Poh Huat Group

What Poh Huat Group does

Poh Huat Group is a Malaysia-headquartered, Bursa Malaysia-listed furniture manufacturer (KLSE: POHUAT) operating through Poh Huat Resources Holdings Berhad. The group produces modular office system furniture under the AT Office System brand and residential and melamine home furniture under the AT Home System brand, serving B2B buyers across more than 60 countries in five continents. Its operational footprint comprises a 10-hectare (1 million sq ft) Malaysian plant in Muar, Johor, employing over 1,500 people, and a 20-hectare (2.2 million sq ft) Vietnamese operation across Ho Chi Minh City and Dong Nai Province, employing over 5,000 people — a combined 3.5 million sq ft of production capacity.

Manufacturing is positioned as high-tech and eco-friendly, centered on the use of natural veneer, solid wood, and reconstituted wood-panels to maximize timber recovery, supported by state-of-the-art production machinery sourced from Germany, Italy, and Japan. The product range spans modular office systems, executive office series (Empire, Uniq), dual-purpose office-and-home lines (MX2, MX3), upper-end residential collections (Vivian, Woodbury, Town&Country, Riverplace, Mirage, Cooper), and a melamine home furniture line. The company holds ISO 9001 quality certification audited under UKAS accreditation.

The business model is B2B export-led. Poh Huat runs dedicated regional export marketing teams covering USA & Canada, Europe, Asia Pacific, Southeast Asia, Middle East, and Africa, alongside a local Malaysian sales office and warehouse in Sepang. It positions itself as a "Furniture One Stop Centre" offering warehousing and mixed-container services alongside custom manufacturing. Pricing is custom-quoted per order based on specifications and volume; no public pricing is available. Demand generation is anchored on annual participation in MIFF (Malaysia International Furniture Fair) and the Dubai International Design Exhibition. The group is led by co-founder Tay Kim Huat as Managing Director and Toh Kim Chong as Executive Director, with the holding company listed on Bursa Malaysia since 2000.

Name

Poh Huat Group

Legal name

Poh Huat Resources Holdings Berhad

Website

https://pohhuat.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Poh Huat Group is a Bursa Malaysia-listed furniture manufacturer producing modular AT Office System and AT Home System furniture at 3.5 million sq ft of capacity across Malaysia and Vietnam, serving B2B buyers in 60+ countries.

Ownership category

akta.pro rank

Product category

Furniture Manufacturing

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Wood Office Furniture Manufacturing (337211), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Office Furniture (2520), Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industries

Office Furniture & Workspace Accessories Retail (CRALABAE), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Office furniture manufacturing
• Home furniture manufacturing
• Modular office systems
• Wood furniture export
• Contract furniture

Headquarters

HQ city

Muar

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Manufacturing and Sales: Manufacturing and selling office system furniture (AT Office System brand) and home furniture (AT Home System brand) to global buyers across 60+ countries. Provides warehousing and mixed-container services as added value.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Poh Huat manufactures and globally sells office system furniture under the AT Office System brand and residential home furniture under the AT Home System brand. Products include modular office workstations, desks, storage systems, and executive series alongside bedroom, dining, and living room furniture collections produced across integrated Malaysian and Vietnamese facilities. The company also offers warehousing and mixed-container services to support global B2B buyers across 60+ countries.

Product overview

Poh Huat Resources Holdings Berhad is a furniture manufacturing company offering two primary product systems: AT Office System and AT Home System. The AT Office System encompasses multiple office furniture series including MP9, V, MP6, MJ1, MX2, MX3, MP3, PX3, PX5, PX7, PX9, Uniq, Empire, and AVOZ. The AT Home System includes both residential furniture (Vivian, Woodbury, Town&Country, Riverplace, Mirage, Cooper) and melamine furniture (PH2001-BR, PH2305-BR, PH2322-BR, PH2324-BR, PH2328-BR). The company operates as a Furniture One Stop Centre providing integrated manufacturing for modular office systems and upper-end home furniture, with manufacturing facilities in Malaysia and Vietnam spanning over 3.5 million sq. ft. of production space.

