What Independent Advisor Solutions does

Independent Advisor Solutions Inc. (iAS) is a Winnipeg-based, privately held investment fund manager and portfolio manager incorporated in 2024 as a wholly-owned subsidiary of Wellington-Altus Financial Inc. The company operates a three-pronged platform — MiBLOX (purpose-built investment funds), MiMODEL (sub-advised multi-asset model portfolios), and MiFUND (bespoke white-label advisor strategies) — designed exclusively for the Wellington-Altus independent advisor network across Canada, with regulatory registration in five provinces (Manitoba, Ontario, Newfoundland & Labrador, Québec, and British Columbia).

The MiBLOX suite is the core offering, comprising 18+ funds spanning Fixed Income, Equities, Alternatives, Tactical, Private, and Balanced/Multi-Asset categories, sub-advised by a curated roster of global asset managers: BlackRock (founding partner), Goldman Sachs Asset Management, Apollo (exclusive Canadian retail rights), Fiera Capital, and J.P. Morgan Asset Management, with State Street providing custody and administration. Management fees range from 0.15% on private-market wrappers to 1.10% on the Global Equity Market Neutral strategy, plus admin fees of 0.13%-0.19% and performance fees on certain alternative mandates. iAS does not develop proprietary investment IP or technology — value is created through partner selection, portfolio construction, fund manufacturing, and a regional Advisor Engagement team that supports advisor practice integration.

iAS monetizes via recurring management and administration fees on fund AUM. Distribution is restricted to Wellington-Altus advisors, with three regional Advisor Engagement staff covering Western, Central, and Eastern Canada alongside offices in Winnipeg (headquarters), Calgary, Toronto, and Montréal. As of October 2024, MiBLOX had attracted nearly $1B across five mandates; the platform has since added more than a dozen additional funds and partnerships. Revenue figures are not publicly disclosed; the business is best understood as a captive investment-solutions subsidiary of a top-ranked Canadian independent dealer (Wellington-Altus, $45B+ AUA) rather than a stand-alone asset manager competing for third-party capital.

Name

Independent Advisor Solutions

Legal name

Independent Advisor Solutions Inc.

Website

https://independentadvisorsolutions.ca

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sub-Advisory Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

Keywords

• Sub-advisory investment services
• Managed investment funds
• Multi-asset model portfolios
• Portfolio construction solutions
• Institutional asset management

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Management Fees: iAS generates revenue through management fees charged on its MiBLOX investment funds. Fees vary by fund strategy, ranging from approximately 0.15% to 1.10% annually for fund management, plus performance fees on certain alternative strategies. Additional fees include administration fees of approximately 0.13%-0.19%.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Independent Advisor Solutions (iAS) is a Canadian investment fund manager and portfolio manager that designs and distributes institutional-quality investment solutions exclusively to Wellington-Altus independent financial advisors. Its core platform consists of three pillars: MiBLOX (a suite of 18+ investment building blocks sub-advised by global asset managers including BlackRock, Goldman Sachs Asset Management, Apollo, Fiera Capital, and J.P. Morgan Asset Management), MiMODEL (turn-key multi-asset sub-advisory model portfolios), and MiFUND (bespoke white-label advisor-managed strategies). Revenue is generated through management and administration fees on the funds, with performance fees on selected alternative strategies.

Product overview

Independent Advisor Solutions offers a platform-based approach consisting of three main solutions: MiBLOX (exclusive investment funds through global partnerships), MiMODEL (sub-advisory service for multi-asset model portfolios), and MiFUND (bespoke advisor-managed strategies). MiBLOX is the primary product suite providing institutional-quality investment building blocks developed with strategic partners including Apollo, BlackRock, Fiera Capital, Goldman Sachs Asset Management, and J.P. Morgan Asset Management. The platform provides funds across Fixed Income (Global Fixed Income Opportunities, Canadian Corporate Bond Plus), Equities (U.S. Active Equities, International Active Equities, Global Systematic Active Equities, Emerging Markets Active Equities, Canadian High Conviction Equities), Alternatives (Global Liquid Alternatives, Global Equity Market Neutral), Tactical (Global Tactical ETF Asset Allocation), Private (Apollo Diversified Credit Access Fund, Apollo Aligned Alternatives Access Fund), and Balanced/Multi-Asset (Global Income Balanced Portfolio, Global Equity Balanced Portfolio, Global Balanced Portfolio). The platform is designed to help advisors construct stronger, more resilient portfolios for their clients.

