What Matching Maximize Solution does

Matching Maximize Solution Public Company Limited (SET: MMS, also referenced as bkk:MATCH) is a Thailand-based, publicly listed film production services conglomerate founded in 1992 and headquartered in Bangkok. The company operates through three principal vehicles: The Studio Park (Thailand) Co., Ltd., a wholly-owned subsidiary providing rental of Thailand's only international-standard soundstages on a 216-rai campus in Samut Prakan Province; Gear Head Co., Ltd., a wholly-owned equipment-rental subsidiary offering cameras (including ARRI ALEXA 35 systems), lighting, grip, and specialized rigs; and Figment Studio, a joint venture with StageFor Co., Ltd. and Supreme Studio Co., Ltd. that operates Southeast Asia's most advanced virtual production facility, combining LED volumes with Unreal Engine for both on-site and off-site ICVFX work.

Revenue is generated primarily through project-based B2B studio and equipment rentals, supplemented by service work and the newer virtual production and training lines. Disclosed 2023 revenue was 450.78 million baht, a 31.37% increase over 2022, with growth attributed to rising foreign production activity. Customer concentration is anchored on Hollywood studios and streaming platforms such as Disney Plus (Alien Earth series, with a budget exceeding 2.8 billion baht and over 25,000 Thai professionals engaged) and Netflix (Thai Cave Rescue), alongside domestic Thai production houses and regional filmmakers in Laos, Taiwan, and elsewhere in ASEAN. Pricing is quote-based and not publicly disclosed.

The go-to-market model combines direct enterprise sales to international studios with relationship-driven activation through Thai government bodies (Department of International Trade Promotion, Creative Economy Agency, THACCA, Department of Tourism and Department of Cultural Promotion), industry events (FILMART, Bangkok International Film Festival, ADFEST, FCDF Pattaya), and a growing network of university partnerships with Chulalongkorn, Thammasat, Silpakorn, Chiang Mai, Sripatum, Prince of Songkla and Rajamangala. The company's commercial position is reinforced by Thailand's enhanced 30% cash rebate for foreign film productions effective January 1, 2025, ESG and anti-corruption certifications (CAC, ESG DNA, Carbon Footprint and Carbon Label from TGO), and a managed shift toward virtual production and film education that should diversify revenue away from pure physical rental over time.

Name

Matching Maximize Solution

Legal name

บริษัท แม็ทชิ่ง แม็กซิไมซ์ โซลูชั่น จำกัด (มหาชน)

Website

https://matchinggroup.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Matching Maximize Solution is a publicly-listed Thai film production services company operating soundstage rental (The Studio Park), equipment rental (Gear Head), and virtual production (Figment Studio JV), serving Hollywood studios, streaming platforms, and domestic Thai productions.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

On-Lot Location Services & Permitting Coordination (MPADAIAG)

akta.pro secondary industries

Set Operations & Facilities Support (Power, Generators, Site Services) (MPADAFAF), Locations Services (Scouting, Permits, Management) (MPADAFAE)

Keywords

• Film production services
• Studio rental
• Equipment rental
• Virtual production
• Soundstage facilities

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Studio Rental (The Studio Park): Rental of international standard soundstages and filming locations for film, television, and commercial productions. Revenue generated from day-rate or project-based studio bookings.
2. Equipment Rental (Gear Head): Rental of comprehensive filming equipment including cameras, grip, lighting, and specialized tools for professional film production.
3. Service Business: Professional services related to film production including crew support, production assistance, and specialized technical services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Matching Maximize Solution is an integrated film production services company that rents international-standard soundstages and filming locations through its subsidiary The Studio Park (Thailand), rents professional filming equipment (cameras, grip, lighting, specialized gear) through Gear Head (Thailand), and provides Southeast Asia's most advanced virtual production / ICVFX services through the Figment Studio joint venture using LED walls and Unreal Engine technology. Its services target Hollywood studios, streaming platforms (Netflix, Disney Plus), and domestic Thai film producers.

Product overview

Matching Maximize Solution Public Company Limited operates as a comprehensive film production services company with an integrated platform approach. The company provides three core service offerings: The Studio Park Thailand (studio rental and soundstage facilities), Gear Head Thailand (film equipment rental), and Figment Studio (virtual production services). The Studio Park offers Thailand's largest sound stage facilities across 216 rai in Samut Prakan, while Gear Head provides comprehensive filming equipment including cameras, lighting, and grip gear. Figment Studio, launched in September 2024 in partnership with StageFor and Supreme Studio, offers cutting-edge virtual production capabilities using LED walls and Unreal Engine technology, making it Southeast Asia's most advanced virtual production facility. Together, these products enable international and domestic film productions to access studio spaces, equipment, and virtual production technology from a single provider.

