Lentiamo
Lentiamo is a Czech e-commerce and three-store optical retailer (founded 2008) selling contact lenses, prescription glasses, sunglasses, and blue light glasses, with in-house eye exams, lens manufacturing, a virtual try-on AR feature, and subscription contact lens delivery to Czech consumers.
- Company typePrivate
- Founded2008
- HeadquartersPrague, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lentiamo does
Lentiamo s.r.o. is a privately held Czech e-commerce-first optical retailer founded in 2008 and headquartered in Prague (registered at Vídeňská 12, 378 33 Nová Bystřice), operating as a single-country (CZE) business with 51-100 employees. Its core products are contact lenses, prescription eyeglasses, sunglasses, blue light / computer glasses, and contact lens solutions, sold primarily through its e-commerce platform lentiamo.cz and supported by three owned physical optics stores (Optika Praha 1, Praha 4, and Brno) that provide eye examinations, frame fitting, and 30-minute in-store lens manufacturing.
The platform is built around an e-commerce storefront with virtual try-on (AR/CV) for eyeglasses and sunglasses, online pupillary-distance measurement via GlassesOn, a prescription upload flow, and integration with Reservio for booking eye-exam appointments. Fulfillment is supported by same-day dispatch for orders placed before 2 PM, free shipping over 1,500 Kč, and a multi-carrier delivery network (PPL, GLS, Balíkovna, Packeta/Zásilkovna). The product catalogue spans major third-party brands (Ray-Ban, Gucci, Prada, Dior, Saint Laurent, Oakley, Vogue, Esprit, Acuvue, Biofinity, Dailies, Air Optix) alongside Lentiamo's own house brands: Lenjoy contact lenses, Solunate solutions, and the Lentiamo frame collection (Giuseppe, Jakub, Anna, Sandro, Tomas, Petra).
Lentiamo's revenue model is overwhelmingly one-time unit sales across optical SKUs, with a recurring-delivery subscription for contact lenses and a points-based loyalty program (Lentiamo Body) as add-on retention mechanics. Payments are processed through Klarna, PayPal, Google Pay, Apple Pay, and standard card networks, plus Czech employee benefit programs (Benefit Plus, Pluxee). Pricing is competitive and accessible (eyeglasses from 889 Kč with anti-reflective coating included; contact lens subscriptions priced per box), accompanied by a 30-day money-back guarantee and a 365-day exchange guarantee. The customer base is B2C mass-market Czech consumers across all vision-correction use cases, with over 17,514 verified reviews and a 97% recommendation rate signaling strong customer satisfaction.
Lentiamo firmographics
Firmographics- Name
- Lentiamo
- Legal name
- Lentiamo s.r.o.
- Website
- https://lentiamo.cz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lentiamo is a Czech e-commerce and three-store optical retailer (founded 2008) selling contact lenses, prescription glasses, sunglasses, and blue light glasses, with in-house eye exams, lens manufacturing, a virtual try-on AR feature, and subscription contact lens delivery to Czech consumers.
- Ownership category
- akta.pro rank
Lentiamo industry classification
Industry- Product category
- Online Optical Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)
- akta.pro secondary industries
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Sunglasses & Luxury Eyewear (CRAKAEAE), Luxury & Designer Eyewear (CRAAAKAD)
Keywords
Where Lentiamo is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices4 records
Markets served
Lentiamo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Contact Lens Sales: Sale of contact lenses from major brands (Acuvue, Biofinity, Dailies, Air Optix, Lenjoy) and own-brand Lenjoy. Major product category with over 1 million lenses in stock.
- Prescription Eyeglasses Sales: Sale of prescription eyeglasses with branded frames (Ray-Ban, Gucci, Prada, Vogue, Esprit, and own Lentiamo brand) and lenses. Lenses include anti-reflective coating included as standard.
- Sunglasses Sales: Sale of sunglasses from luxury and premium brands including Ray-Ban, Gucci, Dior, Saint Laurent, Prada, Oakley, and others.
- Accessories and Solutions: Sale of contact lens solutions, eye drops, glasses cases, chains, and other eyewear accessories.
- Eye Examination Services: In-store eye examinations and vision testing services at three physical optics locations in Prague and Brno.
- Affiliate Program: Commission-based referral program where partners earn commissions for referring customers to Lentiamo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prescription eyeglasses starting from 889 Kč including anti-reflective lenses |
| Unit Pricing | Pay-as-you-go | Contact lenses priced per box |
| Unit Pricing | Pay-as-you-go | Sunglasses from 534 Kč to 10,590 Kč |
| Unit Pricing | Pay-as-you-go | Free shipping on orders over 1500 Kč |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Lentiamo product offering
Product offeringCore offering
Lentiamo is a Czech optical retailer that sells contact lenses, prescription eyeglasses, sunglasses, blue light computer glasses, contact lens solutions, and eyewear accessories primarily through its e-commerce platform lentiamo.cz. The company also operates three physical optics stores in Prague and Brno where it provides professional eye examinations and immediate frame fitting, including a 30-minute lens manufacturing service. Authorized sales of major international brands (Ray-Ban, Acuvue, Biofinity, Dailies, Gucci, Prada, Oakley) are complemented by Lentiamo's own house brands (Lenjoy contact lenses, Solunate solutions, Lentiamo frame collection).
Product overview
Lentiamo is an e-commerce platform specializing in optical products with both online and physical retail components. The core offering consists of contact lenses (with subscription options) and prescription glasses (including lens manufacturing from Essilor and Omega), complemented by sunglasses, blue light computer glasses, and contact lens solutions. The company operates three physical optics stores in Prague and Brno offering eye examinations. Lentiamo carries a wide portfolio of third-party brands (Ray-Ban, Gucci, Prada, Vogue, Oakley, etc.) alongside its own house brands including Lenjoy contact lenses, Solunate solutions, and Lentiamo frame collections. Key differentiating services include a virtual try-on AR feature, lens manufacturing with customization options, a loyalty points program, subscription delivery for contact lenses, and extended guarantees. The platform integrates with multiple payment providers (Klarna, PayPal, Google Pay, Apple Pay), delivery services (PPL, GLS, Balíkovna, Packeta), and appointment booking (Reservio).
Differentiator
Problem solved
Functional benefit
Products and services
- Contact Lenses
Quantifiable outcome
- 97% customer recommendation rate from 17,514 reviews
- +2 more outcomes
Companies that use Lentiamo
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Lentiamo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability2 records
Feature2 records
Lentiamo partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- ReserviocoreAppointment booking system used for scheduling eye examinations at physical optics locations in Prague and Brno.
- Essilor (Lens Manufacturer)coreSupplier of high-quality lens products used in prescription eyeglasses. Lentiamo uses Essilor lenses as confirmed in product descriptions.
- Omega (Lens Manufacturer)coreSupplier of high-quality lens products for prescription glasses. Mentioned alongside Essilor as lens quality provider.
- Luxottica (Ray-Ban)majorAs one of the main certified Ray-Ban sellers in Europe, Lentiamo is an authorized distributor of Ray-Ban eyeglasses and sunglasses from Luxottica group.
- Johnson & Johnson (Acuvue)majorAuthorized seller of Acuvue contact lenses and related products, one of the world's leading contact lens brands.
- CooperVision (Biofinity)majorAuthorized distributor of Biofinity and other CooperVision contact lens brands.
- Alcon (Dailies)majorAuthorized seller of Dailies and other Alcon contact lens products.
- GLS (Delivery Partner)coreCourier delivery partner offering shipping services across Czech Republic with free delivery on orders over 1500 Kč.
- Zásilkovna/PacketacorePickup point network partner enabling convenient order collection at thousands of locations across Czech Republic.
- Balíkovna (Czech Post)minorParcel delivery service partner providing additional delivery options through Czech Post network.
- PPL (Courier)minorExpress courier delivery service for time-sensitive shipments.
- KlarnaminorPayment service provider offering installment payment options (buy now, pay later) for customer purchases.
- PayPalminorPayment processor for secure online transactions.
