BetPlay

What BetPlay does

BetPlay is a Colombian-licensed online sports betting and casino platform operated by CORREDOR EMPRESARIAL S.A., a Bogotá-based gaming company established in 2009 that launched the BetPlay brand in 2021. The platform is built on standard iGaming infrastructure (ShapeGames cloud integration) with web and mobile applications serving adult Colombian consumers, and it offers more than 10,000 games and sportsbook products including pre-match and live sports betting, online slots, table games, live dealer, crash games, poker (Texas Hold'em and Omaha), bingo, virtual sports, esports, and prediction games (Polla BetPlay, Acierta Goles, Fútbol Quiz).

The platform integrates third-party live sports data via Sportradar and supports an extensive payment stack including PSE bank transfers, PayU, Kushki, Visa, Daviplata, Tucompra, and SuperPay, plus a physical retail cash deposit/withdrawal network through Supergiros, Sured, and Grupo Éxito stores nationwide. BetPlay holds COLJUEGOS Contrato de Concesión No. C1876 (valid September 18, 2022 through September 17, 2027) and is the title sponsor of Liga BetPlay Dimayor, Colombia's top-tier professional football league, with additional sponsorships of major Colombian clubs.

BetPlay generates revenue through house-edge margins on sports wagers, rake from poker cash games and tournaments, and a share of online casino player wagers (transaction-fee model). Marketing is concentrated in football sponsorships, social media, content/blog, and an affiliate program. The company was fully acquired on March 31, 2026 by an undisclosed major iGaming brand group, which delivered technology and cryptocurrency-payment upgrades. The company is privately held with 51–100 employees and no disclosed funding rounds.

Name

BetPlay

Legal name

CORREDOR EMPRESARIAL S.A.

Website

https://betplay.com.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

BetPlay is a Colombian-licensed online sports betting and casino platform serving adult Colombian consumers with sports wagering, slots, poker, live dealer, bingo, esports, and prediction games under COLJUEGOS license C1876.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Online sports betting
• Online casino games
• Digital poker platform
• Esports wagering
• Virtual sports betting

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure, Others

Revenue model

1. Sports Betting: BetPlay generates revenue by taking a margin (house edge) on sports betting wagers across football, basketball, tennis, e-sports, and other sports. Users place bets and the platform retains a percentage of total wagers as revenue.
2. Online Casino Games: Revenue from online casino operations including slot machines, table games (roulette, blackjack, baccarat), bingo, and crash games. The platform hosts games from various providers and earns a share of player wagers.
3. Online Poker: Revenue generated from poker games and tournaments, including rake from cash games and tournament fees.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

BetPlay operates a licensed online sportsbook and casino platform in Colombia, offering sports betting on football, basketball, tennis, and esports, alongside online casino games (slots, live casino, table games), online poker (Texas Hold'em and Omaha), virtual sports, bingo, and football prediction games under the "La Polla" brand. The platform supports live in-play betting with streaming, real-money wagering, and account-based gameplay, and is operated by CORREDOR EMPRESARIAL S.A. under COLJUEGOS Contrato de Concesión No. C1876.

Product overview

BetPlay is a unified online gambling platform operated by Corredor Empresarial S.A. in Colombia, combining sports betting and casino gaming under a single licensed platform. The core offering consists of Apuestas Deportivas (sports betting covering football, basketball, tennis, and esports including E-Fútbol, League of Legends, CS2, and Valorant) and Casino Online (featuring slots/tragamonedas, live casino, poker with Texas Hold'em and Omaha, and bingo). Supporting prediction games include Polla BetPlay, Acierta Goles BetPlay, and Fútbol Quiz BetPlay. The platform also offers virtual games and operates under COLJUEGOS license C1876, with physical retail presence through SuRed and SuperGiros networks for deposits and withdrawals.

Differentiator

Problem solved

Functional benefit

Brands

• Liga BetPlay Dimayor: The main football league of Colombia, officially sponsored and branded as Liga BetPlay Dimayor.
• Torneo BetPlay Dimayor
• La Polla BetPlay

