The pastel association
Asociația Pastel is a Bucharest-based Romanian non-profit that runs recurring monthly charitable projects across education, healthcare, environment, disability inclusion, and elderly care, connecting corporate sponsors and individual donors (including via the 3.5% tax redirection mechanism) with disadvantaged communities across multiple Romanian counties.
- Company typePrivate
- Founded2020
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The pastel association does
Asociația Pastel is a Romanian non-profit charitable association registered in Bucharest (Str. Ardeleni, nr. 33, Sector 2) in 2020, originating from an internal program of the pastel communication agency that began in 2018. Its stated mission is to convert charitable giving into a recurring habit — branded as #niciolunăfărăofaptăbună ("no month without a good deed") — by running themed monthly projects across education, child welfare, disability inclusion, healthcare, environmental protection, elderly care, and blood donation. The organization is led by Executive Director Andreea Oprea and Project Manager Iulia Matuchis, supported by a network of 200+ volunteers.
The association does not develop proprietary technology; its work is program management and community organizing. Operational tools are limited to standard infrastructure: the asociatiapastel.ro website for project promotion and donations, the EuPlatesc payment gateway for Visa/Mastercard/Maestro processing, social media channels (Facebook, Instagram), email newsletters, and direct corporate outreach. Since inception it has reportedly reached 800+ direct beneficiaries across 30+ causes, with flagship outcomes including 400 bicycles distributed to rural students, 3,100+ direct beneficiaries from the PractiLand program, 125 children receiving optometric care (58 prescribed free glasses), and 4 inclusive playrooms established for children with disabilities.
The revenue model combines four streams: individual donations (online via EuPlatesc), project-based corporate sponsorship (Romanian fiscal law permits legal entities to deduct up to 20% of profit/income tax), the 3.5% income tax redirection mechanism open to Romanian taxpayers, and the aBUNament monthly corporate subscription program sold via direct outreach. Customer segments span two sides of the market: corporate partners seeking turnkey CSR/employee engagement programs (Carrefour, Kaufland, Hidroelectrica, Profi, Kellanova, Adobe, Lensa, Bic and others) and individual donors; beneficiaries include disadvantaged children, children with disabilities, isolated seniors, rural students, and patients at pediatric rehabilitation facilities. Geographic footprint is exclusively Romania, currently active across at least seven counties.
The pastel association firmographics
Firmographics- Name
- The pastel association
- Legal name
- Asociatia Pastel
- Website
- https://asociatiapastel.ro
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asociația Pastel is a Bucharest-based Romanian non-profit that runs recurring monthly charitable projects across education, healthcare, environment, disability inclusion, and elderly care, connecting corporate sponsors and individual donors (including via the 3.5% tax redirection mechanism) with disadvantaged communities across multiple Romanian counties.
- Ownership category
- akta.pro rank
The pastel association industry classification
Industry- Product category
- Charitable and Community Development Services
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139), Grantmaking and Giving Services (81321), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)
- akta.pro secondary industries
- Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL), Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
Keywords
Where The pastel association is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
The pastel association business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual donations: One-time and recurring donations from individuals via online bank card payments processed through EuPlatesc (Visa, Mastercard, Maestro).
- Corporate sponsorship: Legal entities (companies) sponsor projects through profit-tax or income-tax deductions of up to 20%, per Romanian fiscal law. This is the primary revenue stream, executed project-by-project.
- 3.5% income tax redirection: Romanian taxpayers may redirect 3.5% of their annual income tax to the association at no cost to themselves, representing a significant public fundraising channel.
- aBUNament corporate subscription: A monthly subscription program for companies that want to involve their teams in regular good-deed activities. Companies pay a recurring fee for a structured monthly engagement program tailored to their headcount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | aBUNament corporate subscription — monthly good-deed program for companies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The pastel association product offering
Product offeringCore offering
Asociația Pastel is a Romanian non-profit association that organizes recurring monthly themed charitable projects (the #niciolunăfărăofaptăbună program) addressing education, child welfare, elderly loneliness, disability inclusion, healthcare, blood donation, and environmental clean-up across Romanian counties. It connects corporate sponsors and individual donors with specific beneficiaries through ready-to-execute CSR projects, the aBUNament corporate subscription program, individual online donations, and the 3.5% income-tax redirection mechanism.
Product overview
Asociația Pastel is a Romanian non-profit charitable organization (asociație) focused on community service and social good. The organization does not offer technology products or services. Instead, it facilitates charitable projects including education support, elderly care, environmental actions, healthcare initiatives, and childhood development programs. The organization enables donations through its website and connects volunteers with causes. Key initiatives include Pepcolandia (support for children), equipment donations for rehabilitation centers, educational programs, environmental cleanups, and senior support activities.
