The Hoyt Report
The Hoyt Report is a Twin Falls, Idaho-based subscription newsletter publishing weekly hay market analysis and forage industry intelligence for Western U.S. growers, dairy operators, livestock businesses, and international hay exporters.
- Company typePrivate
- Founded2018
- HeadquartersTwin Falls, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Hoyt Report does
The Hoyt Report, Inc. is a privately held, subscription-based agricultural market intelligence service headquartered in Twin Falls, Idaho. The company publishes an email-delivered hay market analysis newsletter 48 weeks per year, covering supply and demand dynamics, planting trends, usage factors, and market implications across the Western United States and international export markets. Customer segments include hay and forage growers, dairy operators, beef and livestock operations, international hay importers and exporters, and retail/horse market purchasers.
The underlying product is a human-authored newsletter and a small set of adjacent services (industry presentations, specialized private briefings, and research reports on Western, U.S., and international hay and forage markets). Distribution is exclusively direct: subscribers purchase through the company's WordPress/GoDaddy-built e-commerce storefront and receive content via email, with gated report archives accessible through a subscriber login portal. No mobile app, no API, no third-party integrations, and no AI components are disclosed.
Revenue is generated primarily through annual subscriptions at three publicly disclosed tiers: $165/year for individual access, $500/year for corporate accounts of 5-9 subscribers, and $800/year for corporate accounts of 10+ subscribers. The company is bootstrapped with no external institutional funding, no parent company, and no subsidiaries. Operations are run by Owner/Market Analyst Josh Callen (joined August 2018), who succeeded founder Seth Hoyt; Seth Hoyt's 35-year career at USDA Market News, USDA NASS, and the California Department of Food and Agriculture underlies the brand's domain authority. Headcount is effectively two, and the company's geographic footprint, while targeting a global subscriber base, is concentrated on the Western U.S. hay and forage value chain.
The Hoyt Report firmographics
Firmographics- Name
- The Hoyt Report
- Legal name
- The Hoyt Report, Inc.
- Website
- https://thehoytreport.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Hoyt Report is a Twin Falls, Idaho-based subscription newsletter publishing weekly hay market analysis and forage industry intelligence for Western U.S. growers, dairy operators, livestock businesses, and international hay exporters.
- Ownership category
- akta.pro rank
The Hoyt Report industry classification
Industry- Product category
- Agricultural Market Intelligence Services
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where The Hoyt Report is headquartered
LocationHeadquarters
- HQ city
- Twin Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Hoyt Report business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Email Newsletter Subscription: Individual subscription providing 48 weeks of email-based hay market analysis newsletters per year. Published less than $3 per week according to marketing materials.
- Corporate Account Subscriptions: Multi-user corporate accounts for organizations with 5-9 or 10+ subscribers, providing team access to market insights and reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1 Year Email Subscription - Individual access |
| Subscription | Annual | 1 Year Corporate Account (5-9 subscribers) |
| Subscription | Annual | 1 Year Corporate Account (10+ subscribers) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
The Hoyt Report product offering
Product offeringCore offering
The Hoyt Report publishes a subscription-based hay and forage market analysis newsletter 48 weeks per year, providing subscribers with timely market developments on factors affecting hay supply and demand, planting dynamics, and usage trends with market implications. The core offering is supplemented by industry presentations, customized private briefings for company groups, and research reports covering Western U.S. and international hay and forage industry and export markets. Subscriptions are sold directly through the company's website in individual and corporate tier formats.
Product overview
The Hoyt Report is a subscription-based hay market analysis and insights service. The core product is The Hoyt Report newsletter, published 48 weeks per year, supplemented by industry presentations, specialized private briefings, and research reports covering Western, U.S., and international hay and forage industry and export markets. Subscription tiers include individual email subscriptions ($165/year), corporate accounts for 5-9 subscribers ($500/year), and corporate accounts for 10+ subscribers ($800/year).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Subscribers receive 48 weekly reports per year with consistent market insights
Companies that use The Hoyt Report
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
The Hoyt Report technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Hoyt Report partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
The Hoyt Report competitors and assessment
Company assessmentDirect peers
- AgResource Company: Independent ag commodity research firm that sells weekly and daily market analysis subscriptions covering grains, livestock, and hay. Closest commercial analog in paid ag-commodity intelligence with a similar weekly-report format and trader/producer customer base.
- Hoard's Dairyman: Dairy industry trade publication and market intelligence resource serving dairy operators. Overlaps significantly with The Hoyt Report's dairy customer segment (e.g., VanWarmerdam Dairy) and feed-cost market analysis content.
- CattleFax: Subscription-based livestock market intelligence service delivering weekly reports and member briefings to cattle producers. Directly analogous business model to The Hoyt Report but focused on cattle versus hay — same customer verticals (dairy, beef, feedlot) and same recurring-revenue newsletter structure.
- Barchart: Commodity market data platform that includes hay and grain pricing, futures, and ag market news. Competes with The Hoyt Report at the data-and-commentary layer for traders and large producers seeking regular market intelligence.
- Allendale Inc. Research and brokerage-adjacent firm providing paid grain and livestock market analysis to farmers and traders. Closely mirrors The Hoyt Report's subscription research-report model and serves overlapping ag-producer decision-makers.
Broad incumbents
- DTN / Progressive Farmer: Large agricultural data and weather platform that bundles market news, commodity pricing, and editorial content for producers. Represents the broader incumbent whose integrated platform includes hay/grain market commentary — a likely substitute for Hoyt-style subscriptions.
- Rabobank Food & Agribusiness Research: Global bank's research arm producing sector-level dairy, beef, and forage market analysis. Serves institutional hay-market participants (exporters, large dairies) similar to Hoyt's enterprise customers, though from an institutional research perspective rather than a producer-newsletter approach.
Others
- Successful Farming (Dotdash Meredith): National agricultural media brand with commodity market analysis and editorial coverage. Adjacent to The Hoyt Report in market-commentary format, though broader in crops/geography and ad-supported rather than subscription-anchored.
- USDA AMS Livestock & Grain Market News: Government-run free market reporting service for livestock, grain, and hay where Hoyt Report founder Seth Hoyt previously served as Officer-In-Charge. It publishes daily hay price data that competes with The Hoyt Report's paid subscription offering and serves the same Western US producer audience.
Regional players
- Western Farm Press (Farm Progress): Western US-focused agricultural media brand publishing crop, market, and policy coverage for hay, almond, and vegetable growers. Geographic overlap with The Hoyt Report's Western US footprint and shared producer audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Hoyt Report social profiles
Digital presenceThe Hoyt Report financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hoyt Report leadership team
Management profileNumber of profiles
Profiles1 record
The Hoyt Report funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hoyt Report M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hoyt Report
What does The Hoyt Report do?
The Hoyt Report publishes a subscription-based hay and forage market analysis newsletter 48 weeks per year, providing subscribers with timely market developments on factors affecting hay supply and demand, planting dynamics, and usage trends with market implications. The core offering is supplemented by industry presentations, customized private briefings for company groups, and research reports covering Western U.S. and international hay and forage industry and export markets. Subscriptions are sold directly through the company's website in individual and corporate tier formats.
Is The Hoyt Report a public or private company?
The Hoyt Report is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Hoyt Report founded?
The Hoyt Report was founded in 2018. It employs 1 to 10 people.
Where is The Hoyt Report based?
The Hoyt Report is headquartered in Twin Falls, United States, in the North America region.
How does The Hoyt Report make money?
Two revenue lines are on record. Email Newsletter Subscription is the primary driver. The others are corporate Account Subscriptions.
Who are The Hoyt Report's main competitors?
Direct peers on record are AgResource Company, Hoard's Dairyman, CattleFax, Barchart and Allendale Inc.. Broad incumbents are DTN / Progressive Farmer and Rabobank Food & Agribusiness Research. Others are Successful Farming (Dotdash Meredith) and USDA AMS Livestock & Grain Market News. Western Farm Press (Farm Progress) is listed as a regional player.
Does The Hoyt Report have an API?
No public API is recorded for The Hoyt Report.
What industry is The Hoyt Report in?
The Hoyt Report's product category is Agricultural Market Intelligence Services. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing). Its NAICS code is 115116 and its SIC code is 700.