What Prima-TV does

Prima-TV (operating as ООО «ТРК Прима-ТВ», legal entity since 2001) is a private regional television channel headquartered in Krasnoyarsk, Russia, serving the Krasnoyarsk Krai market within the Siberian Federal District. The channel produces and broadcasts a daily evening news program (Новости Прима, Mon-Fri at 7:00 PM) alongside original programs including an investigative/community watchdog show (Дежурная группа), a lifestyle and celebrity news program (Светские новости с Марией Дельвер), and a co-produced urban-development program (Урбанисты с соской). It positions itself as a family-entertainment alternative without sensationalist or crime content, and runs an annual community event, the Green Festival (Зеленый фестиваль).

The company operates a conventional over-the-air broadcast supplemented by distribution agreements with 15+ cable and IPTV operators across the region, including Beeline, Rostelecom, Siberian Networks, DOM.RU, and Tiviant. Technology stack is limited to standard broadcast infrastructure plus the MediaHills Return Path Data (RPD) measurement system for audience-ratings analysis. There is no disclosed mobile app, API, or AI/ML capability. Distribution and audience analytics are Prima-TV's principal technical dependencies.

Prima-TV generates revenue across four streams: (1) broadcast advertising sales placed in programming and author shows, sold through a dedicated commercial department with quote-based multi-year contracts; (2) custom advertising video production services for clients; (3) cable retransmission/distribution arrangements with regional operators; and (4) classified advertising through its magazine.prima-tv.ru digital platform. Customer segments are local Krasnoyarsk businesses and advertisers (primary), regional television viewers (primary), and cable/IPTV operators (secondary), with the Krasnoyarsk Regional Administration identified as a named government client for news coverage and public information dissemination. The firm is privately held by General Director Sergey Grigoryevich Rubtsov, with no disclosed institutional investors or funding rounds.

Name

Prima-TV

Legal name

ООО «ТРК Прима-ТВ»

Website

https://prima-tv.ru

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Prima-TV is a privately held regional television channel based in Krasnoyarsk, Russia, broadcasting local news, family-oriented entertainment, and original programming to Krasnoyarsk Krai viewers via over-the-air signal and 15+ cable/IPTV partners, and monetizing through advertising sales, ad production, cable distribution, and classifieds.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Regional television broadcasting
• Television advertising sales
• Commercial video production
• Local news programming
• Cable content distribution

Headquarters

HQ city

Krasnoyarsk

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: Placement of advertisements in broadcast programming and author programs. Revenue generated from businesses advertising products and services to television audience.
2. Advertising Production: Production of advertising videos and commercials for clients. Clients provide requirements and budget, channel produces video content.
3. Cable Distribution Fees: Revenue from cable operators broadcasting Prima-TV content on their networks. Partnership with Beeline, Siberian Networks, Tiviant, Electron, and other operators.
4. Classified Advertising: Placement of classified advertisements through magazine.prima-tv.ru platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Prima-TV operates a family-entertainment regional television channel in Krasnoyarsk, broadcasting original news, lifestyle, urban-development, and investigative programming. The company sells television advertising placement, produces commercial videos for clients, and runs a classified advertising platform (Магазин Прима). Content is distributed over-the-air and through 15+ cable and IPTV operators across the Krasnoyarsk Krai region.

Product overview

Prima-TV is a family-entertainment regional television channel based in Krasnoyarsk, Russia, operated by LLC «ТРК Прима-ТВ». The channel offers a portfolio of news programs (daily evening news, investigative reporting project 'Дежурная группа', gossip show with Maria Delver), urban development content (Урбанисты с соской), advertising placement and production services, classified advertising, and a TV program guide. The channel positions itself as a positive, family-friendly alternative to sensationalist media.

