The AP Group
The AP Group is a privately-held residential real estate team operating under RE/MAX Advantage Plus (Minnesota) and Sotheby's International Realty (Colorado), serving home buyers, sellers, and investors in the Twin Cities and Steamboat Springs markets with a staff of licensed agents and dedicated marketing, IT, and legal support.
- Company typePrivate
- Founded2003
- HeadquartersExcelsior, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The AP Group does
The AP Group is a privately-held residential real estate team founded in 2003 by Andy Polski, operating under two brokerage affiliations: RE/MAX Advantage Plus in Minnesota (Excelsior/Twin Cities) and Sotheby's International Realty in Colorado (Steamboat Springs/Hayden). The team provides full-service buyer and seller representation, vacation rental advisory, land development guidance, and investment property services across both markets. Its roughly 10+ professionals include licensed agents, a marketing coordinator, a client care coordinator, four IT professionals, full-time legal counsel, and a Broker Associate (Andrew Dale) recruited from PGIM Real Estate where he underwrote nearly $1B in transactions.
The business operates on a traditional transaction-fee revenue model, earning commissions on completed buyer and seller transactions at the prevailing 5-6% rate split between agents and brokerages. The team does not build proprietary technology; its toolset consists of standard real estate listing platforms, Zillow integration, and owned content marketing channels including a podcast, YouTube channel, blog, Instagram presence, and email newsletter used for top-of-funnel lead generation and brand building. Customer segments are horizontal — individual home buyers, sellers, investors, and developers — with no enterprise or institutional anchors.
The AP Group has no external investors, no venture funding, and no parent holding company structure; it functions as an affiliated agent team under its brokerage partners. Its geographic footprint spans two distinct US submarkets: the suburban Twin Cities lake communities (Minnesota) and the Routt County resort market (Colorado), with Andy Polski having relocated to Steamboat Springs in 2020 to personally anchor the Colorado expansion. Recognition includes the 2019 'Most Successful New Team' award and the 2020 'Realtor on the Rise' feature in Real Producers Magazine.
The AP Group firmographics
Firmographics- Name
- The AP Group
- Legal name
- The AP Group
- Website
- https://apgroup.us
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The AP Group is a privately-held residential real estate team operating under RE/MAX Advantage Plus (Minnesota) and Sotheby's International Realty (Colorado), serving home buyers, sellers, and investors in the Twin Cities and Steamboat Springs markets with a staff of licensed agents and dedicated marketing, IT, and legal support.
- Ownership category
- akta.pro rank
The AP Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
Keywords
Where The AP Group is headquartered
LocationHeadquarters
- HQ city
- Excelsior
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The AP Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional real estate commission-based revenue model. The team operates as licensed real estate agents/brokers earning commissions on completed buyer and seller transactions. Commission rates are typically a percentage of the home sale price, split between listing agent and buyer's agent, with a portion going to the brokerage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission-based services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The AP Group product offering
Product offeringCore offering
The AP Group is a team-based residential real estate brokerage that represents individual buyers and sellers in the purchase and sale of homes, vacation properties, land, and investment properties across two markets: the Twin Cities/Excelsior area of Minnesota and the Steamboat Springs/Routt County area of Colorado. The team operates as licensed agents/brokers under RE/MAX Advantage Plus (MN) and Sotheby's International Realty (CO), delivering end-to-end transaction support including listing, marketing, showings, negotiation, and closing coordination.
Product overview
The AP Group is a real estate services company operating as a team of licensed real estate agents and brokers. The core offering is residential real estate buying and selling services, supplemented by vacation rental assistance and educational content through a podcast series. The team operates under the RE/MAX Advantage Plus brand in Minnesota and Steamboat Sotheby's International Realty in Colorado, providing clients access to property listings across these markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Buy and Sell Representation Full-service real estate brokerage assisting individual clients with buying and selling residential properties, including primary residences, move-up homes, downsizer homes, and vacation homes in the Twin Cities/Excelsior, Minnesota market and the Steamboat Springs/Routt County, Colorado market. Provided through licensed agents/brokers operating under RE/MAX Advantage Plus (MN) and Sotheby's International Realty (CO).
