TENSPACE
TENSPACE operates a two-location experiential retail platform (Columbus, OH and SoHo, NYC) that designs and runs free, immersive 8-12 week brand residencies for enterprise consumer companies, monetizing via brand residency fees, on-site product sales, and ticketed events.
- Company typePrivate
- Founded2021
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TENSPACE does
TENSPACE is an experiential retail platform that designs, builds, and operates free, immersive brand activations for consumer-facing companies. The company operates two physical venues—930 N. High Street in Columbus, Ohio's Short North Arts District and 434 Broadway in SoHo, New York—where it hosts a rotating calendar of seasonal brand residencies, typically lasting 8 to 12 weeks each, featuring one brand at a time. Each residency is a custom-designed, multi-sensory environment with interactive stations, theatrical installations, and share-worthy photo moments tailored to the brand's identity, ranging from financial wellness experiences (Northwest Bank) to fine fragrance discovery (Michael Malul), supplements (Nature Made), bakery retail (Brownie Points), and educational crypto activations (Shining Light on Crypto).
The underlying operational stack is provided by parent company TENFOLD LLC, a Columbus-based, woman-owned creative firm that supplies concepting, design, build-out, staffing, training, and promotional support. Activations are marketed to consumers through organic Instagram channels, weekly email newsletters, curated events, and earned PR (WWD, People.com, AFAR), generating foot traffic at no admission cost and fueling organic user-generated content for brand partners.
TENSPACE monetizes through a layered model: brand residency fees paid by enterprise consumer brands, on-site product sales (merchandise, limited editions, core product) during activations, and ticketed premium events such as yoga classes and panels. Pricing is not publicly disclosed; residency deals are negotiated on a multi-year, full-service basis. The company has executed ten or more named brand activations since 2021, holds multiple American Advertising Awards, and is recognized in AFAR Magazine's 2024 favorite family destinations.
TENSPACE firmographics
Firmographics- Name
- TENSPACE
- Legal name
- TENSPACE LLC
- Website
- https://tenspacebrand.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TENSPACE operates a two-location experiential retail platform (Columbus, OH and SoHo, NYC) that designs and runs free, immersive 8-12 week brand residencies for enterprise consumer companies, monetizing via brand residency fees, on-site product sales, and ticketed events.
- Ownership category
- akta.pro rank
TENSPACE industry classification
Industry- Product category
- Experiential Marketing Services / Brand Activation
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where TENSPACE is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TENSPACE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Brand Residency Fees: Brands pay TENSPACE for a seasonal residency (typically 8-12 weeks). This includes concepting, designing, and building the immersive experience, as well as daily operations, staffing, training, and ongoing promotion through email marketing and social media. The brand gains exclusive access to TENSPACE's audience, physical retail presence in major markets, and organic social content generation.
- Product Sales: During activations, TENSPACE sells featured brand products on-site, including merchandise, limited edition items, and the featured brand's core products. Experiences also drive foot traffic that converts to sales for brand partners.
- Ticketed Events: Premium ticketed events within activations such as yoga classes, meditation sessions, wellness panels, and other special programming generate additional revenue while deepening consumer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Brand Residency - Full-Service Activation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
TENSPACE product offering
Product offeringCore offering
TENSPACE designs, builds, and operates free, immersive seasonal brand activations (typically 8–12 weeks) in dedicated physical retail spaces in Columbus, OH and New York City. Each residency features one consumer brand at a time in a custom-designed multi-sensory environment, providing turnkey experiential marketing services including concept design, build-out, staffing, training, operations, and PR-driven promotion. Brands pay residency fees and benefit from elevated sales velocity, earned media reach, and organic user-generated social content, while consumers access the experiences at no cost.