Differentiator

Problem solved

Functional benefit

Brands

• Дежурная группа: Original investigative/community watchdog program covering infrastructure, municipal issues, and civic concerns in Krasnoyarsk.
• Светские новости с Марией Дельвер
• Урбанисты с соской

Products and services

• Prima-TV Channel (Прима-ТВ) Family-entertainment regional television channel broadcasting news, entertainment, lifestyle, urban planning, and investigative programming to the Krasnoyarsk Krai audience over-the-air and via cable/IPTV partners.
• Television Advertising Placement (Размещение рекламы)

Quantifiable outcome

• High television viewership with reach to large number of potential consumers

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Beeline (ВымпелКом)coreChannel Partner/ Reseller/ DistributorBeeline distributes Prima-TV on channel 76 via internet set-top box as part of their television service offering.
• Siberian Networks (Сибирские Сети)coreChannel Partner/ Reseller/ DistributorSiberian Networks distributes Prima-TV under brands ASTRON, OptixTel, MULTIMA, and Prima Teleset on channels 27-28 in both analog and digital cable formats.
• Rostelecom (Ростелеком)coreChannel Partner/ Reseller/ DistributorRostelecom distributes Prima-TV on channel 999 as part of their digital television package.
• DOM.RU (Эр-Телеком)minorChannel Partner/ Reseller/ DistributorDOM.RU distributes Prima-TV on channels 36 and 32.
• MediaHillscoreTechnology or IntegrationUses MediaHills television measurement system for audience ratings based on Return Path Data technology.
• Tiviant (Тивиант)minorChannel Partner/ Reseller/ DistributorTiviant distributes Prima-TV on channel 35.
• Other regional cable operatorsminorChannel Partner/ Reseller/ DistributorIncludes ORION-TELEKOM, Yartv, KRASLAN, ERIDAN, GTS, and others distributing Prima-TV across Krasnoyarsk region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ТНТ (TNT): Leading Russian entertainment-focused national television channel known for original scripted programming and comedy. Comparable in monetizing through broadcast advertising and producing original entertainment content, though at national scale versus Prima-TV's regional focus.
• РЕН ТВ (REN TV): Russian national television channel covering news, documentaries, and entertainment. Both Prima-TV and REN TV compete for advertising budgets in regional markets and operate multi-platform distribution through cable operators and IPTV services.
• СТС (CTC): Major Russian national entertainment television channel targeting family audiences with comedy and entertainment programming. Most closely aligned with Prima-TV's family-friendly positioning strategy, though distributed nationally and backed by a major media holding company.
• Первый канал (Channel One Russia): Russia's flagship national television network and largest broadcaster. Comparable as a TV advertising platform monetizing broadcast reach through ad sales and distribution via cable/IPTV operators, though at vastly larger national scale versus Prima-TV's regional Krasnoyarsk focus.
• Звезда (Zvezda): Russian national television channel operated under the Ministry of Defence. Comparable in being a Russian-language television broadcaster monetizing through advertising placement and distribution partnerships with cable operators, though state-operated and defense-focused in programming.
• ТВ-3 (TV-3): Russian national entertainment television channel focused on movies, series, and lifestyle content. Comparable in monetizing broadcast advertising through entertainment programming, though TV-3 operates at national scale with major media holding backing (Gazprom-Media).
• НТВ (NTV): One of Russia's top-three national television networks with news and entertainment programming. NTV competes with Prima-TV for advertising share in Krasnoyarsk through carriage on the same cable and IPTV platforms, and follows a similar general-entertainment positioning.
• Россия-1 (Russia-1): Major state-owned Russian national television channel competing for both viewers and advertising budgets across Russia. Both Prima-TV and Russia-1 monetize through broadcast advertising placement and produce original content, though Russia-1 operates nationally with significantly larger production budgets.

Emerging players

• Rutube: Russia's leading video hosting platform and homegrown YouTube alternative owned by Gazprom-Media. Competes with Prima-TV for both viewer attention and digital advertising budgets in Russia, particularly among younger demographics shifting away from traditional broadcast TV viewing habits.
• VK Video: Major Russian video streaming service integrated into the VKontakte social network. Represents an emerging digital video competitor to traditional regional TV broadcasters like Prima-TV, particularly for younger audiences, short-form content, and shift of advertising budgets from linear TV to digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/novosti_prima
• YouTubeyoutube.com/channel/UC_1vvFBu1s_HI2vRKUzELfQ?view_as=subscriber
• Facebookfacebook.com/primakrsk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima-TV