Wilhelmer Catering

What Wilhelmer Catering does

Wilhelmer Catering is the catering and event-management brand of Wilhelmer Gastronomie GmbH, a privately held, family-owned German hospitality group headquartered in Stuttgart and founded in 1969 by Erika Wilhelmer with the traditional Swabian restaurant Stuttgarter Stäffele. The group now operates 14 distinct concepts spanning fine dining (Speisemeisterei, two Michelin stars since 2022, Restaurant of the Year 2023), traditional Swabian restaurants (Stuttgarter Stäffele, Stuttgarter Schlachthof), urban restaurants and clubs (Amici), gin-and-dry-aged-beef concepts (Ampulle in Stuttgart and The Dry Gin & Beef Club in Berlin), a unique 800+ square-metre event venue (Schweinemuseum), a double-story fest tent (SchwabenWelt on Cannstatter Wasen, ~6,000 seats), airport and museum gastronomy (Erikas, Bertha's Restaurant and Café Jellinek at the Mercedes-Benz Museum since January 2025, Hi Mike), serviced apartments (Stäffele City-Appartements), and the core Wilhelmer Catering service.

The catering business offers full-service event execution ranging from intimate business lunches to large-scale public events of up to 100,000 guests, covering culinary concept development, venue sourcing, staffing, equipment, entertainment programming and shuttle services. Pricing is custom-quoted per event with no publicly disclosed rates; ancillary revenue streams include restaurant dining, online consumption vouchers, premium spirits partnerships (Veuve Clicquot, Moët & Chandon, Laurent-Perrier, Ruinart, Taittinger, Bollinger, Jägermeister), and a regional supplier ecosystem built around Schwabenbräu and Stuttgart-area winemakers. International operations extend to Monaco (Formula 1 Grand Prix catering) and Mallorca.

Customer segments span corporate clients (company celebrations, product launches, business lunches), private individuals (weddings, anniversaries, birthdays), and public event organizers and municipalities (Stuttgarter Weindorf, Jazz Open, Stuttgarter Weihnachtsmarkt, BOSS OPEN). The company is led in its second and third generation by Joshua Wilhelmer, Michael Wilhelmer, and Marc-Julian Scharr, and holds DEHOGA Umwelt-Check environmental certification since 2012. Marketing relies on Meta Pixel-driven paid social, individual venue Instagram accounts, an SEO-optimized corporate website, email inquiry, and earned media through high-profile public events. There is no proprietary software platform, mobile app, public API, or AI capability disclosed.

Name

Wilhelmer Catering

Legal name

Wilhelmer Gastronomie GmbH

Website

https://wilhelmer-gastronomie.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilhelmer Catering is the event-catering arm of Wilhelmer Gastronomie GmbH, a privately held Stuttgart family hospitality group operating 14 venues across Germany, Berlin, Monaco and Mallorca, serving corporate clients, private individuals and public event organizers from business lunches to 100,000-guest events.

Ownership category

akta.pro rank

Product category

Catering and Event Hospitality Services

NAICS

Caterers (722320), Full-Service Restaurants (722511), Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Concessions, Pop-Ups & Temporary Foodservice for Events (THAHAKAL), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Premium catering services
• Event management
• Fine dining
• Large-scale event catering
• Restaurant operations

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Operations: Multiple restaurants under the Wilhelmer brand generate revenue through food and beverage sales to dine-in customers. Venues include Stuttgarter Stäffele, Amici, Speisemeisterei, Stuttgarter Schlachthof, Schweinemuseum, Ampulle, and others.
2. Catering Services: Premium catering services for corporate events, celebrations, and large public events ranging from business lunches to events accommodating up to 100,000 guests. Revenue is project-based, typically custom-quoted per event.
3. Event Management & Venue Rental: Full-service event organization including location provision, staffing, equipment, and program coordination. The company owns and operates unique event venues such as the SchwabenWelt fest tent and Schweinemuseum.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wilhelmer Catering provides full-service premium catering and event management for corporate events, private celebrations, and large-scale public events with capacities from 50 to 100,000 guests. The service covers culinary concept development, venue sourcing, professional staffing, equipment, entertainment programming, and shuttle services. Operating under the Wilhelmer Gastronomie GmbH umbrella, it is complemented by 14 owned restaurants, bars, and unique event venues including a 2-Michelin-star fine dining restaurant, a double-story festival tent, and the world's largest pig museum.

