Bakery China

What Bakery China does

Bakery China, legally operated by Beijing Bekarui Exhibition Service Co., Ltd. (北京贝克瑞会展服务有限责任公司), is a privately-held Chinese trade exhibition organizer founded in 1997 that hosts the China International Bakery Exhibition — the flagship annual gathering of China's bakery, confectionery, and frozen food industries. The company is structured as a joint venture between the China Association of Bakery & Confectionery Industry (CABCI, the national industry body under the Ministry of Industry and Information Technology with approximately 1,500 enterprise members across 18 specialized committees) and Sinopharm Reed Huayi Exhibition Limited, itself a joint venture between China National Pharmaceutical Group and global exhibition operator Reed Exhibitions. This ownership structure combines industry-association institutional authority with professional exhibition management expertise.

The company operates a portfolio of five complementary exhibitions held at major convention centers across China and, beginning in 2026, Indonesia: the flagship Bakery China (annual, Shanghai Hongqiao National Exhibition Center), Bakery China Autumn (seasonal, Wuhan), China Home Baking Show (co-located with Autumn, consumer-oriented), Bakery ASEAN (Jakarta, new in 2026), and Ice Cream China (Tianjin, operated via wholly-owned subsidiary Tianjin Bek Qulong Exhibition Service Co., Ltd.). The flagship exhibition is described as the world's largest and most influential professional bakery trade exhibition, with over 2,000 exhibitors and tens of thousands of professional visitors annually.

Revenue is generated through exhibition booth sales, sponsorship arrangements, and event-related services to exhibitors and attendees across the bakery, confectionery, and frozen foods supply chain. Pricing for booth space, sponsorship packages, and exhibition services is quote-based and negotiated individually with exhibitors. The company does not sell software, digital products, or technology platforms; its product is the physical event itself, serving as a centralized B2B trade matching and industry exchange platform. The company maintains a small headcount (11-50 employees) consistent with an event-management organization rather than a technology firm.

Name

Bakery China

Legal name

北京贝克瑞会展服务有限责任公司

Website

https://bakerychina.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakery China, operated by Beijing Bekarui Exhibition Service Co., Ltd., is a privately-held Chinese trade exhibition organizer founded in 1997 that operates the world's largest annual bakery industry exhibition and a portfolio of five complementary B2B trade shows serving bakery, confectionery, frozen food, and home baking industries across China and ASEAN.

Ownership category

akta.pro rank

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition and Trade Show Services: Bakery China generates revenue through organizing and hosting large-scale professional exhibitions for the bakery, confectionery, and frozen foods industries. The exhibitions serve as商贸对接 (business trade matching), industry exchange, and commercial transaction platforms. Revenue is derived from exhibition booth sales, sponsorship arrangements, and event-related services provided to exhibitors and attendees across the bakery industry supply chain.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Bakery China organizes and hosts large-scale annual trade exhibitions serving the bakery, confectionery, home baking, and frozen food industries. Its core offerings include the flagship China International Bakery Exhibition (Bakery China) in Shanghai, the seasonal Bakery China Autumn exhibition in Wuhan, the consumer-oriented China Home Baking Show, the international Bakery ASEAN exhibition in Jakarta, and the China Ice Cream & Frozen Food Industry Expo in Tianjin. The exhibitions serve as business trade matching (商贸对接), industry exchange, innovation showcase, and commercial transaction platforms for the bakery industry supply chain.

