Travis Pointe Country Club

What Travis Pointe Country Club does

Travis Pointe Country Club is a member-owned private country club operating on a multi-amenity campus in the Ann Arbor, Michigan area. The club was founded in 1969, with the clubhouse opening in 1977, and transitioned to member ownership in 1987. Its core product is access to a championship-level golf course together with racquet sports, aquatics, fitness facilities, casual and formal dining, and dedicated event spaces used for weddings, corporate outings, and member social functions.

The club monetizes primarily through multi-tier private memberships, with revenue drawn from initiation fees, recurring dues, food and beverage spend, golf and racquet-sport lessons, swim and junior programming, and event-hosting fees. Ancillary services include tournament operations, lessons from golf professionals, and youth programs including a swim team. Technology infrastructure consists of Jonas Club Software for club management and Golf Genius for tournament administration, with golf operations supported through a third-party partnership with Bobby Jones Links.

Travis Pointe's strategic posture is reinvestment-led rather than expansion-led. A multi-million-dollar capital program covering clubhouse and golf course improvements is underway, with golf course renovation work running from mid-August 2026 into Spring 2027. Concurrently, the club has expanded its programming with pickleball, launched a Junior Resident membership tier for adults aged 25–39, and pursued private-event revenue growth. The club previously hosted the LPGA Volvik Championship in 2014, evidencing its capacity as a championship-caliber venue.

Name

Travis Pointe Country Club

Legal name

Travis Pointe Country Club

Website

https://travispointe.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Travis Pointe Country Club is a member-owned private country club near Ann Arbor, Michigan, offering championship golf, racquet sports, aquatics, fitness, dining, and event hosting across multiple membership tiers.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Club Sports Programs (EDALAIAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Private country club
• Golf club membership
• Tennis facilities
• Event venue services
• Fitness amenities

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Dues: Monthly/annual membership dues from Resident Club, House, Corporate, and Social membership categories. Membership includes spouse and children 25 and under. Junior Resident Club memberships available at reduced rates for ages 25-39.
2. Food and Beverage: Multiple dining venues including The Pointe (signature bar/dining), Club '77, The Founders' Room, The Reserve, The Hearth, and The Lobby. Members and guests pay for meals, beverages, and private wine lockers (56 available).
3. Event Hosting: Revenue from hosting weddings, corporate events, and golf outings. Customizable banquet menus with breakfast, luncheon, appetizer, dinner, and dessert selections. Beverage packages available.
4. Golf Services: Golf lessons (private and group), league fees, and golf merchandise from Rocky's Golf Shop. Women's Golf Association charges $75 annual fee for members participating in events.
5. Personal Training and Fitness: Personal training sessions with Kara Smith (30-min $35, 45-min $65, 4-pack $240) and Carlos Nunez (various packages). Group fitness classes also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Travis Pointe Country Club is a member-owned private country club providing championship golf, tennis, fitness, swimming, dining, and event hosting services. Located near Ann Arbor, Michigan, it operates a tiered membership program (Resident Club, House, Corporate, Social, Junior Resident) and also accommodates non-member events such as weddings, corporate outings, and professional golf tournaments.

Product overview

Travis Pointe Country Club is a member-owned private club offering a comprehensive portfolio of lifestyle and recreational services. The core offerings center on championship golf (18-hole course and golf simulator), racket sports (tennis and pickleball), aquatics (indoor/outdoor pools and competitive Tiger Sharks team), and fitness facilities. The club operates a tiered membership structure—Resident Club, Junior Resident, House, Corporate, and Social memberships—that gates access to different amenity combinations. Auxiliary offerings include diverse dining experiences (The Pointe, Club '77, The Founders' Room, The Reserve, The Hearth), event hosting for weddings and corporate functions, organized leagues across golf and tennis, and personal training services. The portfolio functions as a unified lifestyle destination where memberships bundle multiple recreational amenities rather than individual products sold separately.

Differentiator

Problem solved

Functional benefit

Products and services

• Resident Club Membership Full-access private club membership for individuals and families who live in the Travis Pointe primary membership area, providing access to golf, tennis, pools, fitness, and dining amenities.
• Junior Resident Club Membership Age-tiered (25-39) membership category providing Resident-tier club access at a reduced dues level for younger members living in the primary membership area.
• House Membership Full-access membership tier for individuals and families who live outside the Travis Pointe primary membership area.
• Corporate Membership Membership category purchased by local and regional businesses to use the club for client entertainment, employee benefits, and corporate outings.
• Social Membership Membership tier providing access to dining, fitness, pool, and social amenities without golf privileges, for members who do not want a golf-inclusive commitment.
• 18-Hole Championship Golf Course Bill Newcomb-designed 18-hole championship golf course serving members and outside tournament play, including hosting of USGA and PGA of America professional events.
• Golf Simulator Indoor golf simulator enabling year-round, weather-independent play and practice for members.
• Golf League Programs Organized member golf leagues administered through Golf Genius software.
• Golf Outings Hosted golf outing events for non-member corporate groups and other outside organizations on the club's championship course.
• Tennis Facilities and Programs Tennis courts and programming including lessons, leagues, and clinics supported by an online reservation system.
• Pickleball Pickleball courts and programming offered alongside the club's tennis operations.
• Indoor Swimming Pool Indoor pool used for lap swimming, lessons, and aquatics programming for members.
• Outdoor Resort-Style Pool Outdoor resort-style swimming pool available seasonally for member use.
• Tiger Sharks Swim and Dive Team Competitive youth swim and dive team coached by the club's Head Swim Coach and Head Dive Coach.
• Fitness Center On-site fitness center with cardio and strength equipment available to members.
• Group Fitness Classes Scheduled group exercise classes held at the club's fitness center for members.
• Personal Training One-on-one personal training sessions delivered by the club's certified personal trainer for members seeking individualized fitness programming.
• Club Dining Services Full-service member dining across The Pointe, Club '77, The Founders' Room, The Reserve, and The Hearth venues, including private wine lockers.
• Wedding and Events Services Full-service wedding and private event hosting including ceremonies, receptions, and banquets for non-member clients.

Quantifiable outcome

• Tiger Sharks swim and dive team consistently places in top 3 in WISC summer league, earning 'A' division status every season

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered supporting.

• Jonas Club SoftwaresupportingTechnology or IntegrationJonas Club Software provides club management technology platform powering Travis Pointe's website and member systems. Listed as 'Powered by Jonas Club Software' indicating a technology vendor relationship for website and member portal functionality.
• Bobby Jones LinkssupportingChannel Partner/ Reseller/ DistributorBobby Jones Links operates the careers page for Travis Pointe Country Club, indicating a staffing/human resources partnership for recruitment services.
• Golf GeniussupportingTechnology or IntegrationGolf Genius provides league management software integrated via SSO for member access to golf league registration, event scheduling, and results tracking. Used for Men's Golf League, Women's Golf League, and all golf events.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Franklin Hills Country Club: Private country club in Franklin, Michigan, offering golf, tennis, swimming, and social amenities to a similar Michigan family demographic. Comparable in amenity mix and regional market positioning.
• Oakland Hills Country Club: Historic member-owned private country club in Bloomfield Hills, Michigan, renowned for championship golf hosting including major USGA events. Comparable at the high end of the Michigan private club market, sharing the member-owned structure and tournament-hosting prestige.
• Wyndgate Country Club: Private country club in Rochester Hills, Michigan, offering an 18-hole championship course, dining, racquet sports, and pool facilities. Comparable Southeast Michigan private club with overlapping amenity portfolio and member demographic.
• Meadow Brook Country Club: Private country club in Rochester Hills, Michigan, with golf, tennis, swimming, and dining offerings. Comparable as a Southeast Michigan private club competing for the same affluent family demographic.
• Egypt Valley Country Club: Private member-owned country club in Ada, Michigan, featuring 36 holes of championship golf plus dining and family amenities. Comparable as a Michigan private club with tournament-ready facilities and member-owned governance.
• Indianwood Golf & Country Club: Private member-owned country club in Lake Orion, Michigan, featuring championship golf, dining, and family amenities. Comparable as a Michigan-based private club with a similar tiered membership model and championship-hosting credentials.
• Plum Hollow Country Club: Member-owned private country club in South Lyon, Michigan, providing golf, racquet sports, swimming, and dining amenities. Comparable as a Michigan-based private club with a similar family-oriented membership positioning.
• Barton Hills Country Club: Member-owned private country club located in Ann Arbor, Michigan, offering a championship golf course, tennis, pool, and dining amenities to a similar Southeast Michigan membership base. The most directly comparable geographic peer given overlapping market, member-owned structure, and amenity mix.
• Ann Arbor Country Club: Historic private country club in Ann Arbor offering golf, tennis, swimming, dining, and social amenities to local members. Comparable in service model, target demographic, and amenity breadth within the same primary market as Travis Pointe.

Broad incumbents

• Detroit Athletic Club: Long-established private athletic and social club in Detroit offering extensive fitness, dining, event, and recreational amenities to a metropolitan membership. Comparable as a member-owned private lifestyle club, but broader in scope (urban athletic club) and not centered on golf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TravisPointeCC
• Facebookfacebook.com/TravisPointeCC
• LinkedInlinkedin.com/company/travis-pointe-cc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travis Pointe Country Club