Gold Medal Flour

Name

Gold Medal Flour

Legal name

Gold Medal Flour

Website

https://goldmedalflour.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Baking Flour

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE), Native Starches & Flours (Corn, Potato, Tapioca, Wheat, Rice) (AFAJABAB)

Keywords

• Baking flour products
• Wheat flour milling
• Consumer packaged goods
• All purpose flour
• Home baking ingredients

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer packaged flour products: Gold Medal Flour generates revenue through the sale of packaged wheat flour products sold at retail grocery stores. Products include all-purpose flour, bread flour, organic flour, whole wheat flour, and specialty flours like Wondra quick-mixing flour. Products are sold in various sizes (5 lb, 10 lb, 13.5 oz) through major retail channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gold Medal Flour manufactures and sells a portfolio of wheat-based flour products for home baking, including All Purpose Flour, Bread Flour, Organic All Purpose Flour, Wondra Quick-Mixing All Purpose Flour, and Whole Wheat Flour. Products are enriched with vitamins and milled in Minneapolis, Minnesota, and sold through retail grocery, mass, and warehouse club channels across the United States.

Product overview

Gold Medal Flour is a consumer packaged goods company offering a portfolio of wheat flour products for home baking. The product line consists of five core flour products: Gold Medal™ All Purpose Flour (the most versatile option, 5 lb), Gold Medal™ Bread Flour (with extra elasticity for yeasted breads, 10 lb), Gold Medal™ Organic All Purpose Flour (USDA certified organic, unbleached, 5 lb), Gold Medal™ Wondra Quick-Mixing All Purpose Flour (fast-dissolving for sauces and gravies, 13.5 oz), and Gold Medal™ Whole Wheat Flour (milled from complete wheat kernels, 5 lb). These products serve home bakers making bread, cakes, cookies, pies, and other baked goods, with over 135 years of brand heritage dating back to 1880.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Medal All Purpose Flour: The most versatile flour for any recipe calling for flour, made of a blend of hard and soft wheat.
• Gold Medal Bread Flour
• Gold Medal Organic All Purpose Flour
• Gold Medal Wondra Quick-Mixing Flour
• Gold Medal Whole Wheat Flour

Products and services

• Gold Medal All Purpose Flour Gold Medal All Purpose Flour is the company's most versatile flour product, made from a blend of hard and soft wheat. It is strong enough for high-rising yeast breads and mellow enough for fluffy cakes and cookies. Sold in 5 lb bags through retail grocery channels for home bakers.
• Gold Medal Bread Flour Premium quality bread flour with extra elasticity for making buns, rolls, pizza crusts, and baguettes. Provides great lift and texture for easily shapeable yeasted bakes. Available in 10 lb bags for home bakers and small business baking operations.
• Gold Medal Organic All Purpose Flour USDA certified organic, unbleached all purpose flour. Strong enough for high-rising yeast breads and mellow enough for pizza dough, cookies, cakes, and flaky pie crusts. Available in 5 lb bags for health-conscious home bakers.
• Gold Medal Wondra Quick-Mixing All Purpose Flour Fast-dissolving all purpose flour designed for making smooth sauces and gravies without lumps. Also suitable for baking ultra-flaky pie crusts, fluffy cakes, and homemade pastries. Available in 13.5 oz bags for home cooks seeking a time-saving specialty flour.
• Gold Medal Whole Wheat Flour Premium quality all natural whole wheat flour milled from complete wheat kernels. Adds satisfying chew, color, and flavor to baked creations. Suitable for quick breads, muffins, pizza dough, and sourdough feeding. Available in 5 lb bags for home bakers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pillsbury: Pillsbury, owned by General Mills, sells refrigerated doughs, baking mixes, and flour-adjacent baking products in US retail. It is a sister brand under the same parent, sharing distribution, marketing infrastructure, and end-baking occasions with Gold Medal Flour.
• King Arthur Baking Company: King Arthur is a leading US retail flour and baking products brand with strong heritage, comparable product breadth (all-purpose, bread, whole wheat, organic, specialty), and a similar recipe-driven content and direct-to-consumer model. It is the most direct branded competitor to Gold Medal Flour in US retail baking aisles.
• White Lily: White Lily is a heritage US flour brand focused on soft-wheat flours for biscuits, cakes, and Southern baking. It is a direct retail flour competitor with comparable brand heritage and grocery distribution, though narrower in product range than Gold Medal.
• Bob's Red Mill: Bob's Red Mill is a closely-held US brand selling whole grains, flours, cereals, and baking mixes through natural, conventional, and club channels. It competes head-to-head with Gold Medal in whole wheat, organic, and specialty flours, and shares a strong content/recipe marketing playbook.
• Hodgson Mill: Hodgson Mill is a US flour, whole grain, and baking mix brand with comparable heritage, organic and whole-grain positioning, and natural-food channel strength. It competes directly with Gold Medal's organic, whole wheat, and specialty flour SKUs.
• Martha White: Martha White is a US heritage flour and baking mix brand, also owned by General Mills, focusing on Southern-style biscuits, cornbread, and baking mixes. It is a sister brand to Gold Medal Flour, sharing parent distribution while targeting overlapping baking-occasion demand.
• Krusteaz: Krusteaz is a US baking mix brand (pancakes, muffins, waffles, cookies) competing for the same baking-occasion shelf space. While more mix-focused than Gold Medal, both brands target home bakers and compete for similar retail sets and content-driven engagement.
• Arrowhead Mills: Arrowhead Mills is a US brand specializing in organic and whole grain flours, baking mixes, and pantry staples sold in natural and conventional grocery. It is a direct peer to Gold Medal's organic and whole wheat flour lines in the natural channel.

Broad incumbents

• General Mills: General Mills (NYSE: GIS) is the parent company that owns and operates Gold Medal Flour, with a broader portfolio spanning cereals, baking mixes (Pillsbury), snacks, and refrigerated doughs. It is the relevant incumbent to size Gold Medal's distribution, marketing, and category position.

Others

• Cargill: Cargill is one of the largest US grain millers and ingredient suppliers, producing wheat flour and bakery ingredients for industrial and retail customers. While not a direct retail flour brand, it shapes the competitive landscape Gold Medal operates in as a major milling supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoldMedalFlour
• Facebookfacebook.com/GoldMedalFlour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Medal Flour