Products and services

• Apuestas Deportivas (Sports Betting) Online sports betting platform covering football (including Liga BetPlay Dimayor), basketball, tennis, esports, and more, with pre-match and live in-play wagering, combination bets, system bets, and live streaming. Available to adult Colombian consumers through the BetPlay web platform and mobile app.
• Casino Online Online casino offering slots, live dealer games, table games, and bingo for adult Colombian consumers seeking digital casino entertainment on the BetPlay platform.
• Slots / Tragamonedas Digital slot machine games with various themes, jackpot options, and bonus features including titles such as Mayan Cache, JetX, Aviator, Gates of Olympus, and Sweet Bonanza, available to adult Colombian casino players.
• Poker Online poker platform offering Texas Hold'em and Omaha variants with real-money cash tables, tournaments, and competitive play for adult Colombian users.
• La Polla (Prediction Games) Football-themed prediction and trivia game product that bundles Polla BetPlay (sports prediction), Acierta Goles BetPlay (goal-scoring prediction), and Fútbol Quiz BetPlay (football trivia) for adult Colombian football enthusiasts.
• Virtuales (Virtual Sports) Virtual sports betting simulation games with computer-generated events and outcomes, available to adult Colombian consumers on the BetPlay platform.
• Esports Betting Esports betting product covering competitive video game titles including E-Fútbol (EA FC), League of Legends, CS2, and Valorant, with pre-match and live betting options for adult Colombian esports fans.
• Bingo Online bingo games and digital bingo cartons available to adult Colombian consumers within the BetPlay casino section.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• COLJUEGOScoreOthers · 18 September 2022COLJUEGOS EICE is the Colombian government gaming authority that granted BetPlay's operating license (Contrato de Concesión No. C1876) for online gambling operations in Colombia. This regulatory partnership is the foundation of BetPlay's legal operating status, valid until September 17, 2027.
• DIMAYOR (Liga BetPlay Dimayor)flagshipStrategic or Co-development Partner · 18 September 2022DIMAYOR operates Colombian professional football leagues including the Liga BetPlay Dimayor. BetPlay holds naming rights sponsorship of the league, being the title sponsor of 'Liga BetPlay Dimayor'. This is a major sports marketing partnership providing significant brand visibility.
• SportradarcoreTechnology or IntegrationSportradar provides sports statistics and live data feeds to BetPlay's platform. URL reference found: s5.sir.sportradar.com/betplay for sports statistics integration.
• SupergiroscoreChannel Partner/ Reseller/ DistributorSupergiros operates a nationwide network of physical retail points in Colombia that serve as authorized cash deposit and withdrawal locations for BetPlay customers.
• SuredcoreChannel Partner/ Reseller/ DistributorSured operates a nationwide network of physical retail points in Colombia that serve as authorized cash deposit and withdrawal locations for BetPlay customers.
• Grupo ÉxitominorChannel Partner/ Reseller/ DistributorGrupo Éxito retail stores in Colombia serve as authorized cash withdrawal points for BetPlay customers.
• Superintendencia de Industria y Comercio (SIC)minorOthersColombian consumer protection and commerce authority referenced in BetPlay's footer as a regulatory oversight body.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Luckia: Luckia is a Spain-headquartered gaming operator (EGASA Group) with Colombian online sportsbook and casino operations under a COLJUEGOS license. Directly overlapping product offering with BetPlay inside the same Colombian regulated market.
• Sportium (Kindred Group): Sportium, jointly owned by Kindred Group and CIRSA, operates Spanish/Latin American sportsbook and retail offerings. Comparable as a multi-jurisdictional incumbent with sports betting and gaming verticals that overlap with BetPlay's core products.
• Entain (bwin / Codere-aligned brands in Colombia): Entain is one of the world's largest online gambling groups with an interest in Colombian operations through bwin-aligned and partner brands; competes in Colombian online betting and casino as part of a broad global sportsbook and gaming portfolio rather than a Colombia-only specialty.
• Betsson (Colombian operations): Betsson is a publicly listed European iGaming group with an established Colombian online casino and sportsbook. It overlaps with BetPlay on regulated Colombian sports betting and casino but operates as part of a much larger multi-market portfolio of brands.

Direct peers

• RushBet (Rush Street Interactive): RushBet is the Colombian online sportsbook of Rush Street Interactive, operating under a COLJUEGOS license and offering sports betting and casino in the same Colombian consumer market as BetPlay. Same regulatory regime, similar vertical product mix, and overlapping target segments.
• Wplay.co: Wplay is a Colombian-licensed online sportsbook and casino operator under COLJUEGOS, directly competing with BetPlay in the domestic market on football betting, casino, and live in-play wagering. Operates a similar omnichannel digital-plus-retail model.
• Codere: Codere is one of the largest licensed online sportsbook and casino operators in Colombia via Codere Colombia, competing head-to-head with BetPlay for the same Colombian sports-betting and online casino customers. Both brands operate retail wagering counters and digital platforms under COLJUEGOS licenses.

Regional players

• Caliente.mx: Caliente is the leading Mexican sportsbook and casino operator with online and retail presence. It does not directly serve Colombian customers but offers a directly comparable LatAm sportsbook-and-casino model with similar product breadth.

Others

• Súper Astro (Corredor Empresarial): Súper Astro is the legacy pre-2017 lottery-style product of the same parent (CORREDOR EMPRESARIAL S.A.) that later launched BetPlay. Not a direct digital competitor but a sister brand showing the operator's history in Colombian chance-based gaming.

Emerging players

• Zamba (Colombia): Zamba is a Colombian-licensed online casino operator under COLJUEGOS focused primarily on casino and slots, complementing rather than fully overlapping BetPlay. Useful comparable for the Colombian iGaming regulatory environment and casino-only economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BetPlayCO
• YouTubeyoutube.com/@betplayco
• Facebookfacebook.com/BetPlayCO
• Instagraminstagram.com/betplayco
• TikToktiktok.com/@betplayco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetPlay