What Zevo does

Zevo is a pest control brand operating as a wholly-owned subsidiary of Procter & Gamble under P&G Ventures, headquartered in Cincinnati, Ohio. The company develops and markets a portfolio of household pest control products organized into four categories: plug-in flying insect traps with refillable adhesive cartridges, bio-selective essential-oil sprays (cornmint and rosemary formulations) for crawling and flying insects, foam sprays for roaches and spiders, and on-body mosquito and tick repellents. The core technology rests on a 'Bio-Selective' approach that exploits biological differences between insect and mammalian nervous systems, enabling contact-kill efficacy without synthetic chemical pesticides, paired with blue and UV light attraction architecture in trap products.

The company serves U.S. residential consumers — homeowners, families with children, and pet owners — who want effective pest control without chemical odors, residue, or safety risks to people and animals. Products are sold through major U.S. mass, grocery, and home improvement retailers leveraging P&G's distribution infrastructure, alongside a direct-to-consumer e-commerce channel at zevoinsect.com featuring a product recommendation quiz and store locator. The revenue model combines one-time hardware sales (trap devices, sprays) with recurring consumable revenue from replacement adhesive cartridges, creating a hybrid razor-and-blade structure within the broader pest control category.

The business operates without separate public reporting as a P&G brand, has no independent funding history, and competes on differentiated bio-selective technology, third-party validations (Nielsen #1 ranking, Good Housekeeping Seal for four consecutive years, 2026 Product of the Year), and P&G-backed distribution scale rather than on price.

Name

Zevo

Legal name

Zevo (brand of Procter & Gamble Company)

Website

https://zevoinsect.com

Company type

Private

Operating status

Operating

Short description

Zevo is a Procter & Gamble-owned pest control brand that sells bio-selective insect sprays, light-based flying insect traps, and on-body repellents to U.S. residential consumers seeking people- and pet-friendly household pest solutions.

Ownership category

akta.pro rank

Product category

Household Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Natural/Green Pest Control Products (CRAJAHAK), Household Insecticide Aerosols & Sprays (CRAJAHAA)

Keywords

• Household pest control
• Insect killer sprays
• Flying insect traps
• Essential oil pesticides
• Mosquito tick repellents

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Flying Insect Trap Devices: One-time hardware sales of plug-in trap devices (standard, compact, plant-specific, and Max variants) that provide continuous 24/7 insect control. Devices are reusable with disposable adhesive cartridges.
2. Disposable Cartridge Refills: Recurring consumable sales of replacement adhesive cartridges for trap devices. Refills sold in packs of 2, 4, or 6 cartridges. Customers replace cartridges when full or every 30-45 days.
3. Insect Killer Sprays: One-time purchase sprays including Multi-Insect Killer (12oz, 16oz), Crawling Insect Killer (10oz), Flying Insect Killer (10oz), and Trap & Kill Foam (12oz, 16oz). Products use essential oil formulations for contact kill.
4. On-Body Repellents: Wearable mosquito and tick repellent products including pump spray (5.9oz), lotion (5.8oz), and aerosol spray (6oz) for outdoor protection lasting up to 8 hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Zevo designs, manufactures, and sells consumer household pest control products including plug-in light-based flying insect traps with disposable adhesive refills, essential oil-based insect killer sprays (multi-insect, crawling, and flying), trap-and-kill foam for roaches and spiders, and on-body mosquito and tick repellents. The brand is owned by Procter & Gamble and distributes through major U.S. retailers and its own direct e-commerce site.

Product overview

Zevo is a pest control brand owned by Procter & Gamble offering a comprehensive portfolio of bug control products organized into four categories: Traps (plug-in light-based flying insect traps with refill cartridges), Sprays (bio-selective essential oil-based contact kill sprays for multi-insect, crawling, and flying targets), Foams (trap-and-kill foam for roaches and spiders), and On-Body repellents (mosquito and tick repellents for personal use). The product line uses a biology-inspired approach targeting insect nervous systems with essential oils (cornmint and rosemary) for sprays, and blue/UV light attraction with adhesive trapping for the trap products. All products emphasize people and pet safety when used as directed, with formulations that avoid chemical pesticides. The brand positions itself as a worry-free, mess-free alternative to traditional pest control.

