Value Golf

Name

Value Golf

Legal name

株式会社バリュー 골프

Website

https://corp.valuegolf.co.jp

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Golf Services Platform

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course reservations
• Golf travel services
• Golf equipment retail
• Golf media publishing
• Advertising production services

Headquarters

HQ city

Shiba

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. ASP Service Revenue: Cloud ASP services (1人予約ランド, リピ増くん) providing reservation systems, homepage creation and management to golf courses on a rental/subscription basis.
2. Advertising & Media Promotion: Revenue from magazine publishing (月刊バリュー 골프), portal site advertising, promotional services for golf courses, and support service fees.
3. E-commerce & Retail (JYPER'S): Golf equipment and related goods sold through JYPER'S online shop and physical stores, including original brand products. Also distributes via Mercari Shops.
4. Travel Services (Sankei Tourist): Golf-related travel packages including overseas VGCUP, solo booking golf trips, custom-made tours, and bus tours for international visitors. Operates as a registered travel agency.
5. Advertising Production (Scrum): Outsourced advertising production services for recruitment and bridal media companies, handling editorial, production, proofreading, and image processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Value Golf operates an integrated golf services platform spanning cloud-based ASP reservation systems (1人予約ランド for solo booking and リピ増くん for course websites), a free golf information magazine (月刊バリューゴルフ) with industry-leading circulation, a comprehensive golf portal (VALUE GOLF WEB), discounted play ticket sales, on-course professional lessons, and indoor golf facilities. The company also runs golf equipment retail through subsidiary JYPER'S, golf travel services through Esprit Golf and Sankei Tourist, and advertising media production through subsidiary Scrum.

Product overview

Value Golf operates a platform-plus-services model with golf-related businesses organized into three main segments. The Golf Business encompasses ASP services (1人予約ランド for solo reservations, リピ増くん for course websites), advertising/promotion services (月刊バリュー Golf magazine, VALUE GOLF WEB portal, バリュー Golf shop, レッスン, indoor facility), and retail services (JYPER'S golf goods shop with club rental). The Travel Business operates golf-related tours through Esprit Golf and Sankeitourist. The Advertising Media Production business (Scramm) provides ad production for recruitment and bridal sectors. JYPER'S originals including golf equipment, apparel, and accessories are sold through dedicated e-commerce and physical stores.

Differentiator

Problem solved

Functional benefit

Brands

• 1人予約ランド (Hitori Yoyaku Land): Solo golf reservation platform - industry-first service allowing individual golfers to book tee times
• リピ増くん (Ripizo)
• 月刊バリュー 골프 (Monthly Value Golf)
• VALUE GOLF WEB
• バリュー 골프ショップ (Value Golf Shop)
• バリューゴルフレッスン (Value Golf Lesson)
• バリュー 골프大崎 (Value Golf Osaki)
• VGレッスン (VG Lesson)
• ジーパーズ (JYPER'S)
• エスプリ・ 골프 (Esprit Golf)
• 株式会社ノア (Noa)

Products and services

• 1人予約ランド (One-Person Reservation Land)
• リピ増くん (RipiZo-kun)
• 月刊バリューゴルフ (Monthly Value Golf Magazine)
• VALUE GOLF WEB
• バリューゴルフショップ (Value Golf Shop)
• バリューゴルフレッスン (Value Golf Lesson)
• バリューゴルフ大崎 (Value Golf Osaki)
• JYPER'S (ジーパーズ)
• JYPER'S Golf Club Rental (ジーパーズ ゴルフクラブレンタル)
• エスプリ・ゴルフ (Esprit Golf)
• Travel Business (Sankei Tourist)
• Advertising Media Production (Scrum)
• サポートサービス (Support Services)

Quantifiable outcome

• Industry's largest circulation golf magazine
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mercari Shops (メルカリShops)coreChannel Partner/ Reseller/ Distributor · 2 June 2026JYPER'S sells golf products through Mercari Shops online marketplace. Awarded 3rd place in Sports & Leisure category at Mercari Shops Awards 2025. Platform serves as a key additional sales channel beyond owned e-commerce and physical stores.
• 株式会社スクラム (Scrum)coreOthers100%-owned subsidiary handling advertising production services for recruitment and bridal media companies, providing full editorial pipeline including writing, production, proofreading, and image processing.
• 株式会社ジープ / JYPER'ScoreOthers100%-owned subsidiary operating golf goods retail through physical stores and e-commerce (jypers.com). Sells club rentals, original brand golf equipment, and apparel. Mercari Shops award winner (Sports & Leisure 3rd place, 2025).
• 株式会社産経旅行 (Sankei Tourist)coreOthers100%-owned subsidiary operating as a licensed travel agency. Provides golf-related travel packages, overseas VGCUP tours, solo booking golf trips, and custom-made tours. Also handles domestic bus tours for international visitors.
• 株式会社エスプリ・ウェディング (Esprit Golf)coreOthers100%-owned subsidiary offering premium golf tourism experiences including Masters tournament tours, world-renowned course experiences, and custom-made luxury golf travel arrangements. Rebranded website and logo in June 2026.
• 株式会社ノア (Noa)minorOthers100%-owned subsidiary, part of the five-company group structure. Details of operations not extensively described in available source material.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Rakuten GORA: Golf booking platform operated by Rakuten Group, leveraging Rakuten's broader ecosystem of points, payments, and travel. A broad incumbent with significantly greater user acquisition resources than Value Golf.
• Yahoo! JAPAN GOLF (Booking): Golf booking vertical operated within the Yahoo! JAPAN portal. A direct competitor to Value Golf's booking business with the advantage of massive portal traffic and PayPay points integration.
• Alpen Group: TSE-listed (3028) sporting goods retailer with significant golf focus through Golf5 and other banners. A larger incumbent in the same retail category, with broader sporting goods exposure.

Direct peers

• Golf Digest Online (GDO): TSE-listed (3319) Japanese online golf platform offering tee-time booking, equipment retail, and media. The most direct competitor to Value Golf's booking and retail business, with greater scale and similar product mix.
• Golf Partner: Japanese golf equipment retailer and service provider with both physical stores and online channels. Directly comparable to JYPER'S retail business and overlapping in club rental and used-equipment segments.

Emerging players

• Accordia Golf: Japan's largest golf course operator, formerly TSE-listed. A potential B2B customer for Value Golf's ASP services rather than a direct competitor, but represents the most concentrated platform on the supply side of the market Value Golf serves.
• GOLFZON Japan: Japanese arm of Korean indoor golf simulator and screen-golf company. Adjacent to Value Golf's indoor facility (Value Golf Osaki) and lesson business, with a different technology-led value proposition targeting urban players.

Others

• PGM (Pacific Golf Management): Japanese golf course operator running a network of public and member courses. A B2B customer/supplier counterpart to Value Golf rather than a direct competitor, but operates in the same domestic golf ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/valuegolf_PR

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Value Golf