Kijk op Ogen en Oren

What Kijk op Ogen en Oren does

Kijk op Ogen en Oren is a family-owned optical and hearing care retail practice headquartered at Kerkplein 15, 2841 XL, Moordrecht, Netherlands. Founded on February 2, 2002 by Edwin Raghunath, who holds dual credentials as optometrist and audicien, the business operates from a single physical storefront serving general consumers requiring vision correction, hearing aids, pediatric eye care, and preventive ocular health management across the Midden-Holland region. The team of approximately six includes additional credentialed opticien/contactlens specialists, a second audicien, and external administrative support from Lansigt accountants.

The practice functions as a traditional optical and audiology retail and clinical service provider using standard optometric equipment (OCT, fundus camera, slit lamp) and audiometric instrumentation. Core product lines encompass prescription eyeglasses from premium brands (Ray-Ban, Silhouette, Tom Davies, FEB31st, Cazal), contact lenses across daily/weekly/monthly/annual disposables with toric and multifocal options, and hearing aids from Starkey, Widex, Phonak, and Coselgi. Recurring revenue comes from three subscription products: Kidsplan (€9.95/month), Myopieplan (€17.95/month integrating MiYO smart lens technology for myopia control), and Lenzenplan (from €18/month). One-time transactions cover eyewear, contact lenses, hearing aids (75% Dutch insurance reimbursement for category 1-5), and add-on products including ski goggles (Evil Eye), vacation packages, lens coatings, and computer/reading glasses. Professional services include optometry, audiometry, ear cleaning, CBR driving-fitness eye examinations (€134 per session), and first-line eye care consultations under the Mediis referral network.

Distribution relies on direct-to-consumer channels: the physical Moordrecht storefront, the shopkijkopogen.nl e-commerce webshop for contact lens reorders, and click2date.eu online appointment booking. The business is a satellite of the KIND Horen hearing care network and participates in Mediis first-line eye care. Marketing centers on Instagram, content/blog SEO, in-store events such as Ladies Night and the Ray Ban Race Event, and seasonal promotional campaigns. Operating status is active, ownership is private and family-held with no disclosed external funding, parent entities, or capital markets activity.

Name

Kijk op Ogen en Oren

Legal name

Kijk op Ogen en Oren

Website

https://kijkopogen.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Kijk op Ogen en Oren is a family-owned optical and hearing care practice in Moordrecht, Netherlands, retailing prescription eyewear, contact lenses, and hearing aids, and providing optometry, audiology, CBR driving examinations, and pediatric myopia management subscription plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Moordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Eyewear sales: Retail sale of prescription eyeglasses, frames, lenses, and sunglasses, including coatings and accessories.
2. Contact lenses and solutions: Sale of contact lenses (daily, weekly, monthly, annual) and lens care solutions, available through in-store purchase and online ordering.
3. Hearing aids and accessories: Retail sale of hearing aids (categories 1-5 and outside-category) and hearing accessories. Hearing aids in categories 1-5 are 75% covered by health insurance with 25% patient copay.
4. Kidsplan subscription: Monthly subscription plan at €9.95 per month for 24 months minimum, providing 50% discount on children's eyewear, repairs, and related products.
5. Myopieplan subscription: Monthly subscription plan at €17.95 per month for 24 months minimum, targeting children with myopia using MiYO smart lenses with strength monitoring and 50% discount on eyewear.
6. Lenzenplan subscription: Monthly contact lens replacement plan starting from €18 per month, including frequent lens replacement, free lens solution, and discounts on eyewear and cosmetics.
7. CBR examination services: Paid eye examination for CBR (Dutch driving fitness authority) at €134 per session, including oculometry, visual acuity testing, OCT, fundus photography, and slit lamp examination.
8. Eye and hearing care services: Professional services including optometry, eye examinations, audiometry, hearing aid fitting, ear cleaning, and preventive eye care consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kijk op Ogen en Oren is a family-operated optical and hearing care specialty store in Moordrecht, Netherlands, selling prescription eyeglasses, contact lenses, and hearing aids while providing professional services including optometry examinations, hearing tests, myopia management for children, and CBR driving fitness assessments. The business combines retail eyewear/hearing-aid sales with in-house clinical services and recurring subscription plans (Kidsplan, Myopieplan, Lenzenplan).