Differentiator

Problem solved

Functional benefit

Brands

• Zevo Flying Insect Trap: Plug-in traps using blue and UV light to attract and trap flying insects including fruit flies, gnats, and house flies
• Zevo Insect Killer Sprays
• Zevo Trap & Kill Foam
• Zevo On-Body
• Zevo Max
• Zevo Compact

Products and services

• Flying Insect Trap Starter Kit (1 Plug-In Base + 1 Cartridge) Plug-in device using blue and UV light to attract and trap house flies, fruit flies, gnats, mosquitoes, fungus gnats, and non-biting midges on a disposable adhesive cartridge. Provides 24/7 continuous protection with a first-catch-in-24-hours guarantee for residential kitchens, bathrooms, and living areas.
• Zevo Max Flying Insect Trap (Corded Plug-In Base + 2 Cartridges) Larger-capacity flying insect trap with a 5-foot cord and 360-degree catch area that traps up to 2x more bugs. Designed for bigger spaces such as garages, basements, and enclosed patios.
• Zevo Flying Insect Trap Twin Pack Twin pack of standard flying insect trap plug-in devices, each with base and cartridge, providing 24/7 protection against flying insects via blue and UV light attraction.
• Flying Insect Trap Refill Cartridges (2-Count) Replacement adhesive cartridges for the standard Flying Insect Trap and Zevo Max, featuring trap-and-lock adhesive, no-mess tab, and odor-free operation; kills 99.9% of trapped bugs.
• Zevo Plant Flying Insect Trap Refill (3 Refill Cartridges) Three-count replacement cartridges designed for Zevo Compact and Zevo Plant Flying Insect Traps, using trap-and-lock adhesive technology for indoor plants and small-space protection.
• Zevo Compact Flying Insect Trap Refill (2 Refill Cartridges) Two-count replacement adhesive cartridges for Zevo Compact and Plant Flying Insect Traps, with no-mess tab and a 24-hour first-catch guarantee.
• Zevo Multi-Insect Killer Spray - Ant, Roach, Fly (12oz) Fast-acting 12oz spray powered by cornmint and rosemary essential oils that kills 20 types of insects on contact. Safe for use around people and pets when used as directed, with no chemical odor or messy residue.
• Zevo Multi-Insect Killer Spray - Ant, Roach, Fly (16oz) Larger 16oz version of the multi-insect spray that kills 20 types of insects on contact using cornmint and rosemary essential oils, for indoor and outdoor use around people and pets.
• Zevo Multi-Insect Killer Spray Twin Pack (12oz x2) Twin pack of 12oz multi-insect killer sprays providing fast-acting protection against ants, roaches, flies, and 17 other insect types using plant-powered essential oils.
• Zevo Flying Insect Killer Spray - Fly, Gnat, & Fruit Fly (10oz) Fast-acting 10oz spray specifically formulated for flying insects including flies, gnats, and fruit flies, killing 11 types of flying bugs on contact using cornmint and rosemary essential oils.
• Zevo Crawling Insect Killer Spray - Ant, Roach, & Spider (10oz) 10oz spray specially formulated for crawling insects like ants, roaches, and spiders. Contains bug-deadly essential oils and cleaning surfactant, kills in seconds, and leaves no messy residue.
• Zevo Trap & Kill Foam Insect Killer for Roaches & Spiders (16oz) 16oz foam spray that expands to reach into cracks and crevices where roaches and spiders hide. Kills on contact using cornmint and rosemary oils with easy cleanup and no residue.
• Zevo Trap & Kill Foam Insect Killer for Roaches & Spiders (12oz) 12oz foam spray for roaches and spiders, with a plant-powered formula that kills on contact and is safe for use around people and pets when used as directed.
• On-Body Mosquito and Tick Repellent Pump Spray (5.9 oz) Lightweight, non-sticky 5.9oz pump spray providing 8-hour protection against mosquitoes and ticks. Odorless formula safe for use on exposed skin for the entire family.
• On-Body Mosquito and Tick Repellent Aerosol Spray (6 oz) 6oz aerosol spray repellent providing up to 8 hours of protection against mosquitoes and ticks. Featherlight, odorless formula for outdoor activities like hiking, camping, and family outings.
• On-Body Mosquito and Tick Repellent Lotion (5.8 oz) Smooth, lightweight 5.8oz lotion providing 8-hour mosquito and tick protection. Easy to wear with no sticky residue, keeping skin feeling comfortable for hours.