Product overview
TENSPACE is a first-of-its-kind experiential retail platform that creates free, interactive seasonal brand activations. The core offering is a rotating series of custom-designed immersive experiences—each featuring one brand at a time for typically 8–12 week residencies. TENSPACE hosts these experiences at its Columbus, Ohio and New York City locations, providing brands with a turnkey advertising platform that drives sales, organic social content, and consumer engagement. The portfolio includes brand activations for financial services (Northwest Bank), wellness/supplements (Nature Made, OLIPOP), fine fragrance (Michael Malul), jewelry/accessories (Little Words Project, Love Your Melon), food/bakery (Brownie Points), cryptocurrency/tech (Shining Light on Crypto), athletic wear (RUDIS), and lifestyle (BAN.DO). The platform is powered by TENFOLD, a Columbus-based woman-owned creative firm.
Differentiator
Problem solved
Functional benefit
Products and services
- TENSPACE Seasonal Brand Residency Turnkey 8–12 week immersive seasonal brand residency service in which TENSPACE designs, builds, staffs, and operates a dedicated physical retail space featuring a single consumer brand at a time, providing concept design, custom build-out, multi-sensory environmental design, staffing and training, daily operations, and PR-driven promotion. Targeted at consumer brand CMOs, VPs of Marketing, and brand directors across CPG, wellness, fragrance, fashion, food & beverage, financial services, and lifestyle.
- BAN.DO Holiday Experience Seasonal brand residency for lifestyle brand BAN.DO featuring interactive activations and a 15% lift in lip balm sales. Targeted at consumers and brand customers of BAN.DO.
- RUDIS Wrestling Brand Experience Seasonal brand residency for wrestling and activewear brand RUDIS featuring an immersive wrestling-themed environment and interactive activations. Targeted at wrestling fans and RUDIS brand customers.
- OLIPOP Social Soda Club Experience Seasonal brand residency for prebiotic soda brand OLIPOP featuring a soda-club themed environment and brand sampling. Targeted at OLIPOP customers and better-for-you beverage consumers.
- Love Your Melon Experience Seasonal brand residency for apparel brand Love Your Melon featuring a charity-driven, immersive environment. Targeted at Love Your Melon customers and cause-driven consumers.
- Brownie Points Bakery Experience Seasonal brand residency for bakery brand Brownie Points featuring immersive dessert-themed activations that drove a 2.5X site traffic increase. Targeted at Brownie Points customers and dessert consumers.
- Shining Light on Crypto Experience Seasonal brand residency for the cryptocurrency industry featuring educational and immersive crypto-themed installations. Targeted at crypto-curious consumers and the broader blockchain audience; recipient of a 2023 American Advertising Award.
- Little Words Project Experience Seasonal brand residency for jewelry and lifestyle brand Little Words Project featuring interactive, word-themed installations. Targeted at Little Words Project customers and lifestyle shoppers.
- Michael Malul Fine Fragrance Experience Seasonal brand residency for fine fragrance brand Michael Malul featuring multi-sensory scent installations and fragrance discovery experiences. Targeted at fragrance consumers and Michael Malul customers.
- Nature Made Spring Pop-up Experience Seasonal brand residency for vitamin and supplement brand Nature Made, featuring immersive wellness-themed installations. Generated 290M+ earned impressions, 40M+ earned social reach in 10 weeks, 15X sales velocity, and 100% sustained sales lift post-activation. Targeted at Nature Made customers and wellness consumers.
- Northwest Bank "For What's Next" Experience Seasonal brand residency for community bank Northwest Bank under the "For What's Next" theme, expanding TENSPACE's service into the financial services vertical. Targeted at Northwest Bank customers and community banking consumers.
Quantifiable outcome
- 15X increase in sales velocity for brand partners
- +3 more outcomes
Companies that use TENSPACE
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
TENSPACE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TENSPACE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TENFOLDcoreTENSPACE is powered by TENFOLD, a Columbus-based and woman-owned creative firm. TENFOLD serves as the parent company and creative force behind TENSPACE, providing strategic direction, creative expertise, and operational support for experiential retail activations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
TENSPACE competitors and assessment
Company assessmentEmerging players
- Meow Wolf: Meow Wolf operates large-scale immersive, multi-sensory art environments in multiple US cities that drive significant foot traffic, social content, and consumer brand collaborations. Comparable in delivering immersive share-worthy experiences, though Meow Wolf is consumer-ticketed rather than brand-funded.
- Van Leeuwen Ice Cream Experiential Activations: Van Leeuwen has built a brand around immersive, photo-worthy pop-up experiences similar in spirit to TENSPACE-hosted activations (e.g., OLIPOP, Brownie Points). Relevant as a consumer brand deploying the same experiential playbook TENSPACE enables for its clients.
Broad incumbents
- Sparks: Sparks is a global experiential and brand engagement agency that produces immersive brand experiences, pop-ups, and live events for major consumer brands. Overlap with TENSPACE in delivering multi-sensory activations to enterprise clients.
- Momentum Worldwide: Momentum Worldwide is a large global experiential marketing agency that designs brand activations, pop-ups, and immersive experiences for enterprise clients. It competes with TENSPACE for the same brand experiential budgets but at significantly larger scale and breadth.
- GPJ (George P. Johnson Experience Marketing): GPJ is one of the largest global experiential marketing agencies, delivering brand experiences, pop-ups, and activations for enterprise clients. Comparable in serving consumer brands but at much larger scale and across many more channels.
- GALE Agency: GALE is a large business transformation agency with significant experiential and brand activation capabilities for enterprise clients. Comparable in serving Fortune 500 consumer brands with multi-channel campaigns including experiential retail components.
Direct peers
- Showfields: Showfields operates immersive retail stores that rotate direct-to-consumer brands in dedicated installations, the closest direct analog to TENSPACE's residency model. Both curate interactive environments designed for organic social content and consumer discovery.
- b8ta: b8ta pioneered retail-as-a-service with rotating brand activations in physical showrooms, the same one-brand-at-a-time experiential model TENSPACE operates. Both monetize by charging brands for curated retail presence and consumer engagement.
Others
- Zenith Media OOH (Place-Based Media): Zenith operates place-based and out-of-home media networks in retail, venue, and experiential settings, addressing some of the same advertiser budgets TENSPACE targets. Tangentially comparable as an alternative venue-based advertising channel.
- Refinery29's 29Rooms: 29Rooms was a rotating immersive brand experience featuring multiple sponsored rooms at once, an adjacent model to TENSPACE's single-brand residency. Comparable in producing share-worthy brand-funded installations targeting millennial/Gen-Z consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TENSPACE social profiles
Digital presenceTENSPACE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TENSPACE leadership team
Management profileNumber of profiles
Profiles1 record
TENSPACE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TENSPACE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TENSPACE
What does TENSPACE do?
TENSPACE designs, builds, and operates free, immersive seasonal brand activations (typically 8–12 weeks) in dedicated physical retail spaces in Columbus, OH and New York City. Each residency features one consumer brand at a time in a custom-designed multi-sensory environment, providing turnkey experiential marketing services including concept design, build-out, staffing, training, operations, and PR-driven promotion. Brands pay residency fees and benefit from elevated sales velocity, earned media reach, and organic user-generated social content, while consumers access the experiences at no cost.
Is TENSPACE a public or private company?
TENSPACE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TENSPACE founded?
TENSPACE was founded in 2021. It employs 11 to 50 people.
Where is TENSPACE based?
TENSPACE is headquartered in Columbus, United States, in the North America region.
How does TENSPACE make money?
Three revenue lines are on record. Brand Residency Fees are the primary driver. The others are product Sales and ticketed Events.
Who are TENSPACE's main competitors?
Emerging players on record are Meow Wolf and Van Leeuwen Ice Cream Experiential Activations. Broad incumbents are Sparks, Momentum Worldwide, GPJ (George P. Johnson Experience Marketing) and GALE Agency. Direct peers are Showfields and b8ta. Others are Zenith Media OOH (Place-Based Media) and Refinery29's 29Rooms.
Does TENSPACE have an API?
No public API is recorded for TENSPACE.
What industry is TENSPACE in?
TENSPACE's product category is Experiential Marketing Services / Brand Activation. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 541850 and its SIC code is 7900.