Differentiator

Problem solved

Functional benefit

Brands

• AT Office System: Premium quality office system furniture brand providing innovative and functional products
• AT Home System

Products and services

• AT Office System Office furniture system marketed under the AT brand, offering modular office solutions including desks, workstations, executive series, office storage systems, and the New Collection lines (MP9, V, MP6, MJ1, MX2, MX3, MP3, PX3, PX5, PX7, PX9, Uniq, Empire, AVOZ) for B2B office furniture buyers and global distributors.
• AT Home System Home furniture system marketed under the AT brand, providing bedroom, dining, and living room furniture collections including the Home Residential lines (Vivian, Woodbury, Town&Country, Riverplace, Mirage, Cooper) and Home Melamine lines (PH2001-BR, PH2305-BR, PH2322-BR, PH2324-BR, PH2328-BR) for B2B residential furniture buyers and global distributors.
• Furniture One Stop Centre Services Value-added services including warehousing and mixed-container logistics support for global B2B furniture buyers, enabling consolidated and flexible shipping of mixed product orders across the AT Office System and AT Home System product ranges.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Malaysian Timber Industry Board (MTIB)minorOthersStatutory body accredited to the Ministry of Plantation Industries and Commodities, established in 1973. Main objective is to promote and coordinate the overall development of the timber industry in Malaysia.
• Muar Furniture Association (MFA)minorOthersIndustry association established in 1982, accommodating all furniture and furniture parts manufacturers in Muar. Has been a main driving force in making Malaysia one of the outstanding furniture manufacturing nations.
• Malaysian Furniture Industry Council (MFIC)minorOthersFormerly known as Federation of Malaysian Furniture Manufacturers and Traders Association (FMFMTA), founded in 1978. Official national trade body representing general interests of Malaysian furniture manufacturers and exporters.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Okamura Corporation: Japanese office furniture manufacturer with strong presence in Asia-Pacific. Comparable as a B2B office furniture OEM with similar product categories (desks, storage, partitions), though primarily serving Japan/Asia rather than Poh Huat's export markets.
• Itoki Corporation: Japanese office furniture and spatial design manufacturer. Comparable in product category (modular office systems, workstations, storage) though primarily serving the Japanese domestic market.

Broad incumbents

• Haworth Inc. Privately-held global office furniture manufacturer with modular systems and workplace solutions. Comparable as a B2B office furniture competitor with similar modular product approach serving enterprise customers.
• Kokuyo Co. Ltd. Japanese office supplies and furniture company with global presence. Comparable as a B2B office furniture and workspace solutions provider, though with broader office supplies portfolio and stronger domestic Japan franchise.
• HNI Corporation: Large US-based office and home furnishings manufacturer (HON, Allsteel, Gunlocke). Comparable as a B2B office furniture manufacturer with global distribution, though at significantly greater scale and with broader product breadth.
• MillerKnoll (Herman Miller): Global premium office and home furnishings company (Herman Miller, Knoll, Geiger). Comparable as a high-end office furniture manufacturer serving B2B customers, though with much stronger design brand equity.
• Steelcase Inc. Global leader in office furniture and workplace solutions. Comparable as an office furniture manufacturer serving enterprise B2B buyers worldwide, though with a much higher-end product portfolio and stronger design/ergonomics positioning.

Direct peers

• Lii Hen Industries Bhd: Malaysian-listed furniture manufacturer specializing in panel-based home and office furniture for export markets. Directly comparable as a Malaysian B2B furniture OEM serving global buyers with similar wood-panel manufacturing capability.
• Sunrise Furniture Industries: Vietnamese furniture manufacturer producing wooden home and office furniture for export. Comparable as a Southeast Asian B2B furniture OEM competing in similar export channels with wood-based products.
• Merryfair Chair System Sdn Bhd: Malaysian office seating and furniture manufacturer exporting globally. Comparable as a fellow Malaysian B2B office furniture exporter with overlapping customer base in international contract furniture buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pohhuatgroup
• LinkedInlinkedin.com/company/poh-huat-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poh Huat Group