- Benefit Plus, Pluxee (Sodexo)minorEmployee benefit program acceptance allowing customers to use meal vouchers and employee benefits for purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lentiamo competitors and assessment
Company assessmentDirect peers
- EyeBuyDirect: Online-first optical retailer specializing in affordable prescription eyewear. Comparable to Lentiamo on DTC online model, house brand strategy, and value-tier pricing approach.
- SmartBuyGlasses: Originally founded in Prague, now a global online optical retailer owned by EssilorLuxottica. Highly comparable to Lentiamo in product mix (contact lenses, prescription glasses, sunglasses), authorized premium brand distribution, and European/Czech market presence.
- Mister Spex: Berlin-based online optical retailer operating across multiple European countries with a hybrid e-commerce and physical store model. Directly comparable to Lentiamo in DTC eyewear retail, omnichannel distribution, and authorized premium brand distribution.
- GlassesUSA.com: Large US-based online optical retailer with broad frame and lens assortment. Comparable to Lentiamo in DTC online optical retail model, virtual try-on technology use, and house brand strategy.
- Warby Parker: Iconic US DTC optical retailer combining e-commerce with physical retail stores. Comparable to Lentiamo on omnichannel model, vertical integration (own-brand frames), and virtual try-on technology adoption.
- Alensa: Czech-headquartered online optical retailer selling contact lenses, glasses, and sunglasses across European markets. Directly comparable to Lentiamo on geography, product mix, and e-commerce-led DTC business model.
- Clearly (Coastal Contacts): Canada-based online optical and contact lens retailer serving multiple geographies. Comparable to Lentiamo on contact lens-led e-commerce, broad brand portfolio, and virtual try-on technology for prescription eyewear.
- 1-800-Contacts: Leading US-based online contact lens retailer (now part of Kenvue). Comparable to Lentiamo on contact lens e-commerce focus, authorized manufacturer relationships (J&J, CooperVision, Alcon), and subscription/recurring delivery model.
Broad incumbents
- Fielmann: Germany-headquartered optical retail chain with extensive physical presence across Europe and growing e-commerce operations. Comparable to Lentiamo as a European optical retailer but operates at significantly larger scale and broader geographic footprint.
- Specsavers: Large European optical and audiology retail chain with thousands of physical stores. Comparable to Lentiamo on prescription eyewear and eye examination services, but operates at significantly larger scale with established pan-European brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lentiamo social profiles
Digital presenceLentiamo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lentiamo leadership team
Management profileNumber of profiles
Lentiamo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lentiamo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lentiamo
What does Lentiamo do?
Lentiamo is a Czech optical retailer that sells contact lenses, prescription eyeglasses, sunglasses, blue light computer glasses, contact lens solutions, and eyewear accessories primarily through its e-commerce platform lentiamo.cz. The company also operates three physical optics stores in Prague and Brno where it provides professional eye examinations and immediate frame fitting, including a 30-minute lens manufacturing service. Authorized sales of major international brands (Ray-Ban, Acuvue, Biofinity, Dailies, Gucci, Prada, Oakley) are complemented by Lentiamo's own house brands (Lenjoy contact lenses, Solunate solutions, Lentiamo frame collection).
Is Lentiamo a public or private company?
Lentiamo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lentiamo founded?
Lentiamo was founded in 2008. It employs 51 to 100 people.
Where is Lentiamo based?
Lentiamo is headquartered in Prague, Czechia, in the Europe region.
How does Lentiamo make money?
Six revenue lines are on record. Contact Lens Sales are the primary driver. The others are prescription Eyeglasses Sales, sunglasses Sales, accessories and Solutions, eye Examination Services and affiliate Program.
Who are Lentiamo's main competitors?
Direct peers on record are EyeBuyDirect, SmartBuyGlasses, Mister Spex, GlassesUSA.com, Warby Parker, Alensa, Clearly (Coastal Contacts) and 1-800-Contacts. Broad incumbents are Fielmann and Specsavers.
Does Lentiamo have an API?
No public API is recorded for Lentiamo.
What industry is Lentiamo in?
Lentiamo's product category is Online Optical Retail. Its primary akta.pro industry code is CRAAAKAK, Eyewear Retail & DTC Brands (Frames & Sunglasses), with a secondary code of HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions). Its NAICS code is 45613 and its SIC code is 3851.