VOCÊ RH

What VOCÊ RH does

Voc\u00ea RH is a Brazilian subscription-based HR news and content portal serving human resources professionals, operated as a brand within Grupo Abril (Abril Comunica\u00e7\u00f5es S.A.) and headquartered in S\u00e3o Paulo. The platform publishes daily news, in-depth articles, jobs listings, courses, and a print magazine focused on people management, workplace regulation, and HR technology, distributed through a web portal, a shared Abril mobile app, an email newsletter, and the RHadioCast podcast.

The core product is an editorial subscription sold in three tiers \u2014 Digital B\u00e1sico at R$7.99/month, Digital Premium at R$12.99/month, and Revista em Casa + Digital Premium at R$14.99/month (versus a R$33 newsstand cover price for the bundled print edition). Revenue is generated from consumer subscriptions, corporate bulk subscriptions to HR departments, sponsored content and advertising, paid courses and library products, and content licensing, with sponsorship revenue anchored by partnerships with Wellhub (sponsoring the "Melhores Empresas para (se) Bem-Estar 2026" award) and ESPRO as presenting sponsor for industry events. The publication also publishes research in collaboration with WallJobs, including a census of 334 companies.

The technology footprint is modest: 11\u201350 employees, the portal is hosted within Grupo Abril's shared digital infrastructure, and the company has begun deploying AI-generated article summaries using NLP tools trained by Editora Abril's editorial team. Voc\u00ea RH operates as one of 15 brands inside the Abril portfolio, accessing the conglomerate's aggregate 3M+ app downloads and cross-brand subscription entitlements that materially extend its distribution.

Name

VOCÊ RH

Legal name

Abril Comunicações S.A.

Website

https://vocerh.abril.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Voc\u00ea RH is a Brazilian subscription-based HR news portal under Grupo Abril serving HR professionals with daily news, a print magazine, courses, jobs listings, and the RHadioCast podcast across web, mobile, and print.

Ownership category

akta.pro rank

Product category

Human Resources Media and Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

HR Strategy & Operating Model Design (BPACAJAA)

akta.pro secondary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• Human resources media
• Business news portal
• Professional magazine
• Corporate training
• Workplace content

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Subscriptions: Recurring monthly and annual digital subscriptions providing access to website content, exclusive articles, and the digital magazine archive. Three tiers: Digital Básico (R$7.99/month annual), Digital Premium (R$12.99/month annual), and bundled print+digital (R$14.99/month annual).
2. Print Magazine Subscriptions: Bimonthly printed magazine delivered to subscribers' homes as part of the Revista em Casa + Digital Premium plan. Each edition priced at R$14.99 per copy for subscribers; R$33.00 at newsstands.
3. Sponsored Content & Advertising: Branded content integrations and sponsorship arrangements with corporate partners (e.g., Wellhub as sponsor of Melhores Empresas award, ESPRO as presenting sponsor). Revenue from corporate advertising and sponsored editorial sections.
4. Corporate / Bulk Subscriptions: Volume subscription sales to enterprise clients via [email protected] for team-wide access to Você RH and the broader Grupo Abril digital portfolio.
5. Licensing of Content: Reproduction rights licensing for texts and images via [email protected], enabling third parties to republish editorial content.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Brazilian human resources news portal operated by Grupo Abril that publishes HR news, a magazine, podcasts, and professional development courses aimed at HR professionals and people management decision-makers.

Product overview

Você RH is a Brazilian HR news portal and magazine published by Grupo Abril, offering a multi-platform content ecosystem for HR professionals. The core offerings include Você RH Digital (subscription-based website access with exclusive content), the print magazine delivered bimonthly, and the RHadioCast podcast. Additional content products include an archive library, professional courses, expert columns, and Web Stories. The Abril Signature membership program provides cross-brand benefits including discounts and cashback across all 15 Abril publications accessible through a unified app.

Differentiator

Problem solved

Functional benefit

Products and services

• HR News Portal Online news website publishing daily human resources news, trends, legislation updates, and workplace management coverage for HR professionals in Brazil.
• VOCÊ RH Magazine Flagship print and/or digital magazine featuring in-depth features, interviews, and analysis on human resources topics for Brazilian HR practitioners and executives.
• HR Podcasts Audio podcast series covering human resources subjects, leadership, and workplace trends for HR professionals and people managers.
• HR Professional Development Courses Paid training courses and educational programs on human resources and people management topics delivered to HR professionals and corporate learners in Brazil.

Quantifiable outcome

• 88% satisfaction rate among young professionals surveyed in the estagiários (internship) ecosystem reflecting Você RH's content relevance
• +3 more outcomes

Named customers1 record

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WellhubcoreGTM or Marketing Partner · 1 January 2026Wellhub serves as the exclusive sponsor of Você RH's Melhores Empresas para (se) Bem-Estar 2026 award program. The partnership involves co-branded editorial coverage and promotional activations around corporate employee well-being themes. Wellhub is a global corporate wellness platform connecting employees to gyms, studios, and wellness apps.
• ESPROminorGTM or Marketing Partner · 1 January 2026ESPRO (Instituto para o Desenvolvimento do Jovem Profissional) is featured as a presenting sponsor (Apresentado por) on Você RH's website and in specific content sections. ESPRO is a Brazilian nonprofit focused on youth professional development.
• WallJobsminorOthersVocê RH publishes and reports on research findings from WallJobs' annual Census of Internship Programs (Censo do Estágio), including the 2026 edition covering 1,980 interns across 334 companies and 1,009 higher education institutions. Você RH provides editorial coverage of the research findings, while WallJobs gains media exposure.
• Grupo AbrilcoreOthersVocê RH is a digital-first publication and brand owned by Grupo Abril (Abril Comunicações S.A.), one of Brazil's largest and most established media groups (76 years in operation). The parent company provides infrastructure including digital publishing platform, mobile apps, subscriber management (Minha Abril), payment processing, customer service, and cross-promotion across the portfolio of 15+ magazine brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• InfoMoney: InfoMoney is a leading Brazilian digital financial and business news portal. While focused on markets and finance, it covers management and corporate topics adjacent to VOCÊ RH's executive audience, representing a regional peer competing for Brazilian professional readership.

Broad incumbents

• Folha de S.Paulo: Folha de S.Paulo is Brazil's largest mainstream newspaper with extensive business and labor-market coverage. It is a broad incumbent that competes for general executive readership and provides labor-law and workplace reporting that intersects with VOCÊ RH's editorial territory.
• IstoÉ: IstoÉ is a major Brazilian weekly news magazine covering politics, business, and society. It is a broad incumbent media property that occasionally competes for HR and workplace business content readership versus VOCÊ RH's specialized coverage.
• Veja: Veja is Grupo Abril's flagship general-interest news weekly, covering politics, economics, and business. It offers overlapping HR and workplace coverage but as part of a much broader editorial portfolio, positioning it as a broad incumbent within the same parent group.

Direct peers

• HR Magazine: HR Magazine is a UK-based media outlet covering HR news, employment law, and people management for HR professionals — a direct functional peer in the HR-niche publishing category.
• Baguete: Baguete is a Brazilian online publication focused on HR technology, corporate management, and the workforce market — closely matching VOCÊ RH's coverage of HR-tech, people management, and workplace trends in Brazil.
• People Management (SHRM): SHRM's People Management magazine and online publication is the leading HR-professional content property in the US, serving HR decision-makers with news, analysis, and best practices — directly comparable to VOCÊ RH's HR-portal positioning in Brazil.
• Você S/A: Você S/A is a sister publication under Grupo Abril targeting executives, entrepreneurs, and management professionals in Brazil. It overlaps with VOCÊ RH on people-management and leadership content, making it a directly comparable peer within the same corporate parent.

Emerging players

• Workforce.com: Workforce.com (formerly Workforce Software) publishes HR-tech and workforce-management content for HR leaders, serving a similar audience to VOCÊ RH's readers in the US/English-speaking market — an emerging digital peer in the HR-media category.
• Harvard Business Review Brasil: HBR Brasil publishes management and leadership content targeted at Brazilian executives, including substantial coverage of talent management and organizational behavior — overlapping thematically with VOCÊ RH's HR strategy and leadership content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RevistaVoceRH
• Facebookfacebook.com/revistavocerh
• LinkedInlinkedin.com/company/vocerh
• Instagraminstagram.com/revistavocerh
• YouTubeyoutube.com/@RevistaVOCERH

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOCÊ RH