Peterson Family Orthodontics

What Peterson Family Orthodontics does

Peterson Family Orthodontics is a privately-held, single-location orthodontic practice headquartered at 40615 N. Gantzel Rd. Ste 107 in San Tan Valley, Arizona, owned and operated by Dr. Scott Peterson. The practice provides orthodontic treatment to children, teens, and adults across the East Valley of Arizona, including the communities of San Tan Valley, Queen Creek, Florence, Gilbert, Chandler, and Mesa. Patient acquisition is driven by free initial consultations (both in-person and virtual), Google-review-driven word-of-mouth referrals, and dedicated landing pages targeting each served city.

The clinical offering centers on three treatment modalities: fixed appliances (Pitts 21 self-ligating metal braces and tooth-colored ceramic braces), removable clear aligners (Invisalign, delivered through a certified-provider relationship with Align Technology), and specialized skeletal/surgical adjuncts (MARPE miniscrew-assisted palatal expansion and conventional palatal expanders). Supporting technology includes the iTero Element digital scanner for impressionless 3D imaging and the Synapse Dental Pain Eraser, an FDA-cleared Pulsewave device offered as a drug-free comfort add-on. Post-treatment retention is handled via custom retainers and a "Smile on…Forever" replacement program.

Revenue is generated primarily through one-time case fees ranging from $3,500 to $6,500 depending on treatment type and complexity, with average treatment duration of 18–24 months. Payment risk is mitigated through 0%-interest in-house financing (typical monthly payments of $150–$300) and in-network participation with nine major dental insurers (Aetna, Delta Dental, Cigna, Blue Cross/Blue Shield, United Healthcare, MetLife, Humana, Guardian, Tricare), with insurance coverage typically offsetting up to $3,500 of case cost. The practice is sole-practitioner-owned with no disclosed parent company, institutional investors, or PE backing.

Name

Peterson Family Orthodontics

Legal name

Peterson Family Orthodontics

Website

https://petersonfamilyortho.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Peterson Family Orthodontics is a privately-held, single-location orthodontic practice in San Tan Valley, Arizona, led by Dr. Scott Peterson. It provides braces, Invisalign, MARPE, and retainer treatments to children, teens, and adults across the East Valley of Arizona.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Orthodontic treatment services
• Braces and clear aligners
• Invisalign provider services
• Palatal expansion treatment
• Dental retainers

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: The practice generates revenue through providing orthodontic treatments including braces (metal and ceramic), Invisalign clear aligners, retainers, and MARPE treatment. Treatment fees are charged as one-time costs with flexible payment plan options including monthly installments.
2. Insurance Coordination: The practice works with all dental insurance plans and is in-network with many Arizona providers. Insurance may cover up to $3,500 of orthodontic treatment, reducing patient out-of-pocket costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peterson Family Orthodontics is a single-location orthodontic practice that provides comprehensive teeth-straightening and bite-correction services for children, teens, and adults. Its core offerings include self-ligating metal braces (Pitts 21), ceramic/clear braces, Invisalign clear aligners, dental retainers, MARPE miniscrew-assisted palatal expansion, and conventional palatal expanders, supported by complementary services such as free in-person and virtual consultations.

Product overview

Peterson Family Orthodontics offers a unified orthodontic treatment platform centered around three primary product lines: traditional braces (Pitts 21 self-ligating metal braces and ceramic/clear braces), clear aligner therapy (Invisalign), and specialized expansion treatments (MARPE and palatal expanders). The practice complements its core treatment offerings with dental retainers for post-treatment retention, a Synapse Dental Pain Eraser add-on for comfort management, and patient services including free consultations and virtual consults. The treatment portfolio serves children, teens, and adults across San Tan Valley, Queen Creek, Gilbert, Chandler, Mesa, and Florence, Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Pitts 21 Self-Ligating Metal Braces Modern self-ligating metal braces that work faster and more comfortably than traditional metal brackets, using a door mechanism instead of elastic o-rings, often requiring fewer tightening appointments. Intended for patients seeking metal-bracket orthodontic correction.
• Ceramic (Clear) Braces Tooth-colored ceramic brackets that blend with natural teeth for a more discreet alternative to metal braces, delivering the same precise alignment results. Targeted at teens and adults who want less visible fixed appliances.
• Invisalign Clear Aligners Custom-made clear plastic aligners from Align Technology that gradually straighten teeth without brackets or wires, are nearly invisible when worn, and are removable for eating and oral hygiene. Offered through certified Invisalign provider status.
• Dental Retainers Custom orthodontic appliances (clear, Hawley, or fixed bonded retainers) designed to hold teeth in their corrected positions after braces or aligner treatment and prevent relapse. Includes the Smile on Forever program for replacement retainers.
• MARPE (Miniscrew-Assisted Rapid Palatal Expansion) Advanced orthodontic treatment that uses a palatal expander anchored with mini-implants to widen the upper jaw at the skeletal level for teens and adults when conventional expansion is no longer effective.
• Palatal Expanders Custom orthodontic devices that fit against the roof of the mouth and apply gentle outward pressure to widen the upper jaw, including rapid palatal expanders for children whose jaws are still developing.
• Synapse Dental Pain Eraser FDA-cleared adjunctive service using Pulsewave technology that delivers controlled electrical impulses to reduce or eliminate orthodontic discomfort without medication, providing relief for up to 48 hours.
• Free Initial Consultation Complimentary one-hour consultation at the San Tan Valley office including photos, X-rays, diagnosis, and treatment plan options at no cost to prospective patients.
• Virtual Consultation Remote consultation option that lets prospective patients explore orthodontic treatment options from home without requiring an in-person visit.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor.

• AetnaminorOthersIn-network dental insurance provider. The practice accepts many insurance policies including Aetna, with the practice being in-network with many providers in Arizona.
• Delta DentalminorOthersIn-network dental insurance provider. Delta Dental Network of America is among the insurance providers accepted.
• CignaminorOthersIn-network dental insurance provider accepted at the practice.
• Blue Cross/Blue ShieldminorOthersIn-network dental insurance provider accepted at the practice.
• United HealthcareminorOthersIn-network dental insurance provider accepted at the practice.
• MetlifeminorOthersIn-network dental insurance provider accepted at the practice.
• HumanaminorOthersIn-network dental insurance provider accepted at the practice.
• GuardianminorOthersIn-network dental insurance provider accepted at the practice.
• TricareminorOthersIn-network dental insurance provider accepted at the practice.
• American Association of Orthodontists (AAO)minorOthersProfessional membership organization. Dr. Peterson is an active member of the AAO.
• American Dental Association (ADA)minorOthersProfessional membership organization. Dr. Peterson is an active member of the ADA.
• Arizona State Dental Association (AZDA)minorOthersProfessional membership organization for Arizona dentists and orthodontists.
• Pacific Coast Society of Orthodontists (PCSO)minorOthersProfessional membership organization for orthodontists in the Pacific Coast region.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero intraoral scanners. Peterson Family Orthodontics is a certified Invisalign provider and uses iTero scanning, making Align a key technology partner and adjacent ecosystem player.
• Ormco: Manufacturer of orthodontic brackets and appliances, including the Pitts 21 self-ligating braces system used by the practice. Comparable as a principal supplier and ecosystem participant in modern orthodontic treatment.

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the U.S., operating hundreds of branded orthodontic clinics. Directly comparable in core service offering (braces, Invisalign, aligners) and patient demographic, but at vastly greater scale and with a corporate, multi-provider operating model.

Broad incumbents

• Aspen Dental: National DSO with a large network of branded dental offices, including locations offering orthodontic services such as braces and clear aligners. Comparable as a direct consumer-facing alternative for orthodontic care in many U.S. markets.
• Western Dental & Orthodontics: Large DSO with a dedicated orthodontics division offering braces and clear aligners across multiple U.S. states. Comparable as a scaled, multi-location orthodontic provider competing for similar value-conscious patient segments.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices across the U.S., including offices offering orthodontics. Comparable as a scaled dental care delivery competitor and a potential partner/roll-up acquirer for independent orthodontic practices.
• Heartland Dental: Large U.S. dental support organization providing non-clinical support to thousands of supported dental offices, many of which offer orthodontic services. Comparable as a participant in the same outsourced-support / DSO ecosystem that an independent orthodontic practice could join or compete against.
• Great Expressions Dental Centers: Multi-state DSO providing general, specialty, and orthodontic services. Comparable as a scaled dental services competitor with in-house orthodontic capability in markets that overlap with independent orthodontic practices.
• Coast Dental: Regional DSO operating dental practices with orthodontic offerings across the Southeast U.S. Comparable as a multi-location provider of braces and aligner services targeting the same family and adult patient demographic.
• InterDent (InterDent Service Corporation): Dental support organization that has operated multi-specialty dental groups including orthodontic services. Comparable as a DSO-scale competitor and potential acquirer model for independent orthodontic practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petersonfamilyortho
• LinkedInlinkedin.com/company/scott-peterson-dmd-ms-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Family Orthodontics