Product overview

Wilhelmer Catering is a premium catering and event management brand under the Wilhelmer Gastronomie GmbH umbrella, operating since the early 1980s alongside a diversified portfolio of 14 distinct restaurant and hospitality brands. The core offering is full-service catering for events ranging from intimate business lunches to large-scale public events hosting up to 100,000 guests, incorporating culinary concepts, venue sourcing, staffing, entertainment programming, and shuttle services. The ecosystem spans fine dining (Speisemeisterei – two Michelin stars), casual Swabian cuisine (Stuttgarter Stäffele), gin and steakhouse concepts (Ampulle and The Dry Gin & Beef Club Berlin), a unique museum event venue (Schweinemuseum), festival tent experiences (SchwabenWelt), urban club/restaurant (Amici), and airport/cafe/day-gastronomy concepts (Erikas, Hi Mike, Café Jellinek, Bertha's), collectively representing a multi-concept hospitality group unified under family ownership and the shared philosophy of Swabian hospitality meets modern innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilhelmer Catering Premium catering and event management service offering full-service event catering from business lunches to large-scale events with capacities from 50 to 100,000 guests, including culinary concepts, venue sourcing, staffing, entertainment programming, and shuttle services. Targets corporate clients, private individuals, and public event organizers.
• Speisemeisterei Two-Michelin-star fine dining restaurant located in historic Schloss Hohenheim, offering creative fine cuisine with regional roots and international influence, with approximately 70 indoor seats plus terrace and event spaces. Open to guests and private events.
• Amici Urban restaurant, bar and club in Stuttgart offering Euro-Asian fusion cuisine, a central bar, summer glass terrace over water, and evening club experience for up to 370 guests.
• Stuttgarter Stäffele Traditional Swabian restaurant in Stuttgart-West operating since 1969, serving homemade Swabian specialties such as Maultaschen and Bubenspitzle across multiple rooms including a wine cellar and rare wines cabinet. Holds 'Schmeck den Süden' certified menu status.
• Ampulle – The Dry Gin & Beef Club Gin bar and dry-aged steakhouse in Stuttgart featuring over 350 gin varieties, dry-aged beef cooked on an 800-degree grill, a botanical garden, and a historic 110-year-old Black Forest pharmacy interior, plus the Gin Academy and private event spaces.
• Schweinemuseum World's largest pig museum spanning over 800 square meters across 29 themed rooms with over 50,000 exhibits, also operating as an event venue for birthdays, corporate events, and cultural gatherings.
• Stuttgarter Schlachthof Historic Art Nouveau restaurant and beer garden in Stuttgart featuring regional Swabian cuisine, multiple event rooms, a large sun terrace accommodating up to 250 guests, and an adjacent beer garden and art garden.
• Wilhelmer's SchwabenWelt Double-story festival tent on Cannstatter Wasen accommodating approximately 6,000 guests on two levels, known for its old-wood ambiance, Swabian classics, champagne bar, and exclusive König-Wilhelm-Loge. Hosted at events including Cannstatter Volksfest.
• Bertha's Restaurant Restaurant, bistro, and deli operated as the official gastronomic partner of the Mercedes-Benz Museum since January 2025, serving fresh regional classics, homemade desserts, and snacks across three levels.
• Café Jellinek Café and bistro located in the Mercedes-Benz Niederlassung Stuttgart, offering homemade cakes, snacks, and daily meals with approximately 50 seats in a bright, modern setting.
• Hi Mike Smart casual daytime gastronomy concept at Mercedes-Benz Niederlassung Stuttgart featuring conscious food, seasonal ingredients, brainfood bowls, sushi, ramen, and sustainable dining for mobile, health-conscious guests.
• Erikas Airport restaurant at Terminal 2, Stuttgart Airport, serving hearty Swabian classics and honest daily meals with a home-away-from-home atmosphere, open for breakfast through lunch.
• Stäffele City-Appartements Furnished city apartments in Stuttgart offering hotel-like comfort with weekly laundry and cleaning services, kitchenettes, and complimentary Wi-Fi, situated directly above the Stuttgarter Stäffele.
• The Dry Gin & Beef Club Berlin Restaurant and gin bar in Berlin's Oranienburger Strasse featuring over 700 gin varieties, dry-aged beef from sustainable farms near Lake Constance, and private areas for tastings and events.

Quantifiable outcome

• Capable of serving events from 50 to 100,000 guests
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• SchwabenbräucoreStrategic or Co-development PartnerLong-standing partnership with local brewery Schwabenbräu, supplying beers including the Volksfestbier served at SchwabenWelt fest tent. This partnership ensures authentic regional beer offerings and supports the company's sustainability commitment to local suppliers.
• Regional WinemakerscoreStrategic or Co-development PartnerDecades-long relationships with top winemakers from the Stuttgart region, guaranteeing quality regional wines for restaurants and events. Supports the company's focus on regional sourcing and authenticity.
• Mercedes-Benz (Niederlassung Stuttgart)flagshipStrategic or Co-development PartnerSince January 2025, Wilhelmer operates Bertha's Restaurant, Bistro, and Deli within the Mercedes-Benz Museum complex. This flagship partnership includes managing the gastronomic experience for museum visitors and accompanying museum events including Stadtkultur and Open-Air-Kino.
• Champagne and Spirits Partners (Veuve Clicquot, Moët & Chandon, Laurent-Perrier, Ruinart, Taittinger, Bollinger, Jägermeister)coreGTM or Marketing PartnerPremium champagne and spirits suppliers supporting events and restaurant operations. These partnerships provide quality assurance for premium events and enhance the brand positioning of catering and restaurant services.
• Schloss AffaltrachminorChannel Partner/ Reseller/ DistributorFeatured partner on the company website, likely providing additional event venue or hospitality services.
• Various Food and Beverage Suppliers (Ullrich Food, Reisetbauer, Krueger)minorOthersVarious food and beverage ingredient suppliers supporting daily restaurant and catering operations with quality ingredients.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DO & CO: Austrian-listed premium hospitality group specializing in event catering for global sports events (including Formula 1 Grand Prix), airline catering, and premium restaurants. Highly comparable given Wilhelmer's F1 Monaco operations and similar premium positioning, though at much larger scale.
• Feinkost Käfer: Premium German caterer specializing in event catering, party service, and gourmet food retail with operations at Munich events like Oktoberfest. Direct competitor in the German premium event catering segment with similar clientele.
• Stockheim Catering: German premium caterer focused on event catering, gastronomy, and venue hospitality with operations across Germany. Competes in same premium segment as Wilhelmer Catering for corporate events and large-scale functions.
• Kofler & Kompanie: German premium full-service caterer offering event catering, venue hospitality, and high-end cuisine for corporate and private events. Directly comparable to Wilhelmer Catering in the German premium event catering market with similar target clients and full-service concept.
• Letsche Catering: Established premium German caterer offering full-service event catering, venue services, and customized menus for corporate and private events. Comparable regional premium positioning to Wilhelmer Catering in Germany.

Broad incumbents

• Sodexo (Germany): Global food services and facilities management company with significant German presence in contract catering and event services. Overlaps with Wilhelmer's corporate event and venue catering offerings as part of a much wider portfolio.
• Aramark (Germany): Global contract foodservice provider with German operations across corporate, sports, and event catering. While operating at much larger scale and broader scope, it competes with Wilhelmer for corporate event and venue catering contracts in Germany.
• Marché International / Marché Group: Swiss-origin premium event catering and restaurant operator with German locations including motorway service areas and event venues. Comparable through their event catering and managed hospitality venues, though primarily mid-market rather than ultra-premium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wilhelmer_catering
• Facebookfacebook.com/wilhelmercatering
• LinkedInlinkedin.com/company/wilhelmer-gastronomie-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilhelmer Catering