Schloßkellerei Affaltrach Dr. Reinhold Baumann KG Wein- und Sektkellerei

What Schloßkellerei Affaltrach Dr. Reinhold Baumann KG Wein- und Sektkellerei does

Schloßkellerei Affaltrach Dr. Reinhold Baumann KG Wein- und Sektkellerei is a family-owned German wine and sparkling wine producer headquartered in Obersulm-Affaltrach, Württemberg, in continuous operation since 1928. The portfolio spans still wines (white, rosé, red), traditional Sekt (sparkling wine) with production roots in 1936, Secco, Prosecco, alcohol-free sparkling variants, and the 28 GIN spirits line. The business is currently led by three managing partners from the 3rd and 4th generation of the Baumann family (Thomas, Tanja, and Marc Baumann) and operates with 80+ employees across production, retail, and event functions.

The company runs a multi-channel go-to-market model. Direct-to-consumer revenue is generated through an e-commerce site and the on-site Vinothek "meeting life" retail and event showroom in Affaltrach, Eschenau, and Willsbach, supplemented by an annual Wine & Food Festival drawing 12,000+ visitors. A B2B channel serves gastronomy, hotel, and specialty wine trade customers through dedicated portals, with a private-label "Business-Sekt-Solutions" program offering over 15,000 recipe configurations at a 600-unit minimum order quantity. Awards received include Sparkling Wine Producer of the Year, a Top 10 Sparkling Wine Producer Germany ranking, and multiple category distinctions in 2016, 2019, 2020, and 2021.

The entity is structured as a Kommanditgesellschaft (KG, limited partnership) under German family-ownership law, with no disclosed external funding and no announced geographic expansion beyond the domestic German market. There is no evidence of AI/ML, software platform, or technology-product components; the competitive position rests on heritage, brand recognition, private-label configurability, and event-led consumer engagement rather than on technology differentiation.

Name

Schloßkellerei Affaltrach Dr. Reinhold Baumann KG Wein- und Sektkellerei

Legal name

Schlosskellerei Affaltrach Dr. Reinhold Baumann KG

Website

https://schlossaffaltrach.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned wine and sparkling wine producer in Württemberg, Germany, operating since 1928 across four generations. Produces wines, premium Sekt, Secco, and gin for end consumers via e-commerce and on-site retail, plus B2B private-label solutions for gastronomy, hotels, and trade customers.

Ownership category

akta.pro rank

NAICS

Wineries (312130), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Württemberg wines
• Sparkling wine production
• Private label Sekt
• Wine estate
• Sektkellerei products

Headquarters

HQ city

Obersulm-Affaltrach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Consumer Sales (B2C E-commerce and Retail): Direct sales to end consumers through the company's own e-commerce shop (baumann-weine.de) and the on-site Vinothek "meeting life" showroom. Consumers can purchase wines, sparkling wines, and wine packages directly.
2. Business-to-Business (B2B) Sales – Private Label / Eigenausstattung: Private label production for business customers (gastronomy, hotels, industry, delicatessen) under the Schloss Affaltrach Business-Sekt-Solutions program. Customers can brand their own sparkling wine, Secco, and Prosecco with minimum order quantities of 600 units. Over 15,000 configuration combinations available.
3. Wholesale / Trade Sales: Sales to the gastronomy sector, hotel industry, and wine and beverage specialty trade across Germany, including renowned delicatessen houses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Schlosskellerei Affaltrach produces and sells premium Württemberg wines and sparkling wines (Sekt) across three tiers (Collection, Klassik, Premium), including white, rosé, and red wines, premium Sekt, alcohol-free sparkling options, Secco, and Prosecco. The company also operates a private-label program (Business-Sekt-Solutions) with over 15,000 customization configurations, and the Vinothek "meeting life" on-site tasting and retail showroom.

Product overview

Schloßkellerei Affaltrach is a family-owned wine and sparkling wine producer operating since 1928. The product portfolio centers on two core offerings: (1) the Wein- & Sektcollection – premium wines and sparkling wines available in Collection, Klassik, and Premium tiers, and (2) Schloss Affaltrach® Business-Sekt-Solutions – a private-label sparkling wine program offering over 15,000 customization configurations with a 600-unit minimum order. The company also operates the Vinothek „meeting life" as an on-site sales and tasting venue. Sekt products include white, rosé, and non-alcoholic varieties in multiple dosages (Brut, Extra Trocken, Trocken, Demi Sec) and sizes from 0.2L to 3 liters.

Differentiator

Problem solved

Functional benefit

Brands

• Schloss Affaltrach® Business-Sekt-Solutions: Private label sparkling wine solutions for business customers, featuring over 15,000 customization options for trade marks.
• IMPULS Sekt
• Baumann Weine

Quantifiable outcome

• Schaumweinproduzent des Jahres (Sparkling Wine Producer of the Year) awarded by Genussmagazin selection in 2017, 2019, 2020, and 2021 – demonstrating consistent excellence across multiple years.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• Rotkäppchen-Mumm Sektkellereien: Germany's largest Sekt producer, headquartered in Freyburg, with broad brand portfolio (Rotkäppchen, Mumm, Geldermann). Direct competitor in the German sparkling wine market across price tiers and private-label offerings.
• Fürst von Metternich Sektkellerei: Premium German Sekt brand within Henkell Freixenet portfolio, focused on traditional-method sparkling wines. Overlaps with Schloss Affaltrach's premium Sekt positioning.
• Henkell Freixenet: Major German Sekt and international sparkling wine group (Henkell, Freixenet, Fürst von Metternich). Competes directly in German Sekt segment with private-label capability and premium cuvées.
• Weingut Wöhrle: Established Baden-Württemberg wine and Sekt producer with similar mid-sized family-owned profile and multi-tier portfolio. Comparable regional competitor in adjacent Baden-Württemberg geography.
• Weingut Schnaitmann: Premier Württemberg wine estate (VDP member) with award-winning still wines and Sekt. Direct regional peer competing in the same geographic category and at similar premium price points.
• Schloss Wackerbarth: Saxon state-owned winery and Sektkellerei with strong experiential tourism (tastings, events) and Sekt heritage. Highly comparable model combining winery, Sekt production, and visitor experiences.

Regional players

• Weingut Herzog von Württemberg: Historic Württemberg wine estate with significant regional heritage and diversified wine/Sekt portfolio. Comparable in regional category and family-heritage positioning.
• Deutsches Weintor: Large German wine cooperative group on the Pfalz/Alsace border. Comparable in German wine-producing scale and diversified B2B/B2C distribution, though larger and more distantly located.
• Weinmanufaktur Untertürkheim: Württemberg wine cooperative with significant Sekt production. Comparable in regional production scale and Württemberg Sekt focus, though cooperative (rather than family-owned) governance structure differs.

Others

• VDP (Verband Deutscher Prädikatsweingüter): German fine-wine association of ~200 leading estates. Sets quality standards and represents the category in which Schloss Affaltrach competes for premium positioning and awards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/schlossaffaltrach
• Facebookfacebook.com/schloss.affaltrach
• Instagraminstagram.com/schlossaffaltrach
• LinkedInlinkedin.com/company/schlo%C3%9Fkellerei-affaltrach-dr.-reinhold-baumann-kg-wein--und-sektkellerei

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schloßkellerei Affaltrach Dr. Reinhold Baumann KG Wein- und Sektkellerei