Product overview

Kijk op Ogen en Oren is an optical and audiology specialty store offering a comprehensive portfolio of eye and ear care products and services. The core product offerings include prescription eyeglasses from various designer brands (such as Ray-Ban, Silhouette, Tom Davies, Cazal), contact lenses in multiple types (daily, weekly, monthly, and annual disposables), and hearing aids from brands including Starkey, Widex, and Phonak. Supporting services include professional optometry examinations, preventive eye care, myopia management, CBR driving fitness assessments, and dry ear cleaning. The business operates subscription-based plans including the Kidsplan (€9.95/month for children's glasses), Myopieplan (€17.95/month using MiYO smart lenses for myopia control), and Lenzenplan (starting at €18/month for contact lens wearers). Additional products include ski goggles (Evil Eye brand), computer and reading glasses, sunglasses, and specialized coatings. The company is not a software/technology platform but a physical retail and healthcare service provider.

Differentiator

Problem solved

Functional benefit

Brands

• Kidsplan: A comprehensive package for children's eyewear offering 50% discount on the first complete glasses purchase, reserve glasses, sunglasses, sports glasses, and repairs outside warranty. Available for children up to 16 years old.
• Myopieplan
• Lenzenplan
• Ladies Night

Products and services

• Brillen (Prescription Eyeglasses) Prescription and non-prescription eyeglasses offering single-vision, multifocal, and computer lens options across a selection of frames from brands including Ray-Ban, Silhouette, Tom Davies, FEB31st, and Cazal, fitted by qualified opticians for individual customers.
• Lenzen (Contact Lenses) Contact lenses available in daily, weekly, monthly, and annual disposable variants plus hard/gas-permeable lenses, including toric lenses for astigmatism and multifocal options, fitted by contact lens specialists and reorderable online.
• Hoorzorg (Hearing Care Service) Comprehensive hearing care services including audiometry (hearing tests), hearing aid fitting across categories 1-5 and outside-category, ear cleaning, swim ear plugs, and hearing protection, delivered by qualified audiciens from brands including Starkey, Coselgi, Widex, and Phonak.
• Oogzorg (Eye Care Service) Professional eye care including optometry examinations, preventive eye health checks, myopia management, binocular vision and MKH-method assessments, and CBR driving fitness eye examinations using OCT, fundus photography, and slit lamp imaging.
• Kidsplan Monthly subscription at €9.95 per month (24-month minimum) for children up to age 16, providing 50% discount on complete glasses, reserve glasses, sunglasses, sports glasses, and repairs outside warranty.
• Myopieplan (Myopia Plan) Monthly subscription at €17.95 per month (24-month minimum) targeting children with myopia, using MiYO smart lenses to slow myopia progression, including free lens replacement if prescription changes by 0.75 or more within 3 months, 6-month strength checks, and 50% discount on related eyewear.
• Lenzenplan (Contact Lens Plan) Monthly subscription starting from €18 per month providing frequent contact lens replacement, free lens solution, 15% discount on sunglasses, 10% discount on Eyecare makeup, and priority access to new products.
• CBR Keuring (Driving Fitness Eye Examination) Authorized 50-60 minute eye examination for the Dutch CBR driving fitness authority, including oculometry, visual acuity testing with and without correction, OCT imaging, fundus photography, and slit lamp imaging; costs €134 per examination.
• Oorreiniging (Dry Ear Cleaning) Professional dry ear cleaning service using specialized instruments as a safer alternative to ear irrigation, suitable for hearing aid users and individuals with sensitive ears or wax buildup.
• Skibrillen (Prescription Ski Goggles) Ski goggles from Evil Eye brand available with prescription strength, featuring flexible frames, 100% UV protection, and adaptive filter technology for varying light conditions during winter sports.