Differentiator
Problem solved
Functional benefit
Brands
- aBUNament: A monthly subscription program encouraging companies to involve their teams in regular good deeds. Companies can subscribe to receive monthly good deed opportunities and engagement programs.
Products and services
- aBUNament Corporate Subscription Program A monthly subscription program for Romanian companies that want to involve their teams in regular good-deed activities. Companies pay a recurring fee for a structured monthly engagement program tailored to their headcount and resources, coordinated by Executive Director Andreea Oprea. Pricing is quote-based and negotiated per company.
- Corporate Sponsorship Program A project-by-project sponsorship offering for Romanian legal entities (companies), enabling corporate partners to fund specific monthly good-deed projects with tax deductions of up to 20% of profit or income tax, per Romanian fiscal law. Sponsorship amounts are negotiated per project.
- Individual Online Donation Program One-time and recurring donation channel for individuals via online bank card payments (Visa, Mastercard, Maestro) processed through EuPlatesc, plus bank transfer to dedicated RON and EUR accounts at Procredit Bank. Funds support the association's monthly good-deed projects.
- 3.5% Income Tax Redirection Service A fundraising service enabling Romanian individual taxpayers to redirect 3.5% of their annual income tax to the association at no personal cost, using Form 230 (Formularul 177). Represents a significant public fundraising channel specific to the Romanian fiscal system.
Quantifiable outcome
- 800+ beneficiaries directly served since inception
- +5 more outcomes
Companies that use The pastel association
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
The pastel association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The pastel association partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Carrefour RomâniacoreCarrefour România is a recurring flagship partner across multiple Asociația Pastel projects. It has co-funded Pedale Salvatoare 3.0 (400 bicycles for rural students across 5 schools), Mare de Bine (gift kits for children experiencing the sea), and contributed to STARTedu (school supply kits). The partnership leverages Carrefour's retail footprint and community presence for maximum impact.
- Profi RomâniacoreProfi România supported the Mare de Bine 2.0 project (June 2024), contributing to the logistics and provisions for 21 children from Bacău county to experience the sea for the first time.
- KellanovamajorKellanova supported the Refresh Văcărești 3.0 environmental clean-up project in May 2024, contributing resources and employee volunteers to the action that collected over 1 tonne of waste from Văcărești Natural Park.
- Adobe RomâniamajorAdobe România participated as a corporate volunteer partner in Refresh Văcărești 3.0 (May 2024), contributing employee volunteers to the environmental clean-up action.
- Prima TVmajorPrima TV served as media partner for Refresh Văcărești 3.0, providing post-event TV coverage that amplified the project's reach nationally.
- TremendmajorTremend co-organized the Fir de bine online Martișor market in February 2024, enabling employees to purchase handcrafted items made by children with disabilities from Asociația Pastel's inclusive playrooms. The company also purchased remaining items for distribution to women on March 1–8.
- HidroelectricacoreHidroelectrica is the flagship corporate partner for the Echipament pentru Speranță project, sponsoring the equipping of the physical therapy room at Balneoclimateric Children's Sanatorium in Bușteni with modern rehabilitation equipment. The partnership reflects shared values of solidarity and active societal involvement.
- ParkLake Shopping CentermajorParkLake Shopping Center hosted the cinema visit for 110 children from Călărași in the Premiera Copilăriei project (July 2024), providing the venue and coordinating with Cinema City.
- LensacoreLensa provided free prescription eyeglasses for 58 children diagnosed with visual deficiencies in the Viitorul cu Ochi Buni 3.0 project (August–September 2024) in Sulina, Tulcea county.
- BicmajorBic provided educational kits (writing instruments, colored pencils, markers) for children examined in the Viitorul cu Ochi Buni 3.0 project, supporting their upcoming school year.
- Navrom DeltaminorNavrom Delta provided transportation support for the Viitorul cu Ochi Buni 3.0 project, facilitating travel to Sulina in the Danube Delta.
- Touching ArtminorTouching Art participated in the Viitorul cu Ochi Buni 3.0 project as a creative/artistic partner for the Sulina children's community.
- Kaufland RomâniacoreKaufland România co-funded the STARTedu 3.0 project (September 2024), providing complete school supply kits for 45 students in C.A. Rosetti and Letea communities in the Danube Delta.
- Vard TulceamajorVard Tulcea supported the STARTedu 3.0 project as a corporate partner, contributing to school supply donations and community engagement in the isolated Danube Delta villages.
- ViitorPlusmajorViitorPlus is a long-term environmental NGO partner, having co-organized the Spring Good Deeds tree-planting action (625 poplars planted in Chirnogi, Călărași in 2018) and participated in environmental projects.
