Basil

What Basil does

Basil Health is an Indian clean-label beverage and food startup founded in 2023 and headquartered in New Delhi. It operates a dual-format physical retail model comprising staffed kiosks that prepare fresh smoothies, cold-press juices, detox drinks, protein shakes, cold coffee, chai, and food wraps in front of customers, and Blendo, an IoT-enabled automated cold beverage machine positioned as India's first unattended fresh-beverage format offering 24/7 availability without on-site staff. The company differentiates on ingredient transparency (no preservatives, no added white sugar, no pre-mixes or syrups) and on automation that delivers consistent taste across locations, with 70+ touchpoints currently spread across Delhi NCR, Bengaluru, and Chandigarh, serving 100k+ unique customers and 1M+ orders at a 4.2 average rating.

The business model is per-transaction consumer retail with no subscription or recurring component: customers order and pay at the kiosk or Blendo machine, and Basil captures revenue on each sale. Distribution is purely domestic, supplemented by an event-partnerships channel for experiential brand building and a collaborations page that opens kiosk and Blendo placements to ingredient, product, and hosting partners. GTM is product-led and location-led, depending on high-footfall real estate and visible preparation to drive word-of-mouth, supported by organic social (Instagram, Facebook, LinkedIn) and content marketing on health and nutrition topics.

Basil closed a $1.5 million pre-Series A round in March 2026 co-led by Whiteboard Capital and Brigade REAP, with Barbershop Fund and angel investors participating. Capital is earmarked to scale the retail footprint to 1,000 touchpoints across India over three years, strengthen supply chain, and invest in brand and team. The company employs 11-50 people across R&D, operations, technology, business development, and finance, and has been recognized with the Indusfood Manufacturing Award, the Aegis Graham Bell Award, and inclusion in India's 42 Fastest Growing D2C Brands 2025.

Name

Basil

Legal name

Basil

Website

https://basil.health

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Basil Health is an Indian clean-label beverage and food startup operating IoT-enabled kiosks and Blendo automated cold beverage machines across Delhi NCR, Bengaluru, and Chandigarh, selling preservative-free smoothies, juices, and food directly to health-conscious urban consumers on a per-transaction basis.

Ownership category

akta.pro rank

Product category

Automated Fresh Beverage Retail

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAHAB

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYCRADACAL

Refrigerated Juices & Smoothies

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

Keywords

• Automated beverage kiosks
• IoT cold beverage machines
• Clean-label fresh beverages
• Retail smoothie outlets
• Transparent beverage preparation

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Beverage Sales at Kiosks and Machines: The company operates IoT-enabled kiosks and automated machines that sell fresh beverages directly to consumers. Customers order and pay at the kiosk/machine, receiving freshly prepared drinks made in front of them. Revenue is generated per transaction with no recurring subscription component.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Basil operates a network of IoT-enabled kiosks and Blendo automated cold beverage machines that sell freshly prepared, preservative-free beverages and food directly to urban consumers. Its menu spans smoothies, cold press juices, detox drinks, protein shakes, cold coffee, refreshers, fruit bowls, chai, and wraps/sandwiches, with full ingredient transparency during preparation. The dual retail format combines staff-assisted kiosks with India's first fully automated cold beverage machine, enabling consistent quality at scale without pre-mixes, added sugar, or artificial ingredients.

Product overview

Basil is a clean beverage and food startup operating a dual-format retail model consisting of Kiosk locations and Blendo automated cold beverage machines. The Kiosk format offers transparency by preparing orders in front of customers, while Blendo represents India's first automated cold beverage machine using IoT technology for consistent quality. The product portfolio spans multiple categories including Poppi 99 Cal (low-calorie beverages), Smoothies, Smoothie Bowls, Cold Press Juices, Detox drinks, High On Protein options, Food items, Cold Coffee, Refreshers, Shakes, Fruit Bowls, Chai, and Combos. The company emphasizes no preservatives, no added white sugar, and 100% natural ingredients across all offerings, with operations across Delhi NCR, Bengaluru, and Chandigarh.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiosk Staff-assisted retail kiosk where customers order fresh beverages and food items that are prepared in front of them with full ingredient and process visibility. Operates in high-traffic urban locations and is the brand's primary customer-facing retail format.
• Blendo India's first automated cold beverage machine that prepares fresh drinks without human intervention using IoT technology, enabling 24/7 unmanned beverage service with consistent quality.
• Smoothies Beverage category featuring fruit-based smoothies such as Alphonso Mango, Mixed Berry, Blueberry Fruit Punch, and Mixed Fruit, prepared from frozen fruits, curd, and natural sweeteners for health-conscious consumers.
• Cold Press Juices Fresh cold-pressed juice offerings including Watermelon, Pineapple, Orange, Mix Fruit, and Orange-Pineapple variants, made without added sugar or preservatives.
• Detox Beverages Health-focused detox beverages such as Mix Vegetable, Red Carrot Beetroot, and Vit C Detox, made from vegetables, fruits, and natural ingredients.
• High On Protein Beverages Protein-enriched beverages including Strawberry Protein Lassi, Alphonso Mango Protein Lassi, Kesar Badam Protein Lassi, Choco Oats Banana Shake, and Gymer Special Shake, formulated with whey protein and natural ingredients.
• Smoothie Bowls

Quantifiable outcome

• 4.2 average customer rating across 70+ outlets
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chaayos: Indian tea chain using tech-enabled ordering and a customization-led kiosk/storefront model. Comparable to Basil in its tech-forward beverage retail approach and urban Indian consumer targeting.
• Chai Point: India's largest automated chai dispensing network with IoT-enabled vending machines deployed across offices and transit hubs. Closely comparable to Basil's Blendo model — automated, transparent preparation with no staff at point of dispense.
• Raw Pressery: India's leading cold-pressed juice brand selling fresh, no-preservative beverages through retail and D2C channels. Directly comparable to Basil in product positioning around clean-label juices, though distributed via retail and delivery rather than automated kiosks.
• Real Activ: Cold-pressed juice and clean-label beverage brand serving Indian urban consumers through retail and online channels. Directly comparable to Basil on product category (fresh juices), clean-label positioning, and Indian D2C distribution.
• Juice Lounge: Indian fresh juice and smoothie chain operating physical storefronts. Comparable to Basil's kiosk format, urban Indian target customer, and fresh-juice-and-smoothie menu structure.

Emerging players

• Epigamia: India-based Greek yogurt and dairy beverage brand targeting health-conscious urban consumers through retail and D2C. Comparable to Basil on Indian health-food positioning and protein-rich beverage offerings, though distributed via packaged retail rather than automated kiosks.

Broad incumbents

• Freshii: Global fresh fast-casual chain offering salads, bowls, and fresh beverages through company-owned and franchised locations. Comparable to Basil on the fresh, tech-enabled, scalable retail format and health-conscious positioning.
• Paperboat: Large, well-funded Indian beverage brand selling traditional and contemporary drinks via retail distribution. Comparable to Basil in the Indian health/traditional beverage space but operates through packaged retail rather than on-premise kiosks.
• Smoothie King: Established US smoothie and health beverage chain with a large franchise footprint. Comparable to Basil on smoothie-centric menus, kiosk-style retail, and goal-oriented (fitness/health) consumer targeting.
• Jamba: US-based smoothie and fresh beverage chain operating franchised stores nationwide. Comparable to Basil on the smoothie-led menu, urban consumer targeting, and standardized in-store preparation experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Basiltastynhealthy
• LinkedInlinkedin.com/company/healthbasil
• Instagraminstagram.com/basil.healthofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basil