Telu

What Telu does

Telu (legal entity Telu Ltd., trading as Telu Global) is a private UK-registered telemarketing agency that delivers human-led B2B and B2C voice-based sales, lead generation, appointment setting, market research, database cleansing, customer retention, and account management services through inbound and outbound call teams. The firm also operates an Outsourced Customer Service line providing 24/7 multilingual support with CRM integration, plus a Consultancy division covering telemarketing training, gap analysis, sales team building, and management training. Its core technology is a telemarketing services platform combining inbound and outbound call management with CRM integration rather than proprietary AI; service delivery is agent-driven. The revenue model is professional services / managed services, charging clients on a custom-tailored basis for campaigns or long-term partnerships, with no publicly disclosed pricing. The go-to-market is sales-led direct outreach via the corporate website (telu.co), email ([email protected]), and phone (0333 240 8420), targeting both B2B and B2C clients on a horizontal basis with no industry vertical focus disclosed. Customer segments include Business-to-Business firms needing pipeline and decision-maker engagement, Business-to-Consumer firms needing consumer-facing outreach, and consultancy clients seeking to upskill internal teams.

Name

Telu

Legal name

Telu Ltd.

Website

https://telu.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Telu is a UK-based global telemarketing agency (Telu Global) delivering human-led B2B and B2C inbound and outbound call services, lead generation, appointment setting, outsourced customer service, and sales consultancy across the UK and UAE.

Ownership category

akta.pro rank

Product category

Outsourced Telemarketing and Customer Service Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Management Services (8741), Communications Services, Nec (4899)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Telemarketing & Survey/Market Research Calling (BPAAADAD), Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC), Call Center/Telemarketing & Outbound Customer Engagement (MPAAAIAN)

Keywords

• Telemarketing services
• Lead generation
• Appointment setting
• Customer service outsourcing
• Sales consulting

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Telemarketing Services: Full-spectrum B2B telemarketing including appointment setting, lead generation, direct sales, account management, market research, database cleansing, and customer retention. Services are delivered by skilled telesales agents as an outsourced extension of client businesses.
2. B2C Telemarketing Services: B2C telemarketing services including appointment setting, lead generation, direct sales, inbound call support, and outbound call support for consumer-focused campaigns.
3. Outsourced Customer Service: 24/7 multilingual customer service support delivered through scalable teams. Includes inbound call handling, outbound call campaigns, and CRM integration. Offered globally with localized service for culturally sensitive communication.
4. Consultancy Services: Telemarketing consultancy including training programs, gap analysis, sales team building, and management training to help clients improve their internal telemarketing capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Telu is a global telemarketing agency that delivers outsourced B2B and B2C voice-based sales and customer engagement campaigns through skilled human telesales agents. Its core offerings are B2B Telemarketing Services (appointment setting, lead generation, direct sales, account management, market research, database cleansing, customer retention), B2C Telemarketing Services (appointment setting, lead generation, direct sales, inbound and outbound call support), Outsourced Customer Service (24/7 multilingual support with CRM integration), and Telemarketing Consultancy (training, gap analysis, sales team building, management training).

Product overview

Telu is a global telemarketing agency offering a comprehensive suite of human-delivered telemarketing and customer service solutions. The core offering consists of B2B Telemarketing Services and B2C Telemarketing Services, both operating through skilled inbound and outbound telesales agents. B2B services include Appointment Setting, Lead Generation, Direct Sales, Account Management, Market Research, Database Cleansing & Profiling, and Customer Retention. B2C services include Appointment Setting, Lead Generation, Direct Sales, and Call Support. Additional offerings include Outsourced Customer Service with Global Customer Service Support, Inbound Call Support, and Outbound Call Support. The consultancy division provides Telemarketing Training, Gap Analysis, Sales Training, Building a Sales Team, and Management Training. All services are delivered as professional human-agent services rather than AI-powered solutions, with operations spanning the UK and UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Telemarketing Services Outsourced B2B telemarketing delivered by skilled outbound and inbound telesales agents as an extension of the client's business, covering appointment setting, lead generation, direct sales, account management, market research, database cleansing and profiling, and customer retention.
• B2C Telemarketing Services Outsourced B2C telemarketing delivered by trained agents, covering appointment setting, lead generation, direct sales campaigns, and inbound/outbound consumer call support for businesses reaching individual consumers.
• Outsourced Customer Service 24/7 multilingual outsourced customer service covering inbound call handling, outbound call campaigns and CRM-integrated global support designed to reduce clients' operational costs.
• Telemarketing Consultancy Services Consultancy-only engagement covering telemarketing training, gap analysis, sales team building and management training to help clients improve internal telemarketing capabilities without full outsourcing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Logos (Various)minorOthersTelu displays partner logos on their website including Coca-Cola and other unnamed brands. These represent client relationships where Telu provides telemarketing services. Specific partnership details are not disclosed.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Foundever (formerly Sitel Group): Global CX/contact center operator delivering outsourced voice, sales and customer support. Comparable service mix to Telu's outsourced customer service and telesales lines, with a much larger international footprint.
• Concentrix: Large global CX and BPO provider with telemarketing, customer support and lead generation capabilities. Comparable in capability set but competes at the enterprise tier and at a different scale than Telu.
• Teleperformance: Global leader in outsourced customer experience management, including inbound/outbound voice, lead generation and customer service. Operates at much larger scale and represents the upper bound of competition Telu faces for enterprise RFPs.
• TTEC: Customer experience technology and services company with significant telemarketing and BPO operations. Overlaps with Telu on sales-led outsourced calling and customer engagement, though TTEC also brings proprietary CX technology.
• arvato (Bertelsmann): International BPO and customer service provider with European footprint. Comparable across outsourced customer service and telesales, typically serving mid-market and enterprise clients larger than Telu's profile.

Direct peers

• MarketOne: International B2B telemarketing, lead generation and appointment setting specialist. Closely comparable in service mix to Telu's B2B division and a direct competitor for mid-market UK/European accounts.
• The Telemarketing Company: UK-based B2B and B2C telemarketing and lead generation agency with a similar boutique, people-led model. Direct overlap with Telu's core services in appointment setting, lead generation and outsourced calling.

Regional players

• Ascensos: UK and Ireland-based contact center BPO delivering inbound and outbound customer management. Direct regional peer for Telu's UK customer service and telemarketing operations.
• Kura: UK-based outsourced contact center and telemarketing services provider. Overlaps with Telu on UK-based outsourced calling and customer engagement, primarily serving UK clients.
• Covalen: Ireland-based BPO and contact center operator with multilingual support capabilities. Comparable in outsourced customer service and telesales delivery model to Telu, with overlapping enterprise client types.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/67752468/admin/dashboard
• Instagraminstagram.com/telu_uk?igsh=MThyeXgwd3d5cmJweA==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telu