Product overview

Bakery China operates a portfolio of trade exhibitions serving the bakery, confectionery, home baking, and frozen food industries. The core offerings include Bakery China (the flagship annual international exhibition), Bakery China Autumn (the seasonal autumn exhibition), China Home Baking Show (home baking consumer exhibition), Bakery ASEAN (regional ASEAN-focused exhibition), and Ice Cream China (frozen food industry exhibition). These exhibitions collectively cover the full bakery supply chain from professional equipment to consumer products, serving manufacturers, distributors, retailers, and home enthusiasts through physical trade show events held in major Chinese cities and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Bakery China: Annual international bakery and confectionery exhibition - the main flagship exhibition of the company
• Bakery China Autumn
• China Home Baking Show
• Bakery ASEAN
• Ice Cream China

Products and services

• China International Bakery Exhibition (Bakery China) (中国国际焙烤展览会) The flagship annual international bakery and confectionery exhibition founded in 1997, serving the entire bakery supply chain for business matching, industry exchange, innovation showcase, brand promotion, trend insights, business cooperation, and technical exchange. Held annually at Shanghai Hongqiao National Exhibition Center (May 20-23, 2026 for the 28th edition). Recognized as the world's largest and most influential professional bakery trade exhibition, attracting over 2,000 exhibitors and tens of thousands of professional visitors from manufacturers, suppliers, distributors, agents, chain stores, convenience stores, hotels, and retail outlets.
• China International Bakery Autumn Exhibition (Bakery China Autumn) (中国国际焙烤秋季展览会) An autumn exhibition serving the bakery industry's seasonal procurement needs for New Year, Spring Festival, Lantern Festival, Mid-Autumn Festival, and wedding baking markets. Held at Wuhan International Expo Center (October 17-19, 2025 for the 10th edition). Has maintained double-digit growth for consecutive years and serves as a key industry event in the second half of the year.
• China Home Baking Show (中国家庭烘焙用品展览会) A comprehensive platform combining trade, education, and experience for home baking. Showcases domestic and foreign quality home baking ingredients, molds, utensils, appliances, packaging products, and training courses. Attracts distributors, agents, e-commerce platforms, educational institutions, supermarkets, and home baking enthusiasts. Co-located with Bakery China Autumn in Wuhan.
• Bakery ASEAN (东盟国际焙烤展览会) A bakery and related-industry trade exhibition focusing on the ASEAN and global markets, leveraging the resources and supply chain of Bakery China. Expected to cover 20,000 square meters at Jakarta Convention Center with over 500 exhibitors and more than 50,000 buyer visits from ASEAN and global markets.
• China Ice Cream & Frozen Food Industry Expo (Ice Cream China) (中国冰淇淋及冷冻食品产业博览会) An international professional exhibition for the ice cream and frozen food industry, held annually in Tianjin. Serves the entire ice cream and frozen food industry supply chain and is recognized as the world's largest professional exhibition in this segment, attracting over 50,000 professional visitors annually on average from more than 50 countries and regions.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• Reed Exhibitions (励展博览集团)coreStrategic or Co-development Partner · 1 January 2026Reed Exhibitions is the global exhibitions partner participating through Sinopharm Reed Huayi. It is also the co-located exhibition partner for Bakery ASEAN 2026, which will be held alongside Reed's leading packaging, coffee, and gift exhibitions at the Jakarta Convention Center, August 27-29, 2026. This co-location strategy brings synergies across related industries.
• Sinopharm Reed Huayi Exhibition Limited (国药励展展览有限责任公司)flagshipStrategic or Co-development Partner · 1 January 2015Sinopharm Reed Huayi Exhibition is a joint venture between China National Pharmaceutical Group (国药集团/Sinopharm) and Reed Exhibitions (励展博览集团). As a member of Sinopharm and the leading exhibition organizer in China's healthcare sector, Sinopharm Reed Huayi brings professional exhibition management expertise and resources to Beijing Bekray Exhibition, enhancing operational capabilities for Bakery China exhibitions.
• Tianjin Bek Qulong Exhibition Service Co., Ltd. (天津贝克企隆展览服务有限公司)coreStrategic or Co-development Partner · 1 January 2015Tianjin Bek Qulong Exhibition Service Co., Ltd. is a member company of Beijing Bekray Exhibition and serves as the organizer of China Ice Cream & Frozen Food Industry Expo (Ice Cream China). Founded in 1998, Ice Cream China has grown to become the largest professional exhibition in the global ice cream and frozen food industry, held annually in Tianjin.
• China Association of Bakery & Confectionery Industry (中国焙烤食品糖制品工业协会)flagshipStrategic or Co-development Partner · 1 January 1997The China Association of Bakery & Confectionery Industry (中焙糖协/CABCI) is the co-organizer of Bakery China, China International Bakery Autumn Exhibition, China Home Baking Show, and Bakery ASEAN. Founded in 1993, the association is a national industry organization under the Ministry of Industry and Information Technology, with 18 specialized committees and approximately 1,500 enterprise member units representing major backbone enterprises in China's bakery and confectionery industry. The association provides institutional backing and industry network access.
• Beijing Bekray Exhibition Service Co., Ltd. (北京贝克瑞会展服务有限责任公司)flagshipStrategic or Co-development Partner · 1 January 1997Beijing Bekray Exhibition Service Co., Ltd. is a joint venture between China Association of Bakery & Confectionery Industry and Sinopharm Reed Huayi Exhibition Limited. It is the official organizer of Bakery China, Bakery China Autumn, China Home Baking Show, and Bakery ASEAN exhibitions. The company leverages both the industry authority of the association and the professional exhibition management capabilities of Sinopharm Reed Huayi.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Informa Markets: Informa Markets is one of the world's largest B2B events and exhibitions organizers, operating Fi Asia and hundreds of other industry trade shows. It is directly comparable to Bakery China in scale and B2B exhibition operating model, though across many more industry verticals.
• SIAL: SIAL is a global network of food exhibitions (Paris, Canada, China, India, etc.) operated by Comexposium Group. SIAL China in particular directly competes with Bakery China for Chinese food industry exhibitors and buyers across overlapping bakery and food categories.
• Reed Exhibitions (RX): Reed Exhibitions is the world's leading B2B exhibition organizer and a JV partner in Bakery China via Sinopharm Reed Huayi. As a parent/sister platform with deep operational involvement, it is highly comparable in operating large-scale industry trade exhibitions across multiple verticals globally.
• Koelnmesse: Koelnmesse is a major German trade fair organizer that operates Anuga, ProSweets, ISM, and other food industry exhibitions. It is highly comparable to Bakery China as an organizer of large-scale, industry-specific B2B trade fairs with strong international exhibitor bases.
• Anuga Food Fair: Anuga is the world's largest food and beverage trade fair, held biennially in Cologne and organized by Koelnmesse. While broader in scope than Bakery China, it includes bakery as a major segment and shares the same large-scale B2B trade exhibition operating model.