Quantifiable outcome

• Kills 99.9% of trapped insects
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Antoni PorowskicoreGTM or Marketing Partner · 30 April 2026Culinary expert and TV personality Antoni Porowski partnered with Zevo for a marketing campaign promoting Flying Insect Trap products. The campaign featured Porowski sharing kitchen tips and rules through social media, positioning Zevo's plug-in traps as solutions for common household pests like fruit flies, gnats, and house flies ahead of spring and summer seasons.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• MGK (McLaughlin Gormley King): MGK is a B2B manufacturer of natural pyrethrum-based insecticides supplying many consumer brands. While not a direct retail competitor, they are an enabling supplier in the natural pest control value chain relevant to Zevo's essential oil-based formulations.

Direct peers

• Thermacell: Thermacell makes portable and plug-in mosquito repellents and traps targeting outdoor and indoor consumers seeking alternatives to chemical sprays. Their technology-forward approach and direct-to-consumer focus closely parallel Zevo's positioning in premium, people-friendly pest solutions.
• Repel (Wisconsin Pharmacal): Repel produces personal insect repellents and household bug sprays including DEET-based and plant-based formulations. Their on-body repellent line directly overlaps Zevo's On-Body Mosquito and Tick Repellent products in pump, lotion, and aerosol formats.
• Catchmaster: Catchmaster manufactures adhesive-based insect traps and glue boards for residential and commercial pest control. Their disposable trap technology overlaps with Zevo's adhesive cartridge refill system for Flying Insect Traps.
• Enforcer (Zep Inc.): Enforcer manufactures household insecticides, bug sprays, and traps sold across US retail and hardware channels. They compete with Zevo's spray portfolio in the same mass-market and home improvement retailers.

Emerging players

• Wondercide: Wondercide produces natural, plant-based pest control sprays for insects and pests, directly competing with Zevo's essential oil-based Multi-Insect Killer and Crawling Insect Killer lines. Both brands target pet owners and health-conscious consumers seeking non-toxic alternatives.
• EcoSmart (Nisus Corporation): EcoSmart offers botanical-based insecticides using essential oils, competing directly with Zevo's bio-selective technology. Both target consumers seeking plant-powered alternatives to synthetic chemical pesticides in residential settings.
• EarthKind (Stay Away): EarthKind produces botanical-based pest deterrents and repellents for household use, targeting similar natural and pet-friendly consumer segments as Zevo. Their plant-powered approach competes for the same health-conscious demographic.

Broad incumbents

• SC Johnson (Raid, OFF!): SC Johnson manufactures Raid household insecticides and OFF! personal repellents, the dominant incumbents in the categories where Zevo competes. As a direct overlap in sprays, traps, and on-body repellents, SC Johnson is the most significant competitive threat to Zevo's market share.
• Spectrum Brands (Cutter, Hot Shot): Spectrum Brands owns Cutter and Hot Shot, leading consumer insecticide and repellent brands sold across the same US retail channels as Zevo. Their portfolio spans sprays, foggers, and traps with broader mass-market positioning than Zevo's natural-focused lineup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zevoinsect
• YouTubeyoutube.com/zevoinsect
• Facebookfacebook.com/Zevoinsect
• Instagraminstagram.com/zevoinsect
• Pinterestpinterest.com/zevoinsect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zevo