Quantifiable outcome

• Hearing aids covered 75% by Dutch health insurance for categories 1-5, reducing patient cost burden.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HOYAcoreTechnology or IntegrationPrimary lens supplier for prescription eyeglasses. HOYA provides top-quality lens products enabling the company to offer optimal vision correction with high wearing comfort.
• Eyecare CosmeticsminorChannel Partner/ Reseller/ DistributorMake-up products designed for contact lens wearers, available with 10% discount for Lenzenplan members. Eyecare Cosmetics provides lens-compatible cosmetics for eye health.
• MiYO (via Myopieplan)coreTechnology or IntegrationSpecial smart lens technology used in the Myopieplan for myopia control in children. MiYO smart lenses are designed to slow myopia progression in growing eyes.
• KIND HorencoreStrategic or Co-development PartnerKijk op Ogen en Oren is a satellite of KIND Horen, a hearing care network, enabling access to hearing aid brands, professional development, and quality standards in audiological care.
• Mediis (first-line eye care network)coreStrategic or Co-development PartnerParticipation in the Mediis project enabling first-line eye care services for non-complex eye complaints on referral from general practitioners, reducing hospital waiting times and improving local accessibility.
• OVN (Optometristen Vereniging Nederland)coreOthersProfessional association for optometrists in the Netherlands. The company's optometrists are members, indicating adherence to professional standards and participation in national optometry community.
• OMH (Optometristenoverleg Midden Holland)coreOthersRegional network of collaborating optometrists in the Groene Hart region, aiming to maintain optometry at a high professional level, exchange knowledge, and maintain close contacts with general practitioners and ophthalmologists.
• NUVOminorOthersBranch organization for optical businesses in the Netherlands. Membership indicates adherence to industry standards and professional conduct.
• Stichting Kwaliteitsregister ParamedicicoreOthersThe company's optometrists are registered in the Paramedical Quality Register, demonstrating professional qualifications and ongoing competency standards required for paramedical practitioners.
• CBR (Centraal Bureau Rijvaardigheidsbewijzen)minorOthersDutch driving fitness authority for which the company conducts authorized eye examinations for driver's license renewals and fitness assessments.
• Ray-BanminorChannel Partner/ Reseller/ DistributorPremium eyewear brand featuring sunglasses and prescription glasses. Hosted Ray Ban Race Event with VR 3D racing simulator and promotional discounts (up to 25%).
• SerengetiminorChannel Partner/ Reseller/ DistributorPremium sunglasses brand offering sophisticated lens technology and UV protection. Featured in sweepstakes promotion for commuting bike giveaway.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Ace & Tate: Amsterdam-based DTC eyewear brand selling prescription glasses and sunglasses online and via small showrooms; competes with Kijk op Ogen en Oren in the Dutch premium-eyewear segment with a digitally native, brand-led model.
• Lentiamo: Online contact lens and eye care product retailer operating across Europe; directly comparable to Kijk op Ogen en Oren's Lenzenplan and online contact lens webshop offering, with a subscription model of its own.
• Charlie Temple: Dutch online optical retailer selling prescription glasses and sunglasses at lower price points; directly comparable in product category to Kijk op Ogen en Oren but competes primarily on price and convenience rather than clinical service.

Broad incumbents

• Hans Anders: Dutch value-oriented optical chain selling eyeglasses, sunglasses, and contact lenses at scale; comparable offerings to Kijk op Ogen en Oren, particularly in the contact lens and basic eyewear segments.
• Eye Wish Opticiens: Mid-market Dutch optical chain offering eyeglasses, contact lenses, and eye examinations; comparable service-and-retail hybrid model to Kijk op Ogen en Oren across multiple Dutch cities.
• Pearle Opticiens: Established Dutch optical chain (part of GrandVision) offering eyeglasses, contact lenses, and eye examinations; competes with Kijk op Ogen en Oren for the same local Dutch consumer in adjacent geographies.
• Specsavers Netherlands: Large multinational optical and hearing care chain with extensive Dutch retail footprint; directly comparable product/service mix (eyewear, contact lenses, hearing aids, eye examinations) but at vastly greater scale and pricing power than Kijk op Ogen en Oren.

Direct peers

• Beter Horen: Dutch hearing care chain with audiology services, hearing tests, and hearing aid fittings; directly comparable to the hoorzorg (hearing care) side of Kijk op Ogen en Oren, also working within the Dutch health-insurance reimbursement framework.
• Schoonenberg: Dutch audiology chain providing hearing tests, hearing aids, and ear protection; comparable hearing care offering and similarly embedded with Dutch health insurers as Kijk op Ogen en Oren.

Regional players

• Mediis (Eerstelijns Oogzorg Midden-Holland): Regional Dutch first-line eye care network in the Midden-Holland region of which Kijk op Ogen en Oren is a member; comparable as a regional optometry referral network rather than as a direct retail competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kijk_op_ogen_en_oren
• Xx.com/Kijk_op_Ogen
• Facebookfacebook.com/kijkopogen
• LinkedInlinkedin.com/company/kijk-op-ogen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kijk op Ogen en Oren