- Vacation Rental Advisory and Investment Assistance Advisory services for clients interested in vacation rental properties in resort markets, including guidance on short-term rental investments, setup, and management considerations in Steamboat Springs and similar resort markets.
Companies that use The AP Group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
The AP Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The AP Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RE/MAX Advantage PluscoreThe AP Group operates their Minnesota office under the RE/MAX Advantage Plus brokerage brand. This affiliation provides the team with RE/MAX's brand recognition, marketing resources, and brokerage support services for transactions in the Minnesota market.
- Sotheby's International RealtycoreThe AP Group operates their Colorado office under the Sotheby's International Realty brand. This luxury brokerage affiliation provides access to high-end property markets, international buyer networks, and premium brand positioning for the Colorado mountain market operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The AP Group competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: The AP Group's Minnesota affiliate and one of the largest global residential real estate franchise networks. Comparable as both parent brand and as a competitor whose agents compete directly for listings in the same Twin Cities/Excelsior territory.
- Compass: Technology-driven national brokerage that recruits team-based agent groups with equity participation and proprietary platform tools — directly competing for productive agents and share-of-wallet in the same luxury and suburban markets.
- eXp Realty: Cloud-based brokerage with revenue-sharing and equity programs attractive to team leaders; competes for top-producing agents and offers an alternative affiliation model to traditional franchises like RE/MAX and Sotheby's.
- Redfin: Tech-enabled residential brokerage and portal competitor; competes for buyer-side commissions in the same metro markets and pressures traditional teams on lead generation and consumer-facing brand.
- Sotheby's International Realty: The AP Group's Colorado affiliate and a global luxury brokerage network. Comparable as the parent brand the team operates under and as a competitive benchmark for luxury-resort market positioning.
- Berkshire Hathaway HomeServices: Large national brokerage network with luxury and suburban coverage; competes for agent recruiting and listings in the same Minnesota and Colorado markets.
- Coldwell Banker: Established national brokerage with strong suburban and luxury segment presence; competes for productive agents and listings in both the Twin Cities and Colorado markets served by The AP Group.
Direct peers
- @properties: Independent brokerage known for team-based agent models with strong Midwest presence; directly comparable in structure (team-led, marketing-supported) and geographic overlap in suburban markets.
- Engel & Völkers: International luxury brokerage with a strong presence in mountain/resort markets including Steamboat Springs; competes head-to-head for high-end listings and affluent buyers in the same Routt County territory.
- Liv Sotheby's International Realty (Steamboat): Regional Sotheby's affiliate in the Steamboat Springs market; competes within the same brokerage brand for luxury resort listings and high-net-worth buyer representation in Routt County.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The AP Group social profiles
Digital presenceThe AP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The AP Group leadership team
Management profileNumber of profiles
Profiles7 records
The AP Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The AP Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The AP Group
What does The AP Group do?
The AP Group is a team-based residential real estate brokerage that represents individual buyers and sellers in the purchase and sale of homes, vacation properties, land, and investment properties across two markets: the Twin Cities/Excelsior area of Minnesota and the Steamboat Springs/Routt County area of Colorado. The team operates as licensed agents/brokers under RE/MAX Advantage Plus (MN) and Sotheby's International Realty (CO), delivering end-to-end transaction support including listing, marketing, showings, negotiation, and closing coordination.
Is The AP Group a public or private company?
The AP Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The AP Group founded?
The AP Group was founded in 2003. It employs 1 to 10 people.
Where is The AP Group based?
The AP Group is headquartered in Excelsior, United States, in the North America region.
How does The AP Group make money?
One revenue line is on record: real Estate Commissions.
Who are The AP Group's main competitors?
Broad incumbents on record are RE/MAX, Compass, eXp Realty, Redfin, Sotheby's International Realty, Berkshire Hathaway HomeServices and Coldwell Banker. Direct peers are @properties, Engel & Völkers and Liv Sotheby's International Realty (Steamboat).
Does The AP Group have an API?
No public API is recorded for The AP Group.
What industry is The AP Group in?
The AP Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage). Its NAICS code is 53121 and its SIC code is 6531.