Direct peers

• SIGEP: SIGEP is an annual Italian trade exhibition in Rimini for artisan gelato, pastry, bakery, and the coffee world. It directly parallels Bakery China in bringing together suppliers and professional buyers in bakery and pastry categories with a similar B2B exhibition model.
• IBA: IBA is the world's leading trade fair for bakery, confectionery, and snacks, held biennially in Düsseldorf, Germany. It is the most direct international peer to Bakery China in serving the global bakery industry's B2B exhibition needs and competes for the same international exhibitor base.
• ProSweets Cologne: ProSweets Cologne is the international supplier fair for the sweets and snacks industry, co-located with ISM in Cologne. It is highly comparable to Bakery China as a B2B platform connecting confectionery and bakery suppliers with industry buyers.

Regional players

• Gulfood: Gulfood is the largest annual food and beverage trade exhibition in the Middle East, held in Dubai. It operates a similar B2B exhibition model to Bakery China but serves a different geographic market with comparable exhibitor demographics.
• Food Ingredients Asia (Fi Asia): Fi Asia is Informa Markets' flagship food ingredients exhibition held across Asia (Bangkok, Jakarta, etc.). It parallels Bakery China's exhibition model in connecting food industry suppliers with Asian buyers but focuses upstream on ingredients rather than finished bakery products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Bakery_China
• Facebookfacebook.com/bakerychina
• LinkedInlinkedin.com/company/bakery-china

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakery China