We Rock the Spectrum Kid’s Gym

What We Rock the Spectrum Kid’s Gym does

We Rock the Spectrum Kid's Gym (WRTS) is a privately held LLC operating an inclusive indoor sensory gym franchise, headquartered at its flagship location in Tarzana, California, founded in September 2010 by Dina Kimmel. The company designs physical play environments with sensory equipment and an arts & crafts section for children across the autism spectrum and with special needs, delivered as a unified family of services including open play sessions, expert-guided birthday parties, structured classes, child care via "We Rock Care," special events, and a "School's Out" program for non-school days. A mobile service, "We Rock On Wheels," extends the gym experience to external locations, and ancillary revenue comes from an on-site Rock Shop and gift cards.

Underlying technology is intentionally low-software: the core offering is proprietary physical sensory equipment and curated play programming, supplemented by the Roller.app platform for online booking and digital waiver management. There is no proprietary mobile app, no disclosed AI/ML features, and the corporate technology footprint is limited to standard franchise marketing (Instagram, blog/newsletter, partner referrals) and a single booking/waiver SaaS integration.

The business operates on four revenue streams: pay-as-you-go open play and memberships (subscription-recurring), one-time birthday-party bookings (one-time license), recurring classes and programs (subscription-recurring), and franchise licensing royalties. Pricing is not publicly disclosed; customers transact directly with their local location or through the Roller.app booking flow. Distribution is a mix of a corporate-owned flagship, a worldwide franchise network of independently owned and operated locations, and event-driven mobile bookings. The affiliated nonprofit My Brother Rocks The Spectrum Foundation extends the mission by running social-skills groups and resource fairs, but is a separate legal entity from the LLC.

Name

We Rock the Spectrum Kid’s Gym

Legal name

We Rock the Spectrum Kid's Gym, LLC

Website

https://werockthespectrumkidsgym.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

We Rock the Spectrum Kid's Gym operates an inclusive indoor sensory-gym franchise founded in 2010 in Tarzana, CA, providing open play, classes, birthday parties, and developmental programming primarily for children with autism and special needs and their families.

Ownership category

akta.pro rank

Product category

Special Needs Children's Recreation and Sensory Gym Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Child Day Care Services (8351)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industries

Sensory Processing & Sensory-Friendly Childcare (HSAAAIAE), Sensory Integration & Regulation Services (EDACAFAI), Inclusive Classroom Environment & Sensory-Friendly Design Support (EDAKABAJ), Special Needs–Inclusive Nursery & Playgroups (EDACACAJ), Inclusive / Special-Needs Childcare Centers (EDACAAAH), Outdoor & Ride-On Toys Retail (CRALAFAC)

Keywords

• Sensory gym services
• Inclusive children's play
• Special needs recreation
• Kids indoor playground
• Developmental play programs

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Open Play Sessions: Full use of the gym with all equipment and arts & crafts section for drop-in visits
2. Birthday Party Hosting: Expert staff guided party planning experience with all party details managed by the facility
3. Classes and Programs: Structured classes including social skills groups, We Rock Care services, and school programs
4. Franchise Licensing: Franchise model expanding locations worldwide under the WRTS brand

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

We Rock the Spectrum Kid's Gym operates inclusive indoor sensory play facilities purpose-built for children with autism and other special needs, offering open play access to specialized sensory gym equipment and arts & crafts, structured classes and social skills groups, child care through We Rock Care, birthday party hosting, Special Events, the School's Out Program, and a mobile We Rock On Wheels service. The business also retails sensory toys and gift cards on-site and operates a worldwide franchise system of independently owned locations supported by the affiliated My Brother Rocks The Spectrum Foundation nonprofit.

Product overview

We Rock the Spectrum Kid's Gym operates as an inclusive indoor play gym franchise offering a unified family of services centered around sensory-safe play for all children, particularly those with autism and special needs. The core offering comprises Open Play sessions with full gym equipment and arts & crafts, Birthday Parties with expert-guided planning, and Classes. Supporting services include We Rock Care (child care), Special Events, and the School's Out Program for non-school days. The We Rock On Wheels service extends the gym experience to off-site locations. Retail offerings include the Rock Shop and Gift Cards. The company's nonprofit arm, My Brother Rocks The Spectrum Foundation, provides social skills groups and activities. The business integrates with Roller.app for booking/waiver management.

Differentiator

Problem solved

Functional benefit

Brands

• My Brother Rocks The Spectrum Foundation: The affiliated nonprofit organization that provides social skills groups and activities for children across the spectrum.

Products and services

• Open Play
• Birthday Parties Guided birthday party hosting for children with autism, special needs, and typical development, with the gym's staff managing all party details, setup, and activities in an inclusive sensory environment.
• Classes Structured educational and developmental classes designed to be safe and comfortable, supporting children across the autism spectrum; includes social skills groups delivered through the My Brother Rocks The Spectrum Foundation.
• We Rock Care Child care service providing a safe, nurturing, sensory-friendly environment for children, designed for working parents and caregivers of children with and without special needs.
• Special Events Organized sensory-friendly events hosted at the gym for the community and families of children with autism and special needs.
• School's Out Program Daytime programming for children during school breaks (winter, spring, summer), providing sensory-safe activities and supervised play for school-age children.
• We Rock On Wheels Mobile party service that brings the We Rock the Spectrum gym experience, equipment, and staff to off-site locations for events and private parties.
• Rock Shop On-site retail shop at the gym selling toys, sensory items, and related products to families visiting the gym.
• Gift Cards Gift cards available for purchase, redeemable across the gym's services and Rock Shop merchandise.
• My Brother Rocks The Spectrum Foundation Affiliated nonprofit organization founded by Dina Kimmel that provides social skills groups and activities for children across the autism spectrum, supporting the gym's broader inclusion mission.

Quantifiable outcome

• Children can play without apology in an inclusive environment designed specifically for sensory needs

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• We Sell MatsminorStrategic or Co-development Partner · 1 January 2019Premium foam tile flooring and accessories distributor partnership. Ensures safe surfaces for running, jumping, and tumbling activities at the gym.
• My Brother Rocks The Spectrum FoundationcoreStrategic or Co-development PartnerThe nonprofit foundation associated with We Rock the Spectrum that provides social skills groups and activities for children across the spectrum. Founded by Dina Kimmel to extend the mission of inclusion.
• Luke's Toy FactoryminorGTM or Marketing PartnerAward-winning, eco-friendly toys made with sawdust reclaimed from U.S. furniture manufacturers. Toys designed as 3D stacking puzzles to develop problem solving, creative play, and fine-motor skills.
• Autism SpeaksminorStrategic or Co-development PartnerWe Rock has joined forces with Autism Speaks and raised several thousands of dollars for Autism Research. Annual participation in walks for Team Gabriel in honor of the Kimmels' son.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sky Zone: Sky Zone operates a worldwide franchised network of indoor trampoline and active-play parks serving families and birthday parties. Same unit-level use cases (open play, parties, recurring classes) and franchise replication playbook as WRTS.
• My Gym: My Gym is a children's fitness and play franchise offering structured classes, parties, and open play in individually owned locations. It mirrors WRTS's franchise unit economics and core product mix.
• Launch Trampoline Park: Launch is a franchised trampoline and family entertainment venue with open jump, parties, and group events. Same franchise unit-level mix of parties, open play, and corporate events as WRTS.
• The Little Gym: The Little Gym is a globally franchised children's movement and developmental-gym concept. Like WRTS, it monetizes classes, parties, and recurring programming through individually owned franchise units.
• Kids Empire: Kids Empire is a franchised indoor playground concept serving families with birthday-party and open-play services. Direct overlap with WRTS on venue, party, and open-play offerings.
• Urban Air Adventure Park: Urban Air is a franchised indoor adventure-park chain combining trampolines, climbing, and party hosting. It addresses the same families and competes with WRTS for birthday-party and active-play dollars.
• Gymboree Play & Music: Gymboree Play & Music operates a franchised network of developmental play, music, and art classes for young children. Closely comparable to WRTS in recurring class revenue and parent-child programming model.
• Pump It Up: Pump It Up is a franchise operator of indoor inflatable party and play venues. It overlaps with WRTS on private birthday-party hosting and drop-in open play in dedicated physical venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/werockthespectrumkidsgym
• Facebookfacebook.com/WeRockTheSpectrumKidsGym
• LinkedInlinkedin.com/company/we-rock-the-spectrum-kids-gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Rock the Spectrum Kid’s Gym