- Administrația Parcului Natural VăcăreștimajorThe Văcărești Natural Park Administration provided full institutional support for the Refresh Văcărești 3.0 environmental clean-up action, the largest urban park in Romania.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
The pastel association competitors and assessment
Company assessmentDirect peers
- Fundația United Way România: Federated giving organization in Romania that pools corporate and individual donations to fund community projects — directly comparable to Pastel's intermediary role connecting donors with beneficiaries across multiple causes.
- Habitat for Humanity România: Romanian branch of international nonprofit combining corporate volunteer engagement with community projects; comparable volunteer-driven and corporate-partner-led model for community impact.
- Fundația Comunitară București: Romanian community foundation operating in Bucharest that connects donors, companies, and NGOs around community causes — the closest analogue to Pastel's community-led, monthly-project model in the same city and ecosystem.
- Asociația Dăruiește Viață: One of the largest Romanian healthcare-focused nonprofits, raising corporate and individual donations for hospital infrastructure; comparable Spanish-style donor-coordination model with corporate sponsorship and recurring fundraising campaigns.
Emerging players
- ViitorPlus (Viitor Plus): Romanian environmental nonprofit and Pastel's stated partner on environmental projects (625 poplars, Văcărești clean-up); comparable in mission focus on sustainability and community volunteer engagement.
Broad incumbents
- Salvați Copiii România (Save the Children Romania): Established Romanian child welfare nonprofit with a national footprint and significant corporate partnerships; addresses many of the same beneficiary segments (rural children, education, healthcare) as Pastel but at much larger scale.
- World Vision România: International NGO with established Romanian operations running child sponsorship, education, and rural community programs; comparable in focus on disadvantaged children and youth, but with substantially larger resources and international backing.
- Crucea Roșie Română (Red Cross Romania): Major Romanian humanitarian organization with national reach, running blood donation and elderly care programs that overlap with Pastel's Secret Donor and Aplauze la vârsta a treia initiatives.
Others
- Fundația Vodafone România: Corporate foundation of Vodafone România funding health, education, and inclusion programs through grants and partnerships; comparable as a corporate CSR funding partner with similar program-portfolio structure, though operating as a foundation rather than a community-led association.
Regional players
- Teach for Romania (Fundația Teach for Romania): Romanian education nonprofit addressing rural educational inequality — overlaps with Pastel's Pedale Salvatoare, STARTedu, and Viitorul cu Ochi Buni projects targeting children in disadvantaged rural communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The pastel association social profiles
Digital presenceThe pastel association financial estimates
Financial estimateRevenue estimate
Valuation estimate
The pastel association leadership team
Management profileNumber of profiles
Profiles2 records
The pastel association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The pastel association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The pastel association
What does The pastel association do?
Asociația Pastel is a Romanian non-profit association that organizes recurring monthly themed charitable projects (the #niciolunăfărăofaptăbună program) addressing education, child welfare, elderly loneliness, disability inclusion, healthcare, blood donation, and environmental clean-up across Romanian counties. It connects corporate sponsors and individual donors with specific beneficiaries through ready-to-execute CSR projects, the aBUNament corporate subscription program, individual online donations, and the 3.5% income-tax redirection mechanism.
Is The pastel association a public or private company?
The pastel association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The pastel association founded?
The pastel association was founded in 2020. It employs 1 to 10 people.
Where is The pastel association based?
The pastel association is headquartered in Bucharest, Romania, in the Europe region.
How does The pastel association make money?
Four revenue lines are on record. Individual donations are the primary driver. The others are corporate sponsorship, 3.5% income tax redirection and aBUNament corporate subscription.
Who are The pastel association's main competitors?
Direct peers on record are Fundația United Way România, Habitat for Humanity România, Fundația Comunitară București and Asociația Dăruiește Viață. ViitorPlus (Viitor Plus) is listed as an emerging player. Broad incumbents are Salvați Copiii România (Save the Children Romania), World Vision România and Crucea Roșie Română (Red Cross Romania). Fundația Vodafone România is listed as an others. Teach for Romania (Fundația Teach for Romania) is listed as a regional player.
Does The pastel association have an API?
No public API is recorded for The pastel association.
What industry is The pastel association in?
The pastel association's product category is Charitable and Community Development Services. Its primary akta.pro industry code is BPAGADAC, After-School, Tutoring & Academic Enrichment Nonprofits, with a secondary code of BPAGADAL, Dropout Prevention, Alternative Education & Re-Engagement Nonprofits. Its NAICS code is 8139 and its SIC code is 8300.