V2 Records
V2 Records is an independent record label founded in 1997 and headquartered in Hilversum, Netherlands. The company provides label services, artist representation, and digital and physical music distribution to a multi-genre roster across the Netherlands, Germany, France, and Belgium.
- Company typePrivate
- Founded1997
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What V2 Records does
V2 Records is an independent record label headquartered in Hilversum, Netherlands, founded in 1997. The company operates as a full-service music business providing label services, artist representation, and digital and physical music distribution. V2 Records serves a roster of established and developing artists spanning multiple genres — including rock (Kaiser Chiefs, Razorlight, Hard-Fi, Deep Purple via the affiliated earMUSIC imprint), indie (Blood Red Shoes, Boy & Bear, Temples, De Staat), and reggae (Ziggy Marley) — and operates a multi-territory European footprint with offices in the Netherlands, Germany, France, and Belgium.
The company's core operations revolve around three business pillars: (1) label services covering A&R, marketing, promotion, and rights management for signed artists; (2) digital and physical distribution through established streaming platforms and retail channels across Europe; and (3) direct-to-consumer merchandise and physical product sales via the "V2 Records Shop." The affiliated earMUSIC imprint specializes in rock catalog exploitation (anchored by Deep Purple), and active 2026 signing and release activity points to a continuing front-line A&R motion alongside catalog monetization. Third-party label-service relationships with partners including Loma Vista and Concord suggest V2 also operates as a distribution and services hub for adjacent catalogs.
V2 Records' revenue model combines recorded-music licensing royalties across its owned and distributed catalogs, distribution and label-service fees, and direct-to-consumer merchandise revenue. Geographic reach is achieved through a hybrid model of owned offices (Netherlands, Germany, Benelux) supplemented by a partnership-driven presence in France (via Y2M / Ctrl+Reach). The company is privately held, sized in the 11–50 employee band, and does not disclose revenue or funding in the available input material.
V2 Records firmographics
Firmographics- Name
- V2 Records
- Legal name
- V2 Records Benelux
- Website
- https://v2benelux.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- V2 Records is an independent record label founded in 1997 and headquartered in Hilversum, Netherlands. The company provides label services, artist representation, and digital and physical music distribution to a multi-genre roster across the Netherlands, Germany, France, and Belgium.
- Ownership category
- akta.pro rank
V2 Records industry classification
Industry- Product category
- Independent Record Label / Music Label Services
- NAICS
- Record Production and Distribution (51225)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
Keywords
Where V2 Records is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
V2 Records business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D
Revenue model
- Music Release Revenue: Revenue from album releases across digital streaming platforms and physical formats (vinyl, CD). The label releases albums for its roster of artists including Hard-Fi, Temples, The Veils, Kaiser Chiefs, and others.
- Merchandise Sales: Sales of artist merchandise through integrated store links for bands like Temples, Hard-Fi, Douwe Bob, and Wolfmother.
- Label Services: Services provided to represented labels including distribution, marketing support, and artist development.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
V2 Records product offering
Product offeringCore offering
V2 Records Benelux is an independent record label that signs artists and bands, produces and releases their albums, and distributes those releases globally through digital streaming platforms (Spotify, Apple Music) and physical formats (vinyl, CD, box sets). It also provides label services (distribution, marketing support, artist development) to other independent labels and represented artists, supported by offices in the Netherlands, Germany, France and Belgium.
Product overview
V2 Records is a leading independent record label operating as a single unified service offering. The company's core offering consists of label services including artist representation, music production support, and distribution across streaming platforms and physical formats. The label represents a diverse roster of artists spanning multiple genres including rock, metal, folk, electronic, and alternative music. The portfolio includes active artists (Blood Red Shoes, Boy & Bear, Temples, Hard-Fi, Kaiser Chiefs, De Staat, Razorlight, STONE, Ziggy Marley, Gabriella Cilmi, Heather Nova) and alumni artists. The company provides career opportunities through vacancies and internships and maintains offices in Hilversum (Netherlands), Hamburg (Germany), Paris (France), and Brussels (Belgium).
Differentiator
Problem solved
Functional benefit
Products and services
- Label Services Comprehensive record label services encompassing artist representation, music production support, distribution across digital and physical channels, touring support, and career development for V2 Records' roster of artists and for partner labels.
- Artist Representation Management and representation of signed artists including album releases, touring coordination, merchandising, press and publicity support, and overall artistic career guidance.