Differentiator

Problem solved

Functional benefit

Brands

• Gear Head: Film production equipment rental business offering cameras, lighting, grip equipment, and digital lighting solutions
• The Studio Park
• Figment Studio

Products and services

• The Studio Park Thailand Studio rental service providing Thailand's largest soundstage facilities across a 216-rai (approximately 85+ acre) campus in Samut Prakan Province. Houses five large international-standard soundstages (including Soundstage 5 at 2,400 sqm) with noise control and supporting features such as an outdoor water tank (Sunseeker 12 x 20 x 4.5), Scorpio Arm and UTV equipment. Used by international film productions (Disney Plus's Alien Earth series, Netflix's Thai Cave Rescue) and domestic Thai productions.
• Gear Head Thailand Equipment rental service offering comprehensive filming equipment including cameras (e.g., ARRI ALEXA 35), grip equipment, lighting (with modern LED and digital lighting control technologies), and specialized gear such as Scorpio Arm, UTV, and outdoor water tanks. Supports all types of film productions from international blockbusters to Thai domestic films.
• Figment Studio State-of-the-art virtual production studio offering both on-site and off-site virtual production and ICVFX (In-Camera Visual Effects) services. Features LED walls combined with Unreal Engine technology, allowing productions to film scenes within the studio without travelling to real locations, reducing costs, production time, and set construction needs. The most advanced virtual production facility in Southeast Asia.

Quantifiable outcome

• Revenue grew 31.37% in 2023 to 450.78 million baht, driven by increased foreign film production activity.
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Prince of Songkla University (Faculty of Communication Sciences)coreStrategic or Co-development Partner · 20 October 2025MOU for academic cooperation focusing on film professional development, transferring real-world knowledge and experience from the industry to equip students with skills for the creative media industries.
• Chiang Mai University (Faculty of Mass Communication)coreStrategic or Co-development Partner · 7 August 2025MOU signing to jointly elevate digital film skills and prepare students for the modern workforce through practical training and digital lighting technology education.
• Rajamangala University of Technology KrungthepcoreStrategic or Co-development Partner · 12 March 2025MOU signing to provide students with real-world experience in professional working environments and develop skills meeting global film industry demands.
• Hollywood ThailandcoreStrategic or Co-development Partner · 23 February 2025Thai film and series production and distribution specialist collaborating on the Laos-Thailand film project 'The Wrecked' to elevate regional cinema to international level.
• Transformation Film CompanyminorStrategic or Co-development Partner · 23 February 2025Taiwanese film production company visiting to explore Thailand's film production facilities and study opportunities for future collaboration.
• Thailand Science Research and Innovation (TSRI)coreStrategic or Co-development Partner · 20 January 2025Executive courtesy visit to TSRI headquarters to extend New Year greetings and discuss potential collaboration in science and innovation development.
• Department of Cultural PromotioncoreStrategic or Co-development Partner · 1 January 2025Government department providing funding and support for the OFOS (One Family One Soft Power) film training program, producing online courses for film equipment fundamentals.
• THACCA (Thailand Creative Culture Agency)coreStrategic or Co-development Partner · 1 January 2025Partner in OFOS project to produce online video courses for film equipment and lighting training under Thailand's Soft Power policy.
• Rajamangala University of Technology ThanyaburicoreStrategic or Co-development Partner · 1 January 2025Professional Experience Enhancement Training Program providing students with hands-on training including lectures on production staff roles and equipment usage, plus workshops.
• University of the Thai Chamber of Commerce (UTCC)minorStrategic or Co-development Partner · 1 January 2025Master's students from Tourism, Hospitality, and Event Management program visited for in-depth site tour and study of film production industry.
• Department of TourismcoreStrategic or Co-development Partner · 1 January 2025CEO meeting with Director General to extend New Year greetings and express gratitude for ongoing collaboration in developing Thai tourism and film industries.
• StageFor Co., Ltd.coreTechnology or Integration · 25 September 2024Expert in XR and virtual production in Thailand, partnering with The Studio Park and Supreme Studio to create Figment Studio, Southeast Asia's most advanced virtual production facility. Investment exceeded 200 million baht.
• Supreme Studio Co., Ltd.coreTechnology or Integration · 25 September 2024First company to import cutting-edge virtual production technology to Thailand and Southeast Asia. Co-investor in Figment Studio with 200+ million baht commitment.
• Sripatum University (Faculty of Communication Arts)coreStrategic or Co-development Partner · 23 September 2024MOU to provide students with practical experience, opportunities to develop creative works, and produce graduates prepared for professional careers in the film industry.
• Mahasarakham University (Faculty of Information Science)minorStrategic or Co-development Partner · 3 September 2024Film Production students welcomed for site visit and study tour, with equipment demonstration and Virtual Production experience from Figment Studio.
• Pattaya City Film CommitteeminorStrategic or Co-development Partner · 29 August 2024Collaboration in the Filming and Creative Destination Forum (FCDF) Pattaya supporting the vision of 'Pattaya City of Film' as a regional film production hub.
• Chulalongkorn University (Faculty of Communication Arts)coreStrategic or Co-development Partner · 16 August 2024MOU to promote learning and skill development in filmmaking, particularly in applying modern digital lighting technology to the film industry.
• Thammasat University (Faculty of Journalism and Mass Communication)coreStrategic or Co-development Partner · 28 May 2024MOU signing for collaboration on film industry development projects, academic work, and professional filming crew development including modern digital lighting technology.
• Busan Film CommissionminorStrategic or Co-development Partner · 1 January 2024Partner in the ASEAN-ROK Film Leaders Incubator: FLY, an international filmmaking workshop gathering filmmakers from ASEAN and South Korea.
• Asian Film Commissions Network (AFCNet)minorStrategic or Co-development Partner · 1 January 2024Network organization supporting the ASEAN-ROK Film Leaders Incubator: FLY workshop for young filmmakers from ASEAN countries and South Korea.
• Department of International Trade Promotion (DITP)coreGTM or Marketing Partner · 1 January 2024Government agency hosting international delegations at The Studio Park for educational visits promoting Thailand's film industry capabilities to global buyers.
• Silpakorn University (Faculty of Information and Communication Technology)coreStrategic or Co-development Partner · 1 January 2024MOU providing students with practical training opportunities in professional working environments, skills development, and film productions meeting global market demands.
• Disney (Alien Earth series)coreStrategic or Co-development Partner · 1 January 2024The Studio Park Thailand and Gear Head supported the Disney Plus sci-fi series 'Alien Earth' with budget exceeding 2.8 billion baht, involving over 25,000 Thai professionals.
• Creative Economy Agency (CEA)coreStrategic or Co-development Partner · 31 October 2023Executive team visit to The Studio Park for discussions on soft power and Thailand's filmmaking business, supporting Thailand's creative economy development.
• National Higher Education, Science, Research and Innovation Policy Council (PMU-B)coreStrategic or Co-development Partner · 10 August 2023Human resource development fund administration supporting the Digital Lighting Control Course project for developing film industry personnel with modern digital lighting skills.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Warner Bros. Studios Leavesden: UK soundstage complex owned by Warner Bros., offering studio and production-services rentals to both internal Warner content and third-party productions. Larger, vertically integrated incumbent with an overlapping studio-rental offering.