Differentiator

Problem solved

Functional benefit

Brands

• MiBLOX: Suite of manager-designed, purpose-built investment building blocks developed in partnership with leading global asset managers for portfolio construction.
• MiMODEL
• MiFUND

Quantifiable outcome

• Nearly $1 billion in assets raised within first year across five MiBLOX mandates

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• J.P. Morgan Asset ManagementcoreStrategic or Co-development Partner · 19 February 2026Strategic partnership launching U.S. Active Equities MiBLOX strategy, an all-cap U.S. equity approach sub-advised by J.P. Morgan. Available exclusively through iAS in Canada. J.P. Morgan Asset Management has $3.8 trillion (USD) in AUM and provides exceptional research depth with a proven history in U.S. equities. The strategy offers comprehensive exposure from large-cap leaders to mid- and small-cap growth opportunities.
• Fiera Capital CorporationcoreStrategic or Co-development Partner · 5 June 2025Strategic partnership launching Canadian High Conviction Equities MiBLOX and Canadian Corporate Bond Plus. Fiera is a leading independent Canadian asset manager with over $165B (CAD) in AUM, providing disciplined fundamental research-driven investment processes. The partnership was expanded from equities to include Canadian corporate fixed income strategies.
• Apollo Global ManagementcoreStrategic or Co-development Partner · 18 December 2024Exclusive Canadian retail partnership providing access to Apollo's private markets platform through Apollo Aligned Alternatives (AAA) and Apollo Diversified Credit Fund. iAS launched the iAS Apollo Aligned Alternatives Access Fund (iAAA) and iAS Apollo Diversified Credit Access Fund (iADC), giving Canadian advisors exclusive retail access to Apollo's diversified global credit and private equity strategies. Apollo has over $730B (USD) in assets under management and 850+ investment professionals.
• Goldman Sachs Asset ManagementcoreStrategic or Co-development Partner · 27 November 2024Strategic relationship providing access to Goldman Sachs' global investing capabilities across public and private markets. GSAM oversees more than $3 trillion in assets under supervision. iAS launched Global Equity Market Neutral (GEMN), International Active Equities MiBLOX, and Emerging Markets Active Equities strategies through this partnership. GSAM's Quantitative Investment Strategies team and Fundamental International Equity capabilities are key components.
• BlackRockcoreStrategic or Co-development Partner · 2 October 2024Founding strategic collaboration launching five MiBLOX funds sub-advised by BlackRock, including Global Fixed Income Opportunities, Global Liquid Alternatives, Global Tactical ETF Asset Allocation, and balanced multi-asset funds. BlackRock is the world's largest asset manager with over $13 trillion in AUM, providing portfolio strategy expertise and investment management experience. Collaboration also includes portfolio modeling capabilities and advice delivery options.
• State Street CorporationsupportingTechnology or IntegrationPartnership providing access to market-leading custody, fund administration, and reporting services. State Street has more than $44T (USD) in assets under custody and/or administration and $4.3T in AUM, operating in more than 100 markets worldwide.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CI Financial: CI Financial operates one of Canada's largest multi-asset and sub-advisory platforms serving independent advisors, with a $45B+ multi-asset offering and a product shelf overlapping significantly with iAS's MiBLOX. Co-CIO Mike Locke previously led product for CI's platform, making CI a direct competitive analogue.
• Mackenzie Investments: Mackenzie is one of Canada's largest investment managers with a broad multi-asset shelf and significant sub-advisory relationships used by independent advisors. Co-CIO Mark Rarog was previously SVP and Portfolio Manager at Mackenzie, making its platform a direct comparable for product and distribution approach.
• Purpose Investments: Purpose is a Canadian investment product manufacturer that builds advisor-distributed funds across alternatives, yield, and thematic strategies. Head of Product Graeme Cooper previously ran product strategy at Purpose, and Purpose competes head-on in the alternative product and white-label fund space.
• Fidelity Investments Canada: Fidelity Canada provides sub-advisory, model portfolios, and a multi-manager product shelf to Canadian independent advisors, directly competing with iAS MiBLOX in the institutional-quality fund segment.

Emerging players

• Ninepoint Partners: Ninepoint is a Canadian alternatives and income manager with advisor-distributed funds, including liquid alts and private credit — closely aligned with iAS's alternative shelf strategy.
• Global X Canada: Global X is a thematic and ETF-focused product manufacturer in Canada, distributed through advisors. While more ETF-centric, it competes for advisor wallet share on building-block products similar in concept to MiBLOX.
• Picton Mahoney Asset Management: Picton Mahoney is a Canadian alternatives-focused manager with liquid-alternative and long-short funds distributed to advisors. iAS's GSAM GEMN and BlackRock GALT funds overlap with Picton's category, and both target advisor channels seeking alternative building blocks.

Broad incumbents

• 1832 Asset Management (Scotia): 1832 AM, the asset management arm of Scotiabank, manages a large multi-asset and sub-advisory platform and distributes through Scotia and external advisor channels — a broader incumbent competing in the same advisor-served investment solutions category as iAS.
• Dynamic Funds (1832 AM brand): Dynamic is a long-established Canadian mutual fund brand under 1832 AM, distributed through financial advisors and competing directly with MiBLOX in fixed income, balanced, and equity strategies.

Others

• Wellington-Altus Private Wealth: Wellington-Altus Private Wealth is the parent dealer that distributes iAS's products and the largest customer channel. Co-CIO Mike Locke previously served as VP, Product Solutions at Wellington-Altus Private Wealth, illustrating the deeply intertwined relationship between the platform and its captive distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/independent_as
• LinkedInlinkedin.com/company/independentadvisorsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Advisor Solutions