Design Insider Commerce GmbH

What Design Insider Commerce GmbH does

Design Insider Commerce GmbH is a Swiss private company headquartered in Zürich, founded in 2011, operating in the home & living retail segment. The company runs designique.ch, an e-commerce shop positioned to make premium interior design more accessible to consumers in Switzerland. The business is small-scale, with 1-10 employees, and was co-founded by Sven Eppert.

The underlying product is a curated online retail experience for premium interior design goods. No proprietary technology, platform architecture, or technical stack details are disclosed in the available data. The site operates as a direct-to-consumer storefront rather than a marketplace or technology platform, with no integrations, API, or app presence indicated. Customer segments, pricing models, and distribution channels are not documented in the source material.

The revenue model is not disclosed; no pricing, unit economics, or transaction data is available. Notably, the designique.ch domain was listed for sale on a third-party domain marketplace, introducing meaningful ambiguity about whether the consumer-facing storefront is still the primary operating asset, whether the company is pivoting, or whether operations have materially contracted. The combination of a 14-year operating history, micro headcount, and the active domain sale listing defines the current analytical picture.

Name

Design Insider Commerce GmbH

Website

https://designique.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Design Insider Commerce GmbH is a Swiss e-commerce retailer operating designique.ch, offering premium home & living and interior design products to Swiss consumers; founded 2011, headquartered in Zürich, with 1-10 employees.

Ownership category

akta.pro rank

Product category

Home Decor Retail

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Home decor retail
• Premium interior goods
• Online home store
• Swiss e-commerce
• Lifestyle merchandise

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations

Core offering

Design Insider Commerce GmbH operates designique.ch, a Swiss online home and living shop that sells premium interior design products with the stated mission of making premium interior design more accessible to consumers. The company was founded in 2011 in Zürich, Switzerland, and operates as a small e-commerce business with 1-10 employees.

Product overview

No product information available in the provided source data. The only content is a domain sale page for designique.ch.

Differentiator

Problem solved

Functional benefit

Products and services

• designique.ch Online Shop

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Wayfair: Wayfair is a large-scale online home furnishings retailer operating across Europe (including Switzerland) with a broad assortment spanning value to premium price points. It competes in the same online home & living category but at significantly greater scale.
• USM: USM is a Swiss premium modular furniture manufacturer with a strong design heritage and direct-to-consumer sales channels. It serves the same premium Swiss design customer base but as a brand/manufacturer rather than multi-brand retailer.
• Vitra: Vitra is a Swiss-based, globally recognized premium furniture and design brand with a strong retail and B2B presence. It operates in the same premium design category but is a manufacturer/brand rather than a multi-brand retailer like designique.ch.

Direct peers

• Connox: Connox is a German online retailer specializing in designer furniture, lighting, and home accessories from premium European brands. It directly overlaps with designique.ch's premium interior design commerce model in the DACH region.
• Pamono: Pamono is a curated online marketplace for premium vintage and contemporary furniture and lighting from independent designers and brands. It overlaps directly with designique.ch's premium interior design positioning and European customer base.
• Westwing: Westwing is a European online home & living retailer offering curated premium design furniture and décor across multiple markets. It directly competes with designique.ch's positioning as a premium interior design commerce platform targeting design-conscious consumers.
• Finnish Design Shop: Finnish Design Shop is a Nordic-focused online retailer specializing in Scandinavian and European premium design furniture and home accessories. It serves a similar design-conscious, premium-positioned customer profile in Northern Europe.
• Smow: Smow is a German online retailer specializing in premium European designer furniture and lighting, with showrooms across Germany and a strong DACH presence. It is directly comparable as a multi-brand premium design retailer in the same regional market.
• Made.com: Made.com was a UK-based online retailer of affordable premium-designed furniture (now operating under different ownership). It competed as a digitally-native premium design furniture retailer targeting European consumers.

Emerging players

• Article: Article is a North American online retailer of contemporary, design-forward furniture sold direct to consumers at mid-to-premium price points. It shares the digitally-native premium design commerce model but operates in a different geography.

Market position

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/designique_ch
• Facebookfacebook.com/designique.ch
• LinkedInlinkedin.com/company/design-insider-commerce-gmbh-designique-ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Insider Commerce GmbH