Others

• ARRI: German manufacturer of professional cinema cameras (including ARRI ALEXA 35) and lighting equipment. Listed by MMS as a key equipment standard and training partner (Gear Head uses ARRI systems); comparable as the broader ecosystem supplier into which MMS's rental business sits.

Direct peers

• Trilith Studios: Large US studio complex in Georgia combining soundstages with virtual production (LED volumes) and production-support services. Directly comparable to MMS's combination of The Studio Park soundstages plus Figment Studio virtual production capabilities.
• Pinewood Group: UK-based owner/operator of Pinewood and Shepperton Studios, offering soundstage rental, production services, and facility-based content infrastructure. Closest global analog to MMS's The Studio Park model of renting international-standard stages and supporting production services to Hollywood.
• Ramoji Film City: India-based large-scale integrated film studio complex offering soundstages, equipment rental, sets, and production services on a single campus. Comparable one-stop-shop studio-rental model targeting both domestic and inbound international productions.
• Shepperton Studios: UK soundstage operator (now part of Pinewood Group) renting international-standard stages and supporting major film and television productions. Comparable studio-rental business model and customer profile to The Studio Park Thailand.

Emerging players

• CJ ENM Studios (Korean Film Council / Virtual Production): Korea-based media and production group operating studios and virtual production (LED volume) capabilities in Pangyo and other sites. Relevant peer for Figment Studio's virtual production competitive set in Asia.

Regional players

• Infinite Studios Singapore: Singapore-based integrated media facility with soundstages and production services. Competes with MMS for Southeast Asian foreign productions and benefits from Singapore's own film incentive scheme, making it a peer in the regional hub race.
• Cape Town Studios: South Africa-based soundstage and film production facility, frequently cited as a competing international production destination on cost and incentive grounds. Comparable "destination studio" positioning to The Studio Park Thailand for foreign productions.
• MAS Studios (Malaysia Pinewood Studios): Malaysia-based international soundstage operator built on a Pinewood partnership, competing for the same Hollywood and streaming productions considering Southeast Asia as a filming destination. Direct regional competitor to MMS for inbound foreign shoots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magna-frequency-components

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matching Maximize Solution