineral water, Jermuk Millennium (lightly carbonated beverage), and Jermuk Lemon Flavor (citrus drink). The Byuregh brand includes standard spring water, Byuregh Children's (pediatric water), Byuregh Sport (athletic water), and Jermuk Mountain (premium spring water). Additionally, the company manufactures PET preforms for bottling applications. All products are produced at the company's state-of-the-art facility in Jermuk city, with mineral water sourced from the IV-k well drilled in 1965.
Differentiator
Problem solved
Functional benefit
Brands
- Jermuk (Ջերմուկ): Natural mineral water brand sourced from the Jermuk mineral deposit. Medium mineralized underground natural mineral water with a special taste, sourced from IV-k well drilled in 1965. Available in polymer bottles, glass bottles, and metal cans in various sizes (0.33L, 0.5L, 1L, 1.5L).
- Byuregh (Բյուրեղ)
- Jermuk Millennium (Ջերմուկ Միլենիում)
- Jermuk Lemon Flavor (Ջերմուկ կիտրոնի համով)
- Byuregh Children's (Բյուրեղ մանկական)
- Byuregh Sport (Բյուրեղ Սպորտ)
- Jermuk Mountain (Ջերմուկ Մաունթին)
Products and services
- Jermuk Mineral Water Natural mineral water from the Jermuk deposit — medium mineralized underground mineral water with extraordinary taste and natural minerals, suitable for daily consumption. Sourced from IV-k well drilled in 1965 with source temperature reaching 55°C. Available in polymer bottles, glass bottles, and metal cans in sizes 0.33L, 0.5L, 1L, and 1.5L.
- Byuregh Spring Water Natural spring water sourced from cold, ecologically clean mountain springs in Jermuk, filtered through multi-stage filtration including ultraviolet radiation and membrane filtration. Available in polymer and glass bottles in sizes from 0.33L to 5L.
- Jermuk Millennium Slightly carbonated and lightly mineralized non-alcoholic beverage made from a blend of Jermuk mineral water and Byuregh spring water. Available in 0.5L and 1L polymer bottles.
- Jermuk Lemon Flavor Carbonated non-alcoholic drink with natural lemon flavor, made from Jermuk mineral water and Byuregh spring water with natural lemon flavoring. Available in 0.5L and 1L polymer bottles and 0.33L metal cans.
- Byuregh Children's Natural non-carbonated drinking water specifically designed for children, containing essential biological macro- and microelements for normal growth and development, with 6-month shelf life. Available in 0.33L and 0.5L polymer bottles.
- Byuregh Sport Natural spring water designed for athletes and active individuals, containing essential biological macro and micro elements important for physical performance. Available in 0.33L and 0.5L polymer bottles.
- Jermuk Mountain Natural spring water sourced from the mountain springs of Jermuk, multi-stage filtered with UV and membrane filtration technology. Available in 0.33L and 0.5L glass bottles.
- PET Preforms PET preforms manufactured at a BRC-certified facility since 2011, available in various weights (16.16g to 50g) with PCO 1881 neck finish for mineral water, spring water, and other beverages. Used in Jermuk Group's own production and supplied to partner companies.
Quantifiable outcome
- Water temperature at source reaches 55°C, indicating high geothermal mineral content
Companies that use Jermuk Group
Customer profileSegments4 records
Ideal customer profiles3 records
Jermuk Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jermuk Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Jermuk Group competitors and assessment
Company assessmentDirect peers
- Essentuki (KMV / Caucasian Mineral Waters): Russian mineral water brand sourced from the Essentuki deposits; comparable therapeutic/medium-mineralization positioning, similar CIS export channel mix, and parallel product format strategy.
- Narzan: Russian/Caucasus mineral water brand with comparable medium-mineralization natural water positioning, strong heritage branding, and broad Russian/CIS distribution — overlapping customer base with Jermuk in CIS markets.
- Borjomi: Georgian mineral water brand with a naturally carbonated volcanic source. Highly comparable as a Caucasus-region mineral water exporter with similar B2C brand positioning and CIS/international distribution footprint.
Broad incumbents
- Evian: Danone-owned premium still mineral water brand with global distribution; comparable export-driven business model and premium positioning, though with much larger scale and broader marketing investment.
- Gerolsteiner: German mineral water brand specializing in mineralized sparkling water; comparable natural carbonation and mineral-content positioning, with strong EU distribution and similar premium export-market focus.
- San Pellegrino: Nestlé-owned Italian sparkling mineral water; comparable naturally carbonated premium mineral water product category and global export footprint, though operating at materially larger scale with a more diversified beverage portfolio.
- Perrier: Nestlé-owned French naturally carbonated mineral water; comparable product format (naturally carbonated, glass/PET packaging) and global premium positioning, with overlapping target segments in HoReCa and modern retail.
- Nestlé Waters (parent context): Global bottled water leader owning Perrier, S.Pellegrino, Pure Life, and regional brands; relevant peer as the dominant multinational competitor shaping pricing, distribution, and shelf-access dynamics in Jermuk's export markets.
Regional players
- Aqua Carpathica: Romanian premium mineral water brand with naturally carbonated and still variants; comparable source-based positioning and Eastern European export orientation, though primarily competing in Romania and adjacent EU markets.
- Bisleri: India's leading bottled mineral water brand with strong domestic market leadership and expanding export footprint; comparable as a nationally dominant mineral water producer with vertically integrated bottling operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Jermuk Group social profiles
Digital presenceJermuk Group compliance and trust
Trust signalCompliance2 records
Jermuk Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jermuk Group leadership team
Management profileNumber of profiles
Profiles1 record
Jermuk Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jermuk Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jermuk Group
What does Jermuk Group do?
Jermuk Group produces, bottles, and distributes natural mineral water under the Jermuk brand and natural spring water under the Byuregh brand, sourced from mineral wells and mountain springs in the Jermuk area of Armenia. The company also produces non-alcoholic beverages (Jermuk Millennium, Jermuk Lemon Flavor) and manufactures PET preforms for bottling applications. Products are bottled at a state-of-the-art automated factory built in 2016 near the mineral water well.
Is Jermuk Group a public or private company?
Jermuk Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jermuk Group founded?
Jermuk Group was founded in 1999. It employs 251 to 500 people.
Where is Jermuk Group based?
Jermuk Group is headquartered in Yerevan, Armenia, in the Asia region.
How does Jermuk Group make money?
Three revenue lines are on record. Mineral and Spring Water Bottling is the primary driver. The others are beverage Products and PET Preform Manufacturing.
Who are Jermuk Group's main competitors?
Direct peers on record are Essentuki (KMV / Caucasian Mineral Waters), Narzan and Borjomi. Broad incumbents are Evian, Gerolsteiner, San Pellegrino, Perrier and Nestlé Waters (parent context). Regional players are Aqua Carpathica and Bisleri.
Does Jermuk Group have an API?
No public API is recorded for Jermuk Group.
What industry is Jermuk Group in?
Jermuk Group's product category is Bottled Mineral and Spring Water. Its primary akta.pro industry code is AFAFACAB, Mineral Water Bottling (Naturally Mineral), with a secondary code of AFAFACAE, Sparkling/Carbonated Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2086.