- Artist Store Integration Integration with third-party store platforms (TM Stores) enabling artist merchandise and music sales, including dedicated store pages for label artists.
Companies that use V2 Records
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
V2 Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
V2 Records partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered regional and core.
- Y2M / Ctrl+ReachregionalPartner location for V2 Records Paris office at 24 rue Duhesme, 75018 Paris, France.
- earMUSICcoreDeep Purple releases albums through earMUSIC including 'SPLAT!' on July 3, 2026. earMUSIC is a music label handling physical and digital releases.
- Loma Vista RecordingscoreChelsea Wolfe releases music via Loma Vista Recordings.
- LUCKYMEcoreBaauer releases albums via LUCKYME record label.
- ConcordcoreKodaline releases albums via Concord record label.
- Peaceville RecordscoreMortem releases albums via Peaceville Records.
- Craft RecordingscoreGeorge Thorogood and the Destroyers releases through Craft Recordings.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
V2 Records competitors and assessment
Company assessmentBroad incumbents
- Epitaph Records: US-headquartered independent label group (Epitaph, Anti-, Hellcat) with rock/alternative roster — comparable to V2 in independent positioning and rock/alternative genre focus, though operating at a different geographic scale.
- Sub Pop Records: US-based established independent label with rock/alternative roster and history of artist development — comparable to V2 in independent ethos and rock focus, though geographically focused in North America rather than Europe.
- Beggars Group: UK-based independent label group (XL Recordings, 4AD, Matador, Rough Trade) — a larger, multi-label indie peer with overlapping artist-development capabilities in rock, alternative, and electronic genres relevant to V2's roster.
- BMG: Berlin-headquartered global independent music company combining recorded music, publishing, and label services — competes with V2 for both artist signings and as a label-services/rights-administration partner, but operates at materially larger scale.
Direct peers
- earMUSIC: Hamburg-based independent rock/metal label (part of Edel AG) that is both a V2 partner label and a direct competitor for rock/metal roster signings in the same DACH geography.
- Because Music: Paris-based independent label group representing a diverse roster across rock, electronic, and pop, with European distribution capabilities — comparable to V2 in being an artist-driven indie with multi-territory reach and physical-format emphasis.
- Napalm Records: Austrian independent label focused on rock and metal — comparable to V2 in genre overlap (Deep Purple, Tarja, Mork, Mortem all sit in this segment) and in providing European distribution for international acts.
- Domino Recording Company: London-based independent label with a roster of established rock and alternative acts (comparable to Temples, Hard-Fi, Kaiser Chiefs tier) — directly comparable indie competitor with similar genre mix and independent artist-friendly positioning.
- Nuclear Blast Records: German independent label specializing in rock and metal, with a roster that overlaps V2's metal/rock signings (Deep Purple-adjacent acts, extreme metal) — directly comparable on genre mix, physical-format emphasis, and European independent positioning.
- PIAS: Belgium-headquartered independent label group with strong Benelux and pan-European distribution and label-services operations — directly comparable to V2 in geography, independent positioning, and services-plus-released-artist model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
V2 Records social profiles
Digital presenceV2 Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
V2 Records leadership team
Management profileNumber of profiles
V2 Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V2 Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V2 Records
What does V2 Records do?
V2 Records Benelux is an independent record label that signs artists and bands, produces and releases their albums, and distributes those releases globally through digital streaming platforms (Spotify, Apple Music) and physical formats (vinyl, CD, box sets). It also provides label services (distribution, marketing support, artist development) to other independent labels and represented artists, supported by offices in the Netherlands, Germany, France and Belgium.
Is V2 Records a public or private company?
V2 Records is a private company. It is classified as unknown and is currently operating.
When was V2 Records founded?
V2 Records was founded in 1997. It employs 11 to 50 people.
Where is V2 Records based?
V2 Records is headquartered in Hilversum, Netherlands, in the Europe region.
How does V2 Records make money?
Three revenue lines are on record. Music Release Revenue is the primary driver. The others are merchandise Sales and label Services.
Who are V2 Records's main competitors?
Broad incumbents on record are Epitaph Records, Sub Pop Records, Beggars Group and BMG. Direct peers are earMUSIC, Because Music, Napalm Records, Domino Recording Company, Nuclear Blast Records and PIAS.
Does V2 Records have an API?
No public API is recorded for V2 Records.
What industry is V2 Records in?
V2 Records's product category is Independent Record Label / Music Label Services. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent). Its NAICS code is 51225 and its SIC code is 3652.